COFFEE SHOP BUSINESS PLAN

“SENJA CAFE”

Presented by:
1. Rehna Rosari I D C (21023000134)
2. Laurensia Sonya P P(21023000135)
3. Victoria Mercy R U (21023000136)
4. Bernadus Fabumase (21023000137)
5. Mariano Doni N (21023000138)
6. Martha Merdiana A (21023000139)

PROGRAM STUDI S1 AKUNTANSI

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS MERDEKA MALANG

2022
 Table Of Contents

Table Of Contents......................................................................................................................2
CHAPTER I INTRODUCTION...............................................................................................3
A. Background.....................................................................................................................3
B. Name of Agency.............................................................................................................4
C. Enterprise Vision.............................................................................................................4
D. Business Mission.............................................................................................................4
E. Aim..................................................................................................................................4
CHAPTER II ANALYSIS OF PRODUCT...............................................................................6
A. Place................................................................................................................................6
B. SWOT Analysis..............................................................................................................6
C. Marketing........................................................................................................................7
CHAPTER III BUDGETING.................................................................................................10
A. Cost Of Capital..............................................................................................................10
B. Expending.....................................................................................................................10
C. Income...........................................................................................................................11
CHAPTER IV CLOSING.......................................................................................................12
 CHAPTER I
INTRODUCTION

A. Background
Coffee is a drink brewed from coffee beans that have been roasted and ground
into powder. Coffee is one of the commodities in the world that is cultivated in more
than 50 countries. Two varieties of coffee trees are generally known, namely Robusta
Coffee and Arabica Coffee.
Students and workers are very synonymous with those whose names are too
late, confused, restless, and restless, either because of assignments, organizations,
meetings, and other parties concerned. Currently enjoying coffee is not only a
necessity but has led to a lifestyle that many young people and executives live,
therefore we open Senja Coffe intended for all circles, both students and workers to
refresh from the fatigue of various activities that have been carried out. Live in a
relaxed atmosphere accompanied by a cup of coffee is the right moment to hang out
and share stories with friends, colleagues, consumers, partners, and others.
Senja Cafe stands because we realize that nowadays many people want to
create an event or activity in a simple and efficient way. Forexample in terms of
preparation of drinks, food and cakes. Most of them usually prefer to buy fast food
rather than make it yourself for reasons of time and effort, even though the price is a
little more expensive. From that thought we had the idea to create this Senja Cafe
business. In starting a business in any line, the first thing you need to know is the
market opportunity and how to get good orders. What is the market opportunity that
we want to enter in our business and how to get the order. Second, we must be able to
analyze the strengths and weaknesses of our competitors and the extent of our ability
to compete with them in terms of price, service and quality. Third, mental preparation
and courage to start entrepreneurship to eliminate the psychological barriers of shame,
fear of failure and inner war between desire and doubt.
Senja Cafe will be established in the Malang city campus area with the
concept of "saving useful hangout". With friendly prices, Senja Cafe provides various
facilities, especially reading books to accompany visitors who like to read both fiction
and non-fiction.
 We chose books as the main facility in this business because considering the
interest in reading today's young people are declining and we hope that the existence
of Senja Cafe can increase their reading interest. In addition to various kinds of books,
we also have additional facilities such as musical instruments for visitors who like
music, live music every weekend and wifi for visitors who just want to hang out while
browsing various things from college assignments, meetings, to playing games, Senja
Cafe also provides several types of uno card games, uno stacko, playing cards,
dominoes, chess, and several other toys. Senja Cafe was established for young people
who like various kinds of coffee, from original coffee to vanilla latte, and for young
people, students who like to read various knowledge books. As well as workers who
need a meeting place with work partners, Senja Cafe is the right solution for relaxing,
meeting, and Senja Cafe is a very comfortable place to study.

B. Name of Agency
Senja Cafe, is the name of the business that we make. We choose these words
because we have hope for our business to be a good coffee shop in the future and get
the best quality coffee in our city. We hope that our customers who visit this coffee
shop will enjoy it and be satisfied with the services we provide.

C. Enterprise Vision
“Promoting coffee products with the best quality and food of good quality and
liked by the public. Also promoting local products to the wider community to be
better known”.

D. Business Mission
1. Provide the best service to consumers.
2. Produce a variety of coffee that have a best quality and quality-assured.
3. Making this effort as a business opportunity that provides benefits or the best
advantages.
4. Make students more creative and innovatif about enterpreanurship
5. Train students to be good enterpreanurs.

E. Aim
The purpose of the establishment of Senja Cafe shop is:
1. Obtaining profits
2. Intoducing traditional cakes to consumers
3. Introducing indonesian specialty coffe to consumers.
4. It absorbs more labor
 CHAPTER II
ANALYSIS OF PRODUCT

A. Place
The plan of Senja Coffe location will be placed in an area that meets the
following requitsments:
1. The location is close by the office and education such as university, high
school, or vocational school.
2. The location is in the center of the crowd.
3. The location is in the middle area residents.
The location that we prioritize is in 51, Jakarta Street of malang with the
following considerations:
a. The location is close to several universitiesamong others University Of
Malang, Institu Teknologi Nasional Malang, Brawijaya Universiy,
Wearnes University, etc.
b. In the vicinity there are several schools, among others SHS Saint Albertus
Malang, VHS 3 Malang, SHS 8 Malang, VHS 2 Malang, JHS
Laboratorium UM, etc.
c. The location was around the government office and commersial office,
among others MNC office, Jasa Tirta company, Klojen District office,
Customs and excise office, etc.
d. The location is near a residential population.

B. SWOT Analysis
In each activity to start a business, then it sholud be done the first is to
measure the ability of the author to the environment or competitors. That is the way
throught the SWOT analysis:

1. Strength
a) The price is quite affordable
b) Can be consumed for all community
c) Free from preservatives and artifical sweeteners
d) The methode to make it’s easy
e) Has many benefits for the health of the body.
 2. Weakness
a) For a traditional types of cakes can not durable
b) Easy to imitate product.
c) Market competition is very tight
d) only have limited capital

3. Opportunity
a) Strategically place
b) The price offered to the public and student afforfability.
c) Provide job opportunities for students who want to add work experience in
the coffee world.

4. Threat
a) The presence of competitors who sell products at a cheaper price than the
price than the outhors have to offer.
b) The emergence of several products that are more modern than the products
offered
c) Got complaints and bad ratings from some consumers.
d) There are competitors who are better known to the public

C. Marketing
1) Target Markets
Our target market is intended for all circles of society, especially millennials
who are very familiar with social media, we also target workers and students by
providing facilities, namely meeting rooms.

2) Product and Pricing

To set a price we need to do some research and compare it with other coffee
shop pricing strategies. Not infrequently the price of the product becomes too
expensive because the production system is wrong and ineffective. This is what we
must avoid. For that, we need to find suppliers who are able to supply the raw
materials we use at a more affordable price but still maintain quality, so that we
can produce products at a more affordable cost. In addition, we also need to
 experiment many times to find a formula that is suitable and can compete with
other coffee shops. our product is also a unique blend of coffee that is designed in
such a way that it brings out a taste that makes the drinker want to try again, the
best ever, we also provide a variety of snacks as a side menu that is low in calories.

Tabel 1. The food menu Price Per-Portion

No Menu Of Coffe Senja Price
Coffe
1 Black coffee 20,000
2 Latte 28,000
3 Cappuccino 27,000
4 Americano 20,000
5 Espresso 20,000
6 Cortado 18,000
7 Luwak coffie 18,000
Non Coffe
8 Taro 15,000
9 Vanilla latte 15,000
10 Matcha 18,000
Snack
11 French fries 13,000
12 Bananas stick 15,000
13 Cheese sauce French fries 15,000
14 Onde-onde chocolate, and 10,000
cheese (5)
15 Pastel 15,000
16 Lemper (4) 15,000
17 Lumpia 15,000
18 Klepon 10,000
19 Toast 18,000
20 Siomay 18,000

3) Market Concept
The marketing concept consists of 3P (Price, Place, and Promotion). For
products, we have to survey our competitors. For example, determining the 10
most popular coffee shop menus in our place. Well, specifically for these 10
menus, we really mastered it. The next step, ask ourselves to go further. For
example to innovate. For example, how to make our products look different and
more unique.
4) Distribution and Promotion
The coffee shop business is a business of trust and "taste". The purpose of this
promotion is to make people aware that we are setting up a coffee shop. For this
reason, promotion is one of the most important keys in running our coffee shop
business. The promotion method is:
a. Spread buy two get one free promo vouchers on social media such as
facebook, instagram, tiktok, etc.
b. Direct selling (word of mouth).
c. We create a catalog containing menus that can be accessed through the
website on social media.

5) Excpeted Results
Expected results from this Senja Cafe:
1. The menu served is made of the best quality ingredients, still fresh and healthy.
2. Can present our best menus as expected by consumers.
3. Businesses can develop and can open branches in other areas.
4. Our products are well received by society.
5. Can absorb more labor.
 CHAPTER III
BUDGETING
A. Cost Of Capital
On the financial aspects of this, we got a Cafe capital of Rp 55.000.000 from
personal investation.

B. Expending
1) Operational Cost
No Description Quantity Unit Total
Price
1 Dining table 10 100,000 1,000,000
2 Table cashier 1 1,200,000 1,200,000
3 Chairs 32 50,000 1,600,000
4 Wi-Fi transmitter 1 1,200,000 1,200,000
5 Oven 1 5,000,000 5,000,000
6 Stove 1 2,000,000 2,000,000
7 Juicer 2 200,000 400,000
8 TV 2 3,000,000 6,000,000
9 Computer 1 3,000,000 3,000,000
10 CCTV 4 500,000 2,000,000
11 Plates 100 12,000 1,200,000
12 Glass 50 6,000 300,000
13 Spoon 100 3,000 300,000
14 Fork 100 1,000 100,000
15 Coffe machine 2 3,000,000 6,000,000
16 Food Paper 1000 400 400,000
17 Glass Cups 1000 500 500,000
18 Sealer press 1 750,000 750,000
19 Peper bag 1,000 800 800,000
17 Etc - 500,000 500,000
Total 34.250.000

2) Basic Material Cost

Ingridents volume Unit price total
Flour 25 kg 9,000 225,000
Sugar 15 kg 8,000 120,000
Full cream milk 36 Liter/box 22,000 792,000
Water 4 Bottle/liter 5,000 200,00
Mongoose Coffee beans 5 kg 100,000 500,000
Expresso coffee beans 6 kg 120,000 720,000
Matcha powder 3 kg 80,000 240,000
Taro powder 3 kg 70,000 210,000
Whipped cream 2 bottle 25,000 50,000
Shrimp 5 kg 10,000 50,000
 Creamer 4 bottel 5,000 20,000
Ice tube 15 kg 7,000 105,000
Onion 3 kg 16,000 48,000
Garlic 2 kg 20,000 40,000
Egg 4 kg 19,000 76,000
Oil 10 liter 24,000 240,000
Tuna 2 kg 15,000 30,000
Carrot 2 kg 10,000 20,000
French 6 kg 20,000 120,000
Banana 7 kg 21,000 147,000
Tapioca 5 kg 6,000 30,000
Cloves garlic 3 kg 5,000 15,000
Shredded coconut 1 Carton/50 8,000 400,000
pcs
Glutions rice 4 kg 25,000 100,000
Total 4,498,000

3) Supporting Cost
Analysis Volume Price Total per
Cost (RP) Month
Place Rent 1 4.500.000 4.500.000
Employe 6 750.000 4.500.000
Sallary
Electricity + 1 2.000.000 2.000.000
water cost
Other cost - - 500,000
Total 13.500.000

4) Cost Analysis Of All

No. Cost Analysis Total (Rp)

1. Basic Material Cost 4.498.000
2. Operational Cost 34.250.000
3. Supporting Cost 13.500.000
Total 52.248.000

C. Income

Quantity Price
No Menu Price
Per month pere
1 Black coffee 20.000 75 1,500,000
2 Latte 28.000 80 2,240,000
3 Cappuccino 27.000 80 2,160,000
4 Americano 20.000 70 1,400,000
 5 Espresso 20.000 80 1,600,000
6 Cortado 18.000 85 1,530,000
7 Luwak coffee 18.000 75 1,350,000
8 Taro 15.000 90 1,350,000
9 Vanilla latte 15.000 90 1,350,000
10 Matcha 18.000 95 1,710,000
11 French fries 13.000 80 1,040,000
12 Banana stick 15.000 65 975,000
13 Cheese sauce French fries 15.000 65 975,000
Onde-onde chocolate, cheese 10.000
14 700,000
(5) 70
15 Pastel 15.000 65 975,000
16 Lemper (4) 15.000 75 1,125,000
17 Lumpia 15.000 80 1,200,000
18 Klepon 10.000 75 750,000
19 Toast 18.000 80 1,200,000
20 Siomay 18.000 50 900,000
Total 1,525 26,030,000

Total income per month : Rp.26.030.000

Total income per year : Rp.26.030.000x 12 = Rp.312.360.000

Analysis of Profit
Capital : Rp.55.000.000
Income : Rp.26.030.000
Gross Profit : Rp. 81.030.000
Expending : Rp. 52.171.000
Net Profit : Rp.28.859.000

BEP = Income / Net Profit

= Rp.26.030.000/Rp.28.859.0000
= 0,9
 CHAPTER IV
CLOSING

As a good entrepreneur, we will not let this business run horizontally. We will
continue to try to innovate and improve the quality of our performance, so that
enthusiasts and consumers satisfied with the products we offer. Because if we do not
our product quality is likely to increase this effort will not run properly even
threatened with bankruptcy

We hope this business can thrive and achieve success. We are confident that
this effort will go forward and continue to grow even more so if accompanied by an
increase in the quality of our services and products. We are aware, these efforts will
not direct the rapidly growing but we will continue to strive to develop our business
Senja Cafe