BRAND IDENTITY GUIDE

2019
 GUIDE CONTENTS
OUR LOGO ...................................................... 3

LOGO APPLICATION ...................................... 4

LOGO PLACEMENT ........................................ 5

LOGO VARIATIONS ......................................... 6

MINIMUM LOGO SIZE ..................................... 7

BEST LOGO PRACTICE ................................... 8

COLOUR SWATCHES ....................................... 9

TYPEFACES ....................................................... 10

CO-BRANDING ................................................ 14

BRAND COMMUNICATION ............................ 16

2 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 OUR LOGO
The deck chair is a symbol of rest and relaxation
and eludes to enjoying a spectacular view while on a
dream holiday.

BRAND ICON

WORD MARK

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 3

 LOGO APPLICATION
By taking the height and width of the letter “D” in the
word mark, the minimum clearance area around the
logo is determined providing a clean staging area for
the logo, separating it from other elements on the page
and increasing legibility of the brand. This rule is to
be applied to ALL DREAM RELATED LOGOS in the
portfolio.

VERTICAL LOGO

HORIZONTAL LOGO

4 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 LOGO PLACEMENT
When applied to a layout, the Dream Hotels & Resorts logo
should ALWAYS appear in the top left, centre or bottom right.

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 5

 LOGO VARIATIONS
The logo should be used in full colour wherever possible
and preferably on a white background. Where the use of
a full colour logo is not practical, it can be applied in the
single colour variants shown.

FULL COLOUR LOGO 1 COLOUR VARIANT

All logos are available in Ai, Pdf, Jpg and Png formats.

6 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 MINIMUM LOGO SIZE
To maintain maximum clarity at all times, the logo should not
be reproduced below the minimum sizes indicated.

Smaller is always smarter - but the full logo MUST BE

LEGIBLE across all media.

VERTICAL LOGO HORIZONTAL LOGO

20mm 30mm

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 7

 LOGO INTEGRITY
The integrity of logo should always be maintained. The logo
should only be reproduced from the master artworks and
MAY NOT BE REDRAWN OR ALTERED IN ANY WAY.

DO NOT STRETCH THE LOGO DO NOT ALTER COLOURS

DO NOT REMOVE WORD MARK ALWAYS MAINTAIN LEGIBILITY

DO NOT TILT OR ROTATE DO NOT REMOVE BRAND ICON

Hotels & Resorts

DO NOT CHANGE THE FONT DO NOT ALTER LOGO ELEMENTS

8 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 PRIMARY SWATCHES
In order to maintain brand consistency throughout our
print- and web-distributed content, colour codes for
PMS, CMYK, RGB, and HEX# have been provided for
your reference.

BRAND COLOURS

DARK BLUE REGULAR BLUE SALE RED

C100 M69 Y8 K54 C100 M57 Y9 K47 C7 M100 Y68 K32

R0 G40 B85 R0 G73 B118 R157 G34 B53

PANTONE: 295C PANTONE: 7693C PANTONE: 201C

HEX: #002855 HEX: #004976 HEX:#9D2235

DREAM REWARDS COLOURS

CLASSIC EXECUTIVE PLATINUM

C60 M0 Y23 K0 C100 M57 Y9 K47 C40 M30 Y20 K66

R45 G204 B211 R0 G73 B118 R99 G102 B106

PANTONE: 319C PANTONE: 7693C PANTONE:

COOL GRAY 10C
HEX: #2DCCD3 HEX: #004976
HEX: #63666A

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 9

 PRIMARY TYPEFACE
The Avenir Std family typeface has been selected to
represent the essence of simplicity, honesty and efficiency
and found within Dream Hotels & Resorts. All weights and
styles of the typeface may be used.

AVENIR STD LIGHT

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

AVENIR STD MEDIUM

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

AVENIR STD BLACK

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

10 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 DIGITAL EQUIVALENTS
The Arial typeface can be used for multimedia and Micro-
soft applications such as MS Office, email signatures, online
newsletters, websites and social media.

ARIAL

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 11

 SECONDARY TYPEFACE
The Georgia family typeface has been selected as an accent
font and works across all platforms to add that special touch
to the typography. Only to be used in Sentence case as Italics
and NEVER TO BE USED IN PRICING OR NUMBERS.

GEORGIA REGULAR ITALIC

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

GEORGIA BOLD ITALIC

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

12 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 TERTIARY TYPEFACES
The Century Gothic family typeface has been selected to be
used on selected editable Ms Word templates for the group
such as menus.

CENTURY GOTHIC

ABC123abc
ABCDEFGHIJKLM NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 13

 CO-BRANDING
A variety of logos exist in the Dream Hotels & Resorts portfolio – each
with its own colour pallet and orientation. Ideally the property logo
should appear in full colour and the “Part of Dream Hotels & Resorts”
logo or byline should appear in 80% black independently of each other
on the same page depending on the space available.

14 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 “PART OF” BYLINE
This byline is to be used in subtle conjunction with the property
logo to communicate their affiliation to Dream Hotels & Resorts
To be used in 80% black or white.

FULL LOGO

BYLINE

HORIZONTAL LOGOS VERTICAL LOGOS

The byline should never overpower the Resort logo. The size
should vary in approximately 3/4 of the width of a wide horizontal
logo and the full width of a square/vertical/stacked logo. There
will, of course, be exception to this rule depending on the media
it is applied to.

DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 15

 BRAND COMMUNICATION
All Dream Hotels & Resorts communications must follow the following
specifications:

ADMINISTRATIVE DOCUMENTS
All admin documents such as statements, invoices, quotes, letters, etc
must adhere to the following guidelines:

• ONLY “Arial” typeface may be used

• Body copy MUST be 9pnt and headings should be no larger than 14pnt
• The text colour may only be BLACK
• Do not use capitals, italics or bold unnecessarily

QUOTE
INVOICE NO:

TO: Company Name ARRIVAL:

ATT: Contact Person DEPARTURE:
EMAIL: emailaddress.co.za NO.PAX:
TEL: +27 (0) 123 456 GROUP
DATE: Month 2019 NAME:
DATE:

Dear

Thank you for your enquiry at Piekenierskloof Mountain Resort

Please find herewith the quotation for your kind consideration.

Please note that at the time of writing the dates requested for your event are available, but this is subject to
change without notice as we work on a first-come-first-serve basis

DATE DESCRIPTION DAYS PAX TARRIF TOTAL

EXCL VAT

VAT

TOTAL

Terms and Conditions: This quotation does not guarantee availability and a booking request resulting from this quotation will
be strictly subject to availability. The rates quoted are valid for 7 days and only applicable to this quotation and includes 15%
VAT. A 10% service fee will be charged for all Food and Beverage charges which will be added to your final bill. All rates
quoted are subject to change without notice. Additional or specialized equipment will be for your own account – kindly
enquire for rates. A 1% tourism levy is included in the accommodation.

16 DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE

 EMAIL SIGNATURES
All email signatures are set up in accordance with the Dream Hotels
& Resorts IT policy and therefore the following guidelines have
been adhered to and may not be changed:

• ONLY “Arial” typeface may be used

• Text MUST be 10pnt and the text colour may only be BLACK
• Disclaimer link must be included

Kind Regards

Name Surname
Position/Title

T: +27 (0)11 267 ???

F: +27 (0)11 706 1044
Enter your email address here

310 Main Road, Bryanston, 2021,

Gauteng, South Africa
PO Box 786027, Sandton, 2146
www.dreamresorts.co.za

This communication is subject to the following disclaimer

HOW TO UPDATE YOUR EMAIL SIGNATURE:

1. In this document please enter/complete:

- A greeting/salutation of your choice eg: Kind Regards
- Your name and surname
Kind Regards
- Your position/title

Name
2. Surname
Check/change/add contact details as per the format and order listed below:
Position/Title
- Telephone: ie: T: +27 (0)…..
- Fax: ie: F: +27 (0)…..
- Cell: ie: T: +27 (0)…..
- Enter your email address
F: +27 (0)…..
3. C: +27
Select and highlight all elements in the above (0)….. from the salutation to the word “disclaimer”
signature
4. Copy (cntrl c) – you will apply this later Enter your email address here

SETTING UP IN OUTLOOK: Portion 12 of Bakkelysdrift, Farm No. 267

(Off N2) Swellendam, Western Cape
1. Open Outlook www.dreamresorts.co.za
2. Click “file” in the top left corner of the top menu bar – click on “options” (second from bottom on the list)
3. Click on “mail” in top left hand side list
4. Click on “signature” button on the right hand side of the window
5. “Signature and stationery” window opens
6. Select/Highlight all info in the panel below and delete
This7.communication is now
Click cursor in the subject
emptytopanel
the following disclaimer
and Paste (cntrl p) and your signature will now appear in the window
(remember you have previously copied the info in Word)
8. Please ensure that your font is set to ARIAL at size 10 and black/Auto
9. Click “OK” and “OK” again and you are done!
HOW TO UPDATE YOUR EMAIL SIGNATURE:
10. To view, go to “home” and click “new” and your signature should appear
1. In this document please enter/complete:
PLEASE NOTE:
- A greeting/salutation of your choice eg: Kind Regards
The above signature is set up in accordance with the Dream Hotels & Resorts IT policy and therefore the
- Your name and surname
following guidelines have been adhered to and may not be changed:
- Your position/title
- ONLY “Arial” typeface may be used
- Text MUST be 10pnt and the text colour may only be BLACK
2. Check/change/add contact details as per the format and order listed below:
- Disclaimer must be included
- Telephone: ie: T: +27 (0)…..
- Fax: ie: F: +27 (0)…..
- Cell: ie:
- Enter your email address
DREAM HOTELS & RESORTS BRAND IDENTITY GUIDE 17
3. Select and highlight all elements in the above signature from the salutation to the word “disclaimer”
4. Copy (cntrl c) – you will apply this later
DREAM HOTELS & RESORTS

310 Main Road, Bryanston 2021,

Gauteng, South Africa

PO Box 786027, Sandton 2146,

Gauteng, South Africa

T: +27 (0)11 267 8300

F: +27 (0)11 706 1044

www.dreamresorts.co.za