This document contains the principles of marketing assignment for a group of 9 students. It provides their names and identification numbers. It also includes 3 sections about expanded marketing needs, internet marketing, and the global market. These sections define these marketing concepts and provide examples to illustrate them. 3 references are also listed at the end.
This document contains the principles of marketing assignment for a group of 9 students. It provides their names and identification numbers. It also includes 3 sections about expanded marketing needs, internet marketing, and the global market. These sections define these marketing concepts and provide examples to illustrate them. 3 references are also listed at the end.
This document contains the principles of marketing assignment for a group of 9 students. It provides their names and identification numbers. It also includes 3 sections about expanded marketing needs, internet marketing, and the global market. These sections define these marketing concepts and provide examples to illustrate them. 3 references are also listed at the end.
This document contains the principles of marketing assignment for a group of 9 students. It provides their names and identification numbers. It also includes 3 sections about expanded marketing needs, internet marketing, and the global market. These sections define these marketing concepts and provide examples to illustrate them. 3 references are also listed at the end.
Expanded marketing needs refer to the increased requirements and demands for marketing efforts that businesses face as they grow and evolve. As a business expands, its marketing needs also grow in order to attract and retain customers, increase sales, and maintain a competitive edge in the market.
Some examples of expanded marketing needs include:
Increased market research: As a business expands, it may need to conduct more
extensive market research to understand the needs and preferences of its target audience. This can involve gathering data on customer behavior, analyzing trends in the market, and monitoring competitors' activities.
Enhanced branding: A growing business may need to invest more in branding efforts to establish a strong brand identity and build brand recognition. This can include developing a brand strategy, creating a brand voice and messaging, and designing marketing materials that reflect the brand's values and personality.
Diversified marketing channels: To reach a broader audience, businesses may need
to expand their marketing efforts across multiple channels, such as social media, email marketing, content marketing, and advertising. This can help them connect with customers where they are and build relationships with them over time.
More targeted advertising: As businesses grow, they may need to invest in more targeted advertising campaigns that reach specific segments of their audience. This can involve using advanced targeting tools, such as retargeting, lookalike audiences, and geographic targeting, to reach customers who are most likely to be interested in their products or services.
Increased customer engagement: To retain customers and build brand loyalty,
businesses may need to invest more in customer engagement efforts, such as customer service, community building, and loyalty programs. This can help them create a strong bond with their customers and encourage them to become brand advocates.
Overall, expanded marketing needs require businesses to be more strategic and intentional about their marketing efforts, focusing on building a strong brand identity, connecting with customers across multiple channels, and delivering a positive customer experience. Internet marketing
Internet marketing, also known as online marketing or digital marketing, refers to the use of digital channels to promote a product or service to potential customers. The goal of internet marketing is to build brand awareness, generate leads, and drive sales through various digital channels such as search engines, social media, email, mobile devices, and other online platforms.
Here are some common types of internet marketing:
Search engine optimization (SEO): SEO involves optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords or phrases related to your business.
Pay-per-click advertising (PPC): PPC involves placing ads on search engines or social media platforms and paying each time someone clicks on your ad.
Social media marketing: Social media marketing involves promoting your brand and engaging with your target audience on social media platforms such as Facebook, Twitter, and Instagram.
Content marketing: Content marketing involves creating and sharing valuable content (such as blog posts, videos, and infographics) to attract and engage potential customers.
Email marketing: Email marketing involves sending promotional messages and
newsletters to your subscribers to keep them informed about your products or services.
Influencer marketing: Influencer marketing involves partnering with influencers
(people with a large social media following) to promote your brand or product.
Internet marketing allows businesses to reach a larger audience and target their marketing efforts more effectively. By leveraging the power of digital channels, businesses can connect with potential customers where they spend most of their time – online.
Global market
A global market refers to the interconnected network of buyers and sellers operating in different countries and regions around the world. In today's globalized economy, businesses can access a vast array of customers and suppliers from all corners of the world, creating new opportunities for growth and expansion.
Here are some key characteristics of the global market:
Diversity: The global market is incredibly diverse, with different cultures, languages, and business practices influencing the way that companies operate in different regions.
Competition: As more and more businesses compete for a share of the global market, competition is fierce. Companies need to differentiate themselves and offer unique value propositions to succeed.
Technology: Technology has made it easier for businesses to operate globally, from online marketplaces to virtual meetings and communication tools.
Regulations: Regulations can vary widely from country to country, making it important for businesses to understand the legal and regulatory frameworks in different regions. Opportunities: The global market offers many opportunities for growth and expansion, from new customer segments to access to new suppliers and partners.
To succeed in the global market, businesses need to be adaptable and flexible, able to respond to changing market conditions and customer needs. This may involve developing new products or services, partnering with other businesses, or expanding into new geographic markets. By leveraging the opportunities offered by the global market, businesses can grow and thrive in an increasingly interconnected world.
References 1. Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. This book explores the shift from traditional marketing to digital marketing and provides insights on how to create a marketing strategy that encompasses both. 2. Smith, P. R., & Zook, Z. (2011). Marketing communications: Integrating offline and online with social media (5th ed.). Kogan Page. 3. Keegan, W. J., & Green, M. C. (2019). Global marketing (9th ed.). Pearson.
