Data Protection
Data Protection
Authors
Felix Hildebrand, Elisabeth Benazir Lippert, Aytech Pseunokov, Dr. Bernhard Gehra,
Shoaib Yousuf, Sean Mitchell, Tom Bicknell, Martin Hayward
March 2023
Introduction
Data protection and data privacy The issue of data protection has laws and place specific obligations on In recent years, leading economies right to access their data or the right minimization, accuracy, storage limi-
are hot topics throughout the world. become particularly relevant in a digiti- companies in these industry sectors around the world have made headlines for it to be deleted. If organizations tation, integrity, confidentiality and
The Gulf Cooperation Council (GCC) zed world, where employers, suppliers, or companies engaging with public with new data protection and privacy do not introduce an efficient system accountability.
region is no exception, and new regu- service providers and governments sector entities. Organizations need regulation: the European General Data to handle them, such requests can
lations are also emerging there. As have more access to people’s informa- both to establish a clear mandate Protection Regulation (GDPR) (effec- generate a considerable operational The regulations usually have an extra-
these local and global regulations tion than ever before. A huge amount for data protection, and also allocate tive from May 25, 2018); the California burden. territorial scope, and this works in
have significant implications, often of online data can be lost, stolen or internal responsibility for this Consumer Privacy Act (CCPA) (effec- various ways. For example, the GDPR
with an extra-territorial scope, orga- targeted for ransom purposes through mandate in a transparent way. Both tive from January 1, 2020); the Chinese At their core, these laws seek to ensure seeks to protect data belonging to
nizations in both private and public spying, intellectual property theft, or these actions are critical for a range Personal Information Protection Law that personal data is used and proces- European Union (EU) citizens and
sectors need to pay close attention to by hacking into personal accounts. of reasons, not least because several (PIPL) (effective from November 1, sed in an ethical and legal manner. residents. The law therefore applies
them. Laws are currently coming into As well as the potential severity of internal functions are affected by data 2021); and the Data Security Law The laws span data processing, data to entities and organizations that
force throughout the region and are any data breaches, companies also protection regulation. Organizations (DSL) (effective from September 1, protection and the data subject – handle such data whether or not
expected to be starting to be enfor- have to contend with their increasing must take a collaborative and cross- 2021). The advent of GDPR, in particu- that is, where and how the data is they are EU-based organizations.
ced in the upcoming months. Many of frequency. functional approach to the issue, and lar, radically overhauled data privacy processed, where it is stored, how it is Consequently, each data protection
these laws have similarities with the allocate responsibilities according to practices. It is now considered the gold protected, and the rights that individu- regulatory regime will have signifi-
European General Data Protection In response, legislation is emerging their own needs and circumstances. standard in data privacy worldwide, als have with regard to their own data. cant implications for companies or
Regulation (GDPR). However these to force companies to take action Investment in data protection capa- and acts as the principal reference Many of these regulatory regimes also public-sector entities which have any
are not regional but national, hence to shore up their defenses and curb bilities is essential for three main point for comparison with many emer- differentiate between personal data connection with the country from
additional challenges in terms of regi- unauthorized access to personal infor- reasons: to meet regulatory require- ging privacy regulations. and sensitive personal data. All regu- which the law originates. Given the
onal data flows and how the laws will mation. By now there are free zone ments, preserve reputation and avert lation demands clear processes for accelerating pace of new data privacy
be enforced on a country-by-country and industry specific laws, which cover considerable potential commercial By 2023, according to Gartner, modern the collection, storage, correction, laws, with their harsh penalties and
basis have to be considered. industries such as healthcare, finan- losses. privacy regulations will be protec- completion and destruction of perso- their conflicts with other internatio-
cial services as well government data ting the personal data of 65% of the nal data. The main objectives guiding nal data privacy laws, companies are
world‘s population. Most6 of these the actions of legislators in this sphere rethinking where, how, and with whom
data privacy laws award people more are lawfulness, fairness and trans- to do business.
Global background
rights over their data, such as the parency, purpose limitation, data
Amazon was fined €746 Vodafone was fined in Spain2, Free, a French telecommu-
million in Luxembourg for Italy3, Romania4 and Ireland5. nications company and a
non-compliance with general The combined fines added up subsidiary of Iliad, which
data processing principles. to a total of approximately provides voice, video, data,
€30 million. The reasons for and Internet telecommunica-
Meta was fined €265 million the fines were an insufficient tions to consumers, received a
in Ireland for inadequate legal basis for data processing, penalty of €300,000 for insuf-
technical and organizational non-compliance with general ficient fulfillment of data
measures for ensuring infor- data processing principles, subject rights.
mation security. insufficient fulfillment of data
subject rights, unsatisfactory Finnish shipping company 1. GDPR Enforcement Tracker (https://www.enforcementtracker.com/); 2. OneTrust DataGuidance, February 3 2022, “Spain: AEPD fines Vodafone €3.94M for accounta-
technical and organizational Viking Line Abp was fined bility and security failings” (https://www.dataguidance.com/news/spain-aepd-fines-vodafone-394m-accountability-and); European Data Protection Board, March 31 2021,
“Spanish DPA Fines Vodafone Spain more than 8 Million Euros” (https://edpb.europa.eu/news/national-news/2021/spanish-dpa-fines-vodafone-spain-more-8-million-euros_
measures for safeguarding €230,000 for non-compliance en); 3. OneTrust DataGuidance, November 29 2022, “Italy: Garante fines Vodafone €500,000 for unlawful use of personal data in promotional campaigns” (https://www.
information security, and not with general data processing dataguidance.com/news/italy-garante-fines-vodafone-500000-unlawful-use); European Data Protection Board, November 19 2020, “Aggressive telemarketing practices:
Vodafone fined over 12 million Euro by Italian DPA”, (https://edpb.europa.eu/news/national-news/2020/aggressive-telemarketing-practices-vodafone-fined-over-12-million-
enough cooperation with the principles. euro_en); 4. OneTrust DataGuidance, November 12 2021, “Romania: ANSPDCP fines Vodafone Romania €2,900 for security violations” (https://www.dataguidance.com/
supervisory authorities. news/romania-anspdcp-fines-vodafone-romania-2900-security); 5. Data Protection Commission, September 7 2021, “Data Protection Commission welcomes outcome of
prosecution proceedings taken against Three Ireland Limited and Vodafone Ireland Limited” (https://www.dataprotection.ie/en/news-media/data-protection-commission-
welcomes-outcome-prosecution-proceedings-taken-against-three-ireland#:~:text=The%20Court%20convicted%20Vodafone%20Ireland,imposed%20fines%20totalling%20
%E2%82%AC1%2C400.); 6. Gartner, September 14 2020, “Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy
Regulations” (https://www.gartner.com/en/newsroom/press-releases/2020-09-14-gartner-says-by-2023--65--of-the-world-s-population-w)
Dr. Bernhard Gehra Felix Hildebrand About Pinsent Masons About BCG
Managing Director & Senior Partner Managing Director & Partner
Pinsent Masons has over 35 years of experience in the Boston Consulting Group partners with leaders in
BCG Munich BCG Munich Middle East and has been permanently established in business and society to tackle their most important
gehra.bernhard@bcg.com hildebrand.felix@bcg.com the region since 2008. Today, the firm has more than challenges and capture their greatest opportunities.
100 people based in their offices in Doha, Dubai and BCG was the pioneer in business strategy when it
Shoaib Yousuf Aytech Pseunokov Riyadh offering a full range of legal services including: was founded in 1963. Today, we help clients with total
transformation—inspiring complex change, enabling
Managing Director & Partner Project Leader Projects, Construction & Infrastructure organizations to grow, building competitive advantage,
BCG Dubai BCG Dubai Corporate & Commercial Real Estate and driving bottom-line impact.
yousuf.shoaib@bcg.com pseunokov.aytech@bcg.com Dispute Resolution and Compliance
Banking & Finance To succeed, organizations must blend digital and
Employment human capabilities. Our diverse, global teams bring
Elisabeth Benazir Lippert Sean Mitchell deep industry and functional expertise and a range
Senior Knowledge Analyst Senior Knowledge Analyst Combining this legal expertise with the global of perspectives to spark change. BCG is collaborating
sector expertise in Infrastructure, Energy & Natural with OpenAI to help our clients realize the power of
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delivered in a way that produces first rate commer- solutions through leading-edge management consul-
Tom Bicknell Martin Hayward cial advice in the context of the Middle East region. ting along with technology and design, corporate and
digital ventures − and business purpose. We work in
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