Buy Back Freedom Final

PROBLEM
SOLUTION
SCALING YOUR
BUSINESS
WITH A
MILLIONAIRE
MINDSET
USING
INSTAGRAM
BY ARISTOTLE VARNER JR
TABLE OF CONTENTS
INTRO WHY INSTAGRAM? 3
I) WHERE DO YOU FIT IN? 6
II) FIND A PROBLEM, SELL THE SOLUTION 14
III) PSYCHOLOGY OF YOUR AUDIENCE 28
IV) SETTING UP YOUR INSTAGRAM 39
V) HOW TO GET ON INSTAGRAM ALGORITHM'S 49

GOOD SIDE
VI) TYPE OF CONTENT TO POST 60
VII) HOW TO FIND CONTENT TO POST 77
VIII) UNDERSTANDING INSIGHTS 83
IX) NETWORKING AND SALES STRATEGIES 87
X) RESOURCES I USE 105
XI) CREDIT: PERSONAL & BUSINESS 123
XII) EASY FACEBOOK AD STRATEGY 141
XIII) THE BLUEPRINT 160

BUY BACK YOUR FREEDOM
WHY INSTAGRAM?
Instagram is the most powerful tool to gain organic reach

and generate a real following. It allows you to target and
key in on specific groups of people. Instagram is the BEST app
for turning a nobody into somebody.
The real reason Instagram is the most powerful platform to
generate money on is due to the fact that they have many
avenues to get engagement. There’s 9+ ways to reach targeted
people. From hashtags, story posts, regular feed posts, highlight
reels to IGTV, these are all ways to reach people organically. It’s
the cheat code to wealth and I will be giving you all of the game
without holding back a thing!
FEATURES OF INSTAGRAM
IGTV MENTIONS
STORIES HASHTAGS
REGULAR POST IG REELS
IG DM
SHARES | LIVE
(MERGED FB MESSENGER)
3
WHY AM I GIVING YOU THE GAME?
The reason I am giving this game away is because I often get

asked for consultations from various people. There is a
community of youth that I want to give direction to because
when I was 18, I wish someone like me showed me a path to
success other than college and the military. I even want to help
the more mature adults who could use an extra push toward
figuring things out in life. My dream was to own a business one
day and impact the world with my inventions.
I also want many people to experience traveling, generational
wealth, and a life of freedom. There’s a system to getting money
and finding new ideas to make money. The possibilities are
endless and just about anything can be monetized.
I have essentially bought back my freedom with the strategies
I'm teaching in this book. One thing I realized is that I will always
find my way in this world. Leveraging your money and investing it
in the right places will set you up for life. I am on the right track
to make eight figures in one year. It has a lot to do with my sale
strategies, monetizing social media, managing my company’s
finances, and staying consistent each day. In this e-book, I will
share with you everything I personally know, what I learned, and
what use to create wealth.
4
ARISTOTLE'S CYCLE TO SUCCESS
BRINGS IN MORE
TRAFFIC. YOUR AD 1ST IMPRESSIONS ARE
MUST BE EYE CATCHING LASTING IMPRESSIONS.
AND WORTH A MAKE SURE YOU'RE VISIBLY
FOLLOW. APPEALING AND UNIQUE.
PUT SOME IN THE

SAVINGS, PAY THE BILLS,
AND REINVEST BACK
INTO YOUR BUSINESS.
KEEP THEM ENTERTAINED,
INFORMED, LOYAL, AND
INTERESTED. DIRECT THEM
TO YOUR WEBSITE.
YOUR PRODUCT MUST

ACTUALLY BE GREAT. YOUR SHOW THEM
REPUTATION MEANS EXPERIENCES FROM
EVERYTHING IN BUSINESS. MUST BE EASY TO NAVIGATE,
OTHER CUSTOMERS.
VISIBLY appealing, AND MAKES
THEM WANT TO PURCHASE.
RINSE AND REPEAT! ALL OF THESE ARE IMPORTANT. MAKE

SURE YOU TAKE THEM SERIOUS. THIS IS LITERALLY MY CYLCLE
THAT KEEPS ME WEALTHY AND MY BUSINESS HEALTHY. WHAT
YOU’RE LOOKING AT IS THE MISSION. THIS IS WHERE I WANT
YOU TO BE AFTER READING THIS BOOK.
5
CHAPTER 1
WHERE DO YOU FIT IN?
I want to provide you with an example of how to “get in where
you fit in”. In reality, that’s where I see the most success in
businesses. Which one of these markets correlate with your
expertise right now?
3 GENERAL MARKETS
Now that we’ve found your core market you’ll fit into, we need
to dig at least 2 more levels deeper to find your specific audience.
6
Inside of those 3 markets you have an additional 3 submarkets.

The list is endless and there’s always a new submarket popping
up. The real question is where do you fit in? Let me guess. You’re
a real estate coach, couple's therapist, or a fitness coach. But the
money is not in the sub markets, the riches are in the niches and
that is just a step ahead of the submarket.
Look around at all of the other experts or influencers selling

something in your market and see what they are selling. What do
you have to offer that sets yourself apart from the rest? The
overall goal is to finesse your way into a unique spot inside of the
ecosystem.
GET IN WHERE YOU FIT IN!
NICHE #1
7
DARE TO BE DIFFERENT!
ARISTOTLE'S TRAIN THEORY

All big things that happen are like trains. Someone will start
something incredible or lucrative and then the supporters, hype,
and copycats will follow along. Remember, no one wants to get
on a train that’s not moving. When the train gains momentum,
the further it goes and the more people want to hop on. And
soon, we have a full train. But the early birds have gained the
advantage and more than likely profited the most and
positioned themselves to be the most comfortable.
The mistake people make is that they find a niche and start
building from there. The problem is that jumping into a specific
niche is probably some train that is already full. This is where
you must pivot and create a new opportunity for people.
I suggest that you look at your submarket and try create a
new niche. Create a fresh opportunity for people, a brand new
train! This is what I mean by getting in where you fit in. If you try
to keep jumping on trains that are full, you might get the most
uncomfortable seat. But if you make your own train, I promise
you’ll get the best view. On the next page, I will give examples of
profitable submarkets to keep an eye on. Below is a good
example of creating a new opportunity and zeroing in on a niche.
78
EXAMPLE OF PROFITABLE SUBMARKETS
9
"THE RICHES ARE IN THE NICHES! "
What is something you're skilled at or passionate about and how

can it be monetize on Instagram?
EXAMPLE OF MONETIZING A
SUBMARKET ON INSTAGRAM
TRAVELING
Start a travel agency business where you book
trips for people and get commission from
companies
Start a travel blog
Write a travel guide e-book with things to do at
popular places that are exclusive
Sell exclusive access to places
Start a travel vlog on YouTube
Sell a course on the best ways to save on travel
and how to book travel
With financial literacy growing at a fast rate, people will have
the funds to travel more. I can foresee the future. Start investing
into travel stocks long term. This is a market that has yet to peak.
A high percentage of Americans have still yet to travel outside of
the US or haven't even visited more than 10 states.
Type of content needed:
Travel photos, videos of experiences, reviews on places and
cities, IG live videos of your experiences, destination reaction
videos, etc.
Goal:
Get sponsored by travel companies, hotels, and businesses, get
paid to take pictures and visit various places.
10
ASK YOURSELF THESE QUESTIONS!
Will the people in my selected niche be excited about

the new opportunity I’m presenting?
Because you are pulling people from a submarket into your
new niche, it’s important to make sure they’ll be hyped.
Something new is always interesting enough for people.
Do you believe that these people are WILLING and

ABLE to spend money for this information?
In reality, there are people that are going to be WILLING but
not ABLE to spend money simply because they are broke. Other
times people have all the money in the world; they are ABLE but
NOT WILLING to support because of their own reasons. The
submarket you enter must be both willing and able to spend the
money.
For example, my brother started a pressure washing business
mostly trying to work on houses and driveways. He was
advertising on Instagram but received little to no results. Being
already experienced, I informed him that Instagram is a better
platform to market online sales, plus the majority of Instagram
users are younger. The majority of young adults don’t own
homes and probably aren’t interested in maintenance. But
Facebook is a better market to get more of a concentrated
group of people. I told him to check out local yard sale pages.
Let’s say he lives in Buckhead, GA. He would search “Buckhead
yard sale or sale pages" on Facebook. I told him to join that
group and advertise his business. He could advertise on multiple
pages. Even if they charge money that’s okay because the return
on investment by acquiring a potential lead is worth the risk.
11
Are the people in the market you want to pursue

irrationally passionate?
Before asking about how passionate the market is, I need to
ask a more personal question. Are YOU passionate about this
particular niche? In my honest opinion, you can build up a
passion for something if you stick to it long enough. Whenever
you’re out and about, do you bring it up in conversation? If so,
that's a good sign that there’s chemistry there. Here are key
factors I analyze to determine if my market is irrationally
passionate:
Communities
Are there forums, message boards, or social groups dedicated to
this topic? What about fan pages, podcasts, YouTube channels,
Facebook groups, or blogs that drool over the topic you love?
Events
Does this market have its own set of events? They could be online
or offline masterminds, seminars, summits, or conferences.
Other Experts
Does this market already have celebrities or gurus? You don’t
want to be the first celebrity in your market. Ideally, you want the
topic or niche to already have a subculture established.
Language
Does this category have its own special language? In the stock
trading world, you hear words like “swing”, “scalp”, “hedge”, or
“divergence”. An irrationally passionate market will always have
its own code language and abbreviations. Does yours?
12
KEEP YOUR COMPETITION CLOSE

OR YOU’LL BE LEFT BEHIND!
It doesn't matter which lane you choose, just make sure that
you like it, and you're willing to talk about it every single day. If
not, you will lose interest in it very fast.
It is important to keep an eye on your competition and see
how you stack against them. Definitely keep watch of the
successful people in your niche or submarket. They have the
blueprint on what it takes.
Here's some hacks that will not only improve your earnings, but
it'll also benefit your business:
1. Write down or have a mental list of your top pages in your

niche
2. Watch every aspect of their game: their stories, posts,
comments, bio, connections, testimonials
3. List the pros and cons you like about all of them
4. Keep their pros and add your own flavor to it
5. Improve on their cons to make yourself standout and figure
out what all of them are missing or could add
6. Without copying or taking their swag, create the
powerhouse in your field
Competition fuels innovation, keeps prices from getting too

high, and it keeps you on your toes as a business owner. I know
this may sound weird, but you can learn a lot from your
competitors. It'll help boost your ideas and maybe you'll be able
to improve something of theirs. Life is not fair so go and get
yours.
13
CHAPTER 2
FIND A PROBLEM, SELL THE SOLUTION
Solving problems is the greatest cheat code to generating
wealth. If you want to be a full-time entrepreneur, you must
figure out ways to benefit others. Make them feel like you have a
solution or alternative. Sometimes people are just looking for
something new, refreshing, and unique. Fill a void somewhere
that’ll catch some buzz. Figure out what’s missing in this world.
Everyday I wake up, I ask myself “what’s missing in this world?”
Before you think about starting a company, think about the
problem you’re solving. One typical mistake new entrepreneurs
make is creating a solution before identifying the core problem.
You might think you have the next big idea, but have you really
done the research to see if it could be successful? Is there a need
in the marketplace? Is the space full of slow-moving companies
unwilling to change? Then maybe you have an opportunity. If
not, you might be wasting money and time.
If you really want to obtain success, the first thing you need to
do is find the problem to solve. The problem serves as the
foundation for your company. Below is a visual representation
of what you will accomplish after reading the guide.
LOOK FOR FIND GREAT CREATE AN AMAZING

MAJOR PROBLEMS SOLUTIONS PRODUCT
BE FINANCIALLY TARGET YOUR DOMINATE THE

PREPARED AUDIENCE MARKET
14
"SCRATCH YOUR OWN ITCH!"

The most successful way to look for a problem in this world is
to scratch your own itch. This basically means that if something
is frustrating you, it's probably frustrating a bunch of other
people too. It makes perfect sense. By solving your own
problems, you’re making sure you have an intimate
understanding of the main points. You know you are solving a
real problem and most importantly, you'll stick with it for way
longer compared to solving someone else's problem.
HOW TO FIND YOUR OWN PROBLEMS

If you ever tried to create a list of your own problems, you may
have found that it was too difficult. Don't worry, I have you
covered. I will present you with a system that will help you easily
identify problems based on your real life experiences.
FOLLOW THESE 3 STEPS:
STEP 1: DEFINE YOUR SOURCE OF PROBLEMS
From the list below, pick the sources of problems that you
have or had in your life, and apply it to the diagram I will present
you. The app I’m using is called “Trello” to help me better
organize my business ideas. The more sources of problems you
have, the higher the chance of discovering a worthwhile problem
to fix.
Past and current jobs : Create a list for each job you had as
well as your current job, if any
Own companies and startups : Create a list for every
company or startup you started
Current and past side projects : Create a list for every side
project you've created
Current and past hobbies : Create a list for every hobby you
had in the past as well as the ones you have today
15
STEP 2: SET A CATEGORY FOR EACH SOURCE

Next, it's time to categorize the potential problems you can
discover. To do so, create a card for each of the categories below
and paste the description of the category inside the card.
Time intensive tasks : Tasks you felt like you spent way too
much time on than you should have
Inconvenient processes : Processes or tasks where you had
to use multiple tools, sites and hacks to get done
Inefficient processes : Processes or tasks you thought were
inefficient
Dreadful tasks : Tasks you hate doing
Unused tools : Tools you or your boss paid for but only used
less than half of the features
16
STEP 3: DIG DEEPER AND DISCOVER YOUR PROBLEMS

Now that you’re here, the next step is simple. All you need to do
is open each card, and ask yourself : What [category_of_problems]
did I encounter at [source_of_problems]. I suggest having an hour
or 2 to spare and then answering each question or statement
slowly for each card.
Name of the problematic task or process
A more detailed description of your frustration
Would you pay for someone to do it for you ?
[ No, Maybe, Definitely ]
Is this a problem you'd be proud of solving ?
Without doing any research, do you think other people
have the same problem ?
[ I don't know, Probably, Definitely ]
Do you know any people who have expressed having the
same problem ?
17
If your mind is anything like mines, you will already be

generating ideas and trying to solve problems. I suggest
completing the entire exercise before you rush into a new idea
from the very first card you complete. I recommend having a list
of 3-5 problems to solve before starting your journey. The point
is to find a problem worth solving, not just the first problem that
may have some potential.
For every card with interesting problems that you'd like to get
back to when you finish, you can add a label for faster
identification.
FIND SOMEONE ESLE'S PROBLEMS
Some people have lives that do not present many problems

that will translate to monetization. If you can't find problems
within your own life, look for problems that other people have
and try to solve them.
This would rank number two behind scratching your own itch.
You can uncover problems by pro-actively approaching friends,
family, and people within your community with question about
what frustrates them in their personal and professional life until
something sticks out.
Another option that is more passive would be to look for what
specific groups of people are asking about in forums, social
networks, and online communities (Reddit and Twitter are great
for this use case).
If you’re interested in this approach, I suggest you start by
making a list of people you'd like to help and put them into
groups, preferably groups that you identify with personally or
like hanging out with. This will give you a starting point instead
of trying to find random people with problems.
18
"SCRATCH YOUR OWN ITCH!"

The most successful way to look for a problem in this world is
to scratch your own itch. This basically means that if something
is frustrating you, it's probably frustrating a bunch of other
people too. It makes perfect sense. By solving your own
problems, you’re making sure you have an intimate
understanding of the main points. You know you are solving a
real problem and most importantly, you'll stick with it for way
longer compared to solving someone else's problem.
HOW TO FIND YOUR OWN PROBLEMS

If you ever tried to create a list of your own problems, you may
have found that it was too difficult. Don't worry, I have you
covered. I will present you with a system that will help you easily
identify problems based on your real life experiences.
FOLLOW THESE 3 STEPS:
STEP 1: DEFINE YOUR SOURCE OF PROBLEMS
From the list below, pick the sources of problems that you
have or had in your life, and apply it to the diagram I will present
you. The app I’m using is called “Trello” to help me better
organize my business ideas. The more sources of problems you
have, the higher the chance of discovering a worthwhile problem
to fix.
Past and current jobs : Create a list for each job you had as
well as your current job, if any
Own companies and startups : Create a list for every
company or startup you started
Current and past side projects : Create a list for every side
project you've created
Current and past hobbies : Create a list for every hobby you
had in the past as well as the ones you have today
19
If your mind is anything like mines, you will already be

generating ideas and trying to solve problems. I suggest
completing the entire exercise before you rush into a new idea
from the very first card you complete. I recommend having a list
of 3-5 problems to solve before starting your journey. The point
is to find a problem worth solving, not just the first problem that
may have some potential.
For every card with interesting problems that you'd like to get
back to when you finish, you can add a label for faster
identification.
FIND SOMEONE ESLE'S PROBLEMS
Some people have lives that do not present many problems

that will translate to monetization. If you can't find problems
within your own life, look for problems that other people have
and try to solve them.
This would rank number two behind scratching your own itch.
You can uncover problems by pro-actively approaching friends,
family, and people within your community with question about
what frustrates them in their personal and professional life until
something sticks out.
Another option that is more passive would be to look for what
specific groups of people are asking about in forums, social
networks, and online communities (Reddit and Twitter are great
for this use case).
If you’re interested in this approach, I suggest you start by
making a list of people you'd like to help and put them into
groups, preferably groups that you identify with personally or
like hanging out with. This will give you a starting point instead
of trying to find random people with problems.
20
PORT EXISTING OR POPULAR PRODUCTS/NICHES/STORES

TO A NEW PLATFORM OR CITY
Porting existing products to a new platform or city would be

the easiest idea to become a millionaire fast in America. Instead
of reinventing the recipe, you can just tweak the sauce and call it
yours. I know what you’re thinking. You probably think it's a bad
thing to do, but in this world either you’re going to be the sheep
or the wolf. Choose one.
There are popular apps that exist on android but not iOS and
vice versa. The same goes for MacOS and Windows. If you have
the necessary skills to duplicate them and “tweak the sauce”, I
say go for it!
You could also import popular niches or ideas to a new
audience. Someone might be popular for a niche or service on
Facebook but not Instagram. Someone may be TikTok famous
but not on Instagram and vice versa. Introducing a popular style
to a new platform could definitely work.
I know you’ve been to plenty of states and told yourself, “I
wish they had this type of store back home”, or "there’s
something that exists in your city that you believe would thrive
in another". Traveling is very important. 50% of my business
ideas generate from seeing the world. It will be cheaper to open
up a similar store of a well-established brand in a smaller city
with a different demographic.
For example, there are plenty of “seafood in a bag”
restaurants with different names across several states. That’s
because they followed a similar theory to what I just said. Take a
good idea and place it somewhere else.
21
PICK SOMETHING AND GET STARTED
It does not matter what approach you decide to take, success

is a marathon and not a sprint. Understand that all paths to
success are created differently, but the one common trait we all
have is failure. It takes some losses to understand how to win.
Don't spend months trying to come up with an idea for your

next thing. Get started as soon as possible and use the feedback
(or lack thereof) from your early adopters to advance in your
journey.
I suggest setting a limited number of days (2 or 3) to pick your
next problem to solve, and commit to it for a few months (2 or 3).
They say it takes a minimum of 60 days to develop a habit or
commitment. You’ll learn more in those 60 days from starting
something than you would using that time to just “brainstorm”.
Too much time thinking about something will make you doubt
yourself to start. "Just do it" like Nike says.
22
HOW I USED THIS FORMULA TO

CREATE MY WEALTH
PROBLEM
During the last week of 2018, I noticed that many people
around the world didn’t have affordable access to learning how
to invest. Courses were extremely overpriced and lacked actual
value that would help people. Most courses charged $2,000+ just
to teach you the basics. Books were too long and very boring to
read.
People were also not receiving the information from a
relatable source, which made them feel uncomfortable with
trying to invest. Financial literacy was at an all time low. The lack
of information is what caused the rich to get richer and the poor
to stay poor. While we focused on going to college just to add it
to our resumes to work for major companies, the rich were
focused on entrepreneurship, investing, and credit.
COURSES WERE BOOKS WERE TOO NOT ENOUGH GEMS TOO COMPLEX FOR
TOO EXPENSIVE LONG & BORING FOR THE PRICE BEGINNERS
23
SOLUTION
Being an already experienced investor, I knew that if I created
a book and a course that was more affordable, more valuable,
fun to learn from, and visibly appealing to the eye, I could make
a lot of money! I wrote a book, started a trading group chat, and
created a course that sells out every month. All of my products
are best sellers and I currently generate over $500,000 a month
with all of my incomes combined. That’s what I profit even after
all of my business pay outs.
A wise man once said “I made millions in real estate, but I’ve
made hundreds of millions teaching others how to do it.“
EASY TO
#1 SELLING OPTION INTERACTIVE GAVE OUT MORE UNDERSTAND
TRADING COURSE INVESTING EBOOK GAME THAN EXPECTED EVERYTHING
On the next page, I will be giving you inside access to my

brain! The purpose of this book is to not only give out free
business ideas, but to also give you a perspective on how I
generate new ones.
24
SCENARIO #1
Dre - ASPIRING MUSIC PRODUCER
PROBLEM
Most people have a passion for music and wish
they could make beats or instrumentals. But most
people do not want to attend school, can't afford
school, or lack the desire to spend hours on
YouTube learning it.
SOLUTION
INCOME STREAM 1
Dre makes a course charging $75 that teaches
the average person how to make beats.
INCOME STREAM 2 INCOME STREAM 3

Dre charges $20 a person to Dre Lives in Atlanta. With the
watch him construct beats live money he saved from his
via private YouTube, Zoom, or courses and livestream
Twitch for 1 hour. business, he invested into a
commercial rental property.
BREAKDOWN:
Say that 100 people attend. Dre opens up a recording
Multiply 100 times the $20 he's studio business with 10 studio
charging ($20 x 100). rooms charging
That's $2,000 he earned for just $50-$200/hour.
30 minutes to 1 hour of his
time.
25
Dre is now living his dream! He's bringing in

an of average $50,000 per month from those 3
incomes. Dre begins to run Facebook ads to
Instagram in order to funnel in traffic for new
clients.
SCENARIO #2
Kalyn - CATERING CHEF
PROBLEM
Kalyn notices a lot of people inquiring about
her recipes for her catering business. The food
she cooks looks amazing and gets a lot of
engagement and likes on Instagram when ever
she posts.
SOLUTION
INCOME STREAM 1
Kalyn constructs a cook book and sells it
online. Because she's giving out her recipes,
she can charge $200 for this sauce. Let's say
she gives out 10 recipes. She could easily
advertise and reword this by saying "I'm giving
you 10 of my top recipes for $200. You're
investing $20 per meal that could both feed
your family and be apart of your business".
She has then tapped in to people's emotions
and ambition by using those words.
26
INCOME STREAM 2
Kalyn opens up an online culinary course.
Her target audience will be this new
generation of women who lack cooking
skills. Even young men like myself would
love to buy a culinary course from
someone walking them through each
recipe step-by-step and teaching us how
to pick the right meats, seasonings, and
vegetable and etc. Food education will
become more mainstream.
INCOME STREAM 3
She opens up a course about catering.
“How to start your own catering
business.”
RESULT
Now she has 3 passive incomes (money
that comes in while you sleep): a cook
book, video training courses on cooking,
and a course on catering. She still has
one active income, which is her private
catering business. The only active income
she has is the one she loves doing! Kalyn
is now making $70k/month and living
comfortably.
I’ve been blessed with a gift to be able to show just about anyone
how to monetize their talents. Stay tuned, because it gets better!
27
CHAPTER 3
PSYCHOLOGY OF YOUR AUDIENCE
SOMEONE BELIEVES IN YOU
Everything comes down to one thing — belief. Belief creates

the customer, belief creates the results. To be successful in
business you must persuade people to believe in what you are
doing and a great way to do this is through the art of honesty
and storytelling. Don’t be afraid to share with your audience. You
don’t have to be perfect. Be real and they will identify with you
and want you to succeed.
Don’t look at it like you’re telling too much of your business.
Look at it as “my story is my business”. People want to feel like
they’re getting the inside scoop of who you are and what you do.
Remember this:
People don’t buy what you do. Believe it or not, they buy why
you do it. Tell your story. Be entertaining about it. Appealing to
people's emotions is the best way to go about reaching a larger
crowd and maximizing your profits.
POSITION YOURSELF AS AN EXPERT

People want consistency and proof that you are who you say
you are. Show people what you’re made of and soon word of
mouth will have your name traveling across the universe. You're
going to read the word consistency a lot throughout this book.
That's because that is the true key to success — taking it day by
day. They say it only takes 60 days to develop a new habit.
Consistently provide content or value and I guarantee it will take
you somewhere.
28
My Sunday watchlist showing my next day stock picks started

as something I just wanted to do in order to show my face and
talent more. Then, it started getting a lot of attention and shares.
I’ve realized that I created a movement. Because they trust in my
expertise and they saw that I consistently did a watchlist for 20
weeks straight, I’ve made it a household name for myself and
positioned myself as an expert in the eyes of the public. So what
I’m learning is that consistency of mentioning anything will soon
build a movement.
You want to build wealth for a long time. Ideally, you want to
be positioned as expert instead of a commodity, and people will
pay you MORE for the same information they could get
somewhere else. The goal is also to acquire a pool of unlimited
customers and grow very fast.
BUILD UP YOUR TRUE FANS

A creator, such as an artist, photographer, influencer,
musician, or video maker only needs 1,000 true fans to make a
living.
A true fan is defined as someone who will
purchase anything and everything you produce.
They’ll drive 200 miles to attend your conference.
They’ll purchase any and every piece of
merchandise you sell. They’ll even purchase your
deluxe items. It is important to establish a cult like
fan base and I'm here to show you how.
29
"EVERYONE IS SILENTLY BEGGING TO BE LED"
No matter the level of life, everyone has learned something

from someone in a position higher than them. I understand that
some people are reserved, camera shy, or simply prefer privacy.
But closed mouths don't get fed. All I can do is lead you to the
stream, but it is up to you to drink the water. Now let me show
you some rules to the game.
RULES TO BECOMING THE LEADER

YOUR FOLLOWERS WANT
Be an alluring character and live the life that your

1. followers wish they could live!
THE ALLURING CHARACTER

ELEMENTS IDENTITY
BACKSTORY THE LEADER
PARABLES THE ADVENTURER/CRUSADER
CHARACTER FLAWS THE REPORTER/ EVANGELIST
POLARITY THE RELUCTANT HERO
STORY LINES
LOSS AND REDEMPTION AMAZING DISCOVERY
US VS THEM SECRET TELLING
BEFORE AND AFTER 3RD PERSON TESTIMONIALS
Understand that people are following you because you have

already completed the journey that they are on right now. They
desperately crave the results that you have already achieved.
They aspire to be exactly like you. The gap between themselves
and where they see you is what moves them to take action and
change.
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HOW TO BUILD AN ALLURING CHARACTER FOR YOUR

BRAND?
It all starts with locking in on these 4 key elements:
BACKSTORY
What challenges did you have to face to get where you are
today? Your backstory is what humanizes you. It allows your
audience to see that you started right where they are and you’re
now where they want to be. It gives them a reason to follow you
on social media. Your story is the machine that gives your
audience hope that they can achieve their goals (which should
ideally be aligned with whatever it is that you’re selling them).
PARABLES
A parable is a simple story used to illustrate a moral or
spiritual lesson. What are some of the lessons that you’ve
learned from your journey? Now, how can you turn them into
parables? Parables are excellent content because your life is
unique to you. Everyone’s story is different. How can you take
what you’ve learned to make the pathway easier for them to
reach their goals faster? I definitely use this strategy often.
Talking about my journey makes my page unique.
CHARACTER FLAWS
It is important that you do not pretend to be a perfect person.
People are drawn to people that are relatable to them. Show
your audience that you’re human and make mistakes too.
POLARIZING
Do not be a people’s pleaser. One of my best traits that
people respect is my honesty and genuine spirit. Tell the people
like it is. Understanding that you will not be liked by everyone is
a cold lesson we all must learn one day. The people who learn
this lesson the fastest usually achieves the most.
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INDENTITY
Now that you’ve figured out how to tie those 4 key elements
together, you need to form your identity. This also can be
broken down into 4 elements:
THE LEADER
Are you the type of person to take
charge, call the shots, and be okay with
the spotlight?
THE ADVENTURER/ CRUSADER

Are you the type of person to always try
new things, test out new strategies, or
come up with creative ways to succeed? I
can definitely attest that I fit this category
the most.
THE REPORTER/EVANGELIST
This one is the easiest because all you’re
doing is interviewing other hero’s in your
targeted industry via podcast or blog.
You will be considered high value by
association.
THE RELUCTANT HERO

Maybe you never wanted to be in the
spotlight, but you had to because it was
for the greater good. This type of person
has a lot of value to give. You’re only in
this position because you saw that there
was a need for your product.
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2. PROVIDE CERTAINTY
The overall goal is find your voice and that comes with posting
consistently every single day. Initially when first starting out, you
will be posting for you and your passion. Eventually, people will
follow. It is said that in any situation, the person with the most
certainty wins. Publishing something on a platform daily is
important because you get to quickly identify what topic and
ideas your audience responds to the most. Soon, you’ll become
an expert at creating content and choosing the topics that your
audience loves the most. When you do this, your audience will
grow, you will gain more confidence, and your message will
become clear.
3. LEARN HOW TO PERSUADE

The art of persuasion can be simplified into one simple
sentence: People will do anything for those who encourage their
dreams, justify their failures, allay their fears, confirm their
suspicions, and help them throw rocks at their enemies - Blair
Warren.
So let's break this down:
ENCOURAGE THEIR DREAMS
As the leader, you must know your audiences' dreams and
then encourage them inside of the new opportunity you’ve
created.
Parents often discourage their children’s dreams because it's
“for the best” and they try to steer them to more “acceptable”
goals. Most kids accept this path until someone who believes in
them encourages their dreams. Who do you think has the upper
hand in this scenario?
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JUSTIFY THEIR FAILURES

Most of your followers have tried to make a change before.
You’re not the first person they have tried to learn from. They
have yet to get the results they want from previous encounters.
It is important to take the blame off their shoulders and place it
back onto the old opportunities they've attempted in the past.
Often people will comment on my post that they’ve tried many
other courses, but mines actually taught them more for a
cheaper price and in a quicker time frame. That repeated
testimonial often reminds me that I can easily compare my
course to others as a sales pitch.
ALLAY THEIR FEARS
To allay is to diminish or put to rest. When you help people
concur their fears and give them hope, they will be following
your lead for a long time. Simply telling someone to not be afraid
rarely does the trick. We walk away thinking we’ve given the
deepest advice, but in reality, it more than likely made them feel
better for just those two minutes. Instead of telling them to not
be afraid, work with them until their fears leave. Present them
with evidence, offer support, and tell them stories. When you are
afraid, which person do you prefer to be with? Is it the one that’s
gonna take the time to help or just give you vague advice?
CONFIRM THEIR SUSPICIONS
Your audience is already suspicious of you and many others
they’ve encountered. They want to believe change is possible but
are skeptical about moving forward. In a story telling format,
reassure them that you also had similar suspicions in your
journey and tell them how you overcame it. Everyone loves being
able to say “I knew it”. When another credible person confirms
something that we already suspected, we not only feel a surge of
supremacy, but we feel attracted to the one who helped make
that surge come to about.
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THROW ROCKS AT THEIR ENEMIES

Nothing brings people together faster than a
common enemy. It sounds very unpleasant, but
the truth in this statement can't be ignored. Even I
had people team up and try to compete with me.
It's part of business.
Within your community, it is important to create an “us vs

them” mentality. You must take a stand for what you believe,
why you’re unique, and who you are targeting to fight against.
In reality, everyone has a struggle. The thing they’re struggling
with is the enemy. Whether it's a group, an individual, illness,
setback, etc., when one is engaged in a struggle, they are looking
for others to join them. Misery loves company is a true
statement.
4. DON'T BE BORING
Your followers need to be engaged and entertained by you. It
doesn’t matter how much you know or the level of your
experience. A person who’s less qualified than you but more
entertaining will sell more eventually. Your goal is to position
yourself to be prolific. Yes, the word that the great Nipsey
Hussle would use in his lyrics and even had tattooed on his face.
These people create new and unique ideas all of the time. Let me
explain why.
“Find your
purpose or you’re
wasting air”
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PROLIFIC INDEX
CRAZY PROLIFIC MAIN STREAM PROLIFIC CRAZY
In the middle are the mainstream ideas. This represents all of

the basic info being taught by the masses. There’s not much
money to be made when you think mainstream. People can go
to school to learn all of this stuff. It’s not exciting. For example, if
you’re in the stock market, the main stream advice hovers
around buying and holding shares of well-known companies.
That is very vanilla and will not catch the attention of the masses.
On both ends of the spectrum lies the crazy zone. This is
where the ideas are a little too much to handle for the average
person but aren’t impossible or bad ideas. Although it's possible
to recruit in the crazy zone, it is difficult to get the masses to take
action all the way to the left or to the right.
The sweet spot, in between crazy and main stream, is the
prolific zone created by Russell Brunson. This is where the
money is made. When you hit this zone, the ideas will be so
unique people will notice.
For my business, I made it easier for people to earn money
legally by teaching option trading to them and even providing my
daily opinions and picks. The main stream people hate it because
the concept was new and I made something that was once only
accessible to the elites, accessible to the masses. People were
usually interning at the New York Stock Exchange, studying for
their series 7s, applied for a job, and were taught to invest
millions of other people’s money. I approached the game
differently. I taught people how to invest and mange their own
money. I cut years of college and old secrets into a 30 day
course.
36
Did you notice my message had some polarity? The

mainstream will probably hate it, yet there’s something
interesting there. Polarity is having contradictory tendencies.
POLARITY POLARITY
When your story causes polarity, it attracts attention and

people will pay for it. Neutral is boring and not much money is
made with basic ideas. Being polar is what will get the people
going. As you start to become more polar in your message,
people on the other side might start to take offense to it. Many
people struggle when others get upset or disagree with their
ideas. For every 50 true fans that follow you, there will often be
someone who does not like you and they’ll unfortunately seem
to be the loudest. You have to learn to be okay with this because
if not, it will affect you mentally and affect your overall mission.
Some people don't like certain aspects of my lifestyle and I'm
perfectly fine with this.
37
OFFER VALUE FROM THEIR PERCEIVED RELATIONSHIP

5. WITH YOU
They’ve signed up for your groups, listened to your podcast,
subscribed to your YouTube. They are paying attention to you all
of the time. Listen to your audience, read the comments, reply to
some DMs, or go live with them. People want to get value how
THEY define it. Many people believe they’re supposed to create
content based on how they want the info to be received. Appeal
to your audiences' desires. Believe it or not, getting a little more
personal will work in your favor. Do not try to be perfect. Show
them that you are human too.
6. CARE... A LOT!
If your audience believes that you are just in it for the money,
they will quickly lose interest and you will lose followers fast.
They say “they don’t care how much you know until they know
how much you care”. Give back, spend time with them on
Instagram live, and constantly provide helpful content that will
actually benefit them. I have managed to do all of these things.
38
CHAPTER 4
SETTING UP INSTAGRAM
STEP 1: FINDING A USERNAME !
You want to choose the best possible username for your

account. Instagram is a big algorithm. You want to make sure
your name is one of a kind and potentially #1 on the list when
searched. I challenge you to type in the name "Aristotle" into
someone's phone who does not follow me already. I guarantee
that my username will pop up. Why? Because the algorithm
recognizes that MOST users specifically search for my Instagram
page when typing in that name.
Your username must be:

Easy to remember. People will one day type in your
username so make sure it's recognizable and easy to spell.
Relatable to your account. If you post content about
traveling, don't name your Instagram "Stayathomeagency".
Clean! Don't fill your username up with random numbers or
too many underscores.
Iconic. The name needs to have a nice ring to it! Ideally, you
want your name to appear first when a few characters are
typed in. This will increase your visibility.
Optional- If you're an influencer and plan on getting verified
one day, include your real name in your bio. My real name is
actually Aristotle.
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The appearance of your page is very important. Remember,

"first impressions are lasting impressions". When people visit
your page, they need to be immediately drawn to you and
want to follow.
STEP 2: SPICE UP YOUR BIO !

Your bio on Instagram is an underrated adjustment! It's the
first thing people see when they visit your page.
Every bio will be different and there is no "set" way to do it.
My personal recommendation is to briefly describe yourself, say
bold statements, list things that make you unique, include your
location if possible, and try to make it a great summary of who
you are and what you stand for. It's also important to list the
businesses you own to drive more traffic and it helps with brand
association from your audience. You want people to always have
in the back of their heads that these brands are associated with
you.
When you feel that you're ready to get verified, you will
briefly have to switch up your bio and disassociate yourself from
other accounts. This is only a requirement when you're
submitting an application.
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STEP 3: CHANGE YOUR INSTAGRAM TO A

BUSINESS ACCOUNT!
Why you should have a business account on Instagram:
Track your performance with Instagram insights

Unlock the feature of paying for ads
Swipe up feature to any link you want after reaching 10k
followers
Get monetized by Instagram platform
People can pay for badges to support you while on IG live
Unlock IG shop features
41
STEP 4: THE PERFECT LOGO !
The attention span of consumers are very short, almost like

toddlers. In today's world, companies have about 2 seconds to
convince potential customers that their products are worth the
consideration.
A logo can quickly grab viewers' attention and communicate a
company's core values in an interesting way. That short attention
span — you know, the one that causes consumers to judge your
business by its appearance — can work to your advantage if you
have a solid logo to speak for your company.
You can easily create a logo using Canva or Adobe Illustrator.
Both are good platforms to start. But if you aren't creative
enough to build your own logo, hire someone to create one for
you.
@aristotle_investments @Honeydriptrading
Reasons for a strong logo

It grabs their attention
It makes a strong first impression
It's the foundation of your brand identity
It's memorable
It separates you from your competition
It fosters brand loyalty
Your audience expects it
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A BREAKDOWN OF MY ICONIC LOGO
I'm a serial entrepreneur and

serial investor. The goal was to
make a logo that's unique and
represents ownership. Putting
my face on it allowed me to separate myself from
everyone and boldly represent my company as the
man I am. Studies show that red is the first color
the human eye can see. Plus, using the red and
green is great representation of the stock market
and the Pan African flag designed by Marcus
Garvey.
Aristotle is actually my middle name.
Aristotle was a greek philospher who
pioneered most of our western scientific
studies. I like to think of myself as a
world changer and innovator just as him.
I figured that if I branded my business
with this name, I would reach a broader
audience and would be able to use this
name as a selling point.
”Investments“ is a term I use because
it’s not limited to one thing. I invest in
many avenues in life. My mother told me
to make sure I keep my username broad
and unique. That was the greatest
advice that I’ve received and I’m passing it down to you. You
advice
want to make sure your name can't be compared to anyone
else's and that it has a true meaning.
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STEP 5: MAKE YOUR INSTAGRAM FEED

VISIBLY APPEALING !
Within the 30 second window that you have to capture your
audience's undivided attention, they have seen your username,
bio, and logo. The potential follower will scroll down to your
feed and observe. This is the FINAL step into getting this person
to follow you so make it count. Your page must give them a
feeling. Believe it or not, colors and layouts do have an effect on
consumers. Below is a great example of the power colors can
have on a brand.
44
Notice that I follow the color scheme associated with my logo:

green, red, and black. This shows uniformity and it familiarizes
my audience with my brand. This works in my favor because
when they scroll down their timeline and see these colors, they
know that they have to pay attention.
FUN FACT!
Wearing your brand works in your
favor. Everywhere I go, people stop
me and recognize who I am by my
face, body frame, or gear that I wear. I
wore my Aristotle Investment mask at
the Super bowl LV. Look closely and
you'll notice that me and my wife
wore Louis Vutton (LV) to Superbowl
LV. That's a story we'll be able to brag
about to our son in the future.
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HOW TO GET VERIFIED
Being verified has its perks. It increases brand awareness

and trustworthiness for your brand, and it is a good status
symbol.
You must first meet these simple requirements:
Authentic: Are you a real person, registered business, or

brand? You cannot be a meme page or a fan account.
Unique: Only one account per person or business can get
Instagram verified, with exceptions for language-specific
accounts.
Public: Private Instagram accounts do not qualify for
verification.
Complete: Do you have a complete bio, profile photo,
and at least one post?
Notable: This is where things get subjective, but
Instagram defines a notable name as one that is “well-
known” and “highly searched for.”
Don’t try to buy a verification badge from third party

individuals on Instagram. If you struggle with persistent fake
accounts made in your name, that is a great sign to
Instagram. Part of their check list is to see if you are highly
impersonated and worth the verification. If it hasn’t
happened to you yet, keep growing. It’s coming.
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Delete any cross-platform links in your bio

I know this sounds petty, but Instagram has rules. You only
have to remove your associated businesses when you put in a
verification request. You can add your original bio after.
Get press and be highly searched for!

This is the MOST important step into getting your page
verified. Instagram will google and research who you are. It is
important that credible news articles pop up. Publications like
Forbes, ABC, Yahoo, Black Enterprise, Hype, Business Insider
and Medium help get your name out there quickly. You could
apply for your badge after receiving publication.
Here’s how to manually do it:

1. Go to your profile and tap the hamburger icon in the top
right corner
2. Tap Settings
3. Tap Account
4. Tap Request Verification
5. Fill in the application form
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SUCCESSFUL VERIFICATION NOTIFICATION
UNSUCCESSFUL VERIFICATION NOTIFICATION
Work with an agency or publicist

If you have the budget and the ambition, hire a reputable
digital agency that has access to Facebook’s Media Partner
Support tools. Your publicist or agent will be able to submit
requests to claim usernames, merge accounts, and get
accounts verified through their industry-only portal.
Is verification guaranteed? Of course not. But a request
from an industry professional through the Media Partner
Support panel carries more weight and distinguishes you from
the crowd. This is actually how I got verified.
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CHAPTER 5
HOW TO GET ON INSTAGRAM
ALGORITHM'S GOOD SIDE
Instagram is a big algorithm. Think of Instagram from this

perspective. They are a business. Every business goal is to make
money. So how does Instagram make money and how do you
benefit them? For starters, it’s obvious that Instagram makes
billions in ad revenue.
Where do you come in?

Instagram's goal is to get every user to stay on their app as
long as possible so that more ads can be seen. The people who
have good content help Instagram make more money because
users get on the app to watch them. Therefore, Instagram’s
algorithm will automatically put their post at the top of the feed
when that user scrolls. Just like YouTube, the videos with the
most engagement and views will be pushed to the top because
they are keeping users on the platform longer. This gives them
more ads to run.
49
It’s honestly a brilliant business concept. In return, YouTube

pays content creators as an incentive to keep posting videos. Now
Instagram has added a feature to IGTV that offers monetization.
You can now get paid by Instagram to post videos lasting over 1
minute. Incentivized businesses are the new wave. There is a
saying that states: “if you want to get rich, make other people
rich”.
IGTV MONETIZATION
REQUIREMENTS
User must have 10,000+
followers
In the last 60 days, you need

at least 30,000 1-minute
views on videos that are at
least 3 minutes long.
Instagram plans to share 55%

of their IGTV ad revenue with
their creators. To be fair,
Facebook and YouTube share
the same standards.
50
Don’t take my word for it. Here is a series of tweets straight

from the horse’s mouth. This is when they made the big
“algorithm switch” and people were starting to notice a fall in
engagement. The follower and like count doesn’t add up like
they used to in most users' opinions.
51
INTRO THE INSTAGRAM

ALGORITHM
Before we dive into how you can get on
the good side of the algorithm, we must
understand how the alogorithm works!
HOW THE INSTAGRAM ALGORITHM WORKS FOR

REGULAR FEED POSTS
1. Interest
2. Relationship
3. Timeliness
4. Frequency
5. Following
6. Usage
INTEREST
Instagram ’s feed is based on who the user follows and also
the type of posts you’ve liked historically. The more Instagram
thinks you will “like” a certain type of photo, the higher it will
possibly appear on your feed. Basically, Instagram feed is a
combination of all actions you’ve done. The accounts the user
engages with the most, the people they are tagged with, and the
type of posts that they like, share, and comment on are all apart
of how the algorithm determines the ranking of post. This is why
consistently posting on Instagram is important. It sends a great
signal to Instagram and gives your audience more opportunities
to interact with you.
52
RELATIONSHIPS
Like I mentioned before, Instagram wants to prioritize posts
from friends, family, and accounts you care about most. In order
to determine what you want, Instagram uses your interactions to
piece together who is closest to you.
Here is how they can theoretically predict who you care about
most:
People whose content you like (possibly including stories and
live videos)
People you direct message
People you search for
People you know in real life
Instagram will try to calculate this relationship (and your

interest level) as soon as you follow someone by serving you
their content and monitoring how you engage with it.
TIMELINESS
Instagram prioritizes when you post because it's always
pumping out new content to the feed. Finding the best time to
post can hack the algorithm to increase your reach and get you
more likes and followers.
FREQUENCY
If the user is a frequent scroller, their feed will look more
chronological since Instagram tries to show them the best post
since the last time they visited. For those who check less often,
their feed will be sorted into what Instagram thinks they’ll like
rather than what they actually like.
53
FOLLOWING
Instagram tracks which type of followers you have. Most of
your followers will follow mutual accounts like yours. Organic
followers are important. That’s why it is important to not buy
followers. Remember that your account is apart of algorithm. If
most of the accounts that follow you are fake, Instagram has
trouble figuring out to how to reach other users similar to your
followers.
USAGE
If you spend enough time on Instagram, you can even run out
of new content to see. Once this happens, the algorithm will
serve you suggested content from new accounts — based on
your previous interactions.
Now that you understand what the algorithm

is looking for, lets figure how to get on their
good side!
OUTSMART THE
INSTAGRAM ALGORITHM
HERE ARE THE 3 STEPS TO OUTSMARTING THE ALGORITHM:
POST EVERYDAY DIVERSIFY YOU TIMING YOUR POST

POSTING
54
POST EVERYDAY
Quality over quantity. Post no more
than 3 quality posts a day when you’re first
starting out. This will allow your audience
to get use to seeing you frequently. You
must earn the respect of being able to
post once a day. You need the algorithm to
recognize you as a consistent poster so
that they continue to put you at the top
when people refresh their feeds.
If you’re interested in learning which content is BEST to post,
stay tuned for Chapter 6. Have you ever seen that one person on
Instagram who posts actually start to annoy you and seem
redundant? Remember that your followers are human. What’s
aggravating to you will more than likely be aggravating to them.
Respect is earned.
DIVERSIFY YOUR POST

You need to be diversified and familiar with all phases of
Instagram. If you’re serious about growing your brand, making
money online, and getting on Instagram's good side, use every
stage of their platform.
IGTV MENTIONS
STORIES HASHTAGS
REGULAR POST IG REELS
IG DM
SHARES | LIVE
55
(MERGED FB MESSENGER)
FEED POST IG REELS IGTV

Your main focus This is all about following The goal is once again to
should be posting the trends and being a post great content that
content that gets trend setter. This gets grabs the audiences'
REPOSTED by your the most reach out of all attention and make them
audience. You give Instagram domains. repost. This is
value to them, in Funny, educational, and Instagram's version of
return they give lots of inspirational short videos YouTube, so I advise
organic reach to you. are my go to. working hard enough to
Quid pro quo, latin for get monetized.
you do for me, I do for
you.
56
Think about it. They have tools and incentives for all 5 phases.
That means they want users to use them. If you show them you
are well rounded with using their platform, in return the
algorithm will bless you and you’ll notice more organic followers.
Using all phases will build you a cult-like audience for each of
them. There’s people out there who just watch stories all day.
There are also people out there who love reels. People will follow
you for various reasons and support different aspects of your
Instagram.
57
There's no exact calculation by the numbers that is universally

used in terms of figuring out how much reach is generated from
the time you post. But from being an Instagram user for 8 years, I
can conclude that each post has a life shelf of 24 hours in terms of
Instagram giving you free organic reach. It gradually decreases
every hour. The first hour is the strongest hour of course. After 24
hours, you’re relying on mostly story reposts, shares via DM,
hashtags, a few late to the party friends, and new followers to
scroll and observe.
Reels are a bit different in a good way. Due to Facebook
(owners of Instagram) trying to compete with TikTok, they are
pushing reel reach to a big number of users. This is their
marketing scheme to get creators like you and I to post them
more because we feel more popular and get twice as much reach.
I can honestly say it's working! You’ll see a huge number of
viewers, likes, shares, and comments. Understanding how
business works can really give you advantage in anything you do.
RANKING IN TERMS OF ORGANIC REACH
IG REELS HASHTAGS
IGTV
REGULAR FEED POST STORIES
58
TIMING YOUR POST

Timing is actually important when posting on
Instagram. It can make or break the amount of
reach you get. I'm going to give you the most
simple and most effective hack that will save you a
lot of time. Ignore all of the internet blogs that
throw out all of these random times that have no
qualified research. Instagram gives you the
answers live and direct.
When you have a business account on Instagram, they give
you the privilege of viewing your insights and seeing your
average daily reach by the hour! It also tells you the male to
female ratio on a pie chart. Simply click on the insight icon
located under your bio, click the "audience" tab, and scroll down
to view this data. My data is shown below. The numbers you see
is the total amount of people I reached on average that day and
hour. Looking at this data, it would be smart for me to post from
12pm to 8pm.
59
CHAPTER 6
TYPE OF CONTENT TO POST
Now we can get to the fun part! I will be giving you the sauce of
what type of content to post for each Instagram category. My
motto is to post shareable content, meaning I want it reposted
and shared a lot!
REGULAR IG FEED POST
TWITTER TO INSTAGRAM POST

Twitter posts on Instagram are by far the most easiest and
effective way to get organic reach. Twitter threads specifically
are my bread and butter. Twitter threads are simply a sequence
of posts tied together as one. They get lots of story reposts by
the audience. You'll even notice an increase in likes, and it'll
boost your algorithm score by a margin. I know what you're
thinking, "my audience isn't gonna want to read all of that".
From experience, I can truly say yes they do! Lengthier posts and
captions actually get the most attention. I guess you can say we
live in a curious society!
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Twitter posts with a nice

picture in the background, an
uplifting quote or statement,
and a gratifying caption can also
get you a lot of reach. I like to
recycle nice pictures from the
past and use those as my
background photo. Plus, I don't
mind showing off my drip again.
YOUR BRANDED CONTENT
Create educational memes in relation to your brand using

Canva. When you have a niche, find creative and cool ways to
show case it! It'll be much easier for you to find a content
creator if you're on a busy schedule. I personally do my own
content. Honestly, this style of posting is what got my initial fan
base.
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POST MORE VIDEO CONTENT

Your audience needs to get familiar with your swagger and
voice. If you’re not used to being in front of a camera, start as
soon as possible. It took me about 5 months to warm up to a
camera.
CATCHY TITLE
PHONE TURNED
SIDEWAYS FOR
RECORDING
(LANDSCAPE)
CATCHY WORDS
POPPING UP WITHIN
THE 1ST 5 SECONDS OF
THE VIDEO
LOGO, AND INSTAGRAM
USERMANE
IGTV videos are the longer videos lasting for over 1 minute.
When posting them, it is important to capture the audience's
attention within the first 15 seconds. First impressions are
lasting impressions. Your goal is to capture the audience's
attention so that they want to keep watching your video.
Best case scenario for a videos is great lighting, a good view or
background, word animations within the first 5 seconds, and you
or someone else doing something worth the audience finishing
the video. Subtitles with words are also a great addition because
some viewers scroll with their timeline on mute. Word
animations will catch their attention because it adds character to
your video.
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CRAFT COMPELLING CAPTIONS
A great Instagram caption will stop a scroller in their tracks —

and the longer someone spends reading your caption and
engaging with your post, the better your post will rank with the
Instagram algorithm!
Captions are a powerful tool that can be used to encourage
likes, comments, and even visits to your website. And if your post
gets enough engagement, it might even end up on the Explore
Page! Even more, captions are a huge opportunity to build a
stronger relationship with your audience.
For brands and influencers, lengthy captions that capture
story-telling and authenticity are driving great results. The
“micro-blogging” caption trend is a great way to connect on a
deeper level with your followers, which in turn can boost brand
loyalty.
In a nutshell, you cannot afford to leave a good caption as an
afterthought. While creating beautiful content for your feed is
important, if you want to get more engagement on your posts,
and maybe even reach new audiences, writing good Instagram
captions that drive engagement is a great strategy.
IDEAL CAPTION
KILLER CONSISTENT KILLER CALL TO HASHTAGS

OPENING LINE BRAND VOICE CLOSING LINE ACTION
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THE RECEIPTS
4,623 likes
4,552 likes
4 days ago
1 hour ago
On the right side I posted a simple caption "life is good" and it

only received 4,552 likes. Fast forward 4 days later. I am taking a
similar picture but with a well constructed caption. This content
received 4,623 likes in 1 hour. It has my "branded voice" all over
it. I've noticed that people love good stories and free game. If
they really like your Instagram, they will read every single word.
The ending of your caption is as important as the beginning.
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DON’T FORGET TO DO CTA
CTA stands for call-to-action

A call-to-action is basically you giving the audience a task to
follow. This can be set to increase the engagement and to
better direct them to your link in your bio so that you can get
paid.
It would be smart to make a separate folder in your notes
and create a what I like to call "a post package". Make pre-
made call-to-actions so that you save time typing it each post.
Here is an example of me doing my usual call-to-action. A

simple "link in my bio" can take you far, but I recommend getting
a lot more sophisticated than that. I've earned the right to be
direct. I was able to capture 65,000+ viewers. The odds of at least
1,000+ people clicking that link in my bio to check me out is my
favor. One thing I learned in this business is that "closed mouths
don't get fed". Don't be afraid to direct your audience to do
things. The more viewers, the higher chance of your call-to-
action being executed. In my opinion, you should never have a
caption without some sort of call-to-action.
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USE HASHTAGS
Using hashtags is definitely a great way to get free
organic reach. In my honest opinion, it's a hit or miss
meaning your hashtag campaign can either go well or
flop. But if you're serious about taking advantage of
this, I strongly recommend downloading the hashtag
experts app.
I copied a hashtag campaign

from the hashtag experts app
copied from
and it generated 31,361 reach.
That means a free extra 31,361
people were exposed to my post
via hashtags. Remember, the
more reach, the better. The goal
is to get the most out of every
post. Yes, you can technically generate your own hashtags and I
do recommend creating your own unique hashtag so that others
will use it and it will eventually become a staple. Find a problem,
sell the solution will be a trend one day! Watch!
#findaproblemsellthesolution
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USING IG REELS
As I’ve stated before. reels get more reach to people who
don’t follow you due to the fact that it’s designed to. Instagram
has to compete with TikTok and the best way to do that is giving
more reach as an incentive for creators to want to post you on
their platform. Posting reels in a variation of unique ways will
boost your reach on Instagram quickly. The key is to use TikTok
in conjunction with your Instagram. You can even cross
promote. You can first post the video on TikTok, save it, and
then upload on Instagram, just like how I cross promote using
Twitter threads on Instagram.
HOW TO FIND TRENDING TIK TOK AND

IG REEL VIDEOS
Look at trending sounds on TikTok. Another way to find
trending TikTok challenges is by going to the sounds section of
the app. Here, you'll see a list of the top trending sounds. After
tapping on a sound, you'll see videos that have been created
using that sound.
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LIST OF CONTENT TO POST

SOCIAL MEDIA CHALLENGES VOICE OVERS (FUNNY OR
TRENDING HASHTAGS EDUCATIONAL)
DANCE VIDEOS SCIENCE EXPERIMENTS
SONG IMITATIONS COLLABORATIONS WITH CELEBS
DIALOGUE REENACTMENTS FOR OR INFLUENCERS
POPULAR/ICONIC SCENES TUTORIALS
MAKING ART (SPEED UP WORKOUT VIDEOS
VERSION) FOOD/COOKING VIDEOS
SATIFYING CALMING VIDEOS FREEZE FRAME VIDEOS
NOTEPAD OR WHITEBOARD DAILY LIFESTYLE
VIDEOS COMEDY
Another great hack is to follow other big influencers and large

platforms that tend to post viral content. This will definitely help
you spark ideas. Down below are examples of how I went semi
viral on Instaram reels a few times. I did social media challenges
(#junebugchallenge), educational videos, influencer marketing
(Lil Baby), and comedic content. This brought in TONS of new
followers.
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LIFESTYLE POSTS
People are always interested
in the everyday life of others.
Make sure you're using a good
camera with high definition
quality. If you have an iPhone,
portrait mode is a good feature
to use, especially when the sun
is out. Showcase whatever your
brand is about in a fashionable
way. These photos get a lot of
reach and it helps your
audience develop a reason to
come back and check you out.
People also like to buy from brands that are represented by a
person, so you want to show your audience your personality.
They'll be excited to see what you do next. You'll become
someone they have to watch and that always translates to sales.
Your audience will eventually do business with you. It's all about
grabbing their attention and keeping them there.
TESTIMONIALS
Testimonials are crucial when
trying to build your brand. The
more people see other people
enjoying your product, the more
they are inclined to buy it. Don't
be afraid to advertise yourself,
but also do it sparingly and focus
more on content.
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IG STORY POST
Instagram stories allow you to not bombard your audience
with photos and gives you the green light to be as creative as
you want. It allows you to post as frequently as you want too.
Here are some effective ways you can use the Instagram story
feature:
TYPES OF STORY CONTENT THAT GETS THE MOST REACH
POP QUIZES Q&As FREE MOTIVATIONAL

POLLS
GAME
Quizzes, question and answer, polls, giving out free game,
and motivating your audience all get lots of reach on your
Instagram story. Showing your everyday lifestyle also increases
your reach as long as it's entertaining and not redundant. The
key is to get your audience to want to keep coming back.
Instagram stories are only up for 24 hours, so you can use this
short time frame to run short promotions. Your audience wants
to feel like they are part of something, receiving free
information, or just purely entertained.
SWIPE UP FEATURE Growing your Instagram to

10,000 followers will qualify you for
the swipe up link. This will allow
you to direct traffic to any link you
want in your story. I've generated
lots of sales using this feature. Be
sure to add a swipe up visual
somewhere to direct your
audience.
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USE THE CREATE FEATURE
Aa
Using the create feature will allow you to toggle through the
engaging features faster. It groups features like: quizzes,
countdowns, questions, polls, flashback story posts from exactly
1 year ago, mentions, and I'm sure they'll add a lot more. Use
this tool effectively and you'll see a lot more engagement in your
stories. Good engagement equals good advertising
opportunities!
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GO LIVE MORE OFTEN
Going live actually gives you another fan base. It is an un-

edited stream for your followers to tune in and engage with you.
This helps with showcasing the human side of your business.
Whenever I go live, I always get a lot of screen notifications of
people buying my products. I can definitely testify and say that
going live is beneficial to business. You start to build a stronger
connection between your brand and potential customers.
FILTER OUT OFFENSIVE COMMENTS

Instructions: Open your Instagram settings, scroll down to
“Privacy,” select “Comments,” and then select “Hide offensive
comments” from “Off” to “On.”
To filter out comments that contain specific phrases, toggle
“manual filter” from “off” to “on” and then type in the words or
phrases you wish to filter out separated by commas. It’ll also
beneficial to only allow comments from people that follow you.
This can help filter the spam bots. I recommend doing this
because, unfortunately, there are people out there that like to
troll others. It happens to all businesses. When you run ads,
you'll get trolls because they don't know you and some will jump
to conclusions. Don't take it personal. Luckily, Instagram gives us
the option to block keywords. Trust me, it works and will save
you a lot of stress.
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Now let’s go over some steps on going live and some tools to get
more engagement.
STEP 1 GOING LIVE TONIGHT!

PROMOTE THE LIVE EVENT AHEAD 8:30 ETS
OF TIME ON INSTAGRAM FEED
Make a simple flyer advertising FREE STOCK
your live and the topic of
MARKET SEMINAR!
discussion. Do this frequently
enough, and you'll build yourself
a movement. Consistency is key.
Ideally, you want have good
lighting or a nice background.
Have a clear content plan. Introduce branded elements and
include your logo in your live to give your audience a more
branded feel.
STEP 2
POST A CATCHY TITLE
Post a catchy title! Live
sends a notification to
your followers whenever
you tune in. Posting a title
that’s catchy can persuade
them to join.
STEP 3
GO LIVE WHEN YOUR AUDIENCE IS MOST ACTIVE
To find out when your audience is most active, go to your
Instagram insights and it’ll show you. Chapter 7 talks about
Instagram insights. You definitely want to go live mostly later in
the afternoon. Most people are out of work and will have time to
be viewers.
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STEP 4
START FINDING UNIQUE WAYS TO KEEP THE
FOLLOWER ENGAGED
INVITE SOMEONE TO CO-HOST
This is me doing a live with the 16 year
NBA veteran, Al Harrington. My live
went from 200+ people to being close
to 500 people as soon as he joined. By
going live with other big name people, I
gained lots of business, new followers,
and also helps with the credibility of
my business.
APPLY FILTERS
You can apply Instagram story filters.
It’s a good idea to know which filter
you want to use in advance so you’ll
have it ready.
SHARE IMAGE OR VIDEO
Share an image or video to your
broadcast screen by tapping the APPLY FILTER
camera roll icon in the right-hand
corner of the screen. You should
have the videos ready to go prior to PICTURES &
VIDEOS
the live.
PIN COMMENTS/ Q&AS
Tap “comment” to add a comment
to the live stream. You can also pin
a comment to the bottom of the
feed by tapping and holding it.
Answering questions help boost
QUESTIONS
engagement as well! ADD SOMEOME TO LIVE
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ART OF GOING VIRAL

The art of going viral boils down to
one core thing, posting shareable
content. You have to constantly be
thinking of something that people are
likely to share and act on it fast. What
usually makes people act out fast?
That’s right, emotions! A train of
shares and story repost is what
makes things go viral. You must not
only capture the emotions of your audience, but also the
emotions of their audience! This piece of content must be so
special that just about anyone wants to share it.
Think about it. Everyone has followers on Instagram. If your
content gets shared by a bunch of people with a decent size
following, your content blows up fast. Take this quote with you,
“Don’t focus on posting good content, focus on posting
shareable content.”- Aristotle
HOW TO CAPTURE A VIRAL MOMENT

APPEAL TO THEIR EMOTIONS
Because of my brand, personality, and unique story, the
primary emotions my content targets are inspiration, laughter,
motivation, care, peace, and love. From experience, comedy and
inspirational content goes viral the quickest.
MERGE TWO WORLDS
For example, I combined financial literacy with comedy and
inspiration to push my content. To make things a bit more
simple, make something that was once boring seem very fun,
exciting, or comical.
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There was a show on MTV called Silent Library where people

had to do ridiculous pranks on each other and try not to laugh.
Laughing too loud makes you lose money. This is a good
example of great content combining two worlds that usually
don’t mesh together.
FOCUS OF HIGH QUALITY CONTENT
A mistake most businesses make is focusing on advertising
rather than focusing on good content. It doesn’t matter how
good your ads are, if your page is bland and lacks good content,
the followers will be uninterested. While successful brands
certainly have great marketing strategies, they also regularly put
out quality content to keep customers engaged.
GET REPOSTED ON POPULAR ACCOUNTS
You can email or contact big influencers and offer them
money for a story repost. But if you’re a genuine person and
they like your content, they will repost it off the strength, that’s if
they’re already following you.
KEEP IT BRIEF AND STRAIGHT TO THE POINT
We live in a world where attention spans are becoming
shorter and shorter. The intro of your videos or content has to
be killer. Within the first 1-15 seconds you must have words
popping up across your screen. Reason being is because some
people scroll down their timeline with their phones on silent. The
goal is to capture every individual possible. Notice that for IGTV
videos, they preview the first 15 seconds and ask the person if
they want to continue watching. That’s because even they
understand that you have a 15 second window to capture the
audience attention.
TELL A RELATABLE STORY
Think of ways to get the people to say “amen” just like the
passionate people say at church. Users are much more likely to
share posts with their friends and engage in the comments if
they connect to the story you’re telling on a personal level.
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CHAPTER 7
HOW TO FIND CONTENT TO POST
Writers block happens to us all. Ask any author.
It’s very easy to go blank for a while and part of
that reason is because sometimes we forget to be
more watchful and stay in the loop. I will present to
you my strategies for finding new content.
GENERATE A TOPIC LIST

Allocate a few hours out of your day to brainstorm. It’s easier
to come up with a bulk of ideas in one session because your
brain is locked in on that topic. I always come up with multiple
ideas in a single session. Make a list of the various content
routes you’d like to try.
MAKE A LIST OF YOUR COMPETITORS CONTENT

Follow their accounts, look at their content, view their
websites, read their comments, read their reviews, and make a
list in the notes of your phone or computer with a link included
so that you can always reference the post. To get the post link,
press the 3 dots at the top right corner and click “copy link” so
that you reference it for later on. You have a huge advantage
here because you can try to make your post about the same
topic even better than theirs.
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FOLLOW IMPORTANT HASHTAGS

Following important hashtags will allow you to see new
content and generate new ideas pertaining to your niche. Go to
search tool, make sure ”tags“ is selected, type in your hashtag,
and follow the tag. The post will show up on your feed when
scrollling. This exposes you to new people and new ideas.
GOOGLE SEARCH SUGGESTIONS
If you have a general topic in

mind, start searching for it on
google. Look at all the suggested
topics that come up when I typed
in “tax write off” to the right.
These suggestions could all be
topics to cover. In addition to the
search suggestions, you can also
check out the related searches at
the bottom of the page.
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SEARCH YOUTUBE
All businesses should have a YouTube profile. Use it to
upload videos, and then share those videos on all your
marketing channels. YouTube can also be a resource for coming
up with new ideas. Treat it the same way as a Google search,
which I previously discussed. As you start to type in a subject,
you’ll see suggestions. When you watch a video, there will be
related videos on the sidebar for you to consider as well.
The video was about how to make $1,000 a day trading, but
the videos in the suggested area are also suitable for new
content ideas related to my topic.
In addition to finding topics based on the titles of videos, you
can also watch some of them to find some inspiration within
their content. Just as you did with watching your competitors,
you’ll also want to read through the comments section of
YouTube videos. Check out the comments on your videos as
well as the videos you’re watching to help generate new ideas.
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BEING CREATIVE WITH RECENT EVENTS
Depending on your brand, you may not want to be reporting

breaking news. It won’t speak to your audience, and it doesn’t fit
with your company image. But you can definitely come up with
ways to get creative. When you’re watching the news or reading
updates from an online source, try to figure out how you can
make these topics relevant to your brand.
Making memes, tweets, or creative content on fresh events
gets shared by the audience quickly. This is a simple strategy on
getting great engagement. Yes, it's going to require a great level
of creativity from you. But after reading this e-book, I’m
confident is your thinking.
Below is an example of me going viral and generating 1.8
million views because I dropped a freestyle to a song days after
the song was released. I essentially rode their wave because as
their video went viral, my post did too. I turned a dark themed
song into a positive stock market related skit. It is by far my
most viral moment and I can't wait to do this again.
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TELL PERSONAL STORIRES

When in doubt, tell a story about
something that happened to you. It could be
a success story or maybe tell your audience a
story about a mistake you made. How did
you learn from it? How did you get to be
where you are today? Personal stories are
great because they make your content unique. While people
may have similar stories, the details of yours won’t be the
same as anyone else’s.
USE DATA AND ANALYTICS

Have you seen a recent study related to
your brand or industry? Create or write about
it. You don’t have to be the one conducting
the research, although that would make the
content even better. But to save time, you can
use new data to write about a subject. Google
search “statistics about“ and then type in your preferred topic.
REVISIT OLD POST
Your old content shouldn’t be dead and

forgotten. Use those topics for ideas too.
Just re-work the titles, and write a newer
post from a different angle.
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TOPIC GENERATOR PLATFORMS
If you’re still stuck and can’t think of anything to write about

or research, use online sources to help you generate topics.
One of my favorites is the HubSpot blog ideas generator.
As you can see, it’s pretty simple. Just add some keywords
you want to include, and the tool will come up with a list of
potential ideas. In addition to the HubSpot tool, you can check
out Portent’s content idea generator.
TO SUM IT ALL UP
While you may suffer from writer’s block from time to time,
you should never struggle to come up with new content ideas.
There are many resources at your disposal. Learn how to take
advantage of them. Come up with a long list of new ideas at
once. Go through my personal tips and tricks, and you won’t
have any problems.
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CHAPTER 8
UNDERSTANDING INSIGHTS
Instagram insights allow you to keep track of your
engagement and analytics. It keeps you on your toes and shows
you where you need to improve. All top influencers pay attention
to their insights and analytics. In order to view your insights you
need to first set your profile up as a business profile. In my
opinion, everyone should have business profiles on Instagram if
they’re interested in making serious cash.
Instagram made it easier than ever

to view insights. Instagram is always
updating their app so if this layout
changes, do not crucify me. Simply
tap the insight icon and you’ll be able
to view lots of data. You can even
view professinal insights but I
personally stick to the regular
version.
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BREAKDOWN OF INSIGHTS
ACCOUNTS REACHED - The number
of unique accounts that saw a post,
either in the home feed, discover
tab, hashtag search, location search,
or tagged posts. A higher reach
usually leads to higher engagement.
IMPRESSIONS - The amount of times

a piece of content has been viewed.
Impression numbers will be higher
than the reach number (in most
cases), since people can view a post
multiple times.
If your impression numbers are
higher than your reach numbers,
this is a great sign that followers are
viewing your post multiple times and
you’ve created a lasting impression.
It's also a great sign when you see
those green percentages remain
positive. This is something I look at
often! I always want to feel like I'm
doing better than last week's and
last month's numbers. This is the
most simple way to guage your
performance. I check this everyday.
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VIEWING YOUR CONTENT

INTERACTION
This is the part that keeps me
on my toes the most. Instagram
shows you where your focus
should be. Keeping a balance of
the type of content you post will
definitely increase sales, more
website clicks, and engagement.
Reason being is because your
audience will follow you for
different reasons and some
people draw their attention to
different areas. Not everyone will
view your feed post, but some
may catch your stories or reels.
You’ll learn in business that
diversification is the where the
money is in just about every
category.
Under the your audience
tab, click the “total followers”
part to view more data on your
followers. Do not be discouraged
about the unfollows. It happens
to the best of us. Focus on the
ones who keep to following and
keep making great content.
Remember, in life you’ll never be
able in satisfy everyone.
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Checking your analytics often

will help you grow your business
fast. Here's proof. Viewing the
picture below, I was averaging
1,000 to 3,000 A DAY! That is an
insane number. I understand
what time to post, I understand
the age and demographic I am
targeting, and I also understand
which regions follow me the
most. All of this data is crucial
when learning the pyshology of
your audience.
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CHAPTER 9
NETWORKING AND SALES
STRATEGIES
ARISTOTLE'S LIMITED SUPPLY METHOD
On May 27, I made $80k in ONE DAY from my LLC account. I

also made $50k on May 28th, the next day. I made $130,000+ in
48 hours from this method so pay attention.
The key is to focus on a concentrated group of people and run
a limited supply sale. The psychology in this tactic is to make the
audience buy from fear of missing out, also known as a term we
use in the stock market called F.O.M.O.
Causing panic will drive sales to any brand or product. But it’s
also important to not do them often and to do them sparingly.
Controlling your greed is important. I spread out my limited
supply of sales so that it doesn’t become cliche to my audience.
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2 STEP METHOD TO MY LIMITED SUPPLY METHOD
1. TARGET YOURSELF AN
AUDIENCE ON A PLATFORM
My favorite audiences to sell to are my group chat (5k

members), Instagram stories (12k views on average), IG Live
(7,000+ active viewers on average), my email list (200k+ people),
IG feed (reaches 100k people per post) and I even have text
message reminders for when my future sales and products drop.
Setting up webinars that give out free game, and having light-
boxes (pop up boxes) on your website for people to voluntarily
enter info, such as their email address and phone number will
give you a permanent customer to advertise to for life. That’s the
reason you get spammed with promotions after entering your
info on a website. That’s a business way of marketing and it also
puts a bug in your ear about their brand. Who knows, it could
lead to you making a purchase in the future just because you’re
thinking about it all of time. Business psychology is beautiful isn’t
it.
2. SEND A MESSAGE TO YOUR AUDIENCE ABOUT YOUR

LIMITED SUPPLY WITH A COUPON CODE
This can be done on any platform I’ve already listed (email,

text, IG live, webinars, Instagram feed, etc.) If you sell an online
product, you can simply save the emails of the people that buy
from you and add that to your list of people to email market to.
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In-person conferences, online webinars, group chats, or

Instagram lives are greats platforms to generate on the spot
sales. Reason being is because they are concentrated
environments centered around you being the expert or leader.
The people are specifically there for you. When people feel like
they’re in an exclusive club or environment, they are more
reluctant to buy. And when you run a sale, that’s icing on the
cake to make an explosion of successful purchases.
Create a coupon code through which ever platform you sale
your product on. If you’re selling on a platform that does not
offer coupon codes or one that doesn't save emails from
customers, simply switch to a new one. Running sales are
essential to running a business and attracting new customers.
While using Instagram live, simply pin a comment with your
sales pitch. For example “first 50 people to enter the code
‘FUTURE’ gets $25 off @ checkout”. I use this strategy often and it
works. I make $1,000+ every time I hop on Instagram live.
Using online webinars or in-person conferences, verbally
express your sale to your audience before rest breaks and after
your portion is complete. It's always good to shoot your shot.
Never be afraid of rejection. The fact that you're providing a
service to them for free is enough motivation for them to buy.
You can also run a promotion (preferably flyer style) on the
screen at your in-person conference, or and you can use this
same promotion for your online webinars.
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ARISTOTLE'S MONEY TRAP METHOD

Aristotle's Money Trap Method is where you post
something of value before posting something that you know will
draw lots of attention and traffic. What happens is the new
followers (or potential followers) will look at some of the most
recent content you posted, and that will give them a taste of
what you’re about. This has driven sales up significantly on
numerous occasions.
HOW I USED THIS METHOD
September 14, 2020, I filmed a video with Desi Banks as you
can see in the photo below that was taken in my basement. I
decided to come up with a strategy to boost sales. I knew that
Desi was going to drop the video on his page on the 16th and
many of his followers were going to be uninformed about
investing. So, I dropped a video on how to get started investing
on the 15th, the night before the big event!
September 14 September 15
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September 16
I ended up profiting $30k in a span of 2 days and a total of
$50k overall because of the shout out. l also gained 20,000+ total
followers because of this post. Those followers transitioned into
sales because I posted good content and was prepared for their
arrival. I learned something interesting in this process. Every
time Desi posted again, I gained a new set of followers. My guess
is that when he posted something new, the followers go check
out his previous post. So now I have a mental note of how
powerful being posted on someones feed is. But honestly, after
a week and with him posting very frequently, the momentum
died fast. I recommend negotiating a week deal or a few days if
you plan on paying someone.
You’re looking at 2 instances where I profited large amounts
of money because of influencer marketing. I was able to grab
content for YouTube as well and built a friendship with Desi and
other big names in the process.
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ADD A CALL TO ACTION FOR EACH TRAP POST
In the caption you can see that I did a nice lengthy call-to-
action. NEVER post good content for your business without some
sort of call-to-action at the end of each post. The “LINK IN MY
BIO” is a very important thing to add because you want your
audience to always have in their heads that you have a paid
service. Eventually, they’ll buy! Some followers have watched me
for months before deciding to buy. Be mindful that not all
followers will buy instantly. Some people like to watch and get a
feel for you. When you drop a sale and follow my limited supply
method discussed earlier in this chapter, those lurkers will
attack. Trust me!
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INFLUENCER MARKETING
Influencer marketing is the absolute key to getting brand

recognition fast. Capturing their audience is the goal and it
works. The right piece of content can get you a ton of exposure
and followers for a long time. In this chapter, I will be giving you
game on how to get in contact with people and how to cut down
the cost of what you’ll be paying.
Check their social media and get to know the individual.
Actually get to know what the celebrity likes and the sort of
things they are likely to promote. Don't only look at what they
like, but look at what their problems are and how your brand
can solve them. It is important to contact celebrities and
influencers who are aligned with your brand and proposition.
The best way to get in contact with celebrities and influencers
is via emailing their representative. In most cases, they’ll have
their booking info and contact details posted publicly in their bio
or website. Celebrities receive so many messages directly on
their social media platforms, especially from fans meaning your
message could likely get lost. More times than not, they have
someone to check for serious inquiries. If you just want to hang
out, you have a better chance of doing this organically.
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APPLY FOR PAID PARTNERSHIPS

First, what are Instagram paid partnerships? If the average
user sees a post tagged with “Paid Partnership With…” and a
brand name, that means that the person who shared it has
some sort of commercial relationship with the brand. It also
means that they received compensation for their post, though
depending on the relationship this could be money, product,
discounts or other forms of payment.
You will be using this method when applying for
sponsorships from other platforms that you decide to do
business with. Either they will send you a request or you will.
You can approve or disapprove accounts on your end.
SETTINGS > BUSINESS > BRANDED CONTENT
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GET PAID FOR YOUR ENGAGEMENT
AspireIQ is a platform that helps influencers

reach out to brands to get paid while
advertising other brands in unique ways. You
can also receive free products, but I personally
choose to only go for the ones that will pay. The good news is
that they will work with accounts of all sizes. I’ve seen people
with less than 5,000 followers get branded deals. It all boils
down to your engagement and like count. When signed up,
browse through the campaigns and simply click on a brand that
you would like to work with.
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Try to collaborate with brands that you can relate to

because they will be doing a review process to see if your page
is worth doing business with. From experience, it works. They
will give you a price that tells you what you could potentially
earn with doing business with such brand. When first starting
out, I suggest going a tad lower until you get 5 positive reviews
from companies. Once you build credibility, you can start to
charge higher prices.
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Always write a short message to the company about the

value you believe you can provide to their brand. This helps me
get leads quickly.
Samsung was running a campaign

that asked for influencers that are
willing to take pictures using their
washers and dryers. By my luck, I
actually own this product and reached
out to them. I received an immediate
response within an hour. This is why
this platform is powerful. They’re going
to potentially pay me $1,000+ to post a
picture advertising on Instagram using the paid partnership
program via Instagram.
4
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HOW TO EMAIL CELEBRITIES OR INFLUENCERS
WRITE A CATCHY SUBJECT

Studies show that most emails in today's society are
answered via mobile device. Because of this, it is important keep
subject lines catchy, short, and unique. You have to consider
that most celebrities/influencers and their assistants are busy
people and do not have much time to check emails every second
of the day. But when that opportunity comes, we want to make
sure yours stands out.
Examples:
Inviting an influencer to collaborate: “Aristotle, your physique
is perfect for our sweatsuit line”
This would be someone who paid attention to my fashion trends
and would probably catch my attention. Free clothing in
exchange for my free promotion is a steal.
Requesting advice: “Hi Brittany, I wanted your expert advise on
this?”
Asking to promote a giveaway: “Hey Rome, your 250k
followers would like to get these products for free.”
For business:
“Reaching out for a partnership opportunity”
“Would you like to be featured in our ____ event?”
“Searching for future partners on___”
“The benefits of ____ for you”
“Invitation to be in our ___”
“A chance to present your products/services at our ____”
“Invitation to be our brand ambassador “
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EXAMPLE:
Hello [INSERT INFLUENCER'S NAME],
My name is [INSERT YOUR NAME] and I am the owner of/I am

part of a business called [INSERT BUSINESS NAME AND SHORT
DESCRIPTION]. I have been following your profile on [INSERT
SOCIAL MEDIA PLATFORM] and I must say that [SAY SOMETHING
THAT YOU LIKE ABOUT THEIR PAGE OR BUSINESS]. By looking at
your page, I know that you [TALK ABOUT WHAT THEY ARE
PASSIONATE ABOUT AND HOW IT CORRELATES WITH WHAT
YOU'RE DOING]. So I thought I'd reach out to see if you'd like to
collaborate together to obtain the same mission.
My Instagram is [INSERT SOCIAL MEDIA TAG] if you need a quick
overview of what I am about. Let me know if you're interested
and I can send you more details!
Thank you for your time,

[INSERT YOUR NAME]
Hello Samuel,
My name is Aristotle and I am the owner of Aristotle's Investments, an option trading

business. I have been following your profile on Instagram and I must say that I really
admire your passion for teaching young adolescents. You are really making an
impact on our new generation. By looking at your page, I know that you really want
to help our society and I know teaching financial literacy is part of that. So I thought
I'd reach out to see if you'd like to collaborate together to obtain the same mission.
My Instagram is @aristotle_investments if you need a quick overview of what I am
about. Let me know if you're interested and I can send you more details!
Thank you for your time,

[INSERT YOUR NAME]
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APPROACH SOMEONE IN THEIR INNER CIRCLE

Another approach you could take is contacting someone from
their inner circle. All influencers and celebrities have an
entourage of some sort. Follow those people and familiarize
yourself with their interests. In reality, this is a very effective way
to get in contact with big name people faster. When someone
close to them verifies you, it makes you more trustworthy. Offer
them incentives and free products first.
When I first started out, I was able to get in contact with most
of the celebrities I met through mutual friends. Now I'm big
enough to not have to take this route. But we all have to start
somewhere. Plus, this will save you money if you end up having
to invest some money into booking them.
In fact, one of my biggest link ups was with Lil Baby and that
happened because of mutual person. My older cousin Jeff hung
around Lil Baby and even went on tours with him prior to fame.
My cousin now owns a very lucrative restaurant in Atlanta and
has shifted his focus to following his dream of being an
entrepreneur. Granted, the odds of this man being my cousin
was in my favor, so I didn't have to make a new connection. But
meeting entertainers like Russ, Killer Mike, DC Young Fly, and 2
Chainz happened because of me meeting someone in their inner
circle.
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MAKE THE BEST OF YOUR LINK UPS

This ad has single handily
gotten me over 100k followers
all because I knew someone
mutually. I used this content in
various different ways and
remixed it plenty of times.
Make sure you try to record
at at least 10-20 mins of
content because you can take
parts of the recording and use
them to create multiple posts.
The more content you have,
the better.
After Lil Baby mentioned me on his story, I got 10,000+

organic followers overnight. That tells me he gets lots of
engagement, possibly 500,000+ views every time he posts. That’s
insane. To be honest, this marks as one of the best financial
connections I’ve had for my brand. I definitely made over a
million from this content alone. This is a prime example of why
you shouldn’t take influencer marketing lightly. Their fans trust
them. You’ll be surprised how many people signed up for my
course just because of that Lil Baby connection.
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BE SURE TO OFFER MONEY TO INFLUENCERS

Most influencers are self-employed, meaning
they work at something each day to earn money.
Not all celebrities are self-employed considering
they sign deals to labels, but their platform is
worth lots of money. Their time is valuable
whether anyone likes it or not. Money talks these
days. The quickest way to get anyone’s attention
is to mention dollar signs to them. Do not be
afraid to invest in yourself. Do not get in your
feelings about it. Welcome to the real world. If you want to reach
a higher level, you have to be willing to spend money to make
more money.
MY RULES TO NEGOTIATING PRICES
I always try to let them make the first offer. Even if they ask
me first, I always redirect the narrative into making them take
the first offer. I only do it once. Usually this tactic works.
If I have to make the first offer, I start low. That way we can
meet in the middle because I’m expecting a counter offer.
I have a rough estimate of how much I'll profit from the
transaction. If I can't see myself profiting from the
transaction, I will not take it.
The deal has to make sense for both of us. Do not get star
struck and accept a poor deal just because you want clout.
Clout doesn’t always translate to money. You’ll quickly learn
that there are lots of people with great reach on platforms
like TikTok, Instagram, Twitter, Facebook, and YouTube. If one
doesn’t meet your personal budget or requirements, then
move on to the next one.
I think realistically. Calculate their following, engagement, and
reach and see if it's worth the price. To calculate their worth
simply use hypeauditor.com.
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BE WHERE SUCCESSFUL PEOPLE GO
Being at key events can put your foot in doors that you never
thought you'd get into. The big business world is smaller than you
think. I simply go shopping, eat at the fancy restaurants, and
travel to unique destinations. This is how I meet and connect with
new people. "Well Ari, I don't have money to go to these places".
My answer is "yet!". After you read this book and make tons of
money, revisit this paragraph. It will all make sense.
Organic meetings are actually how you get the best deals, get
invited to the best parties, and even more incentives. It took me
some time to learn this and to be honest, you won't learn it until
you get money and be put in their shoes. Experience is the best
teacher. I went to the Super Bowl and was standing in line to buy
souvenirs. Coincidentally, I ended up seeing Polo G right next to
me. At the Floyd Mayweather fight I saw countless entrepreneurs
and wealthy individuals. I noticed that being in places where
people spend lots of money usually puts me around people with
lots of money.
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I get to approach them privately and they’ll take me more

serious because I'm at the same place they are. There’s a science
in getting cool with influencers or celebrities. The reason I know
how to approach them is because I am one myself. Let me give
you some game on how to approach these type of people and
potentially get them to network with you.
RULES ON HOW TO APPROACH THEM

Everyone has a fancy way of stating what they do for a living.
Be sure to say that to them when introducing yourself. For
example: “ What’s going on, I’m Aristotle. I’m a well-known
stock market investor, book writer, and educator.” This is my
go to line when meeting with people. After I say this I quickly
try to small talk them.
Be friendly, cool, calm, and collected.
Do not come off as desperate or as an obnoxious fan.
Do not pull out your camera until the timing is right, usually
toward the end of the convo.
Remember, you are looking for a potential business
associate and best case scenario, a friend. Act like it.
Have something to offer for free. Show them that you could
add value to them in some way.
Make eye contact and make sure you have a firm handshake.
Do not compliment them until the end or middle of the
convo and make it brief. You don’t want them to associate
you as a groupie because they are also people who enjoy
good vibes and healthy business.
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CHAPTER 10
RESOURCES I USE
Before I begin explaining the resources I use, I want you to
understand that I pay for each of these in some way. There is no
cheap way to get wealthy. It takes money to make money. The
fact that you’re reading this right now shows me that you have a
mindset that already understands this.
TO QUCKLY GET YOUR LLC, S CORP, OR C CORP

Zenbusiness.com in my opinion has a quicker and more
efficient process to getting your LLC. You also have the option to
obtain an EIN (employer identification number) from IRS.gov.
The application is free on the site.
Why should you choose Zen Business? Well, they have a great
explanation that I can honestly vouch for. The process was so
easy that I did it from my mobile phone within 30 minutes. Their
cost is cheaper compared to many other processes I’ve tired and
they don’t throw too many unnecessary fees at you.
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Deciding what type of business or corporation all depends on

the structure of your business and the overall mission.
The key broad differences between the 3 are:
LLC S CORP C CORP

Better for max Best if you plan to go
Better for small
flexibility in how you public one day and
corporations
run and manage your expand largely
business
LLC
ABOUT
A limited liability company (LLC) is a business structure in the
United States whereby the owners are not personally liable for
the company's debts or liabilities. Limited liability companies are
hybrid entities that combine the characteristics of a corporation
with those of a partnership or sole proprietorship.
ADVANTAGES
Flexibility to choose how you’re taxed (you can avoid double
taxation)
Unlimited owners (members) allowed
LLCs usually pay lower annual fees
Fewer governance requirements
DISADVANTAGES
More difficult to raise money for investors
Ongoing filings and fees to stay in compliance
LLCs can't go public
Not recognized globally; you may be taxed as a corporation
in other countries
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S CORP
An S Corp is the most tax-efficient option for many small
business owners because it avoids double taxation. For a small
business that can get the qualified business income deduction,
an S Corp could be even more attractive.
An S Corp might make sense for early stage businesses that
anticipate losses that can pass through to owners as tax
deductions. Owners who work in the business and draw a salary
might choose an S Corps because it can help minimize self-
employment taxes.
C CORP
A C Corp may be the best choice for a business that seek
investments from venture or angel investors. It may also work
for businesses that plan to grow large enough that they will be
able to have an initial public offering or be acquired by another
corporation. This is because of the lack of restrictions on
ownership and share classes.
A C Corp may also make sense if the business reinvests most
or all of their profits rather than distributing them as dividends.
That avoids double taxation.
C Corps can also look good for businesses that have lots of
fringe benefits or plan large charitable contributions. C Corps
can claim benefits and donations as deductions, but S Corps
face limits.
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CONTENT CREATION
CANVA
Canva is where I create the bulk of my
content in photo style. Their interface is
easy to use and I highly recommend using
them and paying a subscription to unlock
all of their features. I create my YouTube
Thumbnails, Instagram formats, and flyers
using this app. Coincidentally, I wrote this
book using Canva platform. I guess you can say this is one of the
best investments I have made.
ADOBE PREMIERE PRO & RUSH

If you want high quality content and
want to get the best out of your videos,
this is the app you want to get familiar
with. It's not as easy to use as Canva and
it will require tons of YouTube search.
But if you can learn how to get the right
transitions and edit your videos like a pro, you will be an
unstoppable force. Plus, this is a skill that will make lots of
money. So many people want fresh new content each and
everyday. Learning how to quickly edit and make cool videos is a
lucrative skill. Adobe has both a mobile version (Adobe Premiere
Rush) and a desktop version (Adobe Premiere Pro).
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ADP PAYROLL
If you want your employers to go
through a more official payroll system,
then ADP is the system you want to use.
Note that ADP is not a free service, so
you will pay a fee to go through them as
as a payment provider.
Using ADP allows you and your employees to become more
worry free when tax season arrives. Instead of trying to
scramble and look for all of the payments you sent out to your
employees, ADP will track all of it for you. You can also allow
your ADP client to automatically process your payroll for you if
your employees have a flat rate salary or pay that doesn't
change, such as contractors. At the end of the year, each
employee will receive a w-2 from your company to file with the
IRS.
ADP offers a variety of employee and employer benefits
such as giving an option for paid time off, insurance coverage
for both your business and the employee, and 401ks.
Employees will also have their own access to the payroll system
to download their paystubs and track their income.
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PAYMENTS RECIEVED
PAYPAL
I use PayPal to pay my employees because
it allows me to make bigger transactions all at
once. It is a more simple process than wiring
money via bank accounts and your employees
will be happy to receive money quickly. I even
used them for business loans previously using
their program called “PayPal Working Capital”.
They will instantly give you a business loan that doesn’t affect
your credit, and you pay the interest rate up front. It's a huge
steal in my opinion.
To be eligible to apply for PayPal Working Capital, you must:

Have a PayPal Premier or Business account for 90 days or
more
Process at least $20,000 in annual PayPal sales if you have a
Premier account or at least $15,000 in annual PayPal sales if
you have a Business PayPal account.
Pay off any existing PayPal Working Capital loan
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STRIPE
Stripe is by far the best platform to
use when it comes to growing your
business fast. Why? Because of their easy
to navigate interface that allows you to
check your business insights on the go at
anytime. This app keeps me on my toes and makes me want to
create new streams of income and formulate new ideas. I check
my stripe account everyday faithfully. I recommend setting your
highest earning payment systems using Stripe so that you can
gauge and grow your business fast. The fact that they allow you
to check on your daily, weekly, monthly, quarterly, yearly, and
overall progress on the spot as soon as you open the app will
keep any entrepreneur hungry. You can't be lazy when you can
see the data right in front of you.
Stripe even offers a similar loan structure to paypal called

“Stripe Capital” and here’s are their beneficial attributes:
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Here is how you can become eligible:
MEMBERFUL
If you’re interested in starting a paid
subscription based business (which I highly
recommend) look no further than this
platform. Memberful makes it easy to sell
memberships to your audience from any
website—and setup takes only 2 minutes!
You can share your members-only content through a paid
email newsletter or discussion forum. This is a growing platform
and I am one of their highest gross customers. The team
updates you often and even gives you discounts along the way.
The CEO knows me well and we were one of the first big
businesses to merge with this platform. Here's some the
integrations they offer.
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Memberful works with your existing technology so you retain

full control and can stay focused on building your business, rather
than re-building your technology from scratch.
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USEFUL TOOLS
SMS MARKETING
SMS stands for short message
service. This is one of the most easiest
and effective ways to get a large pool of
potential customers to advertise to and
get a high return on investment. I
intergrated my website with this
application called “SimpleTexting” and I
can view my customer database by
opening up the app that tracks the
data.
Here is why you need SMS marketing
added to your arsenal:
1. IT’S A DIRECT IMMEDIATE CHANNEL
People check their text messages
everyday, so it's a no brainer that these
work. SMS is one of the most
immediate channels available. With a
read rate of 97% within 15 minutes delivery, you can be
reassured that your time critical messages will be read almost
instantly. A significant 45% of SMS campaigns generate a
successful ROI, reaching over 50% when combined with other
popular channels such as email and social media.
2. IT CAN SUPPORT AND INTERGRATE WITH OTHER

CHANNELS
As well as being great on its own, SMS can also function to
enhance and support other popular mediums among
consumers, such as social media and email.
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For example, they can serve to remind customers to read an

email sent by a brand hours or even days before. A simple
follow up SMS asking “have you read our email?” can help
increase email open rates by 20%–30%.
3. YOU CAN LEARN MORE ABOUT YOUR CUSTOMERS

SMS is a great channel to get feedback from your customers
via surveys. Research shows that on average 31% of consumers
will respond to a survey via SMS with the average response
time for users being just over 5 minutes, meaning you can get
great results in a short period of time.
4. YOU CAN INCREASE CUSTOMER ENGAGEMENT

While customers may value updates and news on
forthcoming developments within the brand, this information is
best delivered via email where longer, more creative messaging
is more appropriate.
Although marketers may feel that texting is invasive, many
consumers are now familiar with text from using services like
online shopping, appointment hotlines, and confirming their
phone identities.
5. RESPONSE DATA YOU ENABLES YOU TO MONITOR,

TRACK, AND IMPROVE
By using these analytics, businesses can create further
targeted campaigns and continuously build a better
understanding of their mobile database. Not only does it mean
they save money and improve ROI, but while profiling and
segmenting out numbers that are least likely to respond, SMS
allows a company to target those customers via email or
another channel.
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EMAIL MARKETING
Email marketing is another effective
way of marketing that will produce results
fast. The goal is to have as many
audiences as possible to blast your
message to. I integrated both mail chimp
and simple texting apps into my website
so that I can blast emails and send text
from anywhere.
Here are reasons email marketing will help you:
1. MORE EFFIECIENT FOR CUSTOMER ACQUISITION
When it comes to converting people into members,
customers or supporters, email marketing is the way to go.
Emails are here to stay and still used as a form of
communicating between customers and brands.
2. ECONOMICAL AND COST EFFICIENT
It’s easy, effective, and inexpensive. Email marketing allows
business owners to reach a large number of consumers at a
rate of nearly nothing per message.
3. PERONAL AND CUSTOMIZABLE
When you write a post for one of your social media channels,
you address your audience as a whole (“To all of our fans, we
would like to say...”). But by using your email marketing
software correctly, it allows you to address people individually
by name, split certain topics only for certain members of your
list, and eventually arrive privately in their personal inbox.
Email marketing is important for building relationships with
prospects, leads, current customers, and even past customers
because it gives you a chance to speak directly to them, in their
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inbox, at a time that is convenient for them. Be friendly and

personable. You are not invading their space if they have
chosen to receive messages and emails from you.
4. ACTION ORIENTED
Whether you realize it or not, everybody is trained to do
something with an email — reply, forward, click-through, sign-
up, or even straight buying. Think about this! Email is
transactional by nature and you can use it to direct traffic to
your website and ultimately drive sales.
As you develop your small business or startup marketing
strategy as a whole, using email will allow you to see results
straight away. This means not just sending out newsletters, but
also using email automation based on triggers of your
customers.
5. MEASUREABLE
There’s no guesswork in email marketing. When you use any
email marketing software, you can track who opened your email,
which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are
performing, make adjustments, and improve your effectiveness.
Email marketing metrics are important to remember as you
monitor and measure your internet marketing strategy as a
whole.
6. PHONES ALLOW PEOPLE TO CHECK THEIR EMAILS

Because mobile devices have become so common, people are
checking their emails all the time — in line at Starbucks, during
their office commute, in the waiting room at the doctor’s office,
at the grocery store, everywhere.
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Some people think that with the growing popularity of social

media platforms, email should be forgotten and may be pushed
to the side.
BEST PLATFORMS FOR SELLING COURSES,

EBOOKS, & PRODUCTS
#1 FOR HOSTING A #1 FOR CREATING

#1 FOR SELLING
ONLINE STORE ADVANCED COURSES
EBOOKS
SELLING PRODUCTS AND ONLINE TRAINING
& BASIC COURSE VIDEOS
Creators that want a simple ecommerce

solution to sell products online
Gumroad makes it ridiculously easy for anyone to sell e-

books and other digital products. It handles the entire sales
process for your e-book, from secure payment through to
digital delivery of your PDF file to depositing the proceeds into
your bank account. So all you have to worry about is what to
spend your earnings on!
The biggest perk to using Gumroad in my opinion is their
affiliate marketing and pre-ordering capabilities. Pre-orders
can help build an early buzz for your up coming product. I
personally will be using Gumroad to sell my e-book because of
these two key features.They are a simple platform where you
just upload your videos or digital products and sell them. It
would be best to pre-edit videos before posting.
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WHAT ELSE CAN YOU SELL ON GUMROAD?

Courses, Music and videos: (you can even upload several
MP3 files per product to create albums)
Subscription content: where people pay regularly for
content that you email to them
Membership content: where people pay regularly for
access to a content archive
Physical products: such as gadgets and T-shirts
For Entrepreneurs that want an easy

to setup online store selling products
Shopify is one of the most powerful e-commerce giants and I

highly recommend selling your physical online products using
this platform. They made it easy to have an all-in-one online
store.
Here are reasons that make Shopify amazing:
1. QUICK AND EASY TO USE & SETUP

Shopify offers an easy way to quickly launch an online store
without the fuss over servers and development costs. It’s
beginner friendly when trying to setup an online website. The
admin interface is clean and user-friendly and pretty intuitive
because all the features are logically structured. You can also
find extensive documentation and video guides on the Shopify
site. All you really need is a product to sell.
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2. NO TECH WORRIES
Good news! You don’t need any technical expertise to launch
a basic Shopify store; all software and hosting is provided by
Shopify. Not only does this make it easier to get up and running,
but it’s likely that Shopify’s hosting will be faster and more
secure than you could achieve alone, plus it will easily
accommodate any spikes in traffic you might receive. Shopify
also take care of all software updates so you can focus all your
efforts on selling and not worry about technical issues.
3. MOBILE READY
With mobile visits to websites now higher than desktop, it’s
essential, not optional, to have a mobile optimized site. Luckily,
Shopify knows this. All of Shopify’s themes are mobile
responsive and the platform includes a free built-in mobile
commerce shopping cart, meaning your store looks great on all
devices and your customers can shop freely wherever they are.
In addition, there are free iPhone and Android apps that let you
manage your store on the go, should you wish to.
4. CUSTOMIZABLE
There are 160 themes to choose from (free and paid) in the
Shopify Theme Store, all of which are mobile responsive, plus
hundreds available on sites, such as ThemeForest. Each theme
is also fully customizable by editing the code. So creating a
beautiful and unique online shop that fits with your brand
identity is simple!
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5. THERE’S AN APP FOR THAT

Shopify’s app store is a treasure trove of functionality that
you can add to your shop. You can add reviews, loyalty
programmes, customer wishlists, get in-depth analytics, print
labels and packing slips, integrate with accounting software,
shipping programs and social media sites, not to mention all the
marketing apps available. With over 1,500 apps to choose from,
whatever you want to do, it’s likely that you'll be able to do it.
Note that not many are free, but that's to be expected.
6. SEO & MARKETING TOOLS
It’s all well and good having a beautiful online shop, but if no-
one visits you’ll be pulling down the virtual shutters in no time.
Another of Shopify’s big selling points is its powerful Search
Engine Optimisation (SEO) features that will help your website
rank higher in search results so customers can find you. You
also have access to advanced analytics to tell you where your
customers are coming from so you can tailor your marketing
accordingly.
The app store gives you access to a huge range of marketing
tools including social media integration, product reviews and
email marketing. As standard, Shopify allows you to create
discount codes. Gift vouchers are available at the next level up.
Social media icons are included in all themes.
7. ABANDONED CART RECOVERY
What happens if a visitor to your store places a product in
their shopping basket but leaves without buying it? According to
statistics, over two thirds of potential customers will do this.
Shopify offers an abandoned checkout cart recovery service
which automatically tracks and emails these potential
customers to remind them to complete their purchase; an easy
way to potentially generate more revenue.
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Thinkific is for experts who want to share their knowledge online

or add education as a component of their existing business.
Thought leaders with a blog or YouTube channel, authors

and speakers, subject matter experts, and more use online
courses to scale their offline business or monetize their
expertise. Thinkific also helps many business owners and one-
on-one consultants free up more of their time by transferring
their training online.
In my opinion, this is the best suitable platform to build
advanced courses and better interact with students. If you’re
trying to build a more hands on course with quizzes, chats, or
job training, this is the way to go.
BOOKKEEPING FOR TAXES
QuickBooks is a great business accounting software for small

to mid-sized business owners. This will help you orgainze your
expenses, grow your business and be better prepared come tax
season. I use it to handle my finances on a personal level, but I
recommend hiring a CPA (certified public accountant) to better
assist you with your taxes.
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CHAPTER 11
CREDIT: PERSONAL & BUSINESS
HOW TO BUILD UP YOUR PERSONAL CREDIT SCORE

Your credit score is more important than you think and
establishing good personal credit can open many doors for
business credit, home loans, and car loans. Having a diversified
number of assets will help you in the future just in case you
want to start things like owning rental properties, luxury car
rental businesses, and buying inventory for your business.
Understand that personal and business credit is judged
separately and is reported to different bureaus.
There are 3 major personal credit bureaus:
Because of their reporting methods, it is common to have

different credit scores across all three bureaus.
Here is how your credit score is judged by the Bureaus:
This will give you a better understanding of where most of your focus
should be. Being well-rounded will ultimately produce the best results.
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Always write a short message to the company about the

value you believe you can provide to their brand. This helps me
get leads quickly.
Samsung was running a campaign

that asked for influencers that are
willing to take pictures using their
washers and dryers. By my luck, I
actually own this product and reached
out to them. I received an immediate
response within an hour. This is why
this platform is powerful. They’re going
to potentially pay me $1,000+ to post a
picture advertising on Instagram using the paid partnership
program via Instagram.
4
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STEP 1: START NOW

Establishing good credit history is important and the only
way to do so is to start now. The best way to go about this is
through good established banks like Chase, Bank of America,
American Express, Navy Federal and more. Avoid personal
credit cards from stores because banks tend to hold more
weight. Business credit is the way to go if you’re trying to build
a relationship with stores.
STEP 2: PAY BILLS ON TIME

I know this is obvious, but it’s extremely important to pay
your bills on time. No strategy to improve your credit will be
effective if you pay late. Why? Payment history is the single
biggest factor that affects credit scores, and late payments can
stay on your credit reports for 7½ years.
If you miss a payment by 30 days or more, call the creditor
immediately. Arrange to pay up if you can and ask if the
creditor will consider no longer reporting the missed payment
to the credit bureaus. Even if the creditor won’t do that, it’s
worth getting current on the account ASAP. Every month an
account is marked delinquent, it hurts your score. Fortunately,
the impact of a missed payment fades over time.
STEP 3: MAKE FREQUENT PAYMENTS

If you are able to make small payments — often called
micropayments — throughout the month, that can help keep
your credit card balances down and improve your credit.
Making multiple payments throughout the month moves the
needle on a credit score factor called credit utilization. After
payment history is another factor that highly influences your
score. If you're able to keep your utilization low instead of letti-
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ng it build toward a payment due date, it should benefit your

score right away.
STEP 4: KEEP CREDIT CARD UTILIZATION DOWN TO 10%,

MAX 30%
Keeping your credit utilization down
means that if you have a limit of $10,000,
GROCIERIES
your balance used shouldn’t exceed
$1,000-$3,000. A common misconception
is that you can max out your credit card RENT OR
MORTGAGE
and just make minimum payments.
Credit cards should ONLY be used for
PERSONAL CAR
the purpose of building your credit score
NOTE
and not a second stream of income. I
recommend having 3-4 credit cards and spending them on
your bills. Use the money you were going to spend on them
anyways without using business credit is the money I’m talking
about.
Pay it all off before your credit company reports it to the
bureaus. To do this, call your credit card company, ask to speak
with a representative, and figure out when your statement date
is and your credit card due date. Your credit card statement
closing date is the day your credit card billing cycle ends. Any
new purchases you make after this date will apply to the
following month‘s statement. Your credit card payment due
date is at least 21 days after your credit card statement date.
This is the last day to make at least your minimum payment
before incurring a late fee and other penalties. Lastly, ask them
to move your payment due date before your statement date.
This will help mitigate your score from dropping.
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STEP 5: ASK FOR HIGHER CREDIT LIMITS

When your credit limit goes up and your balance stays the
same, it instantly lowers your overall credit utilization, which
can improve your credit. Call your card issuer and ask if you
can get a higher limit without a “hard” credit inquiry, which can
temporarily drop your score a few points. If your income has
gone up or you've added more years of positive credit
experience, you have a decent shot at getting a higher limit.
STEP 6: DISPUTE CREDIT REPORT ERRORS

A mistake on one of your credit
reports could be pulling down your
score. Fixing it can help you quickly
improve your credit. You're currently
entitled to a free report every week
from each of the three major credit bureaus: Equifax, Experian
and TransUnion. Use AnnualCreditReport.com to request those
reports and then check them for mistakes, such as payments
marked late when you paid on time or negative information
that’s too old to be listed anymore.
Once you've identified them, dispute those errors to get
them removed. The credit bureaus have 30 days to investigate
and respond. Some companies offer to dispute errors and
quickly improve your credit, but proceed with caution before
you choose this option.
STEP 7: DIVERSIFY YOUR CREDIT

You want at least 3-4 lines of credit
cards and a few loans. You also want to
establish a car loan and house loan if
possible. If you have only credit cards or
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only loans, consider getting the type of credit you don’t have to
improve your credit mix. Having both installment accounts and
revolving credit, such as loans and credit cards, can boost your
perceived creditworthiness. DO NOT go overboard. Having too
many credit lines open can negatively impact your score.
STEP 8: BECOME AN AUTHORIZED USER

If you have a relative or friend with a long record of
responsible credit card use and a high credit limit, consider
asking if you can be added on one of those accounts as an
authorized user. The account holder doesn’t have to let you use
the card — or even tell you the account number — for your
credit to improve. This works best for if you have a thin credit
file, and the impact can be significant. It can fatten up your
credit file, give you a longer credit history, and lower your
credit utilization
STEP 9: KEEP CARDS OPEN
If you're racing to improve your credit profile, be aware that
closing credit cards can make the job harder. Closing a credit
card means you lose that card’s credit limit when your overall
credit utilization is calculated, which can lead to a lower score.
Keep the card open and use it occasionally so the issuer won’t
close it.
STEP 10: USE A SECURED CREDIT CARD
Another method that can be used either to build credit from
scratch or improve your credit is by using a secured credit card.
This type of card is backed by a cash deposit; you pay it upfront
and the deposit amount is usually the same as your credit limit.
You use it like a normal credit card, and your on-time payments
help your credit. Choose a secured card that reports your credit
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activity to all three credit bureaus. You may also consider

looking into alternative credit cards that don't require a security
deposit.
BUSINESS CREDIT AND WHY YOU SHOULD HAVE IT
Business credit is a perk I believe all businesses should have.

First thing’s first is you’re going to need an EIN number, which
legally shows that you’re a business owner. My recommended
business credit lines don’t show up on your personal report and
it’s beneficial this way. If you try to make large purchases, it
could negatively affect your personal credit score. Instead, you’ll
be judged by a different metric ,which is called your business
credit score. The two are separate, but both can benefit each
other. However, sometimes business credit lines require a good
credit score.
Here are the 3 major business credit bureaus:
8 REASONS TO HAVE BUSINESS CREDIT
1. ACCESS TO CASH FLOW AND FINANCIAL FLEXIBILITY

Good cash flow is typically a key priority for business owners,
regardless of the size of the company. But having a business
credit card can make it much more convenient to keep your
expenses in check. Also, because business credit cards can be
much easier to obtain than a traditional loan or line of credit,
they can provide a simple way to purchase the equipment,
supplies, or inventory that you need.
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2. SEPARATION OF PERSONAL AND BUSINESS EXPENSES

If you own a small company or if you are a solopreneur,
having a business credit card can make it easy for you to
separate your personal and business expenses. Not only can
this save you time on a monthly basis, but having 2 separate
statements can also make it convenient for record keeping and
completing your annual tax return. Some business credit cards
will even offer online tools that can assist you with tracking your
expenses — much easier than saving a year’s worth of invoices
and receipts in a physical file!
3. ADVANTAGE OVER PERSONAL CREDIT

In many ways, business credit cards can provide
you with more advantages over personal credit
cards. For example, business cards will oftentimes
not only have higher spending limits than personal
cards ($10,000 to $500,000), but these higher limits
can make it much easier to make large company-
related purchases that you may not be able to
make using a personal credit card.
4. KEEP BETTER CONTROL ON EMPLOYEE SPENDING

If your business has employees who travel, make purchases
of inventory or supplies, or have other responsibilities that
require them to spend company money, a business credit card
can help you keep tabs on exactly what they are buying, and
how much they are spending. You could also set spending limits
for employee cardholders based on the amount of credit that is
available to spend on the card. Many credit card carriers will
offer business credit cards free (with no annual fee) to a
company’s employees.
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5. BUSINESS PERKS
If you have a business credit card that offers rewards, these

perks may be business related, such as discounts on business
travel, shipping, and business supplies. Depending on your
company’s particular needs, you may even get a credit card
that offers rewards on advertising purchases, which could
mean more exposure – and ultimately more customers – for
your business.
6. OPPORTUNITY TO BOOST YOUR CREDIT
Having a business credit card — and paying off the balance
regularly — can help quickly boost your business credit rating,
provided that the vendors and suppliers you work with report
transactions to the credit bureaus.
7. HIGHER LIMIT PURCHASE PROTECTION

A business credit card with a higher spending limit may
provide you with the ability to make larger purchases, as well as
offer higher limit purchase protection. While personal credit
cards will oftentimes provide this type of benefit as well,
business credit cards can actually cover more expensive
purchases. This can give you added peace of mind when making
larger, company-related expense commitments.
8. YOU CAN GET BETTER CREDIT & REPAYMENT TERMS
WITH SUPPLIERS
Your business credit score isn’t just helpful when you’re
working with banks and lenders. A strong business credit score
can also help you get trade credit and secure better repayment
terms with your vendors and suppliers. With a strong business
credit score, they’ll view you as a trustworthy client and may
provide you with more flexible repayment structures. This is
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beneficial when you need to buy equipment, stock up on

inventory, or make other major purchases for your business.
The best business credit card for you will depend on a

number of factors, such as the size of your company, your
priorities (cash back, rewards, travel, etc.), and the amount you
need for your credit limit. Before you commit to a particular
card, though, be sure that you spend some time reviewing all of
its attributes, including the spending limit, purchase protection,
online account access, rewards, annual fee, interest rate, sign-
up bonuses, and any other features it may have. In addition,
while you may want to collect a variety of business credit cards,
it is best if you only apply for those cards that fit your specific
situation and objectives, as having too many credit card
inquiries may show up as a negative on your company’s credit
report.
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BUSINESS CREDIT CARD COMPANIES I RECOMMEND
The Divvy Mastercard offers fast and flexible business credit for
“all sized companies.” There are a handful of edges this card
has over most of its competitors:
1. A user-friendly platform for expense management,

budgeting, and bill-pay
2. The Divvy virtual card offers a modernized credit solution
3. More frequent payments lead to higher bonus rewards
4. Many services are free for the cardholder
Since they don’t charge the usual fees to cardholders, Divvy

makes money by taking a portion of transaction fees charged to
the merchant for each purchase.
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DEVELOPING BUSINESS CREDIT
1. PUT YOUR BUSINESS ON THE MAP

Apply for an EIN (employer identification number) on IRS.gov
or Zenbusiness.com, establish a real business phone number,
business website, and real business email. You also want to
open a business bank account and start paying your bills from
it.
2. GET INCORPORATED AS SOON AS POSSIBLE

Be sure to establish your business as a corporation or LLC.
This will help you effectively separate your business and
personal credit profile. If you choose not to do this and
continue to operate as a sole proprietor, your business and
personal credit history (among other things) will be legally
attached, and your personal assets might be at risk should you
ever be sued.
3. ESTABLISH AND MAINTAIN VENDOR CREDIT
In the world of business, a relationship with industry-relevant

vendors or suppliers is like gold. The better your relationship,
the more likely you are to avoid paying up front for items or
services. Most will start off with a net-30 account. Net-30
accounts are accounts that extend you 30 days to pay the bill in
full after you have purchased products. Net-30 accounts allow
you to buy now and pay later, commonly known as vendor
credit, supplier credit, and trade credit. Vendors that report
those payments to commercial credit agencies help your
company establish strong business credit scores.
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Vendors aren’t required to report to credit bureaus, though,

so you may need to be proactive and open accounts with those
that do. Here are several vendors that report payments to
business credit bureaus and reporting agencies, and that are
flexible when extending credit.
1. Crown Office Supplies. 6. Quill

2. Shirtsy 7. Grainger
3. Business Tshirt Club 8. Uline
4. Summa Office Supplies 9. Wise Business
5. Creative Analytics Plan
If you can secure payment terms, such as net-60 or net-90

with just a few vendors or suppliers (3-5) that report those
payments to business credit reporting agencies, you can begin
to establish a positive business credit history.
4. OPEN A BUSINESS CREDIT CARD
Opening a business credit card that reports to the major

commercial credit reporting agencies is a great way to establish
business credit. You should definitely have at least one open
business card, but more than one can also help. However, be
sure to use caution and avoid overextending your business
finances. Just because the credit is available through your
business credit card doesn’t mean you need to (or should)
utilize all of it.
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5. PAY ON TIME, ALL THE TIME

This is probably the number one rule in any credit situation.
Paying your bills on time shows that you are reliable and can
effectively manage (and pay off) your debt. A late payment
history, especially severely delinquent payments, will bring
down your business credit rating and negatively impact your
business credit profile.
6. SEPARATE BUSINESS AND PEROSNAL EXPENSES

Given the steps above, this is fairly redundant, but
nonetheless important. By opening credit cards, lines of credits,
and bank accounts in your business’s legal name, you’ll be
separating your business and personal expenses. Make sure to
only spend money from your business checking account rather
than your personal when it comes to business expenses.
7. MONITOR YOUR CREDIT
A significant number of small business owners have found
errors on their credit reports. Diligently monitoring your
business credit history can help you spot any items that aren’t
accurate. If you do find an error, be sure to file a dispute with
the reporting agency. (Sign up for Nav.com to check and
monitor your business credit profile with major business credit
agencies.
SMALL BUSINESS LOAN
A small business loan provides much-needed working capital

that business owners can use for a variety of functions,
including expanding the business, hiring staff, purchasing
equipment, or keeping a cash flow. Sometimes lenders require
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collateral to guarantee small business loans. Typically, the

borrower pays back the loan in installments over a designated
period of time.
TYPICAL QUESTIONS ABOUT YOUR BUSINESS THAT YOU’LL

BE ASKED:
The start date of your business. If

your business is incorporated, you can
use that date. But if not, you may use
the date you received your Employer
Identification Number from the IRS or
the date you got your business license.
If you have none of that information,
you should use the date you officially
started your business.
Your business address and phone number. Home based
businesses may use a home address, but you may want to
consider getting an official address for your business as well
as a separate business phone number.
Your Employer Identification Number (EIN). (If you have
one) If you are an unincorporated business (sole
proprietorship) you may use your Social Security number or
Taxpayer Identification Number (TIN), but it’s a good idea to
request a free EIN from the IRS.
Identification. If you don’t have a prior relationship with
the lender, you will likely need to supply a driver’s license or
passport to verify your identity.
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YOU’LL AGREE TO A CREDIT CHECK

Not all financing offers will involve a personal credit check
but many will. Oftentimes, a personal credit check is a “soft”
credit check that doesn’t impact your personal credit scores.
But if you’re concerned about this, be sure to ask. Some
lenders will also check business credit.
YOU WILL VERIFY BUSINESS REVENUES

Some lenders will allow you to provide copies of recent
bank statements (3-6 months is typical) or business tax returns
along with up-to-date financial statements. Increasingly
though, lenders will ask you to link your business bank account
so they can analyze your business revenues to determine if
you meet their requirements.
BEST SMALL BUSINESS LOAN OPTIONS
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CHAPTER 12
EASY FACEBOOK AD STRATEGY
I approach ads in a unique way. My whole strategy and
psychology behind posting ads are to make them follow me
first and let my content do the talking. I have ads for different
reasons. I run ads to get more followers. Then, I retarget ads to
get more sales. After that, I try to diversify my ads to build more
traction. About 65% of my followers came from ads.
Remember that ads are naturally annoying to people, so
you want an ad that's going to flow in traffic while people
are scrolling through their feeds.
MY ADS STRATEGY
Refining your product, landing page, &

OPTIMIZATION
creative for the highest chances of success
Showing your product to an audience that

INTEREST TESTING
is likely to buy to gauge interest & potential
SCALING + Introducing more audiences to scale to

RETARGETING $1,000-$5,000 + per day in sales
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OPTIMIZATION
Make sure you have the best creative
material, product, and website for the
highest chance of success. It doesn’t
matter how much money you spend. If
your advertisement lacks creativity and
the ability to draw the customer in fast,
your ad will fail. All 3 are important.
Mobile view is an excellent way to scale
your profits because a large percentage of
people shop from their phones. I can
100% testify that upgrading my website to
a more easy-to-checkout system and a
mobile view layout doubled my revenue.
MY 2 FAVORITE TYPE OF ADS TO

RUN
Influencer testimonial based content
Where you advertise influencers in the act of enjoying
your services
Implementing the Find a Problem and Sell the Solution
Ad Strategy
Where you show the the problem and solve the
problem
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FIND A PROBLEM, SELL THE SOLUTION STRATEGY

1. Catchy headline
2. Show problem and solve problem from the 1st 1-
15 seconds
3. Show product detail (briefly describe your
product benefits in a listed format)
4. Show social proof (quick testimonials from
people or your product being used by people)
5. Call-to-action
Specificity - They need to be clear of what value they’re

going to get on the other side of that click. Don’t give away
everything in the headline. Build yourself a curiousity gap to
make the audience want to keep watching and possibly click
your link. Say something clever enough to make them feel
curious.
Emotion- Make them feel guilty and solve their problem
Delivery- Make sure you deliver on your product and
website
Throw rocks at their enemies- An us vs them view point
automatically puts you as an ally to the viewers. For
example, “Tired of being scammed by weight loss
supplements? Try our new supplements that actually
work."
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EXAMPLE OF THE STRATEGY
SHOW PROBLEM AND SOLVE PROBLEM

WITHIN THE 1ST 1-15 SECONDS
SHOW PRODUCT BENEFITS (BRIEFLY

DESCRIBE YOUR PRODUCT BENEFITS IN A
LISTED FORMAT )
SHOW SOCIAL CALL-TO-ACTION

PROOF (QUICK
TESTIOMONIALS OR
PRODUCT IN USE)
144
HOW TO KNOW IF YOUR AD IS A WINNING

CREATIVE?
Rule of thumb. The best way to tell if an ad is working in your

favor is eyeing one simple piece of data and that is your cost per
click or cost per reach depending on the type of campaign
you’re running. Your cost per click numbers should never
exceed $2.50. But I personally want it under $1.50 so that I
know it's an ad that's doing great. This means that your money
is being distributed properly and
people are clicking on your link at a
good enough pace that gets your
money’s worth. If your cost per link
or cost per anything is under $0.50,
then that means you have an ad that
is being clicked at a very high rate. If
you follow my strategy, you won't
have to worry about this. In my
example, you see that I run a
successful group of ads, but it took
sometime for me to understand
which ads work and which ones do
not. I noticed that video ads get the
most leads.
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INFLUENCER TESTIMONIAL BASED CONTENT

Influencer based marketing works wonders for your brand.
All they need to do is talk about your brand in an organic way,
usually in an interview style with the individual looking away
from the camera, and it will add to the credibility from your
audience. Scripted ads always look scripted. In my case, I got
lucky. Kijafa Vick, wife of my favorite football player of all time,
Michael Vick, talked about my course on a large podcast
platform and I used that footage for my ad. If you want to feel
the most organic to people, they don’t want you explaining to
them how great you are, they want others explaining how great
your product is.
THIS AD’S KEYS ELEMENTS

1. Catchy headline: I built a curiousity gap with my headline
making the viewer want to keep watching and see if the
event took place. It makes them say “hmm, did that really
happen?”
2. Social proof: They get to see a real person talking about the
brand to her girl friends, which adds to the trustworthiness
of our product.
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3. Subtitles: It helps the audience capture the moment more

clearly and boost your click rate because words popping up
on a screen psychologically makes someone want to pause
and read it. Let’s not forget that some people scroll on silent
(I’m guilty of this), so It helps give that audience a reason to
keep watching.
KEY ELEMENTS OF MORE WINNING AD CAMPAIGNS

This is PEEL, a phone case
company that does extremely well
at marketing because it follows
key elements that are very similar
to how I run my ads. We will be
using this company as an
example. They have a mixture of
ad campaigns that they run.
They’re using the “throw rocks at
their enemies strategy”, which
makes us automatically side with
them and assume their phone ca-
ses are better. I‘m sure this one would be best suited for
retargeting viewers who have engaged with their page or liked
their content before. Retargeting ads are usually photo based
because the seller knows they’re dealing with people who are
already familiar with them. I’ll explain retargeting later in the
chapter. Let’s use a video example they did on the next page.
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Social proof - Automatically stops the

audience from scrolling because it starts
off with someone who is talking. It looks
like it flows with traffic of scrolling
through their feed.
Subtitles - Words popping up reinforces
every word you say because it appears
on the screen. Always keep in mind that
people scroll on silent.
Product benefits - She starts to

compliment how the case is thin,
protective, and doesn’t have any
branding on the phones, which is a
key element. The audience wants to
see how can this case benefits them.
Rocks at their enemies - She

then compares her new case to
the clear iPhone cases and
proceeds to throw the old one in
the trash. They use the “us vs
them” scenario where they
associate you as an ally of theirs
who also hates basic, bulky, phone
cases.
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Peel Company showed about 4 of the

key elements needed to make an ad
campaign capture an audience. The goal
is to tie together those elements in a
short period of time to get your viewers
to click on your call to action.
HOW TO SPY ON WINNING AD CAMPAIGNS

All of their active/inactive
1. Google Facebook ads library
ads will show up
2. Search for keywords or
You can see the date it was
companies
posted
3. Look through different ad
Older ads that are still
campaigns
active show that the ad is
successful because they’re
still using it
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INTEREST TESTING STRATEGY

This is where you show your product to an audience that is
likely to buy in order to gauge interest and potential. Think of
this as your trial and error phase where you are trying to see
which ads work and which ones do not. Assuming that your
website, video, and headlines are good to go, let's hop into how
you construct an advertisement.
In this phase, I recommend running:
2 ads directing traffic to your profile (to help boost
followers)
1 ad directing traffic to your website (to help boost
sales)
Make the campaigns target at least 20 different
categories at $10-$20/day
Make sure you have at least 1million+ reach
Target a broad audience closely related to your brand,
niche, submarket or product
Ad settings: Big 4 countries and automatic placements
If none of this makes sense to you, stay tuned for the end of the
chapter where I explain how to run ads step by step.
After you’ve went through the trial and error process of

figuring out which ad work best, it is time to throw in some
extra cash with some of your profits. But scale slowly. This is
how you can go from making $100-$500/day profit to $1,000 a
day quickly. Typically, if a product can make $300/day it can
make $1,000+ a day. It is best to use your own videos so that
your ad account does not get banned. Instagram has a very
strict ad policy so be sure to review it before posting an ad.
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SCALING
Ways I typically scale:
Horizontal scaling - adding more money to my ads or launching
more ads to find more winning audiences.
Retargeting - campaigns that allow people who have already
interacted with your store or ads
RETARGETING
Retargeting will always be your most profitable
numbers because people who are already interested will see
your ad again. Think about this! If they’ve already liked your
post or have engaged with you before, that means they are
interested. So imagine running an ad that reminds these
people of you.
To set them up, you need custom audiences for:

People who engaged with your ad or posts
People who saved your page, posts, or ads
People who visited your page
People who messaged you
You can duplicate ads and place them in each of the

categories below if you have a winning creative that's versatile.
The most important part of retargeting is using a different
creative with an incentive to come back to your website.
4 favorite types of retargeting:

Image of product with sale
Customer review video
FAQ in video format (answer common questions you think
they may have)
TikTok style videos that flow in traffic with their feeds but
also advertise your brand
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Here are 2 examples of the type of retargeting ads I would

run. I’d retarget an audience that interacts with my posts and
run a sale because I know that they know about my business.
Offering a sale tailored to people you retarget will get more
leads than anything. The other photo is actually a video of a
man meeting me and explaining how I changed his life.
CREATE A FB & IG AD RIGHT FROM YOUR PHONE!
1. Download the Facebook ads manager

app and login to the Facebook account
associated with your Instagram account
you’d like to run the ads on.
2. Click the plus symbol at the bottom of your screen to

create new ad.
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3. Ihaslovemade
how easy Facebook
selecting your
goals and preferences.
My top 3 favorite type of

ads to run are:
Video views
Website traffic
Reach
I will be running a retargeting

ad to people who have already
engaged with my Instagram.
Therefore, I will more than likely
try to push more traffic to my
website.
4. At the bottom, you will click

the menu at the bottom of the
page. I love how they provide
an explanation under every
selection. I will be creating just
a single video for my ad and it
will be in customer review form
which will give the people I am
retargeting another reason to
want to click on my website.
153
5. You can choose a video from

your page, camera roll, or videos
you’ve already ran ads for. I will
be using a video that already
went viral on my page, so
therefore I know it will work for
my ad and overall engagement.
Here are the insights from that post organically without any
money or promotions ran. It generated 900 new followers and
reached nearly 200,000 people in 24-48 hours. That's all the pr-
154
of I need to see if this worthy of

being a retargeting ad. It’s
important to view your insights if
you’re advertising a post you
already have. If it didn’t explode on
your feed, it wont explode on your
ad.
Some skeptics might say to

always use the Facebook website to
do your ads. I personally was able
to scale my ads to generate me
1,000-3,000 followers a day by using
the Facebook ads app. That’s more
than the people who sell strictly ad
courses can ever generate for their
own Instagram. Remember, it it
does not matter how much money
you spend or how much you pay an
ads manager. If your ad lacks
creativity and a decent website,
your ad will fail. The secret is a
great ad. The settings are simple to
input.
155
6. Now you must fill in each

category. Make sure your
headline is short, sweet, and
catchy. Pretend like it's the
headline of a newspaper. You
want to draw the potential
customer in, so bait them with
your words.
For primary text, you want to
be brief and also give a little
sweet talk. Make them feel like
they’re missing out. Remember,
the key is to play on their
emotions. My overall goal of
this ad is to make the potential
customer who was already
interested say to themselves
“enough is enough! Where do I
sign up”. You can set all of this up to your preference. You
do not have to run the ad exactly as I do. I am just here to
show you my strategy.
7. a setting
Scroll down and you’ll see
called “placement”
For placement, simply leave it
as automatic. If you ever see
the word "recommend", listen
to the creators. They invented
the algorithm so they know
what's best.
156
8. When I go to the next

menu, I click the drop down
menu and select “people who
engaged with your ads or
posts”. Select "edit audience"
to get more advanced options.
9. To be honest, all of the options

I have selected could work for
retargeting campaigns, but you
can only select one. You could
duplicate this ad after it's finished
and make another retargeting
campaign with a different option.
Here are the settings I personally
use for my ad settings:
People who clicked your ads
or post
7-30 day time frame
Big 4 countries (USA, Canada,
Australia, United Kingdom)
18-45 age range (pull this data
from your last 30 day insight)
I pull my audience's age range

right from my Instagram insights. I
see that 18-45 is my largest
audience, so that is the group I
target.
157
10. Scroll down to the

most important part —
the audience you’d like
to target! For detailed
targeting, select “include
people who match”.
11. This part is easy and fun.

My recommendation is to
use as many key words for
your brand and type of
audience you’d like to target.
You can also use the browse
section to spice up your
targeting. They will give you
suggested words as you start
to select key words. Think
about the type of people who
would be interested in your
product.
What things would they be
interested in? More than
likely, Facebook uses the data
based on what each
individual searches for or
categories they’re interested
in.
For example: I would select key words like: option trading,
investing, real estate, stock market, finance, Wallstreet, money,
forex, crypto, wealth, etc.
158
12. Next, you will select how

you would like to pay. I
recommend starting out with
$20+ a day and running that
ad for a 2-3 week period to
see if it generates sales. If it is
a winning creative, keep it
running and let it continue to
bring in profit. I personally put
a more significant amount of
money in my ads, but I too
started at using $20 per day
once upon a time.
And now you’re all set! Facebook ads are easier to run than
people think. I have generated over 200k organic followers
using this strategy and have made close to 8 figures in the year
of 2021 because of it. Don’t sleep on this game.
159
CHAPTER 13
THE BLUEPRINT
FIND YOUR VISION
First, you must find a vision, product, niche, and

target platforms to advertise on. I recommend
Instagram, Twitter, Facebook, TikTok, and YouTube.
Instagram will be our hub. It’s the easiest platform to
build relationships and brands on. YouTube should be
apart of your focus as well. However, Twitter now is
used as a key piece of content and dialogue.
GET YOURSELF TOGETHER
Make sure you have a website with an easy-to-

checkout system. If you have to do a lot of
explaining, it's best to incorporate visuals or
videos. Too much reading can deter a potential
buyer. Your content on social media and visuals
will do most of the talking. Think of social media
like TV commercials. They pay to have their
brands advertised during commercial breaks.
Think of your page as free advertising but for your followers!
The more followers, the larger the pool of people you have to
sell to.
160
You’re going to need to get your LLC

(zenbusiness.com), EIN number (ZenBusiness or
IRS.gov), and open up a business checking
account (contact your bank as soon as possible).
Even if you don’t have a business yet, the date in
which your business was established will be used
for applications when applying for loans. Even housing loans
ask for this info. Business loans and business credit will ask
about the history of your business. The longer it's been
established, the more qualified you are to receive a loan. It’s
standard to have at least 2 years of business experience to get
your foot in the door quicker. They do offer alternatives such as
submitting bank statements for those who gain income before
such time. You also want to consider that having an LLC
reinforces protecting your assets while conducting business.
GET SOME CASH FLOW
The overall goal is to maximize our profits and spend the

least amount of money doing so. Leveraging money is our
bread and butter. It kills 2 birds with one stone. It builds credit
(personal and business), and it allows you to have cash flow
sooner rather than later. You want to separate business from
personal. Buy things for your business with your business
checking and credit cards. Buy things for your personal needs
with your personal checking and credit cards.
161
You’re going to need some cash flow or a base

of income. I recommend having $10,000-$20,000
saved or of buying power to use as collateral.
This will be the money used to invest and pay
money back in increments. To obtain this money,
you can go about this in numerous ways: your savings, side
hustles, business credit, business loans, etc. Having multiple
streams of income is a must.
Here are streams of income that I like:
Courses: This requires the least amount of money. All
you need is a social media following, run good ads,
consistently post valuable and entertaining content,
and give some call to actions.
E-book: This is also an inexpensive income. It costs
little to nothing to write an e-book. You can write an e-
book using the Canva platform. The value of your
book will be determined by you. This is money you
make while you sleep. Advertise and promote it how
you’ve been taught.
Subscription based: Using platforms like Memberful,
Stripe, and PayPal are good for subscription based
streams of income. Private groups, selling food
delivered items, supplements, skincare products, baby
products, podcast, etc. are all good streams of income.
But honestly, subscription based businesses will be
the best money you will ever make.
Event spaces: They can be purchased via business
credit, business loans, or personal expenses.
Weddings, parties, birthdays, conferences, etc. can be
hosted at your space for a price of your choice.
162
Car rental: Open up a business line of credit either

through the credit company you have or see if
there’s options at the dealer. Purchase the vehicles,
put them on the turo app, and get booked.
Rental properties: They can be purchased via
business credit, bank loans, or personal expenses.
Host Airbnb or get some tenants to pay a monthly fee
to live inside of your property.
MORE INCOME IDEAS:
163
ADVETISE YOUR BRAND
I use social media to advertise my

products because it gives the most free
organic reach. I mostly focus on posting
shareable content. Story reshares will get
you popular fast and it will get your brand
spread across the universe. The ads drive
traffic to my Instagram. My content
entertains that traffic and directs them to
the link in my bio. I use the testimonials as a key selling point as
well because it gives my brand credibility and makes it more
trustworthy.
I sparingly run limited supply sales where I offer discounts to
a limited number of people. This causes panic and always leads
to big profitable days. The reason I do not run them often is
because I eat well off of my retargeting ads and do not want my
sales to become predictable and cliche to my audience. When I
run a limited supply sale, I advertise on all media’s: email & text
marketing, Instagram feed, IG story, Twitter, etc.
I also take the list of emails from the people who have
bought products from me previously and insert them into my
list using Mailchimp. I use Simple Texting for the sms alerts. I
make sure my website is easy to navigate, fast checkout, and
efficient. I have a Lightbox pop-up that directs people to sign up
for email and text message alerts.
Your most consistent big profit maker will be retargeting ads
to the followers who engaged, liked, saved, and messaged you
based on your content. They are more likely to buy because
your ad will keep reappearing and they’re already familiar with
you and have liked and engaged with your content.
164
DONT LET YOUR MONEY SIT STILL
With my business profits, I reinvest a bulk of it back into the

stock market and keep some cash in my checking account for
personal use. I never like to keep a bulk of my money sitting
still. Investing in good dividend paying companies and buying
them on dips will make you a large profit when their companies
are on their way up and when they are on a comfortable
dividend monthly or quarterly payment that you could set on
DRIP (dividend reinvestment plan).
Dividends are for those who have a lot of cash in their
accounts and want it to keep making money instead of
collecting dust. If you ever get to a point where you have 6
figures of money saved that you know for a fact you will never
touch, why not let that money make money for you! To unlock
dividend features, you must purchase shares of a company and
hold them for a period of time. I recommend buying and
holding long term and collecting your income. It’s the cheat
code to wealth.
Example of payouts from a real
My favorite dividend stocks are:
account of mines:
$SLG- 0.303 per share, per month
$O - 0.235 per share, per month
$MAIN- 0.205 per share, per month
$STAG - 0.121 per share, per month
$GAIN- $0.07 per share, per month
$MO- $0.86 per share, per quarter

$KO- 0.42 per share, per quarter
$XOM- 0.87 per share, per quarter
$WBA- 0.47 per share, per quarter
$KEY- 0.185 per share, per quarter
$FIBK- 0.41 per share, per quarter
165
How to find out how much money a company pays out in

dividends:
Simply google the stock ticker “dividend history” , click the
website link that is associated with NASDAQ.com, and multiply
that number under cash amount by the number of shares
you’ll buy. That will be the number you get paid per quarter or
per month.
To find a good dividend paying company and to figure out if

they are trustworthy long term, you want look at a few key
elements. To determine their frequency of payouts, you could
simply eye ball the number of payouts in a year. You see that
$O pays out 12 times a year and $XOM pays out 4 times a year.
That means $O is a monthly paying dividend stock and $XOM is
a quarterly paying dividend stock. Another good look is the fact
that the cash amounts rise over time. You want to see a steady
rise in dividends so that it will give you confidence as an
investor to hold long term.
166
The 2 stocks below are examples of good dividend paying

companies. My overall goal is find that sweet spot. I like
companies that pay a high dividend, but for an affordable
share price. Cheaper dividend stocks help me accomplish this
goal.
Example:
I bought 1,014 shares of Exxon Mobil at the
spot for $41 per share. That means I have
approximately $56,288 worth. But the only 2
prices I need is the number of shares
multiplied by the amount they pay per share
to calculate the total amount I will receive
quarterly. Sign up for DRIP (dividend
reinvestment plan) from your broker to get
those dividends reinvested every time they
pay out.
1,014.08 x $0.87= $882.25 per quarter
167
DIVERSIFY IN EVERY ASPECT

When investing long term, I diversify my portfolio. I buy
different stocks from different classes. I have tech, healthcare,
energy, high dividend, and other stocks in my stock portfolios.
Reason being is because stocks can balance each other out
during red days. If one sector is doing bad, two others could
possibly offset the losses. But if you’re throwing all of your cash
at one sector, your portfolio lives and dies by them. A variety of
stocks will help your long term portfolio grow faster and
healthier.
They say “only a fool has more money saved than invested”. I
have most of my money invested in assets and sit on a
reasonable amount of cash. Here is an example of my portfolio:
I also diversitfy my assets in overall life. If you pay close

attention to what the trillion dollar companies are doing, they
are diversifying their brands and pulling in money from all
directions. Multiple streams of incomes are key to being
wealthy. I don’t know a millionaire without at least 4 sources.
Here is a few of my incomes:
OPTIONS TRADING
LONGTERM INVESTING CONFERENCES
DIVIDENDS E-BOOKS GROUPCHAT COURSE
168
COPY THE FORMULAS OF THE WEALTHY

The cool thing about the stock market is the fact that I get to
analyze how companies are ran and exactly how they’re
expanding their businesses. What I’ve noticed is that they‘re all
innovative, always creating new streams of income, and they
diversify their assets. They constantly advertise and push out
new products to keep new money coming in. Apple and Disney
both have a multitude of products and streams of income. Their
diversified portfolios allow them to profit from numerous
directions. Seeing portfolios of giant companies inspired me to
create multiple streams of income.
169
OUTSOURCE AS MUCH AS POSSIBLE
I pay people do a lot of things so that I can devote more time

with family, networking, and figuring out ways to generate
money. In other words, I have scaled my business enough to
make things more stress free so that I can do things like this,
write books and create new streams. When you first start out,
you’re going to try and do everything yourself because it saves
money. But when the profits start to roll in, you’re going to want
more time to yourself and to enjoy your new wealth. I realized
that if I spent all day working on managing every little aspect of
my business, I will not have enough time to scale it.
THINGS I OUTSOURCED TO SAVE TIME AND MAKE LIFE EASIER:
Chat Admins
Travel Agent CPA
Event Manager Public Relations Chat Q&A person
Nanny Lawn Care Car Detailer DM Manager
170
PRACTICE GOOD KARMA!
Lastly, I practice good karma and mindset. Good karma is a

huge part of my success. The energy you give back is the energy
you get back and what goes around, comes around. Leave a
nice tip everywhere you go, help those in need, and drop gems
on the ones who need it. You’ll really start to see your money
grow when you give back. It’s the law of the universe. Give
thanks everyday to the Most High when you wake up and be
grateful for everything you have, but never be too comfortable.
Life is all about balance.
Spend less time comparing yourself to others and always
realize that you have the same 24 hours as them. You may feel
like you deserve something more than someone else, but in
reality the Most High has your own personal blessing. Walk your
own path and love yourself. The more you love yourself, the
more you will understand your worth and role in this world.
Life is like a game of uno. You can only play the hand you’re
dealt. Not everyone is dealt a good hand at first. Yes, you have
those who have great starter hands, but you can only play the
hand you have. A person with a terrible hand can draw from the
171
deck of cards and figure out a way to get “uno out”. Uno out
represents financial freedom. That is what this is all about. I’m
giving you the tools to make your hand better. You read this
book because you were not dealt a good hand and needed that
extra push to finally win your game of uno in the ONE life we
get.
With that being said, if you use all of the tools mentioned in
this book, you will be on track for a successful business. Expect
growth and innovations because I provided all of the keys you
need to do so.
172

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PROBLEM

II) FIND A PROBLEM, SELL THE SOLUTION 14

III) PSYCHOLOGY OF YOUR AUDIENCE 28

IV) SETTING UP YOUR INSTAGRAM 39

V) HOW TO GET ON INSTAGRAM ALGORITHM'S 49

VI) TYPE OF CONTENT TO POST 60

VII) HOW TO FIND CONTENT TO POST 77

VIII) UNDERSTANDING INSIGHTS 83

IX) NETWORKING AND SALES STRATEGIES 87

X) RESOURCES I USE 105

XI) CREDIT: PERSONAL & BUSINESS 123

XII) EASY FACEBOOK AD STRATEGY 141

XIII) THE BLUEPRINT 160

Instagram is the most powerful tool to gain organic reach

REGULAR POST IG REELS

WHY AM I GIVING YOU THE GAME?

The reason I am giving this game away is because I often get

ARISTOTLE'S CYCLE TO SUCCESS

PUT SOME IN THE

YOUR PRODUCT MUST

RINSE AND REPEAT! ALL OF THESE ARE IMPORTANT. MAKE

Inside of those 3 markets you have an additional 3 submarkets.

Look around at all of the other experts or influencers selling

GET IN WHERE YOU FIT IN!

ARISTOTLE'S TRAIN THEORY

EXAMPLE OF PROFITABLE SUBMARKETS

"THE RICHES ARE IN THE NICHES! "

What is something you're skilled at or passionate about and how

ASK YOURSELF THESE QUESTIONS!

Will the people in my selected niche be excited about

Do you believe that these people are WILLING and

Are the people in the market you want to pursue

KEEP YOUR COMPETITION CLOSE

1. Write down or have a mental list of your top pages in your

Competition fuels innovation, keeps prices from getting too

LOOK FOR FIND GREAT CREATE AN AMAZING

BE FINANCIALLY TARGET YOUR DOMINATE THE

"SCRATCH YOUR OWN ITCH!"

HOW TO FIND YOUR OWN PROBLEMS

STEP 2: SET A CATEGORY FOR EACH SOURCE

STEP 3: DIG DEEPER AND DISCOVER YOUR PROBLEMS

If your mind is anything like mines, you will already be

FIND SOMEONE ESLE'S PROBLEMS

Some people have lives that do not present many problems

"SCRATCH YOUR OWN ITCH!"

HOW TO FIND YOUR OWN PROBLEMS

If your mind is anything like mines, you will already be

FIND SOMEONE ESLE'S PROBLEMS

Some people have lives that do not present many problems

PORT EXISTING OR POPULAR PRODUCTS/NICHES/STORES

Porting existing products to a new platform or city would be

PICK SOMETHING AND GET STARTED

It does not matter what approach you decide to take, success

Don't spend months trying to come up with an idea for your

HOW I USED THIS FORMULA TO

On the next page, I will be giving you inside access to my

Dre - ASPIRING MUSIC PRODUCER

INCOME STREAM 2 INCOME STREAM 3