Have Significant Impact On Our Country's Current Developing
Have Significant Impact On Our Country's Current Developing
Have Significant Impact On Our Country's Current Developing
1. RATIONALE
Entrepreneurs have significant impact on our country’s current developing economy. The
social expectations towards engineering professionals are certainly emerging as job creators
especially with the thrust given to “Make in India” and “Vocal for Local” campaigns. Startup
India is a well-known flagship initiative of the Government of India, intended to catalyze
startup culture and build a strong and inclusive ecosystem for innovation and
entrepreneurship. The last 6 years have witnessed tremendous growth of start-ups i.e. from
733 in 2016-17 to 14000 in 2021-22. This course focuses on the basic roles, skills and
functions of entrepreneurship with special attention to startup. The course is directed to
help students to enhance capabilities in the field of managing the given task as well as to
understand peripheral influencing aspects for starting a new business. It will certainly help
students to think in a direction to establish a small industry /start-up and develop /validate
it using fundamental know how.
2. COMPETENCY
The purpose of this course is to help the student to attain the following industry identified
competency through various teaching learning experiences:
Establish a small enterprise /start-up validate it and make it scalable.
Upon completion of the course, the student will be able to demonstrate knowledge of
the following topics:
1) Understanding the dynamic role of entrepreneurship and Startups by Acquiring
Entrepreneurial spirit and resourcefulness, quality, competency, and motivation
2) Identify a Business Idea and implement it
3) Select suitable Management practices like leadership and Ownership, resource institutes
4) Overview of Support Agencies and Incubators
5) Building Project Proposal & knowing CSR , Ethics, Ex-Im, & Exit strategies
Marks
L T P C CA ESE CA ESE
3 0 0 3 30* 70 0 0 100
(*): Out of 30 marks under the theory CA, 10 marks are for assessment of the micro-project to
facilitate integration of COs and the remaining 20 marks is the average of 2 tests to be taken
during the semester for the assessing the attainment of the cognitive domain UOs required for the
attainment of the COs.
Legends: L-Lecture; T – Tutorial/Teacher Guided Theory Practice; P - Practical; C – Credit, CA -
Continuous Assessment; ESE - End Semester Examination.
The following practical outcomes (SPrOs) are the sub-components of the Course Outcomes (COs).
Some of the SPrOs marked ‘*’ are compulsory, as they are crucial for that particular CO at the
‘Precision Level’ of Dave’s Taxonomy related to ‘Psychomotor Domain’.
Note
i. Though the course does not contain any Practical work, a few Practical Exercises can be designed
and offered by the respective course teacher to develop the industry relevant skills/outcomes to
match the COs. The below table is only a suggestive list.
ii. The following are some sample ‘Process’ and ‘Product’ related skills (more may be added/deleted
depending on the course) that occur in the above listed Practical Exercises of this course required
which are embedded in the COs and ultimately the competency.
Sr. No. Sample Performance Indicators for the PrOs Weightage in %
1 Entrepreneur Traits and Behavior Modelling 30
2 Various State and Central Entrepreneurship 30
Promotional Schemes and Start-up Policies
3 Business Model for a Startup and study of Unicorns* 40
Total 100
The following sample Affective Domain Outcomes (ADOs) are embedded in many of the above-
mentioned COs and PrOs. More could be added to fulfill the development of this course
competency.
The ADOs are best developed through the laboratory/field-based exercises. Moreover, the level of
achievement of the ADOs according to Krathwohl’s ‘Affective Domain Taxonomy’ should gradually
increase as planned below:
7. UNDERPINNING THEORY
The major underpinning theory is given below based on the higher level UOs of Revised Bloom’s
taxonomy that are formulated for development of the COs and competency. If required, more such
UOs could be included by the course teacher to focus on attainment of COs and competency.
Major LearningOutcomes
Unit Topics and Sub-topics
(in cognitive domain)
1) Introduction 1a) Define Entrepreneurship 1. Definition, Traits of an entrepreneur,
to 1b) Discuss characteristics and 2. Functions of Entrepreneurship - Job
Entrepreneu functions of entrepreneurship. Creation, Innovation, Inspiration,
rship and 1c) Identify different types of Economic Development
Entrepreneurships 3. Types of Entrepreneurship
Start – Ups
1d) Compare the concepts 4. Motivation for Intrapreneurship
entrepreneurand intrapreneur 5. Types of Business Structures,
and find out the motivation 6. Similarities and differences between
entrepreneurs and managers.
behind it
7. 7-M Resources
1e) Distinguish between
8. Micro, Small, Medium Enterprise/
entrepreneur and managers
MSME - Industry Registration Process
1f) Identify 7-M Resources
9. Startup India, Standup India and SSIP
1g) Know MSME & Startup India,
Gujarat & Startup registration process
standup India, SSIP and its
registration process for both.
2) Business 2a) Finding Ideas and making an 1. Discovering ideas and visualizing the
Ideas and activity map business with Activity map
1.1 Idea Generation
their 1.2 Product Identification
implement 2b) Develop the plans forcreating 2. Business Plan- The Marketing Plan and
ation (Idea and starting the business Financial Plan/ Sources of Capital
to Start-up) 3. Business opportunity identification and
2c) To identify business using the
evaluation
ideation canvas and the business
4. Market research
model canvas
4.1.1. Questionnaire design
4.1.2. Sampling
2d) To know market research 4.1.3. Market survey
related terms 4.1.4. Data analysis & interpretation
5. Marketing Mix (4Ps- product,price,
2e) To know market mix related promotion place)
terms 5.1.1. Identifying the target market
5.1.2. Competition evaluation and
2f) Learn Product related Strategy adoption
terminologies 5.1.3. Market Segmentation
5.1.4. Marketing, Advertising and
2g) Emphasize on Innovation Branding
5.1.5. Digital Marketing
2h) Explain concept of Risk and 5.1.6. B2B, E-commerce and GeM
SWOT 6. Product Terms- PLC, Mortality Curve
and New product Development Steps,
Inventory, Supply Chain Management
7. Importance and concept of Innovation,
Sources and Process
8. Risk analysis and mitigation by SWOT
Analysis
3) Management 3a) Explain the concept and 1. Industry, Commerce and Business
Practices differences between industry, 2. Types of ownership in the
commerce and business. organization -Definition,
3b) Describe various types of Characteristics, Merits &Demerits
ownerships in the organization. 3. Different Leadership Models
3c) Explain different types of 4. Functions of Management- Merits &
leadership models. Demerits
3d) Analyze the nature and 4.1 Planning
importance of various functions of 4.2 Company’s Organization Structure
management 4.3 Directing
3e) Discuss Financial organization 4.4 Controlling
4.5 Staffing- Recruitment and
Management
management of talent.
3f) Distinguish
5. Financial organization and management
management and administration
6. Differences between Management
and Administration
4) Support 4a) Identify support agencies and 1. State & National Level Support
Agencies and current promotional schemes for agencies and Current Promotional
Incubators enterprise and startups Schemes for new Enterprise
2. Start-up Incubation and modalities
4b) Advocacy to investor 3. Communication of Ideas to potential
investors – Investor Pitch
4c) To Explain various Legal Issues 4. Legal Issues
4.1. Contracts
4.2. Copyrights
4.3. Insurance
4.4. IPR
4.5. Licensing
4.6. Patents
4.7. Trade Secrets
4.8. Trademarks
5) Project 5a) To work on the development 1. Project Planning
Proposal & of a project proposal i. Project planning and report
Exit strategies ii. Feasibility study
5b) Describe social responsibility iii. Project cost estimation
and relate with economic iv. Breakeven point,
Performance. v. Return on investment and Return
on sales
5c) Explain managerialethics 2. Corporate Social Responsibilities and
Economic performance
5d) To know Ex-Im Policies 3. Business Ethics
4. Ex-Im policies
5e) Identify suitable strategies of 5. Succession and harvesting strategy
succession and harvesting 6. Bankruptcy and avoidance
Incubators
Project Proposal & Exit
V 06 2 4 4 10
strategies
Total 42 22 26 22 70
Other than the classroom learning, following are the suggested student-related co-curricular
activities which can be undertaken to accelerate the attainment of the various outcomes in this
course. Students should make a portfolio i.e. perform at least FIVE from following list of activities
individually or in group (not more than 2). They should prepare reports of about 2-5 pages for each
activity and collect/ record physical evidence for their portfolio which may be useful for their
placement interviews:
Sr.
Topic Key Word Link
No.
https://www.india.gov.in/website-ministry-
1 MoCI
commerce-and-industry
1)https://msme.gov.in/
2 MSME 2) https://www.msmex.in/learn/government-
schemes-for-startups-and-msmes-in-india/
1) https://www.startupindia.gov.in/
Start-up, Stand-up India & 2) https://www.standupmitra.in
3
SSIP Gujarat 3) https://udyamimitra.in/page/standup-india-loans
4) https://www.ssipgujarat.in/
4 Make in India https://www.makeinindia.com/
Atmanirbhar Bharat Abhiyan
5 https://indiancc.mygov.in › uploads › 2021/08
Vocal for Local
6 Skill India https://skillindia.gov.in
7 MSDE https://www.msde.gov.in/
8 Vibrant Gujarat https://www.vibrantgujarat.com/
9 NABARD www.nabard.com
https://www.onlineservices.nsdl.com/paam/endUs
10 PAN
erRegisterContact.html
11 I-hub https://ihubgujarat.in
12 GSTIN https://reg.gst.gov.in/registration
GTU - COGC-2021 Curriculum
Page 9 of 11
Entrepreneurship & Startups Course Code: 4300021
[B] Some Films (To be seen on Sundays/holidays by students on their own, not to be
shown in polytechnics in any case)