FACT BOOK 2020

dentsu
US STATS
dentsu
US FACTS

58| 116 #1
Cities | Offices Global Agency
Partner

73/100 9,600
Fortune 100 People
Clients

9
OUR NETWORK
 Carat is the world’s largest Character is a digital-first Amnet specializes in
360i is an integrated Cardinal Path is an
communications specialist and branding and design agency programmatic buying,
agency of creative analytics and marketing
the market-leader in digital that helps clients grow their planning, and activation
storytellers optimization consultancy.
media solutions. brands through experience. of audience data.
and analytics.

Part of Isobar, DEG is a

full-service digital agency Dentsu X designs ICUC is a lea ding is a l eading Firstborn is a strategic gyro is the world’s
that brings together strategy, experiences to work with, MuteSix is an award first and only full-
s ocial media management agency. design and technology
creative, and technology to rather than against winning digital and creative service, global B2B
agency creating interactive
deliver the best solutions human nature. advertising agency. creative powerhouse.
experiences.
across all channels.

John Brown is a global

iProspect is Isobar is an award content marketing agency M1 leverages the most Mitchell is a
Dentsu mcgarrybowen is
a global leader in winning creative accurate, connected individual, full-service, award
that builds omnichannel an award winning, global
digital performance agency with digital content programs device, and panel data winning PR firm.
creative ad agency.
marketing. at their heart. across markets worldwide.

MKTG is a global Merkle’s data-driven, Posterscope is the

The Story Lab is fueled Vizeum is a global Amplifi is the global
lifestyle marketing tech-enabled, capabilities world’s largest out-of-
by content chemists, driven communications media investment
agency. drive performance home (OOH) specialist
by data and insights planning and media platform of Dentsu
marketing solutions. communications agency.
for audience needs. buying network, Aegis Network.
AGENCIES BY LINE OF BUSINESS
• Amnet is Dentsu Aegis Network’s programmatic arm and one of the four specialisms
within the Amplifi platform. It is live in 48 markets, with more than 700 experts across the
globe.

• With our proprietary global data management platform (Amnet Audience Center) at the
center, Amnet operates an innovative and consistent technology, operations, and people
stack and delivers in-depth actionable insights and better business outcomes on a local,
regional and global basis.

• Amnet specialists collaborate with Dentsu Aegis Network media brands to deliver
programmatic solutions that are seamless and unified with broader communications goals.
The teams are supported by technology, data, analytics and partnership experts who
ensure an excellent and constantly improving programmatic infrastructure, designed for
each client’s individual requirements.

700+ 48
People Markets
40
• Amplifi, as Dentsu Aegis Network’s global media investment platform,
ensures we are able to deliver innovative, consistent and scalable media
activation strategies for every client through three specialist functions: Investment, Global Media
Partnerships (GMP) and Amnet.

• Our goal is to help reinvent the way Dentsu Aegis Network agencies work
with the supply side of our industry – including publishers, media companies
and technology partners – working collaboratively to drive value for our clients, our agency partners
and media owners through strategic approaches to
media investment.

• Amplifi has a unique trading philosophy, which stems from our focus on the dual forces of
convergence and globalization, both of which have brought demonstrable benefits to our client
base. By working closely with Amplifi, our agency partners are able to deliver real business value to
clients, including competitive pricing, data-driven buying across all platforms and first-look research
and innovation opportunities with partners.

+5K 80 45
People Offices Markets
41
• Carat is an award-winning media agency with a command of media convergence used to
optimize business performance for clients.

• Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports,

• Carat redefines the level of ambition they have for media through an unparalleled capability to
understand real people; their passions, motivations and behaviors, and uses this knowledge to
ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft,
P&G, Pfizer and Diageo.

1,500+ 1968 NYC

People Founded Headquartered
42
• Cardinal Path is an analytics and marketing optimization consultancy.

• Cardinal Path works with the worlds more prominent brands to create, implement and action
data strategy and advanced analytics in order to understand and quantify the impact of your
marketing initiatives as well as guide continual performance optimization towards business
objectives.

110+ 2 4
People Countries Offices
43
• Character is a full-service branding agency with studios in San Francisco
and New York.

• Founded in 1999, Character has established a reputation for delivering bold, beautiful design
built on category-defining brand strategy.

• Character is behind hundreds of brand launches, relaunches, and cross -channel experiences for
brands including Reebok, Oculus, Google, Peet's Coffee, and Fitbit.

40+ 2
People Offices
44
• Firstborn is an award-winning design and innovation agency headquartered in NYC. We work with
future-minded companies to create modern brands, experiences, products and content that shape
culture and transform categories.

• We shape awesome brands for inspiring companies. We take a digitally-driven approach to shaping
modern brands centered on the consumer. We arm brands with the positioning, tools and strategies
they need to navigate what’s next.

• We create engaging digital products and experiences. We translate company vision into products,
platforms and experiences that drive the user to take action. Our process explores all possibilities —
from insight to opportunity, to prototyping through launch.

• Our full-service content studio delivers innovation in storytelling. Our team of in-house directors,
editors and visual effects artists enables our creatives and strategists to realize concepts and ideas
quickly and in context.

NYC 1997 50+

Location Founded People
46
• MuteSix is an award winning, full service digital and creative advertising agency.

• MuteSix provides intelligent ad solutions that grow disruptor brands into enterprise market
leaders. They help their clients design for the future while evolving their existing businesses.

• Along with key industry partnerships, they deliver marketing solutions for clients across a broad
spectrum of industries, including retail, e-commerce, luxury, nonprofit, technology, sports,
publishing and financial survices.

• MuteSix works seamlessly to push through limitations and think not just about your brand, your
e-commerce, or your marketing- but also how all of the digital elements of your business work
together. They operate as an intrinsic partner to offer fully integrated, client-centric solutions that
deliver meaningful and measurable results for your business.

150+ 2014
People Founded 47
• gyro is the world’s first full-service, global creative B2B powerhouse.
Our mission is to create ideas that are humanly relevant.

• B2B Marketing’s Top U.S. Agency 2017-2018, and the ANA’s Global B2B Agency of the
Year 2014-2016.

• Top clients include Boehringer Ingelheim, Danone, eBay, Google, Hiscox,

HP, John Deere, Teva, USG and Vodafone.

• Named 2019 Global Agency of the Year by the ANA

700+ 10 17
People Countries Offices

48
• iProspect is the first truly global digital marketing agency. A trusted partner with an in-depth
understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-
paced demands of the convergent world with a focus on exceeding the client's business
objectives.

• In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave"
Report for search marketing agencies. iProspect has also been listed as the "Best Agency for
Performance Marketing" by iMedia three years in a row.

• iProspect’s top clients include General Motors, Procter & Gamble, Microsoft, Hilton, Diageo
and many others.

4,300+ 55 93
People Countries Offices
49
• Isobar is a global agency that delivers digital transformation, powered by
creativity. Isobar solves complex business challenges through digital marketing, ecosystems
and products, driving digital strength and brand loyalty to clients.

• Fast Company listed Isobar as one of the Top Ten Most Innovative Companies in AR/VR in
2018. Forrester Research has recognized Isobar as one of the most significant agencies for
digital experience and Gartner has named Isobar a Leader in the “Magic Quadrant for Global
Digital Marketing Agencies” for the third consecutive time. Isobar has been named Asia-
Pacific Digital Network of the Year five out of the last six years.

• Key clients include adidas, Coca-Cola, Enterprise Rent-A-Car, Google,

GM, Huawei, LEGO and P&G.

6,000+ 45 85
People Countries Offices
50
• mcgarrybowen is a global creative agency network that began in 2002. We are founded on
the principle that clients deserved better. Our three founders built a company committed to
deliver a streamlined organization.

• Our positioning: mcgarrybowen partners with clients to uncover the distinct advantage that
will unlock their specific brand success. We work intimately and transparently with our clients
to birth authentic and compelling creative solutions that ultimately deliver measurable
outcomes.

• By remaining focused on the core principles, mcgarrybowen has earned success

by ever measure including “Agency of the Year” honors four times from Ad Age, Adweek, and
the Chicago Ad Fed, and a 2018 “Agency to Watch.”

• mcgarrybowen’s top clients include American Express, United Airlines, Intel, Kraft Heinz, and
Disney,

1,200+ 10 14
People Countries Offices
51
• A data-driven, technology-enabled global performance marketing agency, helping the best
brands in the world gain competitive advantage through people-based marketing.

• Unique, integrated skillsets allow delivery of best-in-class solutions

by experts in:
• Customer Strategy: 150 +
• Creative: 300+
• User Experience: 400+
• Data & Analytics: 850+

• Merkle’s DataSource comprises 285 million authenticated unique IDs in the US

• 2nd-largest Google media partner

5,400+ 11 50
People Countries Offices
52
• Mitchell is a full-service, award-winning PR firm creating real connections between businesses,
brands and people.

• We are best known in the industry for three core areas of expertise: Consumer Marketing,
Hyper-Local Activation, and Brand Reputation.

• When you work with Mitchell, you join a roster of some of the world’s largest companies and
best-known brands including Walmart, Procter & Gamble, Marriott International, Kraft, ASUS,
Tyson and Mondelez.

80+ 1 2
People Countries Offices
53
• MKTG is a global lifestyle marketing agency that specializes in delivering strategic, business-
oriented marketing solutions for leading brands via sport and entertainment consulting, live
experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship
marketing. We are committed to constantly evolving, refining and inventing innovative brand
engagements through a deeper understanding of how
people think, work and live their lives.

• Recent accolades MKTG has been honored to receive including:

• 2018 Chief Marketer 200
• Event Marketer IT List (every year since its inception)
• 2018 Promo Top Shop
• 2018 Sports Business Journal Finalist: Best in Corporate Consulting,
Marketing and Client Services
• 2018 Reggie Award Finalist
•
MKTG’s top clients In the US include Diageo, Nike, Beats by Dre, Gatorade, IBM and FedEx.

1,600+ 19 32
People Countries Offices
54
• DEG Linked by Isobar is a full-service digital agency, bringing together strategy, creative,
and technology to deliver the best solutions across all channels. Born in 1999, they have
helped clients meet their business objectives through the creative application of technology.

• A top data-driven marketing, commerce and collaboration solutions agency headquartered in

Overland Park, Kansas, with additional offices in Denver, Pittsburgh and Des Moines. The agency
has formed strong strategic partnerships with key marketing and commerce technology partners,
most notably Salesforce, and was named one of the "25 Companies Changing the World" by Inc.
Magazine.

• DEG joined Isobar in 2018, contributing significantly to their scale and capabilities across
commerce, technology and digital marketing.

320+ 01 04
People Countries Offices
54
• Posterscope is the world’s leading location marketing and out-of-home (OOH)
media specialist.

• In 2016 the Posterscope network won more than 120 awards globally including being named as
The Connected Agency of the Year by leading publication MediaTel.

• Posterscope’s top clients include BT, Mondelēz , Crown Commercial Service, Diageo, Camelot
and AB InBev

1,000+ 34 57
People Countries Offices
55
• Vizeum is a strategic media agency, designing solutions to accelerate client’s business growth
by leveraging data, media and technology to understand and change people's behaviour.

• Top clients include Shiseido, Burberry, 21st Century Fox, Total, AB InBev and IKEA.

3,400+ 55 77
People Countries Offices
56
THANK YOU