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Business Plan

The document summarizes a business proposal for a Mangraham dessert company. The company aims to produce a budget-friendly mango dessert that is a Filipino favorite. Its goals are to increase revenue by 40%, build popularity, and expand nationwide while building customer loyalty. The proposal outlines the product description, mission, vision, objectives, pricing strategy, SWOT analysis, and terms and conditions. It provides affordable Mangraham prices starting at Php 20 with additional toppings costing Php 3 each.

Uploaded by

Anna Mae M. Mercado
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© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
154 views

Business Plan

The document summarizes a business proposal for a Mangraham dessert company. The company aims to produce a budget-friendly mango dessert that is a Filipino favorite. Its goals are to increase revenue by 40%, build popularity, and expand nationwide while building customer loyalty. The proposal outlines the product description, mission, vision, objectives, pricing strategy, SWOT analysis, and terms and conditions. It provides affordable Mangraham prices starting at Php 20 with additional toppings costing Php 3 each.

Uploaded by

Anna Mae M. Mercado
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Mangraham Company

[email protected]
0942-038-2925
(044) 353 4321

CONFIDENTIAL

Date: 25-Apr-2020

To: Mrs. Regine Edquilag


Lot 7 Blk. 9, Ph.1, Cavite Economic Zone.
Rosario, Cavite

Attn: Ms. Anna Mae Mercado


Purchasing Department

PRODUCT DESCRIPTION:

Mango graham or the Mangraham is one of the most trending dessert in the Philippines.
It is perfect whatever the occasion is. Even it is summer or not. This is the main reason why the
proponents of this product decided to establish this kind of business. The main goal of this
business is to introduce itself to the market and to be one of the best-selling mango graham
(Mangraham) in the industry of the sweets and desserts. They want a customer to crave once that
they see the logo of this Mangraham dessert.
The mango graham dessert is always on the list of our favorites. It is also considered as a
Filipino all-time favorite dessert whatever the occasion is. We all know that there is no age
requirement or limit in eating sweets and desserts. We, Filipinos are fond of eating mangoes
even it is carabao mango, Indian mango and whatsoever. Mango is also considered as the
Philippines’ national fruit. It is also a perfect match while eating rice.

Mission
 To produce a budget friendly dessert and provide a delicious and healthy treats for
everyone.
 To be one of the well-known companies in the field of sweets and dessert making, locally
and internationally.

Vision

 To become a popular producer of tasty mango graham with different toppings to choose
from based on the customers’ wants.
 To expand a business and open a branches in different places in the Philippines.

Main Objectives

 To provide a delicious dessert with its cheaper price.


 To introduce one of the Philippine delicacies to the tourists.

Long-term Objectives

 To expand a business and build a branch nationwide through franchising.


 To find out the other twists that can help to innovate the product timely.

GOALS OF THE COMPANY:

1. Increase revenue by 40%.


2. Build popularity among everyone.
3. Expand a business nationwide.
4. Build customers loyalty.

Pricing Strategy
A customer may buy the Mangraham with its affordable price and they only have to
pay additional coins depending on the toppings that they want to add.

Mangraham (Fixed price)- Php 20.00


Toppings Price
Mini mallows Php 3.00
Chocolate Syrup Php 3.00

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats


STRENGTHS

 Present in all occasion.


 Cheaper price compared to the other similar product.

WEAKNESSES

 Has a similar business in an area.


 Lower capital.

OPPORTUNITIES

 Discovery of new flavors.


 Business expansion.

THREATS

 Poor customer relationship.


 Existence of other related products.

TERMS AND CONDITIONS:

When you sign in the company, you acknowledge and agree to the following:

We do not offer any refunds after you sign the proposal.


We will accept lifetime repair of the food processors.
It is your responsibility to ensure the cleanliness of the food.

If you agree to the terms in this proposal, please sign in the box below:

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