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Summative Evaluation
Form 11
Read the text and complete the tasks that follow.
DO COLOURS CREATE IMPRESSIONS?
Why do hospital doctors wear white coats? What colour makes people feel relaxed? Each
person may have a different answer to these questions, but humans are often uninformed about
how colour influences them. Additionally, people may not know that colours have many
different meanings.
Colour psychology is the study of how colours affect our emotions. Researchers have
found that colours can change our behaviour in specific ways. For example, one research study
has shown that people could lift heavy weights more easily in blue rooms. Yellow is the colour
that comes to mind when we think of sunshine. It can be used as a stimulant as well. In a number
of studies, yellow has been found to help children focus on their work and do better at school.
The colour yellow is also used to warn people; football players, for example, are shown a yellow
card as a reminder to behave.
Colours in nature have universal meaning. For instance, green and blue represent life and
nature. Blue is the colour of the sky, oceans and lakes, green is the colour of plants. These ideas
about colours are similar around the world.
Moreover, colours have different meanings in different cultures. In the USA white
represents goodness. It is usually the colour of a bride’s wedding dress. In France it is associated
with royalty, peace and honesty. Green is the colour of dollar bills in the U.S., so green might
make Americans think of money. However, in China, green can represent a loss of respect. In
most countries red often means stop, but it can symbolise love as well.
Colours are very important to businesses. Every year large companies spend millions of
dollars on advertising. They believe that customers respond strongly to their colours. They want
people to buy their products, use their services and remember their company name. IBM,
Microsoft and Dell all use the colour blue to show that their business is powerful. Some
corporations make their computers black or grey to show that their devices are for serious
people. In the late 1990s Apple Computer Company wanted their gadgets to be fun instead of
serious. For that reason, they made their production in a variety of different colours. British
Petroleum is the only large oil company to use green and yellow since these colours are bright
and cheerful. Besides, BP hopes that people will think of it as a friendly company that cares
about the environment.
Most people do not realise the real impact of colours on their feelings, thoughts and
actions. We can increase the understanding of ourselves and explore the world around us by
learning about what colours can mean or represent.
I. Circle the letter corresponding to the correct variant to complete the
statements./2p.
1. According to the text, the colour white is associated with goodness …
a. in France.
b. in the USA.
c. in China.
2. According to the text, BP hopes that people will … their company to be eco-friendly.
a. consider;
b. examine;
c. review.
II. In the text, identify the meaning of the words. Circle the letter corresponding to
 the correct variant./1p.
1. The word ‘universal’ in the text is closest in meaning to:
a. simple;
b. common;
c. unusual.
III. Briefly answer the questions below, choosing the information from the text./2p.
1.Who has identified the effects of colours on our behaviour?
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2. Which colours correspond to the natural environment?
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IV. Match the halves of the sentences. Write the answers in the table below. One is
extra. /4p.
1.In football the colour yellow a. if rooms are painted in blue.
2. People might raise heavy things easily b. is meant to warn players.
3. In China green can c. to promote their products.
4. Big companies use colours d. can mean peace and honesty.
e. be understood as lack of respect.
1 2 3 4

V. Identify if the statements are true or false. Circle the letter corresponding to the
correct variant. Justify the answer by quoting the text and write it on the lines
below./2p.
1.Apple Computer Company didn’t pay any attention to the colour of their gadgets.
a. True b. False
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VI. Write the most important ideas in order they come in the text. Fill in the table
with the letter corresponding to the correct variant (A, B, …)./4p.
A. Certain colours can have either similar or different meanings around the world.
B. People’s mood and actions can be influenced by colours according to the colour
psychology research.
C. The knowledge about colours helps people better understand themselves and the
environment.
D. Successful businesses use specific colours to attract more clients.
1 2 3 4

VII. What is the main idea of the text? Circle the letter corresponding to the correct
variant./1p.
A. The colour green is used by some companies in the world in order to demonstrate
their interest in the environment.
B. By learning about colours people can improve their self-knowledge and even
better understand the world around them.
C. Most companies use a particular colour to make customers notice and remember
them.
 VIII. Write a 90-100-word text according to the given task. /20p.
Your school newspaper / magazine has asked you to write an article about an
English-speaking country.

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Good Luck!