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    E - 1 HLM - Draft Extended Abstract - Komang Melly Octaviana - SMAN 3 Denpasar - ICYSS2022

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    ARI FORWORK
    The document summarizes a study on the business potential of JESSI herbal drinks. The study analyzed the financial feasibility of a JESSI herbal drink business through benefit-cost analysis, IRR, NPV, and payback period analysis. It also conducted a SWOT analysis. The results showed the business was financially feasible and profitable with a B/C ratio >1, IRR above the cost of capital, positive NPV, and payback period less than 5 years. Therefore, the conclusion was that the JESSI herbal drink business was feasible and had a high chance of success, convincing investors to invest.

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    E - 1 HLM - Draft Extended Abstract - Komang Melly Octaviana - SMAN 3 Denpasar - ICYSS2022

    Uploaded by

    ARI FORWORK
    12 views2 pages
    The document summarizes a study on the business potential of JESSI herbal drinks. The study analyzed the financial feasibility of a JESSI herbal drink business through benefit-cost analysis, IRR, NPV, and payback period analysis. It also conducted a SWOT analysis. The results showed the business was financially feasible and profitable with a B/C ratio >1, IRR above the cost of capital, positive NPV, and payback period less than 5 years. Therefore, the conclusion was that the JESSI herbal drink business was feasible and had a high chance of success, convincing investors to invest.

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    The document summarizes a study on the business potential of JESSI herbal drinks. The study analyzed the financial feasibility of a JESSI herbal drink business through benefit-cost analysis, IRR, NPV, and payback period analysis. It also conducted a SWOT analysis. The results showed the business was financially feasible and profitable with a B/C ratio >1, IRR above the cost of capital, positive NPV, and payback period less than 5 years. Therefore, the conclusion was that the JESSI herbal drink business was feasible and had a high chance of success, convincing investors to invest.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views2 pages

    E - 1 HLM - Draft Extended Abstract - Komang Melly Octaviana - SMAN 3 Denpasar - ICYSS2022

    Uploaded by

    ARI FORWORK
    The document summarizes a study on the business potential of JESSI herbal drinks. The study analyzed the financial feasibility of a JESSI herbal drink business through benefit-cost analysis, IRR, NPV, and payback period analysis. It also conducted a SWOT analysis. The results showed the business was financially feasible and profitable with a B/C ratio >1, IRR above the cost of capital, positive NPV, and payback period less than 5 years. Therefore, the conclusion was that the JESSI herbal drink business was feasible and had a high chance of success, convincing investors to invest.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Business Potential of JESSI Herbal Drinks

    International Conference of Young Social Scientists 2022


    Komang Melly Octaviana
    Made Rai Rahayu, S.Pd, M.Si
    SMA Negeri 3 Denpasar, Indonesia, 2022
    [email protected]

    Introduction optimistic, 16% for expected, and 13% for pessimistic. These
    Herbal drinks are currently becoming one of the results show good results because it is greater than the cost of
    beverage products that are in high demand by consumers in capital. Furthermore, the NPV results for the three conditions
    this pandemic era. Therefore, JESSI comes in powder form in show positive values so that they can also be declared
    the packaging. JESSI is served in the form of a warm drink, feasible. The results of the Payback period analysis show the
    made from red ginger, lemongrass, and palm sugar. average time on initial capital is in the third year which is less
    The purpose of this research is to investigate JESSI than 5 years. Thus also considered feasible. SWOT analysis
    entrepreneurship business opportunities, and at the same on the JESSI product: (1) Strength: 100% herbal product
    time, provide a solution to boost one’s immunity through without preservatives; (2) Weakness: Conventional
    JESSI consumption. The benefits of this research: 1) For the production equipment and technology; (3) Opportunity:
    community, it can be a solution to boost the body’s immunity Potential investors interested to run this business; (4) Threats:
    through the intake of herbal drinks which can be enjoyed Changes in consumer tastes are quite rapid.
    instantly. 2) For the government, it can support government Conclusion
    efforts to control the spread of the virus by providing herbal The research conclusions are as follows: (1) Based
    drink solutions to society that can boost their immunity. on benefit-cost analysis, the “JESSI” business showed to be
    profitable because it has a B/C ratio > 1, so this product is
    Research Methodology worth working on. (2) Based on the results of the IRR
    This research was conducted using quantitative
    analysis, the Cost of capital obtained was 11.8% and the
    descriptive research. This research began on August 10
    average IRR value was 17.3% which can be said to be
    September 9, 2021. Components of JESSI beverage products
    feasible because the value of IRR> Cost of capital. (3) Based
    consisted, namely of water, red ginger, lemongrass, and palm
    on the results of the NPV analysis, the average NPV value
    sugar. Tools used are included: knife, basin, blender, strainer,
    was Rp. 5,223,281 (positive). So that this business can be
    frying pan, wooden spatula, and gas stove. Variables used:
    declared feasible. (4) Based on the results of the payback
    (1) The independent variable is the design finance and
    period analysis, based on the average yield, the capital issued
    marketing strategy of JESSI Entrepreneur. (2) The dependent
    will return after 3 years and 4 months. (5) Based on the
    variable namely the business feasibility analysis of JESSI
    recapitulation of the SWOT analysis that has been carried
    Entrepreneur. As for the type of analysis used in this
    out, this product can be declared feasible to run. Based on the
    research: Benefit Cost (B/C) ratio, NPV and IRR Analysis,
    business feasibility analysis calculation, JESSI Herbal Drinks
    Payback period analysis and SWOT analysis.
    is feasible to run and has a high chance of success. Thus,
    investors can be convinced to invest in this business.
    Result and Analysis
    Future Work
    In the future running this business first, on the
    per-month compound content section, IC50 testing to determine the
    antioxidant activity contained in JESSI's business products
    will be conducted. Next, in the business development section,
    focus will be more on developing social media as a place for
    promotion and marketing of JESSI's products.
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