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Case 2

Retailing in the fashion industry in India has undergone several transitions and trends over time. Retailers have adapted their strategies to account for buyer behavior, such as by tracking online shopping habits to tailor their offerings. One example is how online retailers now recommend related products based on purchase history to encourage additional spending.

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disha sharma
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5 views1 page

Case 2

Retailing in the fashion industry in India has undergone several transitions and trends over time. Retailers have adapted their strategies to account for buyer behavior, such as by tracking online shopping habits to tailor their offerings. One example is how online retailers now recommend related products based on purchase history to encourage additional spending.

Uploaded by

disha sharma
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
Download as docx, pdf, or txt
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Context the above write up give your viewpoint on Retailing in Fashion industry in India.

You
might also present the transitions and trends that has taken place. Also pinpoint how retailers
have included buyer behaviour in their retail strategies by taking any one example from the
current marketplace.

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