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    STARBUCK

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    Knows Nobody
    Starbucks offers coffee and a third place experience. It differentiates itself through excellent ambiance, tasty coffee, social initiatives, and profits. Starbucks sources coffee from around the world and offers organic options. Customers can order delivery on apps and pay with cards. Starbucks positions itself as a luxury drink for middle to high income customers seeking quality.

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    © All Rights Reserved
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    STARBUCK

    Uploaded by

    Knows Nobody
    47 views2 pages
    Starbucks offers coffee and a third place experience. It differentiates itself through excellent ambiance, tasty coffee, social initiatives, and profits. Starbucks sources coffee from around the world and offers organic options. Customers can order delivery on apps and pay with cards. Starbucks positions itself as a luxury drink for middle to high income customers seeking quality.

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    Starbucks offers coffee and a third place experience. It differentiates itself through excellent ambiance, tasty coffee, social initiatives, and profits. Starbucks sources coffee from around the world and offers organic options. Customers can order delivery on apps and pay with cards. Starbucks positions itself as a luxury drink for middle to high income customers seeking quality.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    47 views2 pages

    STARBUCK

    Uploaded by

    Knows Nobody
    Starbucks offers coffee and a third place experience. It differentiates itself through excellent ambiance, tasty coffee, social initiatives, and profits. Starbucks sources coffee from around the world and offers organic options. Customers can order delivery on apps and pay with cards. Starbucks positions itself as a luxury drink for middle to high income customers seeking quality.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    STARBUCK

    Core product:
    Starbucks, in Ahuja, A. (n.d) 's words, "feels like an indulgence or a prize with its Italianized
    titles, its appealing décor, and even its wildly inflated costs."
    In other words, Starbucks offers both a fantastic ambiance and top-notch services. Additionally,
    Starbucks offers a wonderful setting for getting together and spending time with friends, family,
    and coworkers.
    Actual product:
    Brand name:
    The famous story "Moby-Dick" served as the basis for Starbucks, which evokes the maritime
    heritage of the early coffee traders.
    Design:
    Starbucks thoughtfully combines passionate, beautiful moments with serene confidence in
    upbeat, joyous, and instantly recognizable ways by regularly deploying the Siren logo, an
    extended palette of greens anchored in their distinctive green apron, and a confined family of
    harmonic typefaces.
    Features:
    Starbucks has successfully differentiated its brand from other coffee chains with excellent store
    ambiance, tasty coffee, giving importance to societal and environmental initiatives, and gaining
    profits in the process.
    Packaging:
    Early on, Starbucks offered straightforward goods before they changed into an Italian-style
    coffee shop. They began with stamps, which were first used to embellish conventional paper
    bags and later, more advanced packaging. By packaging with vibrant graphics instead of a plain
    bag, they gave us a bigger canvas to express each coffee's distinctive tale through pictures and
    words.
    Quality:
    “Starbucks sources its coffee from around the world: Colombia, Guatemala, Mexico, and Brazil
    are just some of the places where you can find Starbucks coffee beans.” “Starbucks also offers
    some organic blends that are certified by the USDA as being organic; these include Sumatra
    Mandheling Black Organic Coffee Beans and Kenya AA Extra Bold Organic Coffee Beans.”
    Simango, P. (n.d).

    Augmented Product:
    After-sale service:
    The coffee shop serves as a "third place," a neutral community area with neither home nor
    work. Starbucks may charge more for a cup of coffee than McDonald's, but you're also paying
    rent in a comfortable, appealing living room where you may remain for a while and meet with
    friends or coworkers, according to Ahuja, A. (n.d).
    Delivery and credit:
    Customers can order on the Starbucks app or through its Shopee Food, Beamin,… in VietNam
    for a Starbucks delivery. They can pay by Starbucks cards and sometimes, paying online through
    Shopee or Baemin might give the consumers some discounts on the fee charged for
    transportation delivery instead of paying cash.
    Warranty:
    All goods and services are without flaws, suitable for their intended use, in compliance with all
    laws, ordinances, rules, regulations, or governmental orders, and do not infringe upon the
    rights of third parties. Additionally, the seller guarantees that all services will be rendered in a
    timely, professional, and workmanlike way in line with the highest industry standards by
    individuals who have the necessary experience, training, skills, and other qualifications.
    (Starbucks, 2019, August 1)
    Positioning statement:
    As a sort of luxury and quality drink, Starbucks seems to position itself by focusing on middle to
    high-income office employees who are looking for premium quality products.

    REFERENCES:
    Ahuja, A. (n.d). Why Is Starbucks So Popular - 9 Things That Makes It Famous. FriedCoffee.

    Claessens, M. (2015, April 27). Three Levels of Product – Core Value, Actual Product and Augmented
    Product. Marketing-Insider.

    Friesner, T. (2014, May 8). Three Levels of a Product. Marketing Teacher.

    Simango, P. (n.d). What Is The Quality Of Starbucks Coffee? Quality And Flavor. Sip of Wisdom.

    Jordan, K. (n.d). Who Delivers Starbucks? (How Is Starbucks Delivered + More Information). Starbmag.

    Starbucks Standard Terms & Conditions of Purchase: Starbucks Coffee Company. (2019, August 1).
    Starbucks.

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