Cambridge IGCSE™: Business Studies 0450/22 October/November 2021

Cambridge IGCSE™
BUSINESS STUDIES 0450/22

Paper 2 Case Study October/November 2021
MARK SCHEME
Maximum Mark: 80
Published
This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the
examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the
details of the discussions that took place at an Examiners’ meeting before marking began, which would have
considered the acceptability of alternative answers.
Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for
Teachers.
Cambridge International will not enter into discussions about these mark schemes.
Cambridge International is publishing the mark schemes for the October/November 2021 series for most
Cambridge IGCSE™, Cambridge International A and AS Level components and some Cambridge O Level
components.
This document consists of 19 printed pages.
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0450/22 Cambridge IGCSE – Mark Scheme October/November
PUBLISHED 2021
Generic Marking Principles
These general marking principles must be applied by all examiners when marking candidate answers.
They should be applied alongside the specific content of the mark scheme or generic level descriptors
for a question. Each question paper and mark scheme will also comply with these marking principles.
GENERIC MARKING PRINCIPLE 1:
Marks must be awarded in line with:
• the specific content of the mark scheme or the generic level descriptors for the question
• the specific skills defined in the mark scheme or in the generic level descriptors for the question
• the standard of response required by a candidate as exemplified by the standardisation scripts.
Marks awarded are always whole marks (not half marks, or other fractions).
Marks must be awarded positively:
• marks are awarded for correct/valid answers, as defined in the mark scheme. However, credit
is given for valid answers which go beyond the scope of the syllabus and mark scheme,
referring to your Team Leader as appropriate
• marks are awarded when candidates clearly demonstrate what they know and can do
• marks are not deducted for errors
• marks are not deducted for omissions
• answers should only be judged on the quality of spelling, punctuation and grammar when these
features are specifically assessed by the question as indicated by the mark scheme. The
meaning, however, should be unambiguous.
Rules must be applied consistently, e.g. in situations where candidates have not followed
instructions or in the application of generic level descriptors.
Marks should be awarded using the full range of marks defined in the mark scheme for the question
(however; the use of the full mark range may be limited according to the quality of the candidate
responses seen).
Marks awarded are based solely on the requirements as defined in the mark scheme. Marks should
not be awarded with grade thresholds or grade descriptors in mind.
© UCLES 2021 Page 2 of 19

PUBLISHED 2021
Social Science-Specific Marking Principles

(for point-based marking)
1 Components using point-based marking:

• Point marking is often used to reward knowledge, understanding and application of skills.
We give credit where the candidate’s answer shows relevant knowledge, understanding
and application of skills in answering the question. We do not give credit where the answer
shows confusion.
From this it follows that we:
a DO credit answers which are worded differently from the mark scheme if they clearly
convey the same meaning (unless the mark scheme requires a specific term)
b DO credit alternative answers/examples which are not written in the mark scheme if they
are correct
c DO credit answers where candidates give more than one correct answer in one
prompt/numbered/scaffolded space where extended writing is required rather than list-type
answers. For example, questions that require n reasons (e.g. State two reasons …).
d DO NOT credit answers simply for using a ‘key term’ unless that is all that is required.
(Check for evidence it is understood and not used wrongly.)
e DO NOT credit answers which are obviously self-contradicting or trying to cover all
possibilities
f DO NOT give further credit for what is effectively repetition of a correct point already
credited unless the language itself is being tested. This applies equally to ‘mirror
statements’ (i.e. polluted/not polluted).
g DO NOT require spellings to be correct, unless this is part of the test. However spellings of
syllabus terms must allow for clear and unambiguous separation from other syllabus terms
with which they may be confused (e.g. Corrasion/Corrosion)
2 Presentation of mark scheme:

• Slashes (/) or the word ‘or’ separate alternative ways of making the same point.
• Semi colons (;) bullet points (•) or figures in brackets (1) separate different points.
• Content in the answer column in brackets is for examiner information/context to clarify the
marking but is not required to earn the mark (except Accounting syllabuses where they
indicate negative numbers).
3 Calculation questions:
• The mark scheme will show the steps in the most likely correct method(s), the mark for
each step, the correct answer(s) and the mark for each answer
• If working/explanation is considered essential for full credit, this will be indicated in the
question paper and in the mark scheme. In all other instances, the correct answer to a
calculation should be given full credit, even if no supporting working is shown.
• Where the candidate uses a valid method which is not covered by the mark scheme,
award equivalent marks for reaching equivalent stages.
• Where an answer makes use of a candidate’s own incorrect figure from previous working,
the ‘own figure rule’ applies: full marks will be given if a correct and complete method is
used. Further guidance will be included in the mark scheme where necessary and any
exceptions to this general principle will be noted.

PUBLISHED 2021
4 Annotation:
• For point marking, ticks can be used to indicate correct answers and crosses can be used
to indicate wrong answers. There is no direct relationship between ticks and marks. Ticks
have no defined meaning for levels of response marking.
• For levels of response marking, the level awarded should be annotated on the script.
• Other annotations will be used by examiners as agreed during standardisation, and the
meaning will be understood by all examiners who marked that paper.

PUBLISHED 2021
Question Answer Marks
1(a) Explain two reasons why PPE may remain small. 8
Award 1 mark for a suitable reason (maximum of 2 marks).
Award a maximum of 3 additional marks for each explanation of why PPE may
remain small – one of which must be applied to this context.
Suitable reasons might include:

• The product is specialised – produced using job production / not suitable
to be produced on a large scale – customer preference would be lost /
designed to needs of customer
• Market size - doesn’t have a large market / sales are low - output
therefore on a small scale
• Owner’s objectives / owner’s preference / owner wants the business to
remain small – to keep a work life balance
• Easier to manage / control - may not want the stress / does not have the
personal skills to manage a larger business - keeps closer links with
employees and customers
• Lack of finance / fewer finance options for a sole trader
For example: The product is specialised and not produced on a large scale (1)
as each piece of playground equipment is made to order (app) so cannot be
mass-produced. (1) Therefore, the business is likely to remain small as it will
produce a limited number of pieces of play equipment when they are ordered.
(1)
Application could include: wooden playground equipment; children’s

playgrounds; sole trader; job production; individually designed playground
equipment; 3 skilled workers; crowd-funding; cost-plus pricing; fully tested to
meet legal safety standards; parents want to have playground equipment at
home; wants to spend time with her children; 2 children; high-quality
equipment.

PUBLISHED 2021
1(b) Consider the advantages and disadvantages of two suitable types of 12

business organisation for PPE. Which do you think is the best one if PPE
grows? Justify your answer.
Level Description Marks
3 Sound application of knowledge and understanding of 9–12

relevant business concepts using appropriate terminology.
Detailed discussion of both types of business organisation.
Well-justified conclusion.
Candidates discussing both types of business organisation

in detail, in context and with a well-justified
recommendation including why the alternative type of
business organisation was rejected should be rewarded
with the top marks in the band.

Detailed discussion of at least one type of business

organisation.
Judgement with some justification / some evaluation of

choices made.
Candidates discussing at least one type of business

organisation in detail and applying it to the case should be
rewarded with the top marks in the band.
1 Limited application of knowledge and understanding of 1–4

relevant business concepts.
Limited ability to discuss the types of business

organisation with little/no explanation.
Simple judgement with limited justification / limited

evaluation of choices made.
Candidates outlining both types of business organisation in

context should be rewarded with the top marks in the
band.
0 No creditable response. 0

PUBLISHED 2021
1(b) Relevant points might include:
Advantages Disadvantages
Sole trader • Few legal regulations • No one else to

• Kaari will be her own discuss business
boss and she wants decisions with
the business to • Does not have limited
remain small liability
• Freedom to choose • Lacks capital to
own hours/holidays expand and needs
etc. $20 000 for new
• Close contact with equipment
retailers and • No one to help if she
government is ill – so no one to tell
customers the 3 workers what to
• Keeps all the profits do
• Financial information • No continuity
kept private
Partnership • More capital to invest • Does not have limited

and will need $20 000 liability
for new equipment • Partners can disagree
• Responsibility of • No continuity
running the business • No legal formalities
is now shared and • Share profit
Kaari is performing
all the management
roles which may be
difficult for her
• Losses will be shared
• Each partner may
have different skills
• Share risks
Private limited • Limited liability • Legal formalities to

company • Shares can be sold to set up and run
raise capital – may • Finances may not be
not need to borrow private
the $20 000 for new • Can only sell shares
equipment to family and friends –
• Can control who buys limits amount of
shares capital that can be
raised

PUBLISHED 2021
1(b)
Recommendation • Sole trader as individually designed playground
equipment has a limited market and therefore
Kaari is likely to keep the business small. She can
be her own boss and keep all the profit without
having to share with any other owners unlike a
partnership. A limited company takes more time
and expense to set up and certain legal formalities
will need to be followed to run the business which
Kaari may not want to follow.
• Partnership as Kaari is carrying out all the
management roles and this may be too much for
just one person. So, she prefers to add another
person who has different skills to help her manage
the business as it grows.
• A larger business may build up more debts and
therefore Kaari might want the benefit of limited
liability to protect her personal assets and ensure
her family of two children are secure.

PUBLISHED 2021
2(a) Explain two advantages and two disadvantages of using job production. 8
Award 1 mark for an advantage/disadvantage (maximum of four marks).
Award a maximum of 1 additional mark for each explanation of the

advantage/disadvantage of using job production.
Advantages might include:

• Suitable for individually designed products / specialised products or
services - will meet the exact requirements of the customer
• The workers may have more varied tasks - labour force more flexible and
can move between tasks when required
• Higher employee motivation from more interesting work - lower labour
turnover
• A high price can often be charged - due to possibly high-quality goods
Disadvantages might include:

• Often requires skilled labour – higher wages
• Usually labour intensive – higher unit costs
• Takes longer to make the product - may delay the delivery of finished
items to customers making them unhappy
• If errors are made, they are expensive to repair - increased costs
• Small quantities of specific raw materials are required – raises variable
costs
• Small output (relative to batch or flow) – raises unit costs / lack of
economies of scale
For example: The workers have more varied tasks (1) which makes their jobs
more interesting and they are less likely to leave to find another job. (1)
There are no application marks on this question.

PUBLISHED 2021
2(b) Consider the advantages and disadvantages to PPE of using the 12

following three sources of finance to obtain new machinery. Which
source should PPE choose? Justify your answer.
• Crowd-funding
• Bank loan
• Leasing

Detailed discussion of two or more sources.
Well-justified recommendation.
Candidates discussing all three sources in detail, in

context and with a well-justified recommendation including
why the alternative sources were rejected should be

Detailed discussion of at least one source.

choices made.
Candidates discussing two or more sources in detail and

applying them to the case should be rewarded with the top
marks in the band.

Limited ability to discuss the sources with little/no

explanation.

Candidates outlining all three sources in context should be


PUBLISHED 2021
Crowd-funding • No initial fees are • Platform charges a

payable to the crowd- percentage fee if
funding platform finance raised
• Allow the reaction of • If total amount of
the public to be tested $20 000 is not raised,
before launching new then all money paid
playground will have to be
equipment returned
• Used by • It publicises the idea
entrepreneurs when and this may allow
other sources have competitors to steal
turned them down the idea for new
• Not a debt so does playground
not have to be repaid equipment
/ no interest to pay
Bank loan • Time to repay – the • Interest payable

$20 000 • As PPE is a sole
• Can organise whole trader the rate of
amount in a single interest is likely to be
transaction high
• Quick to arrange • Security/collateral
may be required
• May need to produce
business
plan/documents
Leasing • Does not have to find • Repayments may be

the large amount of higher than if the
capital of $20 000 asset was purchased
• Maintenance paid for straight away – over
by leasing company time it may be the
most expensive way
• Equipment to make
playground toys
may have to be
returned at the end of
the lease

PUBLISHED 2021
2(b)
Recommendation • Crowd-funding may have to be chosen if the other
sources are not available to such a small sole
trader business. Kaari may have no other option.
Interest on the bank loan may be high making it
expensive to repay and leasing will not allow PPE
to keep the asset at the end of the lease and it can
be a more expensive way to obtain the asset.
• Bank loan is the best source of finance to use. It is
repayable over several years which can make it
easier to make repayments each month as
revenue from the sale of playground equipment
comes into the business.
• As the business is a sole trader then Kaari is not
able to make a large outlay of cash so choosing
leasing is the best option as this just requires a
repayment each month. Also, maintenance does
not have to be paid by Kaari keeping these costs
down.

PUBLISHED 2021
3(a) Explain one cost and one benefit for PPE of developing a new product. 8
Award one mark for a cost/benefit (maximum of 2 marks).
Award a maximum of 3 additional marks for each explanation of the

cost/benefit of developing new products – one of which must be applied to
this context.
Costs might include:

• Costs of carrying out market research - to research the target market - to
identify the size of the potential sales
• Costs of product development / producing trial products - produce
prototype - cost of materials and components for trial products / time-
consuming
• Risk of failure of the business if the product is unsuccessful – due to lack
of sales giving no revenue
• May damage image of the business and other brands if product is
unsuccessful
Benefits might include:

• Unique Selling Point [USP] may give business a competitive advantage –
consumers may think the business produces up-to-date products –
making them more popular than competitors that are seen as old
fashioned
• The business will have a more diversified range of products – spreads risk
– reduces chances of business failure if one product fails
• May attract more customers – increase sales
• Business may expand into new markets - increases sales
• Business may expand in existing markets
For example: There may be high costs of carrying out market research (1) to
find out what customers want from a new product. (1) This is needed when
developing a new piece of playground equipment (app) to ensure it will be
attractive to children and therefore be more likely to sell. (1)

playgrounds; sole trader; job production; individually designed playground
equipment; 3 skilled workers; cost-plus pricing; fully tested to meet legal safety
standards; parents want to have playground equipment at home; many
competitors; no other similar products in the market.

PUBLISHED 2021
3(b) Consider the following three pricing methods PPE could use when 12
launching its new product. Which pricing method should it use? Justify
your answer.
• Cost-plus
• Penetration
• Skimming

Detailed discussion of two or more methods.
Well-justified recommendation.
Candidates discussing all three methods in detail, in

context and with a well-justified recommendation including
why the alternative methods were rejected should be

Detailed discussion of at least one method.

choices made.
Candidates discussing two or more methods in detail and

applying it to the case should be rewarded with the top
marks in the band.

Limited ability to discuss the methods with little/no

explanation.

Candidates outlining three methods in context should be


PUBLISHED 2021
Cost-plus • Easy to apply to • The costs of

individually producing the new
produced product may be high
playground and so the price of
equipment the final product may
• Can have different be too high to be
mark-up in different competitive – loses
markets customers – as there
• Each product makes are many
a profit for the competitors
business • Profit will only be
made if sufficient
playground toys are
sold to break-even
• May not give the
brand image of the
high-quality product
• Time is taken to
research and
calculate cost prices
• No incentive to
reduce costs
Penetration • Low price attracts • Low price will mean

pricing customers and low profit per unit
increases sales of • Customer may expect
playground prices to remain low
equipment and therefore not
• Helps to ensure a purchase the toys
successful launch into when the price is
a new market raised at a later date
• Quickly builds market • Consumer may think
share low price is due to
low-quality product

PUBLISHED 2021
3(b)
Skimming • Customer may think • High price may put off

the playground potential customers
equipment is of high • The high price and
quality possible high profit
• High research and per item of
development costs playground
will quickly be equipment may
recovered encourage
• The product is new competitors to quickly
and unique on the enter the market
market, then high taking away its
prices may be paid by advantage of being
customers leading to first with the new
high profits before product
competitors produce
a similar product
Recommendation • Cost-plus pricing as the product is new so there

are no other competitors to compare prices and
at least this ensures that a profit is made per unit
sold. Price skimming may be too high an initial
price and therefore there would be low sales and
penetration pricing may not result in any profit if
too low.
• As the product is new then penetration pricing
might be the best one to choose to get the
playground equipment established in the market.
There are other playground products being sold
and so it will get this product well known.
• Skimming because Kaari wants to create an image
of high quality for the new playground toy and
this is emphasised in the advertisement in
Appendix 1.

PUBLISHED 2021
4(a) Explain four functions of management carried out by Kaari. 8
Award one mark for each function named (maximum of 4 marks).
Award a maximum of 1 additional mark for each explanation in context of

the function of management that may be carried out by Kaari.
Functions might include:

• Planning - setting aims for the business such as sales targets of
increasing output of 3 large items of playground equipment per week
• Organising - Kaari organises the tasks for the 3 employees
• Coordinating – the tasks for the job production
• Commanding - Kaari instructs the employees on how to manufacture the
new unique product
• Controlling - Kaari controls the employees so that 15 small items of
playground equipment for home use is produced each week.
For example: Organising (1) the employees to manufacture the playground

equipment (app)

playgrounds; 3 large/15 small items of playground equipment; high-quality
equipment; sole trader; job production; individually designed playground
equipment; 3 skilled workers; cost-plus pricing; fully tested to meet legal safety
standards; playground equipment for home use.

PUBLISHED 2021
4(b) Using Appendix 2 and other information, consider whether PPE should 12
produce only large items of playground equipment or produce only small
items of playground equipment. Justify your answer using suitable
calculations.

Detailed discussion of both options.
Well-justified conclusion.
Candidates discussing both options in detail, in context

and with a well-justified conclusion including why the
alternative option was rejected should be rewarded with
the top marks in the band.

Detailed discussion of at least one option.

choices made.
Candidates discussing both options in detail and applying

them to the case should be rewarded with the top marks in
the band.

Limited ability to discuss the options with little/no

explanation.

Candidates outlining both options in context should be


PUBLISHED 2021
Produce • Revenue per week $1000 × 3 = $3000 (L1)

only large • Cost per week $500 × 3 = $1500 (L1)
items of • (Gross) profit $3000 – $1500 = $1500 (L2)
playground • (G)PM = 50% (L2)
equipment – Government increased spending on children’s
playgrounds – increased demand for PPE equipment –
increases PPE sales of large item products
• Government spending $10m improving children’s
playgrounds at $5000 each = 2000 playgrounds – this
requires a large increase in output for PPE
• (Gross) profit margin on small items of equipment is
higher at 75% instead of 50%
• Profit is lower for small items and therefore more profit
made if only sold large items
• PPE equipment in playgrounds may increase sales to
retailers as well as government spending – as
improved reputation
• PPE may have to increase production facilities to meet
increased demand
• The Government may spend on competitors’ products
– may affect PPE in a negative way if more competitors’
products appear in playgrounds
• May only be a one-off purchase
Produce • Revenue per week $100 × 15 = $1500 (L1)

only small • Cost per week $25 × 15 = $375 (L1)
items of • (Gross) profit $1500 – $375 = $1125 (L2)
playground • (G)PM = 75% (L2)
equipment • Smaller profit than large items but market is growing
• Growing trend from parents to purchase small items
of equipment – increased demand in the long term
• Need to make an additional 5 small products each week
to match the weekly profit of the large items which may
require additional skilled labour
Conclusion • The increases in demand from government will

prompt PPE to increase sales of large items of
playground equipment. Higher profit for large items of
playground equipment. If PPE can expand production,
then increased government spending is likely to have the
greatest effect on profit even though there may be some
increased expenses from the need to borrow for
expansion.
• Small items of playground equipment should be chosen
as, even though large items have higher profit initially,
the demand for small items has an increasing trend
for higher sales in the future. Whereas large items only
have an increase in spending for one period of time.

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Cambridge IGCSE™

BUSINESS STUDIES 0450/22

This document consists of 19 printed pages.

© UCLES 2021 [Turn over

Generic Marking Principles

GENERIC MARKING PRINCIPLE 1:

Marks must be awarded in line with:

GENERIC MARKING PRINCIPLE 2:

GENERIC MARKING PRINCIPLE 3:

Marks must be awarded positively:

GENERIC MARKING PRINCIPLE 4:

GENERIC MARKING PRINCIPLE 5:

GENERIC MARKING PRINCIPLE 6:

© UCLES 2021 Page 2 of 19

Social Science-Specific Marking Principles

1 Components using point-based marking:

From this it follows that we:

2 Presentation of mark scheme:

© UCLES 2021 Page 3 of 19

© UCLES 2021 Page 4 of 19

Question Answer Marks

1(a) Explain two reasons why PPE may remain small. 8

Award 1 mark for a suitable reason (maximum of 2 marks).

Suitable reasons might include:

Application could include: wooden playground equipment; children’s

© UCLES 2021 Page 5 of 19

Question Answer Marks

1(b) Consider the advantages and disadvantages of two suitable types of 12

Level Description Marks

3 Sound application of knowledge and understanding of 9–12

Detailed discussion of both types of business organisation.

Candidates discussing both types of business organisation

2 Sound application of knowledge and understanding of 5–8

Detailed discussion of at least one type of business

Judgement with some justification / some evaluation of

Candidates discussing at least one type of business

1 Limited application of knowledge and understanding of 1–4

Limited ability to discuss the types of business

Simple judgement with limited justification / limited

Candidates outlining both types of business organisation in

© UCLES 2021 Page 6 of 19

Question Answer Marks

1(b) Relevant points might include:

Sole trader • Few legal regulations • No one else to

Partnership • More capital to invest • Does not have limited

Private limited • Limited liability • Legal formalities to

© UCLES 2021 Page 7 of 19

Question Answer Marks

© UCLES 2021 Page 8 of 19

Question Answer Marks

Award 1 mark for an advantage/disadvantage (maximum of four marks).

Award a maximum of 1 additional mark for each explanation of the

Advantages might include:

Disadvantages might include:

There are no application marks on this question.

© UCLES 2021 Page 9 of 19

Question Answer Marks

2(b) Consider the advantages and disadvantages to PPE of using the 12

Level Description Marks