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    Blue Eagle Brand Pyramid SC Update

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    api-692654705
    This document outlines the brand pyramid for Project Blue Eagle, which provides a personal health assessment. At the top is the brand essence of being charismatic, leading edge, approachable, committed to shared values, and a trusted partner in health. The personality and visual elements convey being recommended by leading physicians and developed by world-renowned scientists using patented technology. The reasons to believe highlight the assessment being clinically validated, exclusive, and providing unique health insights. The emotional and functional benefits are gaining personalized health information. The target customers are healthcare practitioners focused on functional medicine and health-conscious consumers interested in optimizing their health.

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    Blue Eagle Brand Pyramid SC Update

    Uploaded by

    api-692654705
    36 views1 page
    This document outlines the brand pyramid for Project Blue Eagle, which provides a personal health assessment. At the top is the brand essence of being charismatic, leading edge, approachable, committed to shared values, and a trusted partner in health. The personality and visual elements convey being recommended by leading physicians and developed by world-renowned scientists using patented technology. The reasons to believe highlight the assessment being clinically validated, exclusive, and providing unique health insights. The emotional and functional benefits are gaining personalized health information. The target customers are healthcare practitioners focused on functional medicine and health-conscious consumers interested in optimizing their health.

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    blue eagle brand pyramid sc update

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    This document outlines the brand pyramid for Project Blue Eagle, which provides a personal health assessment. At the top is the brand essence of being charismatic, leading edge, approachable, committed to shared values, and a trusted partner in health. The personality and visual elements convey being recommended by leading physicians and developed by world-renowned scientists using patented technology. The reasons to believe highlight the assessment being clinically validated, exclusive, and providing unique health insights. The emotional and functional benefits are gaining personalized health information. The target customers are healthcare practitioners focused on functional medicine and health-conscious consumers interested in optimizing their health.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views1 page

    Blue Eagle Brand Pyramid SC Update

    Uploaded by

    api-692654705
    This document outlines the brand pyramid for Project Blue Eagle, which provides a personal health assessment. At the top is the brand essence of being charismatic, leading edge, approachable, committed to shared values, and a trusted partner in health. The personality and visual elements convey being recommended by leading physicians and developed by world-renowned scientists using patented technology. The reasons to believe highlight the assessment being clinically validated, exclusive, and providing unique health insights. The emotional and functional benefits are gaining personalized health information. The target customers are healthcare practitioners focused on functional medicine and health-conscious consumers interested in optimizing their health.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    B RAND P YRAMID

    PROJECT BLUE EAGLE Ultimate


    Brand Essence Personal
    Health Assessment

    • Charismatic
    • Leading edge
    Personality & Values/ • Approachable
    Visual Elements • Committed to Shared Values
    • Trusted Partner in their Health

    • Recommended by leading Physicians


    • Developed by world-renowned cellular biologists
    Reasons to • Patented assessment technology
    • Exclusive access
    Believe (RTBs) • Clinically and scientifically validated process and platform

    POD POP
    Emotional & • Most detailed assessment available (F) • Competitive Pricing (F)
    Functional • Gain insight into your health you could never access • Great value (F)
    before (F/E) • Offers personalized information on health (F)
    Benefits • Learn things you never knew about your body (E) • Available only through healthcare practitioners (F)
    (POD/POP) • Finally the information I need to improve my health(E) • Enabling proactive control of my health (E)
    • Put power of my health in my hands (E) • Promoting a healthier lifestyle and mindset (E)
    • Most advanced science available (F/E)
    • Access to most exclusive healthcare service and
    information (E)

    Customer Target Practitioner Insight Competitive Set


    Healthcare practitioners that are focused on functional IN (DRIVER) Other personalized medicine assessments,
    medicine They are delivering the most innovative cutting edge I have a commitment to helping people live healthier services, or tests
    medical treatments to patients. Values data and information lives and believe functional medicine is the right path for
    from reliable source. it. I believe the more successful I am, the more people I
    Health Conscious Consumers interested in health and
    Examples: 23 and Me, EverlyWell, Metabolic
    can help.
    performance. They exercise and train to change or extend their Code, Function Health, Thorne (Biological Age
    SIGHT (Played OUT) Health Panel), nebula genomics, IntellxxDNA,
    lives or improve performance and are willing to invest in their
    health. Some may be skeptical due to the onslaught of health I look to bring value-added services and tools to (Life Force) offering comprehensive assessments
    offers they receive daily . help my patients achieve their goals for the best
    health and longevity. 7

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