First quarter, Module 4, Week 4

Analyze the Market

Content Standard : The learner demonstrates understanding of

concepts, underlying principles, and processes of
developing a business plan.
Performance Standard : The learner independently or with his/her
classmate presents an acceptable detailed
business plan.
Learning Outcomes : Upon the completion of the given unit, the
SHS students are expected to demonstrate
understanding of the market for the opportunity
in its needs as part of an
acceptable business plan.
Competencies : TLE_ICTAN11/12PC-Ia-1

What I Know

Bring out what you got!

Copy each phrase under the correct interrogative cue.

Matching Type. Write each correct answer clearly in a separate sheet

of paper.
1. are my competitors’ strengths and weaknesses
2. are my potential customers
3. are the shopping and buying habits of my customers
4. is it that my target market is willing to pay
5. is my competition
6. is my target market

How How
Who? What?
large? much?
2. 4
5 1 3
6
What do you think of your matching skills for business? Go ahead and
explore it further.
I think my matching skills
for business is not that
hard because all I need
to do is to understand
inly .
 What I Need To Know

Know as much as you must about your market in this business

challenge.
In this key move you are expected to:
 gather information about the market
 accomplish the market data tool
 prepare a market study 1
What’s In

Retrieve your steps before going ahead.

Completion. Insert each word to its matching place in the correct

statement to complete the idea. Write each correct answer clearly in a
separate sheet of paper.

available new possible promoting sure

1. Potential market is about customers. Possible customers

2. They could still be your customers. Sure customers
3. Add to your products or services. Available prod and serv
4. Start your products and services in a new way Start promoting
5. Catch groups of buyers. Catch new

Recognition of customers is a necessary step in market analysis as

explained by business experts.

What’s New

Go ahead and think of your immediate shelter

community.
clothing
Enumeration. List down three (3) existing food
businesses for each of the listed necessity on the
pyramid. Write the answer clearly on a separate sheet.

Reflect on these businesses as to their way of attracting customers and

competing with each other.
The way in which you were able to take notice of your surroundings to
get the answers, is a process in analyzing the market as entrepreneurs would
say.
 What Is It

To analyze the market requires the gathering of

information about customers and competitors.

Every successful product or service you see in the market is with a

market analysis on competitors and customers.
MARKET ANALYSIS
When you conduct a market analysis, you learn
the following:

a. Who are my potential customers?

b. What are the shopping and buying habits of my
customers?
c. How large is my target market?
d. How much are potential customers willing to https://www.pinclipart.com/pindetail/ih
pay? boxJm_information-clipart-customer-
e. Who is my competition? analysis-customer-analytics-icon-png/
f. What are my competitors’ strengths and
weaknesses?

Your analysis should study the characteristics of a market such as

what will attract buyers.
This will indeed help you make market strategies with informed
decision-making to meet needs.
Business people affirms doing a study for their decisions.

What’s More

You are to use a Market Analysis Tool, to consider what you need to
analyze the market. Think of the majority of customers and provide the data.

Application. Use the details of your place and write clearly and briefly
on a separate sheet.

 Market size is the pool of potential customers who need your good or
service.
Size (estimated number):

 Demographics on the details about the gender, age, income, and

education of your average customer.
Gender (s)/all: Age (range):
Income (range): Educational level/all:

 Location is to describe a specific region or location that your customers

come from.
Place:
  Psychographics is to describe the likes and dislikes of your customers.
Common likes: Common dislikes:

 Behaviors for how customers purchase and shop for goods and
services like yours, if it is frequent and how much on the quantity.
Buying behavior:

 Trends for you to have on details noticeable trends within the market.
Trendy feat:

You need information on your competition, such as their strengths,

weaknesses, and gaps in services or goods in the market. The areas for you to
fill and look at are:

 Direct competition are businesses that offer services and goods

similar to your own.
Competitors:

 Indirect competition are businesses that offer alternative solutions

for problems that your company solves.
Other competitors:

 Uniqueness for how you are different from the competition.

Unique features:

 Entry barriers for how you are protecting yourself from new
competition, such as having patents or a really good location.
Barriers:

Use your data above, to do basic market analysis. You can now have
the closest estimate to answer about how big and the range of personalities in
it. You will also have the closest idea about the type of competitors, the
difference and protection you have over them. Take it from most
businessmen.

What Have I learned

Realize and have your market analyzed.

Bear this in mind.

Gather information about customers and competitors to

analyze the market.
Study what will attract customers.
Be informed about your competition, such as their
strengths, weaknesses, and gaps in services or products in the
market.
Use a Market Analysis Tool to consider what are needed in
a market study in order to make market strategies with informed
decision-making.
 Be guided by the market analysis questions.

Brief Essay. Write the answers to each question on a separate sheet

of paper based from your Market Analysis Tool.

a. Who are my potential customers?

b. What are the shopping and buying habits of my customers?
c. How large is my target market?
d. How much are potential customers willing to pay?
e. Who is my competition?
f. What are my competitors’ strengths and weaknesses?

Take note of the usefulness of the market analysis tool in answering

the guide questions. Your realistic responses to these questions will also allow
you to have an overall statement of your market analysis. This is something
that those in the business are conferring about.

What I Can Do

Brief Essay. Write clearly in a separate sheet, your statement for the
over all market analysis, from the information collected through the guide
questions for both customers and competitors.

customers competitors

The strong validity of your analysis will make you certain that you can
make informed decisions for your business. Validity is basic according to
business experts.
 Assessment

Do a Self-check to measure up for an analysis.

MULTIPLE CHOICE: Read and understand each item carefully.

Encircle the corresponding letter of the correct answer.
1. Products and services are in the market. How to estimate on their success?
A. Analyze the buyer. B. Analyze competitors.
C. Analyze the market. D. Analyze the location.
2. Study characteristics for the business. Why is this so?
A. Make business with limited precision.
B. Make products with the formed option.
C. Make services with the distant location.
D. Make strategies with informed decision.
3. Gather information for market analysis. Who are the focus of information?
A. Buyers and End users B. Customers and Competitors
C. Dealers and Traders D. Sellers and Manufacturers
4. The willingness to pay is important. Which data will you gather for this?
A. Behavior B. Dislikes
C. Demographics D. Psychographics
5. Protect with patents. In which information will this be found?
A. Direct Competition B. Gaps
C. Entry Barriers D. Uniqueness

Additional Activities

How did you measure up to your Self-check?

Continue ahead and use your awareness in daily application.

Brief Essay. Write clearly on a separate sheet of paper for your response.

a. How will you do the practical daily living use of what you have taken up?
Include how it will allow you to promote credible and disciplined attitude.

b. Ask-all-You-can about what you took up here. I will write back and post
answers online.
https://www.slideshare.net/NenzkieMojares/entrep2-pp-106163659
https://www.thebusinessplanshop.com/blog/en/entry/market_analysis_for
_business_plan
https://www.mbaskool.com/business-concepts/marketing-and-strategy-
terms/12221-potential-
https://www.managementstudyguide.com/what-is-market.htm
https://simplifytraining.com/course/identifying-customer-needs/

Prepared by:

BETHYL B. GACAYAN
Teacher III
Abellana National School
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Meralco Avenue, Pasig City, Philippines 1600

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