CHAPTER 1..... Promotional Strategies of Resorts in The First District of Albay
CHAPTER 1..... Promotional Strategies of Resorts in The First District of Albay
CHAPTER 1..... Promotional Strategies of Resorts in The First District of Albay
CHAPTER I
Introduction
agencies and funding the marketing of or the operation of special events and
audience and where and when to execute the promotional plan (Carlos Trillo,
2022). Promotional strategy is a key for positioning your brand on the market,
making people aware of the products or services you offer, and how they could
recreation to its guests. Resorts will always offer accommodations, food and
event packages that the guest is looking for to spend their holidays and special
events. Resorts mean different things to different people. For some, a resort
merely must provide relaxation and recreation. Others may want a resort to
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improve health and well- being, or require beautiful surroundings and the
highest quality of food, entertainment and service. The resort industry has
evolved to meet this diverse set of needs, balancing basic amenities with new
Lodging industry in terms of occupancy, growth, and profitability. Since its Birth in
America in the late 1700's the resort industry has continued to grow and thrive
throughout the world. Resorts can be found all over the world, and they continue
to appeal to families, couples, and also businesses. The resort industry is divided
The province of Albay in the Bicol Region is known for being home to the
iconic Mayon Volcano, one of the most beautiful volcanoes in the Philippines and
the most active as well. Albay, the second largest province in the Bicol region, is
located at the southern tip of the Luzon island region, about 500km from Manila.
Albay is located on the eastern coast of the Philippines facing the Philippine Sea
and the Pacific Ocean, This Mountainous province with vast farming lands is one
of the most visited tourist spot in Luzon because of the beautiful Mayon Volcano.
The name Bicol first came to be known as the name of the biggest and longest
river in the region. Albay is full of majestic sceneries and adventures to try but
there are also beach resorts in Albay that can give guest a total relaxation
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Albay’s 1st congressional district consists of the northern Albay with the
and Sto.Domingo. These city and municipalities has its own resorts that makes
the tourists gain exquisite experience and adventure. A dip in all natural springs
water pools will confirm the unique properties, some of the resorts in the first
district of Albay is not treated with any known water treatment chemicals, the
pools are drained every 24 hours and the water itself contains natural salts and
essential compound that are removed during chlorination. These resorts allows
the tourist to bring closer to nature, release the stress and inner peace with the
Resort (Tiwi), Amater Resort (Malinao), Villa Azon (Tabaco), Dos Montes Resort
(Malilipot), Bienvenida Resort (Sto. Domingo) and Jazz Resort (Bacacay). The
and these factors should always be given concrete directions in order to meet the
District of Albay.
equipment. The researchers would also like to assess the promotional strategies
of resorts in the first District of Albay in terms of advertising, social Media, direct
mail, telemarketing and printed materials along with its level of effectiveness and
promotional strategies of resorts in the first district of Albay to examine the best
First District of Albay. Specifically, this study sought to answer the following
questions:
1. What is the economic profile of the resorts in the First District of Albay along:
C. Services
D. Accommodations
2. What are the Promotional Strategies of Resorts in the First District of Albay in
terms of:
A. Advertising
B. Social Media
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C. Printed Materials
Conceptual Framework
business in the 1st district of Albay. The relationship of the variables presented
was noted. The researcher assesses the respondent's promotional stragy on the
resorts business.
Especially, this looked into the profile of resorts business in the 1st district of
and facilities and equipment. The researchers likewise determines the effect of
The result of the Information and data gather will be tabulated and will be
analyze through the use of statistical tool. The result of this study will serve as a
INPUT
OUTPUT
Economic profile of
resorts in the First PROCESS
district of Albay
Administration of
Promotional strategy of
the
Resorts in First
questionnaire
district of Albay
Level of effectiveness
of the promotional
Analysis of the Recommendation to
strategy of results
in the First District data gathered
improve the
of Albay
Recommendation can promotional strategy
be propose to Interpretation of
improve the result of Resorts in the 1st
promotional
district of Albay
stregegy of resorts
in the First district
of Albay
FEEDBACK
Assumptions
1. The profile of Resorts in the First District of Albay varies along forms of
District of Albay along advertising, social media and printed materials. The study
District of Albay.
This study marked its limit to the existing registered resorts at the
respective municipality within 1st district of Albay. The study did not include
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resources.
the 1st District of Albay. The research is significant to entities and individual that
has a direct and indirect dealing with the handicraft business. It is deemed
Resorts Owners. The result of this study can be used by the owners to
Tourist and Visitors. This will create awareness to the tourist and visitors
about the registered resorts in every municipality in the First district of Albay.
Local Government Unit. This could motivate and challenge the local
government unit to grant permits to the small-scale resort owners and as the
same time this will create awareness to other business owners to abide to the
Local Community. The result of this study will help the local community
as well as this study will create awareness to the local community about the
Academe. The relevant conduct of the study will provide ways for the
academe to formulate curriculum-based plans and actions for the Tourism field,
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especially in conducting a research study. This will help them adapt possible
techniques and strategies to help the students gain knowledge and be able to
Department of Trade and Industry (DTI). This study will help DTI to
Department of Tourism. The result of the study will help the department
sector to increase awareness to their service to the resorts goers. Promos and
enlighten about the resorts in the First District of Albay. This can help the future
Entrepreneurs to appreciate the resorts in the First District of Albay. This study
will let them know the registered resorts in the First District of Albay.
putting up small scale resorts. This study will serve as a model research and
Definition of Terms
For better clarification and understanding of the terms related to this study, the
used in the study, it refers to one of the tourist spots in promoting the tourism
industry.
relaxation. In this study it pertains to the guest of the resorts who seek vacation
and enjoyment.
a certain way toward what is being advertise. Besides promoting goods for sale,
various charities, and vote for political candidates. As used in the study, the term
refers to help resorts reach their objectives and increase revenue. Often, they
design advertisements for specific groups of potential customers. It's perhaps the
best strategy to use when promoting your business through social media.
facilitate the creation and sharing of information, ideas, interests, and other forms
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social media is one way to promote the resorts not just in their municipality but in
resources include, but are not limited to: textbooks, workbooks, reference books,
used as an essential tools that can be used to convey the potential benefits of
making concerned with choosing the most appropriate mix of advertising, sales
promotion, personal selling and publicity for communication with its target
market. As used in this study, this refers to the owners, managers or staff to
activities with the purpose of deriving profits from its successful operations. In
this study, business owners are those owners of resorts in the First district of
Albay.
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Endnotes
https://edtechnonprojectedmedia.wordpress.com/2015/07/16/printed-materials
https://www.overnightstay.com/resort-management/
https://www.lawinsider.com/tourism-promotion