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    Akamai For Retail Banking Industry Feature Sheet

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    Paramintaramaha Paramintaramaha
    Akamai provides solutions to help retail banks improve customer acquisition and retention through optimized digital experiences. It increases online conversion rates and improves performance. Akamai's global network defends against cyberattacks and demand spikes to ensure reliability. Case studies show how Akamai helped banks consolidate infrastructure to reduce costs while improving speeds, and protect against DDoS attacks.

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    Akamai For Retail Banking Industry Feature Sheet

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    Paramintaramaha Paramintaramaha
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    Akamai provides solutions to help retail banks improve customer acquisition and retention through optimized digital experiences. It increases online conversion rates and improves performance. Akamai's global network defends against cyberattacks and demand spikes to ensure reliability. Case studies show how Akamai helped banks consolidate infrastructure to reduce costs while improving speeds, and protect against DDoS attacks.

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    Akamai provides solutions to help retail banks improve customer acquisition and retention through optimized digital experiences. It increases online conversion rates and improves performance. Akamai's global network defends against cyberattacks and demand spikes to ensure reliability. Case studies show how Akamai helped banks consolidate infrastructure to reduce costs while improving speeds, and protect against DDoS attacks.

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    © All Rights Reserved
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    Download as pdf or txt
    6 views2 pages

    Akamai For Retail Banking Industry Feature Sheet

    Uploaded by

    Paramintaramaha Paramintaramaha
    Akamai provides solutions to help retail banks improve customer acquisition and retention through optimized digital experiences. It increases online conversion rates and improves performance. Akamai's global network defends against cyberattacks and demand spikes to ensure reliability. Case studies show how Akamai helped banks consolidate infrastructure to reduce costs while improving speeds, and protect against DDoS attacks.

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    of 2

    AKAMAI FACT SHEET

    RETAIL BANKING
    Improve New Customer Acquisition with Superior Digital Experiences

    Leading retail and consumer financial institutions trust Akamai to help them deliver engaging, reliable secure experiences that
    promote new customer acquisition by increasing the conversion rate of their online visitors.

    The Akamai Difference for Retail Banking


    Leading Banks and Financial Institutions
    • Increases online conversion rates and improves ad click-through rates for
    Trust Akamai
    improved performance and reliability
    • 7 of the top 10 global banks
    • Drives revenue growth in web and mobile channels through increased
    adoption of these lower cost channels • All of the top 10 global asset managers

    • Ensures optimized web performance for account opening, customer • 6 of the top 10 FinTech firms
    service, and online transactions by routing traffic around public • 27 of the top 30 U.S. banks
    Internet bottlenecks
    • Top firms in cards & payments, financial
    • Protects data by integrating with the bank’s existing information, brokerage, and forex
    web security infrastructure

    • Improves availability by defending against Denial-of-Service attacks,


    event-driven and seasonal demand spikes, and rerouting around
    Akamai Retail Banking Customers Can:
    natural disasters
    • Securely scale to the cloud
    • Supports bottom line by enabling entry into new markets and rapid growth
    in web and mobile traffic, without the expense of new infrastructure • Protect brand reputation

    • Increase customer acquisition


    Onboard More Customers Online — Decrease Acquisition Costs
    • Reduce customer churn
    Acquiring new customers is challenging and expensive for today’s retail
    bank. Banks are constantly looking for ways to shift the activity online
    where customer acquisition costs are less than half of what they are when acquiring the same customer through a branch. At the same
    time, retail banks realize they only have one chance to make a first impression so, more than ever, the focus needs to be on providing
    engaging, reliable digital experiences. Revenue conversion increases and visitor abandonment decreases with each second of response time
    improvement. According to KPMG’s Global Mobile Banking Report, the number of mobile users is set to rise from 0.8bn in 2014 to 1.8bn by
    2019. This increase is seen most significantly among Millennials, where 94% are active users of online banking. With the trend to mobile on
    the rise, ensuring fast, reliable mobile performance is critical. Akamai optimizes web experiences for mobile users regardless of their device,
    connection, network speed or location.

    Reduce Data Center Costs While Increasing Performance Worldwide


    AKAMAI FACT SHEET

    Retail Banking

    Case Study: A multi-national bank based in Europe, serving a customer base on six continents, needed to enhance the stability of
    its online retail banking offerings to ensure a better customer experience. Competitive pressure to improve digital banking services
    and soaring infrastructure costs made it imperative for them to consolidate more than 50 websites served out of numerous local data
    centers into a single site served from a centralized data center in Asia. To achieve its goals, the bank implemented Akamai Web and
    Mobile performance solutions. As a result, their website was delivered 50% faster and secure online transactions were processed
    100% more quickly. These improvements enabled the bank to significantly grow adoption of its online banking application and
    support 20% greater online banking transaction volume, enabling continued expansion into emerging markets.

    Customer Retention

    It is five times more expensive to acquire a new customer than it is to retain an existing one. Bank customers would prefer to do all their
    online banking with one institution they trust, and 70% of consumers, across all generations — hold that retail banks that are current with
    the latest technology are more trustworthy than banks that lag. Banks must deliver exceptional digital experiences focused on developing
    customer trust; that trust is the key to increasing loyalty and reducing churn. With fewer customers switching to competitors, financial
    institutions will acquire more customer data; by leveraging that data as a competitive differentiator, banks can potentially earn a lifetime of
    opportunity to sell customers more products and earn their loyalty and advocacy.

    Defend Against Cyberattacks and Prepare for Spikes in Demand

    Online threats continue to grow in size, frequency, and sophistication. Retail banks are at a tremendous risk of reputational damage,
    diminished IT productivity, and revenue loss if they are not protected. Whether the threat be DoS and DDoS attacks; web attacks such as SQL
    injection, local file inclusion (LFI), cross-site scripting (XSS), or threats to the data center, banks and their customers need reassurance their
    data and digital properties are safe. Akamai’s highly distributed architecture moves attack mitigation away from the bank’s data centers,
    absorbing and deflecting attack traffic, while at the same time maintaining performance and availability.

    Case Study: Following a highly publicized cyberattack, an extortionist group targeted an online retail bank with several large
    distributed denial-of-service (DDoS) attacks. The bank needed to augment its in-house expertise and satisfy industry regulators.
    They chose to deploy Prolexic Routed, an Akamai Cloud Security solution, in an always-on configuration. The day after going live
    with the service, the bank stopped an 85 Gbps attack within 30 seconds. Moreover, it satisfied authorities with acceptable security
    measures and gained access to expert insights and guidance about cybersecurity via Akamai. Akamai provides retail banks with
    multilayered defenses including a distributed web application firewall that scales on demand to identify, absorb and deflect
    malicious attacks.

    Learn more about Akamai’s capabilities for financial services at akamai.com/finserv

    As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company’s advanced web performance,
    mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device,
    anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please visit www.akamai.com or blogs.akamai.com, and
    follow @Akamai on Twitter.

    Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 57 offices around the world. Our services and renowned customer care are
    designed to enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers, and contact information for all locations are
    listed on www.akamai.com/locations.

    ©2016 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered
    trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject
    to change without notice. Published 03/16.

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