HSM Imusept2023 Group Assignment NMM

INTERNATIONAL MEDICAL UNIVERSITY
GROUP ASSIGNMENT
SEPTEMBER 2023 SEMESTER
SUBJECT CODE : BAHM328

SUBJECT TITLE : HEALTHCARE STRATEGIC MANAGEMENT
LECTURER : ASSOCIATE PROFESSOR DR NORIZAH MUSTAMIL
INSTRUCTION TO STUDENTS
1. This assignment contains two (2) components.

a. Presentation: 30%
b. Written Report: 40%
2. Group Presentation
a. The presentation is scheduled for 8/10/2023. Each presenting group will have a
total of 30 minutes for their session, divided into two segments:
 Presentation: Each group will be allotted 20 minutes to deliver their

presentation.
 Question and Answer (Q&A) Session: Following the presentation, there
will be a 10-minute Q&A session during which classmates will have the
opportunity to ask questions and seek clarifications from the presenting
group.
b. It's also essential to remember that the presentation should be engaging and
informative. Visual aids, such as PowerPoint slides or other visual media, are
highly encouraged to support your presentation. Ensure that your content is
well-structured and effectively conveys your key points.
3. Written Assignment
a. All written assignment must be well organized, presented in an easy-to-read

format, and neat. Use A4 size White Paper only. The Cover Page (first page)
must have the following information:
i. Group Members Name :

ii. Matrix No :
iii. Subject Name :
iv. Subject Code :
v. Date of Submission :
4. The submission date of the written assignment is BEFORE OR ON 22/10/2023. No marks
will be released until both submissions are received. Late submission of either the
electronic or paper version will result in a late penalty mark. Penalties for late submission
20% will be minus from the overall assignment mark.
5. Plagiarism in all forms is forbidden. Students who submit plagiarized assignments will be
penalized. The assignment that indicates 20% or more plagiarized work by Turnitin will
result in a penalty mark, a maximum of 10% penalty mark of the overall assignment mark.
ASSIGNMENT QUESTION
According to the United Nations (2015), a multinational corporation is "an enterprise which owns or
controls production or service facilities outside the country in which it is based, and are those
companies whose management, ownership and controls are spread in more than one foreign
country". Thus, a multinational corporation carries on business operations in two or more
countries. Its headquarters are located in one country (home country) but its activities are spread
over other countries (host countries). Multinational corporations may engage in various activities
like exporting, importing, and manufacturing in different countries. It may also lend its patents,
licenses, and managerial services to firms in host countries such as Nike, Coca-Cola, Wal-Mart,
Adidas, Toshiba, Honda and BMW.
Requirement
This assignment is designed to be a research-intensive activity, offering students the opportunity to
delve deeply into strategic analysis. To begin, each student is tasked with selecting a single
multinational corporation of their choice. Once the corporation is chosen, the primary objective is to
conduct a thorough examination of the company's current product strategy, taking into consideration
its product portfolio, market positioning, and competitive approach.
Following the assessment of the chosen corporation's product strategy, the next crucial step
involves applying Porter's Five Forces Model. This comprehensive framework aids in scrutinizing
various aspects of the corporation's competitive environment, encompassing factors such as
industry rivalry, supplier and buyer power, threats of new entrants, and the presence of substitute
products or services.
The ultimate goal of this assignment is to not only conduct a rigorous analysis but also to draw
meaningful insights. As such, students are expected to discuss the implications of their findings
from the application of Porter's Five Forces Model. This discussion should encompass how the
model influences and informs the multinational corporation's strategic planning, shedding light on
potential areas of competitive advantage, risk mitigation, and strategic adaptation. In essence, this
assignment serves as a platform for students to apply theoretical concepts to real-world business
scenarios, fostering a deeper understanding of strategic management.
Assignment Guidelines
1. Executive summary – an executive summary, or management summary, is a short
document or section of a document, which summarizes a longer report or proposal or a
group of related reports in such a way that readers can rapidly become acquainted with a
large body of material without having to read it all.
2. Background or History – a concise description which, among other items of information,

includes (1) firm's history, (2) firm's vision, mission and objectives, (3) organizational and
management structure, (4) past, current and anticipated performance, and (5) its
reputation, and the standing of its goods or services.
3. Current Strategies and market condition – explain all the competitive forces within their
industry. Based on the analysis, discussed how this MNC can make an informed strategic
formulation.
4. Competitors – list and explain TWO (2) main competitors of the multinational corporation
of your choice. Develop a SWOT analysis, to analyse the competitors.
5. Discussion – discuss the findings from the strategy formulation and the implication for the
multinational corporation.
6. Conclusion – Here the problem and options for consideration are restated but the
decision point is open for students to resolve.
7. References – APA format {APA format is the official style of the American Psychological
Association (APA) and is commonly used to cite sources in psychology, education, and
the social sciences}.
8. General guideline: Font – Times New Roman; Font Size – 12: Spacing – 1.5; Text align –
Justify.
9. Word Limits – 4000 words

HSM Imusept2023 Group Assignment NMM

Uploaded by

Copyright:

Available Formats

HSM Imusept2023 Group Assignment NMM

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

HSM Imusept2023 Group Assignment NMM

Uploaded by

Copyright:

Available Formats

INTERNATIONAL MEDICAL UNIVERSITY

SUBJECT CODE : BAHM328

1. This assignment contains two (2) components.

 Presentation: Each group will be allotted 20 minutes to deliver their

a. All written assignment must be well organized, presented in an easy-to-read

i. Group Members Name :

2. Background or History – a concise description which, among other items of information,

9. Word Limits – 4000 words

You might also like