COMPANY PROFILE | 2021

WHO WE ARE

Who We Are
Your one stop shop for all things social media.

PAPERCLIP & CO | 2021

WHO WE ARE

In this ever-changing social landscape,

we help you establish your brand voice in
the digital space.

Focussed on experiential marketing, our

aim is to connect you to potential customers
and strengthen your brand identity on
relevant social platforms. Backed by a young
team whose finger is on the pulse of what’s
trending, we are passionate about the
brands we work with. Our approach focuses
on creating raw, authentic
and creative content.

PAPERCLIP & CO | 2021

WHO WE ARE 01 02

Our Team
Diya Chaitanya Shraddhaa Shetty
Founder & Creative Social Media Manager
Director

03 04
We work with the best talent to bring you crafted
creative services. Focused on experiential
marketing, our aim is to connect you to potential Sakshi Jain
Graphic Design & Yamini Acharya
customers and strengthen your brand identity on Social Media Specialist Content Specialist
relevant social platforms.

05 06

PAPERCLIP&CO | 2021
Sonali Mirpuri Ishita Reddy
Social Media Marketer Social Media Marketer
CREATIVE SERVICES

Conceptual
01
Social Media
Marketing 02
Packaging 03
Styling &
Photography
Connect with your audience Make a lasting impact with luxe
Drive your digital story with
and build a strong brand and conceptual packaging for
beautiful imagery
presence your brand

PAPERCLIP & CO | 2021

SOCIAL MEDIA SERVICES

01 02 03 04 05 06
Competitor
Audit
Suggest Social
Media Channels
Photography Develop Brand Strategy
Content &
Copy Creation

07 08 09 10 11 12 13
& Styling Personality

Monthly Promotions Monthly Influencer Blogs Emailer Online

Calendar & Ads Analytics Marketing Reputation
Management

PAPERCLIP & CO | 2021

CLIENTS

01 02 03 04

Evoluzione Kasu Homes

Multi-designer luxury Bringing style & The Serai Resorts
Barista Coffee Co boutique with a luxury to vacation- Luxury resorts nestled
Coffee and curated selection of styled living in among the best of
Conversations. India’s best designers. North Goa. nature in Karnataka.

@baristacoffeecompany @evoluzionestyle @kasuhomes @theserairesorts

05 06 07 08
PureSpaces Artifold
Evolve Clothing Co Naturo Foods We embody fresh Environmental Arts &
Towards a more Bringing you the interiors, simplicity Graphics| Signages |
sustainable fashion goodness of real fruits and above all, Branding | Work Space
future and beyond. all year round. pure design. & Retail Planning

@evolveclothingcompany @wearenaturo @purespaces @artifold

PAPERCLIP&CO | 2021
CLIENTS

09 10 11 12

VAYA Home
Sanchez Sriracha
Luxury home textiles Hops Brewery
Your favourite Your favourite
for drapery and A botanical brewery +
Mexican Restaurant Pan Asian Restaurant
upholstery. kitchen.
in Bangalore! in Bangalore!

@vayahome @hopshausblr
@sanchezblr @srirachablr

13 14 15 16
Bangalore Pizza Co
Bangalore’s
The Defa
The Huda Bar home-grown
We provide high-end
Delicious & nutritious pizza place serving
lighting, furniture and
organic foods, Garam Masala wood-fired oven
home automation
handmade with love. Delicious Desi Food. pizzas.
solutions.

@thehudabar @garammasalablr @bangalorepizzaco

@thedefaindia

PAPERCLIP&CO | 2021
CLIENTS

17 18 19 20
Barefoot in the
Andamans
Hakkachow Experience the pulse of Basco & Fry
The Asian Delivery the exquisite Andaman Gourmet Food.
Kitchen; Adding a MadMex Islands with no Private Dining Room.
dash of spice to your Incredibly delicious distractions of routine BBQ at Home.
day! Mexican madness. life. The Americana Way.

@hakkachowblr @madmexblr @barefootintheandamans @bascoandfry

PAPERCLIP&CO | 2021
PREVIOUS CLIENTS

01 02 03 04
Prestige The Man
Store
Your one stop
destination for the MAIA Estates LLP TicketGenie
The Ganache Factory
best in men’s clothing, Creating spaces that One of the largest
Gourmet Desserts
tailoring and enhance the ticketing portal in
made affordable!
accessories. ecosystem. India.

@theganachefactory
@prestigethemanstore @maiaestates @ticketgenie

05 06 07

HomeStories
Your Destination for Betel Leaf Co
Luxury Home 3D Shapeshifters Healthy Indian
Furnishings Design & 3D Printing Desserts.

@homestoriesblr @3dshapeshifters @thebetelleafcoindia

PAPERCLIP&CO | 2021
CONSULTANCY CLIENTS

01 02 03
Chester's
AATMA Pilates Studio Fine furniture makers
A fully equipped and upholsterers Atomaday
luxurious Pilates producing timeless Your window into our
Studio at the JW pieces since 1986 in fresh, locally grown
Marriott. Bangalore. produce.

@aatmapilatesstudio @chesters_india @atomadayfresh

04 05 06

The Better Collective

Doodle Girls Clothing Branding + Marketing
Dresses for girls from consultants helping
ages 0-12! Gift your entrepreneurs & Teja Movement
girls comfort & style. businesses launch. Movement instructor.

@dresswithdoodle @thebettercollectiveco @tejamovement

PAPERCLIP&CO | 2021
CONSULTANCY CLIENTS

07 08 09
Dreamcatchers
Twiggr Studio Flawed by Shaleen At the helm of
Plywood l Veneer l Shop the comfiest, one Dreamcatchers are two
Laminate l Flooring l of a kind, hand-dyed sisters who are designed
Door l Internal & loungewear to make to delight with a quirky
External Cladding l all your tie-dye penchant for all things
Furniture l Art dreams come true fabulous.

@twiggrstudio @flawedbyshaleen @dreamcatchers

10 11 12

NR Greenwood Caesarstone India

7 residential Experience the beauty The Neon Paradise
apartments and 1 of Quartz in your India’s First Neon
plotted development homes. Store & Brand!

@nrgreenwood.blr @caesarstoneindia @theneonparadise

PAPERCLIP&CO | 2021
Campaigns 2019-2021

PAPERCLIP&CO | 2021
STRATEGY

SOCIAL MEDIA PLATFORMS

VISUAL BRAND TONE

Barista Coffee Company

Company
A warm and cozy colour palette with fresh
and inviting tones.

Barista Coffee CONTENT

Coffee centric content with a good mix of

human and graphic elements. The brand
language is young and conversational.

BRAND HASHTAG

#ButFirstBarista

@baristacoffeecompany
CAMPAIGN
Republic Day User Generated Contest

OBJECTIVE 1

Website Clicks
To increase engagement and celebrate
the diversity that brings us together.
35

Followers
EXECUTION

We pushed content around 148

companionship and community using
coffee images and customer reposts. Shares
The campaign ended with a contest
asking followers to share their
favourite coffee moments while 94
tagging us and using
#TogetherWithBarista Saves

PAPERCLIP&CO | 2021
STRATEGY

SOCIAL MEDIA PLATFORMS

VISUAL BRAND TONE

Kasu Homes
A lush forest themed colour palette with
deep, rich tones to depict the premium

Kasu Homes
brand located in Goa.

CONTENT

Content covers the Kasu projects and

overall lifestyle in Goa. Home tips,
testimonials and inspirational local
content is part of the content strategy.

BRAND HASHTAG

#AtHomeWithKasu

@kasuhomes
CAMPAIGN
Instagram Collaboration with Purple Turtles

OBJECTIVE 5

Website Clicks
To cross-promote both brands to
like-minded audiences. As a result,
an increase in followership
and conversions. 41

Followers
EXECUTION

As part of a Christmas campaign, 144

we decided to host a giveaway using
Purple Turtle products on the Kasu Shares
Instagram page. We incorporated a
lifestyle aspect by asking participants
to bring in the festive cheer by 49
commenting their favourite
Christmas dish. Saves

PAPERCLIP&CO | 2021
STRATEGY
SOCIAL MEDIA PLATFORMS

VISUAL BRAND TONE

The
The Serai Resorts
A fresh colour palette with a focus on green
and blue hues to incorporate elements of
nature.

Serai Resorts CONTENT

Content revolves around emotions to

make one want to escape at the moment.
A mix of beautiful photos, short videos,
reels, subtle graphics and customer
reposts is what makes The Serai social
pages.

BRAND HASHTAG

#InspiredResorts
@theserairesorts
CAMPAIGN
#TheSeraiShutterbugContest

OBJECTIVE 38

Website Clicks
To conduct the largest user generated contest
on Instagram, encouraging participants from
all over India.

60
EXECUTION
Followers

The audience was encouraged to snap a photo

of their travel experience at the property
locations and upload it on their personal 15
Instagram and tag The Serai Resorts page
along with the relevant contest hashtag. We Calls
received a total of 1000 plus entries along
with a rapid growth of followers and hence
conversions. To keep the contest exciting for
3 months, we conducted smaller campaigns 11
including Instagram takeovers and
collaborations with wildlife photographers. Saves

PAPERCLIP&CO | 2021
STRATEGY

PureSpaces
PureSpaces
@purespaces
The
The Defa
Defa
@thedefaindia

SOCIAL MEDIA PLATFORMS SOCIAL MEDIA PLATFORMS

I I

VISUAL BRAND TONE VISUAL BRAND TONE

A soft, neutral palette comprising of clean Clean, sophisticated and neutral tones to
and minimal graphics. suit their premium and niche target
market.

CONTENT CONTENT

Apart from just showcasing final project As Defa houses multiple lighting brands,
images, the brand focuses on every stage content consists of showcasing the same
from start to finish. Along the way, tips along with informative lighting tips,
and inspiration of other lifestyle brands moodboards and interior projects
are featured too.

BRAND HASHTAG BRAND HASHTAG

#PureSpaces #SpacesByDefa
CAMPAIGN
Custom Instagram Filter

OBJECTIVE

An interactive feature recently launched by Instagram. It

encourages our current followers and new ones to play
around with their stories using the filter.

EXECUTION

PureSpaces #PS I Love Hue: Following the brand

guidelines, we created a filter focussing on the colour
tones of the photo/video to be taken. It also depcits a
mood in colour.

DEFA #LightItUp: A fun, light-centric filter where we

illustrated 3 types of lights and asked the audience to
play around and place the light of their choice in their
space.

PAPERCLIP&CO | 2021
STRATEGY

SOCIAL MEDIA PLATFORMS

VISUAL BRAND TONE

VAYA Fabrics
A colourful yet clean visual tone to
resemble the variety of VAYA fabrics

VAYA Fabrics
available.

CONTENT

From flat-lays, to art, to completed

interior spaces to IGTV's - VAYA's feed
comprises of a variety of content to
depict the vast availability the brand has
to offer.

BRAND HASHTAG

#VayaHome

@vayafabrics
CAMPAIGN
Weespaces Instagram Takeover

OBJECTIVE 150

Followers
An interesting campaign to share the
life of an interior designer with the
current audience as well as tap into
new followers.

EXECUTION 35

Website Clicks
We handed over the VAYA Instagram
account for a day to a top Indian
interior designer and asked her to
showcase a typical day in her life
through the Instagram stories. A total
of 10-12 stories were shared along 17
with a focus on VAYA fabrics that she
used during her on-going projects. Direct Messages

PAPERCLIP&CO | 2021
STRATEGY

SOCIAL MEDIA PLATFORMS

VISUAL BRAND TONE

Sanchez
A poppy, vibrant and colourful palette to
bring in the Mexican culture and all it's

Sanchez
flavours.

CONTENT

Creative photography of all the Sanchez

dishes is what dominates the feed. Along
with the same, content focuses on fresh
ingredients, relatable memes and in-
dining experiences.

BRAND HASHTAG

#Sanchez

@sanchezblr
CAMPAIGN
Influencer Collabs

OBJECTIVE

Influencers with a good engagement help create trust for

the brand and in result increase overall conversions.

EXECUTION

During the launch of Karaoke nights at Sanchez, we

invited an influencer to come and capture her experience
of the same and share it with her followers.

When IPL kickstarted, we sent across food from our

delivery menu to another influencer who once again
showcased her experience of watching IPL
with Sanchez at home.

PAPERCLIP&CO | 2021
STRATEGY

SOCIAL MEDIA PLATFORMS

VISUAL BRAND TONE

Artifold
As the brand name suggests, the tone
makes use of splashes of colour, poppy

Artifold
neon elements and bold hues.

CONTENT

Artifold has various verticals including

wallpapers, neon signs, murals,
sculptures and more. The content
strategy covers the same but more
specifically focuses on sales-centric ads.

BRAND HASHTAG

#Artifold

@artifold
CAMPAIGN
IG Live with Artist During Quarantine

OBJECTIVE 551

Likes
To increase Instagram engagement and
tap into an artist followership

16
EXECUTION
Shares

When the pandemic hit in 2020 and people

were staying in, we decided to conduct a
29
soothing live which taught people basics
of sketching and colouring. This Saves
encouraged viewers to join in and
participate while taking a break and
further helping with anxiety. It also
helped the Artifold brand as the artist who 27
conducted the live, promoted the event to
her Followers
thousands of followers.

PAPERCLIP&CO | 2021
STRATEGY

MadMex
MadMex
@madmexblr
Hakkachow
Hakkachow
@hakkachowblr

SOCIAL MEDIA PLATFORMS SOCIAL MEDIA PLATFORMS

I I

VISUAL BRAND TONE VISUAL BRAND TONE

A poppy, young and vibrant colour palette The colour palette and overall visual tone
with a bold typeface. has been inspired by local, fresh, Asian
ingredients.

CONTENT CONTENT

Close-ups of the Mexican dishes along Informative graphics, sales-offers and

with a focus on fresh ingredients and deals, IGTV tutorials and of course drool
interactive graphics is what makes worthy images with a warm, friendly
MadMex's content stratetgy unique tone.

BRAND HASHTAG BRAND HASHTAG

#GetYourMexOn #ChowDown
STRATEGY

Bangalore
Bangalore Pizza
@bangalorepizzaco
Co
Pizza Co Garam Masala
Garam Masala
@garammasalablr

SOCIAL MEDIA PLATFORMS SOCIAL MEDIA PLATFORMS

I I

VISUAL BRAND TONE VISUAL BRAND TONE

A colourful palette focussing on warm and The colour palette makes complete use of
cozy tones. the Indian culture and it's diversity. There
is no limit to the colours we use here.

CONTENT CONTENT

Content as the brand name suggests Food pairing, reels, "how-to's" along
focuses purely on pizza with a lifestyle with food footage makes the content
element. We play around with various strategy of GaramMasala.
moods and emotions to entice the
audience.

BRAND HASHTAG BRAND HASHTAG

#BangaloreGetsBaked #GaramGram
CAMPAIGN
Giveaway Campaigns

OBJECTIVE 15

Website Clicks
To engage the audience and their
followership to participate in contests
and as a result an increase in overall
38
sales.
Followers

EXECUTION

2.7K
4 very different giveaway campaigns
with the same objective. Some asks the Comments
participants to comment and tag
friends below where as some simply
need to take a screenshot to get the
right answer. As a result, 1 winner is 17
normally chosen and gets sent a free
meal from the cloud kitchen. Saves

PAPERCLIP&CO | 2021
 No.4 Convent Road,
www.paperclipnco.com 3rd Floor AB Towers
Bangalore 560025

Get In Touch
Get In Touch!

Diya Chaitanya

+91 9886010490
[email protected]
@paperclipnco www.paperclipnco.com