Examen (Estructura de Presentacion)

Structure of the presentation
Opening
Attention- Quote
Benefit – you will learn how to create your personal brand.
Credibility – student of marketing and international business
Direction – Agenda
Description
- Definition of branding and positioning
- Definition of personal branding
- Importance of creating our own brand (personal branding) related to
the audience.
Benefits
- Differentiation
- Professional opportunities
- Networking
How to create personal branding

- Self-awareness
- Strategy
- Execution
Description
Branding: Strategic process of creating and managing a brand. It is responsible for

creating and reflecting the identity and personality of a company, product, or service in
the minds of consumers.
The main objective of branding is to build a positive and differentiating image that
connects emotionally with the target audience and generates loyalty and preference
towards the brand.
Brand positioning: (top of mind) refers to the way in which a brand is perceived and
differentiated in the minds of consumers.
Personal branding: Personal branding involves effectively defining and

communicating who you are, what you can offer and what makes you stand out in your
professional field.
Importance of creating our personal brand: it is important to let people know who
we are, in the real world we are just another number, if we are not able to express our
differentiating elements, we will remain as just another one.
we are the future; our future is very competitive.
we are a brand, let's make our brand known and ensure our success.
(Possible closing) in this class we have future architects, engineers, administrators, and
entrepreneurs. do you really think that with our degree we will show all that we are?
take a step forward and let the world know what you are capable of.
Create your personal brand, believe in your brand.
Benefits
Differentiation: personal branding allows you to stand out and differentiate yourself
from other professionals. It helps to highlight the skills, experiences, and unique
qualities that each one of you have.
Professional opportunities: Well-managed personal branding can open doors to new

professional opportunities, such as collaborations, projects, employment or even
entrepreneurship. A recognized and valued personal brand can attract the attention of
recruiters, potential employers or clients interested in the services offered.
Networking: By developing a strong personal brand, you foster professional
relationships and expand your network of contacts. These connections can provide
opportunities for learning, collaboration, and mentoring, as well as being a source of
recommendations and referrals.
How to create your own brand
Self-Awareness:
Who we are.
 What we do.
 What makes us different.
 What skills and qualities make us stand out.
 What barriers or difficulties we will encounter.
We need to know ourselves. The objective of this phase is to get to know everything
around us and who we are to identify the strengths that will distinguish us, the
opportunities we have.
Strategy
 Know your audience:
You must be clear about who you want to reach, it is important to understand who you
are targeting with your personal brand. Research and define your target audience: What
are their characteristics, needs and desires?
 Develop your message:
Define a core message that represents who you are and what you offer. This message
should be consistent with your strengths and value proposition. Use this message in all
your interactions and communications to build a strong and recognizable personal
brand.
 Share your message.

Social networks today are the biggest potential creator of social networking in the
world. Generate valuable content that is relevant to your audience and showcases your
experience and expertise. You can write articles, blog or create videos and social media
posts. Share this content consistently to establish your reputation as an expert in your
field.
Execution
Remember that personal branding is an ongoing process. Maintain consistency in your

strategy, be authentic and persevere in your approach over time.
Once the strategy has been determined, we move on to the execution of actions and
tasks, taking advantage of the resources and elements that will help us create a specific
Personal Branding resources and elements that will help us to create a specific Personal
Branding.

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Structure of the presentation

How to create personal branding

Branding: Strategic process of creating and managing a brand. It is responsible for

Personal branding: Personal branding involves effectively defining and

we are the future; our future is very competitive.

Create your personal brand, believe in your brand.

Professional opportunities: Well-managed personal branding can open doors to new

How to create your own brand

 What makes us different.

 What skills and qualities make us stand out.

 What barriers or difficulties we will encounter.

 Know your audience:

 Develop your message:

 Share your message.

Remember that personal branding is an ongoing process. Maintain consistency in your

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