BRAND GUIDELINES

1
S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
TA B L E O F C O N T E N T S

SLIVING

THE DEFINITION

C O R P O R AT E B R A N D I N G

THE BRAND COLOURS

T H E LO G OT Y P E
• THE PRIMARY LOGO
• THE SECONDARY LOGO
• THE MONOGRAM
• T H E S PA R K L E I C O N
THE LOGO RESTRICTIONS
PA RT N E R S H I P LO C KU P S
ICONIC PHRASES

C O R P O R AT E T Y P E FA C E S
THE PRIMARY FONTS

T H I N G S PA R I S LOV E S
AN OVERVIEW

2
THE SLIVING DEFINITION

3
S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE SLIVING DEFINITION

4
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE BRAND COLOURS

THE BRAND COLOURS

We have a restricted palette of colour consisting of White, Pink and Black. For accurate PANTONE colour standards please see
the current edition of the PANTONE formula guide.

PA N TO N E 8 0 6 C PA N TO N E B L AC K 6 C
CMYK CMYK
10% 80% 0% 0% 0% 0% 0% 100%

RGB RGB
255, 62, 181 0, 0, 0

HEX HEX
#FF3EB5 #000000

PA N TO N E 2 3 6 C PA N TO N E 1 9 6 C
CMYK CMYK
5% 38% 0% 0% 0% 21% 2% 0%

RGB RGB
2 4 1 , 1 6 7, 2 3 6 2 3 6, 2 0 0, 2 1 9

HEX HEX
#F1A7DC #ECC7CD

5
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
T H E LO G OT Y P E

THE PRIMARY
LO G OT Y P E

The logotype is an important asset

of the business, providing a trade
mark and guarantee of quality.

Do not alter, change or adapt the

logotype in any way. Always use the
approved master artwork.

Master artwork file is available upon

request.

T H E S PA R K L E
ICON

The sparkle icon appears

throughout the Sliving branding
and can be used as a supporting
illustrative element on social media
and print graphics.

Do not alter, change or adapt the

sparkle icon in any way. Always use
the approved master artwork.

Master artwork file is available upon

request.

6
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE PRIMARY LOGO

PRIMARY LOGO
C L E A R S PAC E

Clear Space: To protect the clarity

and visual integrity of the logotype,
it has an exclusion zone, which must
always be observed.

It must always appear legibly on any

background.

The margin around the logo must be

equal to the height of the letter “g”.
Right side margin begins at centre
line of sparkle icon.

PRIMARY LOGO
LOGO SIZE

Logo Size: To ensure logo legibility,

the small print of the logo “By Paris
Hilton” should never be printed
0.75”
smaller than 0.75in wide and should
108 px
never appear at less than 108px in
19mm
digital implementations.

7
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE LOGO RESTRICTIONS

IMPROPER LOGO USE

The Sliving logo must be used in a consistent way to maintain a coherent brand. Logo representations that are different from
the official Sliving logo must not be used.

01 - The logos should never be orientated 02 - Never outline the logos or add stroke

03 - Never alter, distort, or stretch the logos 04 - Never alter or distort the character spacing
on the logos

05 - Only use approved brand colours for logos, 06 - Never place the logos inside of a container
unless specific permission is granted for a
special project

8
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
PA RT N E R S H I P LO C KU P S

PA RT N E R S H I P LO C KU P S

In all cases where the logo is being used in partnership with another brand, the Sliving logo should be represented with the
height or width proportion of the partners logo.

When using a horizontal lockup, match the height of Sliving.

When using a vertical lockup, take the centre of the sparkle icon as the right hand side width.

Both logos should be balanced and evenly distanced from the sparkle icon.

H O R I Z O N TA L PA R T N E R S H I P S L O C K U P S

X
1x 1x

V E RT I CA L PA RT N E R S H I P S LO C KU P S

1x

X 1x

9
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
ICONIC PHRASES

ICONIC PHRASES

In some instances we use Paris’ iconic phrases for special projects. Approval is needed for use of these phrases. Do not alter,
change or adapt the logotype in any way. Always use the approved master artwork.

Master artwork file is available upon request.

SLIVING

ICONIC

THAT’S HOT

LOVES IT

10
C O R P O R AT E T Y P E FA C E S

11
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE PRIMARY FONTS

PRIMARY FONTS
UNTITLED SANS MEDIUM
The identity mostly uses this font
family for specific typography
TITLE FONT
requirements, depending on the
type of communication.
Untitled Sans Medium
Please see the following pages for
Title Font
more detailed instructions on how
to use these fonts.

UNTITLED SANS REGULAR

SUBTITLE FONT
Untitled Sans Regular
Subtitle Font

UNTITLED SANS LIGHT

BODY FONT
Untitled Sans Light
Body Font

12
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE PRIMARY FONTS

UNTITLED
CHARACTER
S PAC I N G
The character spacing for Untitled
Sans Medium should be set at 170.
Extra care should be taken to check
spacing is consistent. SANS MEDIUM
L I N E S PAC I N G
The Untitled Sans Medium must
TITLE FONT
always be spaced at a minimum of
14.4pt line spacing.

ALIGNMENT
Typography must always be ranged
Aa Bb Cc Dd Ee Ff Gg
left or centred. Type must never be
ranged right. Hh Ii Jj Kk Ll Mm Nn
WEBSAFE
A LT E R N A T I V E
Oo Pp Qq Rr Ss Tt Uu
HELVETICA NEUE BOLD
Adding kern +30
Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz

0123456789
0123456789
!@£$%^&*
!@£$%^&*

Title Copy TITLE COPY

Sample Setting SAMPLE SETTING

Sample Setting SAMPLE SETTING

13
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE PRIMARY FONTS

UNTITLED
CHARACTER
S PAC I N G
The character spacing for Untitled
Sans Medium should be set at 170.
Extra care should be taken to check
spacing is consistent. SANS REGULAR
L I N E S PAC I N G
The Untitled Sans Medium must
SUBTITLE FONT
always be spaced at a minimum of
14.4pt line spacing.

ALIGNMENT
Typography must always be ranged
Aa Bb Cc Dd Ee Ff Gg
left or centred. Type must never be
ranged right. Hh Ii Jj Kk Ll Mm Nn
WEBSAFE
A LT E R N A T I V E
Oo Pp Qq Rr Ss Tt Uu
HELVETICA NEUE MEDIUM
Adding kern +30
Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz

0123456789
0123456789
!@£$%^&*
!@£$%^&*

Subtitle Copy SUBTITLE COPY

Sample Setting SAMPLE SETTING

Sample Setting SAMPLE SETTING

14
 S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
THE PRIMARY FONTS

UNTITLED
CHARACTER
S PAC I N G
The character spacing for Untitled
Sans Medium should be set at 0.
Extra care should be taken to check
spacing is consistent. SANS LIGHT
L I N E S PAC I N G
The Untitled Sans Medium must
BODY FONT
always be spaced at a minimum of
13.2pt line spacing.

ALIGNMENT
Typography must always be ranged
Aa Bb Cc Dd Ee Ff Gg
left or centred. Type must never be
ranged right. Hh Ii Jj Kk Ll Mm Nn
WEBSAFE
A LT E R N A T I V E
Oo Pp Qq Rr Ss Tt Uu
HELVETICA NEUE LIGHT
Adding kern +30
Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz

0123456789
0123456789
!@£$%^&*
!@£$%^&*

Body Copy BODY COPY

Sample Setting SAMPLE SETTING

Sample Setting SAMPLE SETTING

15
T H I N G S PA R I S LOV E S

16
S L I V I N G B Y P A R I S H I LT O N B R A N D G U I D E L I N E S
T H I N G S PA R I S LOV E S

T H I N G S PA R I S LOV E S

• Pink • Butterflies
• Neon • Bows
• Holographic • Clouds
• Sparkles • Animals
• Sequins • Futuristic
• Glitter • Metallics
• Diamonds • Number 11
• Princess Crowns • Girly Fonts
• Chihuahuas • Lace
• Stars • Leopard Print
• Hearts • Picture Montages
• Rainbows • Painting
• Unicorns • Drawing

17
BRAND GUIDELINES 2023

18