Quarterly Business Report New Wheels
Quarterly Business Report New Wheels
Quarterly Business Report New Wheels
Last Qtr Revenue Last Qtr Orders Avg Days to Ship % Good Feedback
1.5 M 199 98 20%
1|Page
2|Page
1- Distribution of Customers across States
3|Page
Top 5 States with Highest # of Customers:
Observa ons/Insights
4|Page
2- Average Customer Ratings by Quarter
Avg Rating
4.00
3.55
3.50 3.35
2.96
3.00
2.40
2.50
2.00
1.50
1.00
0.50
0.00
Q1 Q2 Q3 Q4
Observa ons/Insights
5|Page
3- Trend of Customer Satisfaction
35
30
25
Q1
20
Q2
15 Q3
Q4
10
0
Very Bad Bad Okay Good Very Good
Observa ons/Insights
6|Page
4- Top 5 Vehicle Makers Preferred by Customers
Observa ons/Insights
7|Page
5- Most preferred vehicle makes in each state*
8|Page
Georgia 3 Massachusetts 4
Toyota 3 Chevrolet 2
Hawaii 6 Dodge 2
Cadillac 1 Michigan 3
Ford 1 Ford 3
GMC 1 Minnesota 3
Nissan 1 GMC 3
Pontiac 1 Mississippi 2
Toyota 1 Dodge 1
Idaho 2 Toyota 1
Dodge 2 Missouri 4
Illinois 9 Chevrolet 4
Chevrolet 3 Montana 3
Ford 3 Chevrolet 1
GMC 3 Dodge 1
Indiana 4 Mitsubishi 1
Mazda 4 Nebraska 7
Iowa 11 Cadillac 1
Chevrolet 1 Chevrolet 1
Chrysler 1 Mercedes-Benz 1
Dodge 1 Nissan 1
Ford 1 Pontiac 1
Hyundai 1 Toyota 1
Isuzu 1 Volkswagen 1
Jeep 1 Nevada 3
Mazda 1 Pontiac 3
Pontiac 1 New Hampshire 3
Porsche 1 Chrysler 1
Subaru 1 Lexus 1
Lincoln 1
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North Carolina 3 Maybach 1
Volvo 3 Oldsmobile 1
North Dakota 2 Pontiac 1
Ford 1 Subaru 1
Hyundai 1 Volkswagen 1
Ohio 6 Vermont 1
Chevrolet 6 Mazda 1
Oklahoma 6 Virginia 5
Ferrari 2 Ford 5
Mazda 2 Washington 5
Toyota 2 Chevrolet 5
Oregon 2 West Virginia 2
Toyota 2 Mercedes-Benz 2
Pennsylvania 3 Wisconsin 8
Toyota 3 Acura 1
South Carolina 9 Cadillac 1
Acura 1 Chevrolet 1
BMW 1 Dodge 1
Buick 1 Honda 1
Dodge 1 Mazda 1
Isuzu 1 Nissan 1
Jaguar 1 Pontiac 1
Kia 1 Wyoming 1
Mazda 1 Buick 1
Mitsubishi 1
Tennessee 3
Mazda 3
Observa ons/Insights
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6-Trend of purchases by Quarter
Observa ons/Insights
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7-Quarter on Quarter % change in Revenue
30000000 26375015.66
25000000 21465757.27
19582283.12
20000000
15182375.04
15000000
10000000
5000000
-18.61 -8.77 -22.47
0
-5000000
Q1 Q2 Q3 Q4
Revenue 26375015.66 21465757.27 19582283.12 15182375.04
QoQ PC Rev Change -18.61 -8.77 -22.47
Column1
Observa ons/Insights
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8-Trend of Revenue and Orders by Quarter
QTR Sum of Revenue # of Orders
1 26375015.66 310
2 21465757.27 262
3 19582283.12 229
4 15182375.04 199
Chart Title
30000000 350
25000000 300
250
20000000
# of Orders
Revenue
200
15000000
150
10000000
100
5000000 50
0 0
1 2 3 4
Observa ons/Insights
There is 36% & 42% decline in # of orders & Revenue respec vely
between Q1 & Q4
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9-Average discount offered by Credit Card type
Credit Card Type Average Discount
laser 0.64
mastercard 0.63
maestro 0.62
visa-electron 0.62
china-unionpay 0.62
instapayment 0.62
americanexpress 0.62
diners-club-us-ca 0.61
diners-club-carte-blanche 0.61
switch 0.61
bankcard 0.61
jcb 0.61
visa 0.60
diners-club-enroute 0.60
solo 0.59
diners-club-international 0.58
Grand Total 0.61
0.50
Credit Card Type Very Bad Bad Okay Good Very Good Grand Total
jcb 71 69 89 100 95 424
mastercard 20 13 14 15 18 80
maestro 12 10 9 10 23 64
diners-club-carte-blanche 13 6 10 9 11 49
visa-electron 2 16 8 14 9 49
americanexpress 6 10 9 14 10 49
diners-club-enroute 4 7 12 12 13 48
china-unionpay 8 7 10 9 12 46
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bankcard 9 9 9 7 10 44
switch 11 8 8 7 9 43
visa 9 8 6 6 7 36
laser 5 6 5 7 3 26
instapayment 2 5 4 3 2 16
diners-club-us-ca 2 3 6 1 1 13
solo 3 2 1 2 8
diners-club-international 1 2 1 1 5
Grand Total 175 182 202 215 226 1000
Observa ons/Insights
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10- Time taken to ship orders by Quarter
Observa ons/Insights
Avg number of days for shipping has con nuously increased which
would of course lead to dissa sfac on among customers. This could
to be one of the prime reasons for declining trend across customer
ra ng, revenue, and overall poor business performance over me.
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Business is certainly suffering in almost all parameters like declining trend in Revenue, # of
orders, customer ra ng & ~300% increase in Shipping me which are clearly not good signs for
business sustainability perspec ve
Company should reconsider strategic partner for shipping, 1000 orders have been handled by
more than ~350 delivery/shipping partners which does not seem to be working out, business
need reliable & efficient shipping partners
Majority of the JCB credit card customers are placing order, business can relook offers provide to
JCB customers to a ract more customers
Maine; Wyoming & Vermont are among the least buying state, business may want to refocus on
these states to see how they can run promo onal offers to a ract customers from these states
or may want to close opera ons in these states to enforce focus on other best performing states
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