Internet Cafe Business Plan Contents Table

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INTERNET CAFE BUSINESS PLAN

Table of Contents
Executive Plan ............................................................................................................................................. 3
Mission, Objectives and Keys to success ..................................................................................................... 4
Mission.................................................................................................................................................... 4
Vision ...................................................................................................................................................... 4
Objectives ............................................................................................................................................... 4
Core Values ............................................................................................................................................. 5
Keys to Success ....................................................................................................................................... 6
Company Summary ..................................................................................................................................... 8
Business Description ............................................................................................................................... 8
Products & Services ................................................................................................................................ 8
Ownership............................................................................................................................................. 10
Company Structure ............................................................................................................................... 13
Operational Requirements ....................................................................................................................... 18
Location & Premises ............................................................................................................................. 18
Equipment ............................................................................................................................................ 21
Internet Service Providers..................................................................................................................... 23
Operational Strategy ................................................................................................................................. 24
Tips for Running an Internet Cafe Business .............................................................................................. 25
Marketing Strategies................................................................................................................................. 30
Sales Strategy ........................................................................................................................................ 32
Market Analysis ........................................................................................................................................ 34
Demand ................................................................................................................................................ 34
Market Segmentation ........................................................................................................................... 34
Competition and Buying Patterns ......................................................................................................... 35
Competitor Analysis ............................................................................................................................. 36
Industry Analysis ....................................................................................................................................... 38
Players in the Industry .......................................................................................................................... 38
SWOT Analysis .......................................................................................................................................... 39
INTERNET CAFE BUSINESS PLAN

PEST Analysis ............................................................................................................................................ 40


Financial Statements ................................................................................................................................. 42
Start-up Costs ....................................................................................................................................... 42
Financing & Bank Loan Amortisation .................................................................................................... 44
Pro Forma Income Statement ............................................................................................................... 45
Assumptions ......................................................................................................................................... 46
Revenue and Expenses ......................................................................................................................... 47
Monthly Cash Flow ............................................................................................................................... 48
Pro Forma Annual Cash Flow ................................................................................................................ 53
Pro Forma Balance Sheet ...................................................................................................................... 54
Break Even Analysis .............................................................................................................................. 55
Payback Period Analysis ........................................................................................................................ 56
Financials Graphs .................................................................................................................................. 57
Risk Analysis .............................................................................................................................................. 59
Business Risk ........................................................................................................................................ 59
Development Risk................................................................................................................................. 59
Operational Risk ................................................................................................................................... 59
Exit Risk ............................................................................................................................................... 60
Internal obsolescence ........................................................................................................................ 60
External Obsolescence ...................................................................................................................... 60
Ways To Minimise Our Business Risk ................................................................................................. 61
Generic Operational Risk Assessment .................................................................................................. 63
Potential Sources of Finance ..................................................................................................................... 64
Equity Financing.................................................................................................................................. 64
Debt Financing..................................................................................................................................... 65
Top Reasons Why Internet Cafes Fail ........................................................................................................ 68
Other Business Plans................................................................................................................................. 71
StartupBiz Global Disclaimer ..................................................................................................................... 74
INTERNET CAFE BUSINESS PLAN

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Our Business Plan packages comes with 4 files

1. Comprehensive Business Plan – PDF File

2. Comprehensive Business Plan – Word File

3. Funding/Bank Loan Business Plan – Word File

4. Automated Financial Statements – Excel File

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