Chrome Hearts - Motion For TRO
Chrome Hearts - Motion For TRO
Chrome Hearts - Motion For TRO
Defendants.
Plaintiff Chrome Hearts LLC (“Plaintiff” or “Chrome Hearts”) submits this Memorandum
in support of its Ex Parte Motion for Entry of a Temporary Restraining Order (“TRO”), including
a temporary injunction, a temporary transfer of the Domain Names, a temporary asset restraint,
TABLE OF CONTENTS
The Balancing of Harms Tips in Chrome Hearts’ Favor, and the Public Interest Is
Appropriate ........................................................................................................... 11
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MEMORANDUM OF LAW
parte relief based on an action for trademark infringement, counterfeiting, and false designation
of origin against the defendants identified on Schedule “A” to the Complaint (collectively, the
“Defendants”). As alleged in Chrome Hearts’ Complaint, Defendants are offering for sale and/or
selling unauthorized and unlicensed products, including jewelry, bags, shoes, and other accessories
using infringing and counterfeit versions of Chrome Hearts’ federally registered trademarks (the
“Counterfeit Chrome Hearts Products”) through at least the fully interactive e-commerce stores 1
operating under the seller aliases identified in Schedule A to the Complaint (the “Seller Aliases”).
Defendants run a sophisticated counterfeiting operation and have targeted sales to Illinois
residents by setting up and operating e-commerce stores using one or more Seller Aliases through
which Illinois residents can purchase Counterfeit Chrome Hearts Products. The e-commerce stores
operating under the Seller Aliases share unique identifiers establishing a logical relationship
between them. Further, Defendants attempt to avoid and mitigate liability by operating under one
or more Seller Aliases to conceal both their identities and the full scope and interworking of their
counterfeiting operation. Chrome Hearts is forced to file this action to combat Defendants’
purchasing Counterfeit Chrome Hearts Products over the Internet. Defendants’ ongoing unlawful
activities should be restrained, and Chrome Hearts respectfully requests that this Court issue ex
1
The e-commerce store URLs are listed on Schedule A to the Complaint under the Online Marketplaces
and Domain Names.
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STATEMENT OF FACTS
Plaintiff Chrome Hearts is an American luxury brand that has been designing,
manufacturing, and selling artistically styled leather goods, apparel, jewelry, accessories, home
goods and furniture since 1989. See Declaration of Mario Lejtman (the “Lejtman Declaration”) at
¶ 4. Chrome Hearts is known around the world for its unique rocker-chic jewelry, leather clothing,
(collectively, the “Chrome Hearts Products”). Id. at ¶ 5. Chrome Hearts is known for combining
the look of rugged apparel with sterling silver details to make highly desired fashion apparel and
accessories. Id.
Virtually all Chrome Hearts Products, including clothing, denim, and jewelry, are
handmade in Los Angeles by Chrome Hearts’ craftsmen. Id. at ¶ 11. The level of expert
workmanship exercised by these individuals is superior and conforms to the strict standards
established by Chrome Hearts. Id. The Chrome Hearts brand is a multi-million-dollar brand, and
Chrome Hearts spends considerable resources marketing and protecting it. Id. at ¶ 12.
Chrome Hearts is the owner of the trademark CHROME HEARTS and various composite
trademarks comprising the CHROME HEARTS house mark and assorted design components
(collectively, the “CHROME HEARTS Trademarks”). Id. at ¶ 13. Chrome Hearts has continuously
sold Chrome Hearts Products under the CHROME HEARTS house mark since at least as early as
1989. Id. As a result of its long-standing use, Chrome Hearts owns common law trademark rights
in its CHROME HEARTS Trademarks. Id. Chrome Hearts has built substantial goodwill in and to
the CHROME HEARTS Trademarks. Id. The CHROME HEARTS Trademarks are famous and
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In addition to common law trademark rights, Chrome Hearts has registered several of its
CHROME HEARTS Trademarks with the United States Patent and Trademark Office. Id. at ¶ 14.
The U.S. registrations for the CHROME HEARTS Trademarks are valid, subsisting, in full force
and effect, and many are incontestable pursuant to 15 U.S.C. § 1065. Id. at ¶ 15. The registrations
for the CHROME HEARTS Trademarks constitute prima facie evidence of their validity and of
Chrome Hearts’ exclusive right to use the CHROME HEARTS Trademarks pursuant to 15 U.S.C.
§ 1057(b).
One of Chrome Hearts’ most iconic and well-recognized trademarks is the “CH Plus Mark”
, federal trademark registrations for which include, but are not limited to, U.S. Reg. No.
3,388,911 (for clothing, namely, tee shirts, shirts, tank tops, sweatshirts, sweat pants, sweaters, and
hats), U.S. Reg. No. 3,365,408 (for retail store services in the field of jewelry, clothing, handbags,
eyewear, home furnishings, bed linen, and toys), and U.S. Reg. No. 3,385,449 (for jewelry,
namely, bracelets, rings, watch bands, necklaces, and lighters made of precious metals). Id. at ¶
16. Chrome Hearts is also the owner of a federal copyright registration for the CH Plus Mark (U.S.
Copyright Reg. No. VA 705-233). Id. at ¶ 17. Through longstanding use, advertising, and
registration, the CH Plus Mark has achieved a high degree of consumer recognition and constitutes
Chrome Hearts has continuously used the CHROME HEARTS Trademarks, including the
CH Plus Mark, in interstate commerce in connection with the sale, distribution, promotion, and
advertising of genuine Chrome Hearts Products since their respective dates of first use as noted on
the federal trademark registration certificates. Id. at ¶ 19. The CHROME HEARTS Trademarks
identify, in the United States and throughout the world, high quality leather fashions, jewelry, and
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substantial annual sales, and significant advertising and promotional activities, the CHROME
HEARTS Trademarks, including the CH Plus Mark, have achieved widespread acceptance and
recognition among the consuming public and trade throughout the United States, including in
The success of the Chrome Hearts brand has resulted in significant counterfeiting of the
CHROME HEARTS Trademarks. Id. at ¶ 21. Consequently, Chrome Hearts has a worldwide anti-
proactive Internet sweeps and reported by consumers. Id. In recent years, Chrome Hearts has
identified numerous fully interactive e-commerce stores, including those operating under the Seller
Aliases, which were offering for sale and/or selling Counterfeit Chrome Hearts Products to
consumers in this Judicial District and throughout the United States. Id.
among the e-commerce stores operating under the Seller Aliases and the Counterfeit Chrome
Hearts Products for sale thereon, and common tactics employed to evade enforcement efforts
establish a logical relationship among the Defendants and that Defendants are interrelated. If
Defendants provide additional credible information regarding their identities, Chrome Hearts will
ARGUMENT
Defendants’ purposeful, intentional, and unlawful conduct is causing and will continue to
cause irreparable harm to Chrome Hearts’ reputation and the goodwill symbolized by the
CHROME HEARTS Trademarks. Rule 65(b) of the Federal Rules of Civil Procedure provides
that the Court may issue an ex parte TRO where immediate and irreparable injury, loss, or damage
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will result to the applicant before the adverse party or that party's attorney can be heard in
opposition. Fed. R. Civ. P. 65(b). The entry of a TRO is appropriate because it would immediately
stop the Defendants from benefiting from their wrongful use of the CHROME HEARTS
Trademarks and preserve the status quo until a hearing can be held.
In the absence of a TRO without notice, the Defendants can and likely will register new e-
commerce stores under new aliases and move any assets to offshore bank accounts outside the
jurisdiction of this Court. See Declaration of Justin R. Gaudio (“Gaudio Declaration”) at ¶¶ 5-11.
Courts have recognized that civil actions against counterfeiters present special challenges that
justify proceeding on an ex parte basis. See Columbia Pictures Indus., Inc. v. Jasso, 927 F. Supp.
1075, 1077 (N.D. Ill. 1996) (observing that “proceedings against those who deliberately traffic in
infringing merchandise are often useless if notice is given to the infringers”). As such, Chrome
Hearts respectfully requests that this Court issue the requested ex parte TRO.
This Court has original subject matter jurisdiction over the claims in this action pursuant
to the provisions of the Lanham Act, 15 U.S.C. § 1051, et seq., 28 U.S.C. §§ 1338(a)-(b), and 28
This Court may properly exercise personal jurisdiction over Defendants since Defendants
directly target business activities toward consumers in the United States, including Illinois, through
at least the fully interactive e-commerce stores operating under the Seller Aliases. Specifically,
Defendants have targeted sales to Illinois residents by setting up and operating e-commerce stores
that target United States consumers using one or more Seller Aliases, offer shipping to the United
States, including Illinois, accept payment in U.S. dollars and/or funds from U.S. bank accounts
and, on information and belief, have sold Counterfeit Chrome Hearts Products to residents of
Illinois. See Complaint at ¶¶ 2, 26, 34-35. See NBA Properties, Inc. v. HANWJH, 46 F.4th 614,
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624-627 (7th Cir. 2022); see also, e.g., Christian Dior Couture, S.A. v. Lei Liu et al., 2015 U.S.
Dist. LEXIS 158225, at *6 (N.D. Ill. Nov. 17, 2015) (personal jurisdiction proper over defendants
offering to sell alleged infringing product to United States residents, including Illinois; no actual
sale required). Each of the Defendants is committing tortious acts in Illinois, is engaging in
interstate commerce, and has wrongfully caused Chrome Hearts substantial injury in the State of
Illinois.
District Courts within this Circuit hold that the standard for granting a TRO and the
standard for granting a preliminary injunction are identical. See, e.g. Charter Nat’l Bank & Trust
v. Charter One Fin., Inc., 2001 WL 527404, at *1 (N.D. Ill. May 15, 2001) (citation omitted). A
party seeking to obtain a preliminary injunction must demonstrate: (1) that its case has some
likelihood of success on the merits; (2) that no adequate remedy at law exists; and (3) that it will
suffer irreparable harm if the injunction is not granted. See Ty, Inc. v. The Jones Group, Inc., 237
If the Court is satisfied that these three conditions have been met, then it must consider the
harm that the nonmoving party will suffer if preliminary relief is granted, balancing such harm
against the irreparable harm the moving party will suffer if relief is denied. Id. Finally, the Court
must consider the potential effect on the public interest (non-parties) in denying or granting the
injunction. Id. The Court then weighs all of these factors, “sitting as would a chancellor in equity,”
when it decides whether to grant the injunction. Id. (quoting Abbott Labs. v. Mead Johnson & Co.,
971 F.2d 6, 11 (7th Cir. 1992)). This process involves engaging in what the Court has deemed “the
sliding scale approach” – the more likely the plaintiff will succeed on the merits, the less the
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A defendant is liable for trademark infringement and counterfeiting under the Lanham Act
if it, “without the consent of the registrant, use[s] in commerce any reproduction, copy, or colorable
imitation of a registered mark in connection with the sale, offering for sale, distribution, or
advertising of any goods … which such use is likely to cause confusion, or to cause mistake, or to
deceive.” 15 U.S.C. § 1114(1). A Lanham Act trademark infringement claim has two elements.
See 15 U.S.C. § 1125(a). First, plaintiff must show “that its mark is protected under the Lanham
Act.” Barbecue Marx, Inc. v. 551 Ogden, Inc., 235 F.3d 1041, 1043 (7th Cir. 2000). Second,
plaintiff must show that the challenged mark is likely to cause confusion among consumers. Id.
In this case, Chrome Hearts’ CHROME HEARTS Trademarks are distinctive and are
registered with the United States Patent and Trademark Office. Lejtman Declaration at ¶¶ 14-16,
36. The registrations for the CHROME HEARTS Trademarks are valid, subsisting, in full force
and effect, and many are incontestable pursuant to 15 U.S.C. § 1065. Id. at ¶ 15. The registrations
for the CHROME HEARTS Trademarks constitute prima facie evidence of their validity and of
Chrome Hearts’ exclusive right to use the CHROME HEARTS Trademarks pursuant to 15 U.S.C.
§ 1057(b). Furthermore, Chrome Hearts has not licensed or authorized Defendants to use any of
its CHROME HEARTS Trademarks, and none of the Defendants are authorized retailers of
genuine Chrome Heart Products. Id. at ¶ 24. Thus, Chrome Hearts satisfies the first element of its
The Seventh Circuit has held that where “one produces counterfeit goods in an apparent
attempt to capitalize upon the popularity of, and demand for, another’s product, there is a
presumption of a likelihood of confusion.” Microsoft Corp. v. Rechanik, 249 F. App’x 476, 479
(7th Cir. 2007). Accordingly, the Court can presume a likelihood of confusion from Defendants’
use of the CHROME HEARTS Trademarks. The result is the same when considered in light of the
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confusion, which include: (1) similarity between the marks in appearance and suggestion; (2)
similarity of the products; (3) area and manner of concurrent use; (4) degree of care likely to be
exercised by consumers; (5) strength of complainant's mark; (6) actual confusion; and (7) intent
of the defendants to palm off their products as that of another. AutoZone, Inc. v. Strick, 543 F.3d
923, 929 (7th Cir. 2008). No one factor is dispositive, but the similarity of the marks, actual
Chrome Hearts has submitted extensive documentation showing that Defendants are
selling Counterfeit Chrome Hearts Products that look similar to genuine Chrome Hearts Products
and use infringing and counterfeit marks identical to the CHROME HEARTS Trademarks.
Chrome Hearts’ consumers are diverse with varying degrees of sophistication, and they are likely
to have difficulty distinguishing genuine Chrome Hearts Products from Counterfeit Chrome Hearts
Products. Lejtman Declaration at ¶ 24. Indeed, it appears that Defendants are intentionally trying
to induce consumers looking for genuine Chrome Hearts Products to purchase Counterfeit Chrome
Hearts Products instead. Id. at ¶¶ 22-25, 35. In that regard, Defendants advertise Counterfeit
Chrome Hearts Products using the CHROME HEARTS Trademarks. Id. at ¶¶ 24, 28, 31. Evidence
of actual consumer confusion is not required to prove that a likelihood of confusion exists,
particularly given the compelling evidence that Defendants are attempting to “palm off” their
goods as genuine Chrome Hearts Products. CAE, Inc. v. Clean Air Eng’g, Inc., 267 F.3d 660, 685
(7th Cir. 2001). Accordingly, Chrome Hearts is likely to establish a prima facie case of trademark
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Because Chrome Hearts has shown a likelihood of success on the merits, Chrome Hearts
Seventh Circuit has “clearly and repeatedly held that damage to a trademark holder's goodwill can
constitute irreparable injury for which the trademark owner has no adequate legal remedy.”
Re/Max N. Cent., Inc. v. Cook, 272 F.3d 424, 432 (7th Cir. 2001) (citing Eli Lilly & Co. v. Natural
Answers, Inc., 233 F.3d 456, 469 (7th Cir. 2000)). Irreparable injury “almost inevitably follows”
when there is a high probability of confusion because such injury “may not be fully compensable
in damages.” Helene Curtis Industries, Inc. v. Church & Dwight Co., Inc., 560 F.2d 1325, 1332
(7th Cir. 1977) (citation omitted). “The most corrosive and irreparable harm attributable to
trademark infringement is the inability of the victim to control the nature and quality of the
defendants’ goods.” Int’l Kennel Club of Chicago, Inc. v. Mighty Star, Inc., 846 F.2d 1079, 1092
(7th Cir. 1988). As such, monetary damages are likely to be inadequate compensation. Ideal Indus.,
Inc. v. Gardner Bender, Inc., 612 F.2d 1018, 1026 (7th Cir. 1979).
Defendants’ unauthorized use of the CHROME HEARTS Trademarks has and continues
to irreparably harm Chrome Hearts through diminished goodwill and brand confidence, damage
to Chrome Hearts’ reputation, loss of exclusivity, and loss of future sales. Lejtman Declaration at
¶¶ 32-36. The extent of the harm to Chrome Hearts’ reputation and the goodwill associated
therewith and the possible diversion of customers due to loss in brand confidence are both
irreparable and incalculable, thus warranting an immediate halt to Defendants’ infringing activities
through injunctive relief. See Promatek Industries, Ltd. v. Equitrac Corp., 300 F.3d 808, 813 (7th
Cir. 2002) (finding that damage to plaintiff’s goodwill was irreparable harm for which plaintiff
had no adequate remedy at law). Chrome Hearts will suffer immediate and irreparable injury, loss,
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or damage if an ex parte Temporary Restraining Order is not issued in accordance with Federal
The Balancing of Harms Tips in Chrome Hearts’ Favor, and the Public
Interest Is Served by Entry of the Injunction
As noted above, if the Court is satisfied that Chrome Hearts has demonstrated (1) a
likelihood of success on the merits, (2) no adequate remedy at law, and (3) the threat of irreparable
harm if preliminary relief is not granted, then it must next consider the harm that Defendants will
suffer if preliminary relief is granted, balancing such harm against the irreparable harm that
Chrome Hearts will suffer if relief is denied. Ty, Inc., 237 F.3d at 895. As willful infringers,
Defendants are entitled to little equitable consideration. “When considering the balance of
hardships between the parties in infringement cases, courts generally favor the trademark owner.”
Krause Int’l Inc. v. Reed Elsevier, Inc., 866 F. Supp. 585, 587-88 (D.D.C. 1994). This is because
“[o]ne who adopts the mark of another for similar goods acts at his own peril since he has no claim
to the profits or advantages thereby derived.” Burger King Corp. v. Majeed, 805 F. Supp. 994,
1006 (S.D. Fla. 1992) (internal quotation marks omitted). Therefore, the balance of harms “cannot
favor a defendant whose injury results from the knowing infringement of the plaintiff's trademark.”
Malarkey-Taylor Assocs., Inc. v. Cellular Telecomms. Indus. Ass’n, 929 F. Supp. 473, 478 (D.D.C.
1996).
As Chrome Hearts has demonstrated, Defendants have been profiting from the sale of
Counterfeit Chrome Hearts Products. Thus, the balance of equities tips decisively in Chrome
Hearts’ favor. The public is currently under the false impression that Defendants are operating
their e-commerce stores with Chrome Hearts’ approval and endorsement. In this case, the injury
to the public is significant, and the injunctive relief that Chrome Hearts seeks is specifically
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intended to remedy that injury by dispelling the public confusion created by Defendants’ actions.
As such, equity requires that Defendants be ordered to cease their unlawful conduct.
The Lanham Act authorizes courts to issue injunctive relief “according to the principles of
equity and upon such terms as the court may deem reasonable, to prevent the violation of any right
cease all use of the CHROME HEARTS Trademarks, or substantially similar marks, on or in
connection with all e-commerce stores operating under the Seller Aliases. Such relief is necessary
to stop the ongoing harm to Chrome Hearts’ CHROME HEARTS Trademarks and associated
goodwill, as well as harm to consumers, and to prevent the Defendants from continuing to benefit
from their unauthorized use of the CHROME HEARTS Trademarks. The need for ex parte relief
is magnified in today’s global economy where counterfeiters can operate anonymously over the
Internet. Chrome Hearts is currently unaware of both the true identities and locations of the
Defendants, as well as other e-commerce stores used to distribute Counterfeit Chrome Hearts
Products. Many courts have authorized immediate injunctive relief in similar cases involving the
unauthorized use of trademarks and counterfeiting. See, e.g., Deckers Outdoor Corp. v. The
P’ships, et al., No. 15-cv-3249 (N.D. Ill. Apr. 4, 2015) (unpublished) (order granting ex parte
As part of the Temporary Restraining Order, Chrome Hearts also seeks temporary transfer
of the Domain Names to Chrome Hearts’ control in order to disable the counterfeit websites and
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electronically publish notice of this case to Defendants. Defendants involved in domain name
litigation easily can, and often will, change the ownership of a domain name or continue operating
the website while the case is pending. Accordingly, to preserve the status quo and ensure the
possibility of eventual effective relief, courts in trademark cases involving domain names regularly
grant the relief requested herein. See, e.g., Deckers Outdoor Corporation v. The Partnerships, et
al., No. 15-cv-3249 (N.D. Ill. April 4, 2015) (unpublished). As such, Chrome Hearts respectfully
requests that, as part of the TRO, the Court require the relevant registries and/or registrars for the
Chrome Hearts requests an ex parte restraint of Defendants’ assets so that Chrome Hearts’
right to an equitable accounting of Defendants’ profits from sales of Counterfeit Chrome Hearts
Products is not impaired. 2 Issuing an ex parte restraint will ensure Defendants’ compliance. If such
a restraint is not granted in this case, Defendants may disregard their responsibilities and
Specifically, upon information and belief, the Defendants in this case hold most of their assets in
offshore accounts, making it easy to hide or dispose of assets, which will render an accounting by
Courts have the inherent authority to issue a prejudgment asset restraint when plaintiff’s
complaint seeks relief in equity. Animale Grp. Inc. v. Sunny’s Perfume Inc., 256 F. App’x 707,
709 (5th Cir. 2007) . In addition, Chrome Hearts has shown a strong likelihood of succeeding on
the merits of its trademark infringement and counterfeiting claim, so according to the Lanham Act
15 U.S.C. § 1117(a)(1), Chrome Hearts is entitled, “subject to the principles of equity, to recover
2
Chrome Hearts has filed a Motion for Leave to File Under Seal certain documents for this same reason.
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... defendant’s profits.” Chrome Hearts’ Complaint seeks, among other relief, that Defendants
account for and pay to Chrome Hearts all profits realized by Defendants by reason of Defendants’
unlawful acts. Therefore, this Court has the inherent equitable authority to grant Chrome Hearts’
request for a prejudgment asset freeze to preserve relief sought by Chrome Hearts.
The Northern District of Illinois in Lorillard Tobacco Co. v. Montrose Wholesale Candies
entered an asset restraining order in a trademark infringement case brought by a tobacco company
against owners of a store selling counterfeit cigarettes. Lorillard Tobacco Co. v. Montrose
Wholesale Candies, 2005 WL 3115892, at *13 (N.D. Ill. Nov. 8, 2005). The Court recognized that
it was explicitly allowed to issue a restraint on assets for lawsuits seeking equitable relief. Id.
(citing Grupo Mexicano de Desarollo, S.A. v. Alliance Bond Fund, 527 U.S. 308, 325 (1999)).
Because the tobacco company sought a disgorgement of the storeowner’s profits, an equitable
remedy, the Court found that it had the authority to freeze the storeowner’s assets. Id.
Chrome Hearts has shown a likelihood of success on the merits, an immediate and
irreparable harm suffered as a result of Defendants’ activities, and that, unless Defendants’ assets
are frozen, Defendants will likely hide or move their ill-gotten funds to off-shore bank accounts.
The United States Supreme Court has held that “federal courts have the power to order, at
their discretion, the discovery of facts necessary to ascertain their competency to entertain the
merits.” Vance v. Rumsfeld, No. 1:06-cv-06964, 2007 WL 4557812, at *6 (N.D. Ill. Dec. 21, 2007)
(quoting Oppenheimer Fund, Inc. v. Sanders, 437 U.S. 340, 351, 98 S.Ct. 2380 (1978)). Courts
have wide latitude in determining whether to grant a party's request for discovery. Id. (citation
omitted). Further, courts have broad power over discovery and may permit discovery in order to
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Chrome Hearts respectfully requests expedited discovery to discover bank and payment
system accounts Defendants use for their counterfeit sales operations. The expedited discovery
requested in Chrome Hearts’ Proposed TRO is limited to include only what is essential to prevent
further irreparable harm. Discovery of these financial accounts so that they can be frozen is
necessary to ensure that these activities will be contained. See, e.g., Deckers Outdoor Corporation
v. The Partnerships, et al., No. 15-cv-3249 (N.D. Ill. April 4, 2015) (unpublished). Chrome Hearts’
seizure and asset restraint may have little meaningful effect without the requested relief.
The posting of security upon issuance of a TRO or preliminary injunction is vested in the
Court’s sound discretion. Rathmann Grp. v. Tanenbaum, 889 F.2d 787, 789 (8th Cir. 1989).
infringement, and false designation of origin, Plaintiff respectfully requests that this Court require
Plaintiff to post a bond of no more than fifty thousand U.S. dollars ($50,000.00). See, e.g., Nike,
Inc., v. The Partnerships, et al., No. 21-cv-02691 (N.D. Ill. May 25, 2021) (unpublished) ($50,000
bond).
CONCLUSION
its famous Chrome Hearts brand, and consumers. Without entry of the requested relief,
Defendants’ sale of Counterfeit Chrome Hearts Products will continue to lead prospective
purchasers and others to believe that Defendants’ Counterfeit Chrome Hearts Products have been
manufactured by or emanate from Chrome Hearts, when in fact, they have not. Therefore, entry of
an ex parte order is necessary. In view of the foregoing and consistent with previous similar cases,
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Chrome Hearts respectfully requests that this Court enter a Temporary Restraining Order in the
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