A PROJECT REPORT ON:

“ROLE OF BAJAJ FINSERV IN CONSUMER DURABLE LENDING “

VIDYASAGAR UNIVERSITY

Reported Submitted by
NAME – YASH PANDYA

Roll – PG/VUOAP01/MBA-IS NO. - 647

Registration number –

Institute – Bengal Institute of Business Studies

Company Name- Bajaj Finserv

Industry Mentor: SAYANTAN MUKHERJEE

This Project is Submitted For the Partial Fulfilment Of Masters Of Business

Administration

From Vidyasagar University

 PREFACE

Non-banking Financial companies (NBFCs) are integral to the Indian Financial system. It
has been intermediating a growing share of the resource flows to the commercial sector.
NBFCs supplement the banking sector's role in meeting the corporate sector's increasing
financial needs. The Reserve Bank’s regulatory perimeter is applicable to companies
conducting non-banking financial activity. On the basis of their liability structures, the type of
activities they undertake, and their systemic importance NBFCs are classified into twelve
types. This paper aims to present the working of Bajaj Finserv in consumer durable loans,
digital acquisition, and the consumer behaviour in India. It includes assets quality,
profitability, exposure to sensitive sector and capital adequacy of NBFCs. The study found
that there has been some deterioration in asset quality of NBFCs in recent years, but it is
better than that of banks. NBFCs also reported better profitability and capital positions. The
RBI is constantly striving to bring necessary regulatory changes in the NBFC to ensure
financial stability in the long run.
CERTIFICATE OF THE COMPANY
 ACKNOWLEDGEMENT
The completion of this project could not have been possible without the assistance and
participation of many people whose names may not all be enumerated. Their contribution are
sincerely appreciated and gracefully acknowledged.

However, I would also take this opportunity to thank my college Bengal Institute of Business
Studies, my professors who have helped to complete this project with their knowledge and
guidance, I would also like to thank Mr. Sayantan Mukherjee our company guide who with
his professional knowledge has guided me to understand this sector. The other managers are
also very helpful who have always guided and helped in all situations and also to understand
the workings of the finance sector. I would like to thank my executives, they have guided me
and made me learn everything, the customers who have given their time so much and helped
me in research. I would like to thank my parents without whom I would not have so far, they
have always supported my career and my decisions. Last but not least I would like to thank
The Almighty God for the blessings I have received.
 Declaration

I hereby declare that the study entitled “Role Of Bajaj Finance In Consumer Durable Lending
” is being submitted by me as my final year dissertation project in the partial fulfillment of
the requirement for the award of Master of Business Administration. The study is based on
secondary sources of data as well as primary data/information sources.

The material borrowed from similar titles and other sources and incorporated in the
dissertation has been duly acknowledged.

The matter embodied in this project report has not been submitted to any other university or
institution for the award of a degree. This project is my original work and it has not been
presented earlier in this manner. This information is pure of academic interest.

Signature Date:
 EXECUTIVE SUMMARY
The project which I was allotted with was entitled as “Role of Bajaj Finance in Consumer
Durable Sales.” The main objective of my study was to primarily focus on Modus Operandi
Of Bajaj Finance in the field of finance for Consumer Durable Products. This involved
understanding the process connected with the loan processing to payment disbursement and
at the end we were to come up with suggestions so that the finance process can be improved
in order to make the process more delightful and easy for the customers and channel
members.
During the project I was focusing on four outlets, the working of these outlets and Bajaj
Finance`s SWOT analysis on all of these outlets, I was also required to focus on the
competitor`s working (Capital First) and stress areas were to be focus along with. During the
project I have worked closely with the group which I was made a part of and with their help I
have worked on the major areas where Bajaj focuses in the category of consumer durables
mean while I have also analyzed the company`s working standards and trends and compared
them with the industry`s trends which helped me in getting a much better insight of market
condition of the company along with its position with respect to the competitors.

My SIP started with placing me at Raipur Electronics, where I got to learn the basic things
about consumer durable goods and the way they are offered to the customers. I had to daily
report at 11:30 am at the store and I was required to remain there till 8 pm. where my initial
work was to deal with the customers and tell them about the 0% finance plan which was
almost available on the brands available on the store. I was provided with a chart which
contained the brands and the schemes available on them and I was required to deal with the
customers tell them about the schemes and then direct them to my senior executive so that the
further process of finance could be continued. Time to Time I have asked the customers for
suggestions and feedback about the services being provided. This was done so that we could
improve our services and this also helped me in understanding the customer`s behavior and
how different customers are to be approached. Overall this task which was initially allocated
to me was of great learning and I gained a lot of experience from it. In the next phase of my
internship I was working as an employee at Bajaj Finserv Lending. At this phase I was
required to properly deal with the customers by providing them loans explaining them the
schemes, calculating down payment, completing their files and getting online approval from
Bajaj server called as “Galaxie” Portal. This process helped me to understand the loan and
approval procedure of Bajaj Finserv.
 Table of Contents
1.INTRODUCTION......................................................................................................................................
HISTORY OF BAJAJ FINSERV LENDING:-.....................................................................................................
2. INDUSTRY OVERVIEW............................................................................................................................
3. OBJECTIVE OF THE PROJECT..................................................................................................................
4.RESEARCH METHODOLOGY....................................................................................................................
5. DATA ANALYASIS...................................................................................................................................
6. OBSERVATION AND FINDINGS...............................................................................................................
7. CONCLUSION.........................................................................................................................................
BIBLIOGRAPHY...........................................................................................................................................
APPENDIX..................................................................................................................................................
 List of figures
FIGURE 1.1: CONSUMER DURABLES MARKET SIZE IN INDIA FY 2005-2022...............

FIGURE 1.2: ORGANIZATIONAL HIERARCHY.....................................................................

FIGURE 1.3: ORGANIZATIONAL STRUCTURE.....................................................................

Figure 4.1: Research methodology................................................................................................

Figure 4.2: Exploratory Research..................................................................................................

Figure 4.3: Casual research............................................................................................................

Figure 4.4: Research philosophy...................................................................................................

Figure 4.5: Research approach......................................................................................................

FIGURE 6.1: GENDER.................................................................................................................

FIGURE 6.2: MARITIAL STATUS.............................................................................................

FIGURE 6.3: AGE.........................................................................................................................

FIGURE 6.4: OCCUPATION......................................................................................................

FIGURE 6.5: INCOME LEVEL...................................................................................................

FIGURE 6.6: PREFERENCES.....................................................................................................

FIGURE 6.7: COMPANY PREFERENCES................................................................................

FIGURE 6.8: FAVOURTITE PART OF FINANCE....................................................................

FIGURE 6.9: REASON.................................................................................................................

FIGURE 6.10: FEEDBACK..........................................................................................................

 List of tables

TABLE 1.1: COMPANY BACKGROUND.................................................................................

TABLE 4.1: COMPARATIONS THE CORE CHARACTERISTICS OF “CAUSAL

RESEARCH TO EXPLORATORY AND DESCRIPTIVE RESEARCH DESIGNS”................

TABLE 5.1: SWOT ANALYSIS OF BAJAJ................................................................................

1.INTRODUCTION

According to India's continual rise in disposable income and technological advancement,

there is a continuous need for a wide variety of consumer durable goods. As a result, there is
severe competition among several consumer durable brands that are sold all across the
continent. Multinational corporations see India as one of the key markets where future
expansion is expected to start. The Indian consumer electronics and appliances market is
valued 9.84 billion in 2021 and is forecasted to more than double to US$ 21.18 billion (Rs.
1.48 lakh crore) by 2025. Production of electronic hardware in the nation reached Us$63.39
billion in 2021.

As of 2021, India's refrigerator, washing machines and air conditioner market were estimated
around US$ 3.82 billion, US$ 8.43 billion and US$ 3.84 billion, respectively. The market size
of air conditioners is expected to grow to 165 lakh units by 2025 from 65 lakh units in 2019,
while refrigerators market size is expected to grow to 275 lakh units by 2025 from 145 lakh
units in 2019.According to a report from Counterpoint's Make in India service, shipments of
"Made-in-India" smartphones increased 16% YoY in the second quarter of 2022 to reach
over 44 million units, while over 190 million smartphones made in India were shipped
worldwide in 2021. In September 2022, monthly mobile phone exports from India crossed
the US$ 1 billion mark for the first time ever.

By 2025–2026, the Indian dishwasher market is projected to expand US$ 90 million,

propelled by growing demands from major cities like Mumbai, Hyderabad, Delhi, and
Bangalore.

In FY18, the Indian market for flat panel televisions (LED, LCD, HD, and UHD) was
estimated to Be worth USD 9.05 billion. By FY24, it is estimated to have increased to US$
16.24 billion, with only a CAGR of 9.25 percent. Shipments of TVs increased by 24 percent
annualized in 2021, and the market for smart TVs saw a 65 percent YoY increase. According
to Department for Promotion of Industry and Internal Trade, between April 2020-March 2021
(FY21), exports of electronic goods from India stood at US$ 11.1 billion. In May 2022, US$
1.34 billion worth of electronic goods were exported.

Apple is planning to increase its manufacturing production outside of China, with India and
Vietnam both likely to benefit from this decision. Apple is currently in discussions with some
of its suppliers about expanding production in India, and potentially even producing goods
for export. Electrical appliances maker V-Guard Industries has announced plans to invest in
new manufacturing plants. Over the next 12 months, the company will open four additional
factories: two in Hyderabad, one in Vapi, and one in Uttarakhand.

Lenovo has announced that it is considerably expanding its local manufacturing capabilities
in India across product categories such as PCs, laptops and smartphones, to satisfy rising
consumer demand. TCL Group announced that it would start manufacturing handsets and TV
display panels in Andhra Pradesh. The company plans to recruit 1,000 employees. This
development was in line with the company’s plan to invest US$ 219 million to manufacture
display modules in the country.

With a pledged investment of Rs. 4,614 crore (US$ 580.6 million), 42 companies were
selected under the PLI Scheme for White Goods as part of the federal government initiatives.
This is anticipated to add 44,000 new direct jobs. The PLI Scheme for White Goods received
submissions from 19 organizations in the second round, with committed investments
aggregating Rs. 1,548 crore (US$ 194.79 million). With the goal of empowering local
businesses and self-help groups (SHGs) by integrating them into the e-commerce space,
Flipkart and the Ministry of Rural Development of the Government of India (MoRD) signed
an MoU for the ambitious Deendayal Antyodaya Yojana - National Rural Livelihood Mission
(DAY-NRLM) program.

In July 2021, the government approved 14 companies under the production-linked incentive
(PLI) scheme for IT hardware. Over the next four years, these companies are expected to fuel
total production of >US$ 21.64 billion. The government has also extended the production-
linked incentive (PLI) scheme for large-scale electronics manufacturing by a year (until
FY26), giving a boost to the industry.

The National Policy on Electronics 2019 is targeting production of one billion mobile
handsets valued at US$ 190 billion by 2025, out of which 600 million handsets valued at US$
100 billion are likely to be exported.

The Indian appliance and consumer electronics (ACE) market is expected to increase at 9%
CAGR to reach Rs. 3.15 trillion (US$ 48.37 billion) in 2022. The government anticipates that
the Indian electronics manufacturing sector will reach US$ 300 billion (Rs. 22.5 lakh crore)
by 2024–25.

FIGURE
1.1: CONSUMER DURABLES MARKET SIZE IN INDIA FY 2005-2022
COMPANY PROFILE
BACKGROUND
Originally founded on March 25, 1987, as Bajaj Auto Finance Limited, a non-banking
financial institution with a main focus on financing two- and three-wheeled vehicles. Bajaj
Car Loan Ltd launched its initial public offering of equity shares and listed on the Bombay
Stock Exchange and National Stock Exchange of India after 11 years in the auto finance
industry. The company has entered the consumer durables lending market around the turn of
the 20th century and can provide small loans with 0% Interest rate. Shortly on, Bajaj Auto
Finance expanded its liquidity position to include business and real estate loans. The
company's net asset value reached the $1 billion milestone in 2006 and are now at $52,332
billion.

2010 saw the company's registered name change from Bajaj Auto Finance Limited to Bajaj
Finance Limited.

As of March 2022, the letter from the company in deposits, wealth management, commercial
loans, rural lending, SME (small and medium-sized enterprises) lending, and consumer
lending. in regards to providing 1,50,000+ outlets, 33,000+ distribution stations, and 294
consumer branches in rural areas. With a 30 percent growth in net earnings to Rs 26,401
crore for FY23, the company recorded an increase in profit after tax of 62 percent to Rs
10,290 crore. The company has management and macroeconomic overlay valued at Rs 723
crore as of March 31, 2023, a 28 percent YoY rise in assets under management (AUM). Bajaj
Finance has been partnered with RBL Bank and DBS Bank to create co-branded credit cards
as of June 2022. But, after the Reserve Bank of India opened the door for non-banking
financial companies to enter the credit card industry, the company plans to introduce its credit
card products by the beginning of the first quarter of 2023.

In January 2023, the company released its long-term strategy (LRS) to guide growth through
different online and offline products. Under that strategy, Bajaj Finance launched its loan
against property (LAP) business for micro, small, and medium-sized enterprise (MSME)
customers, and has plans to launch new auto loans in the second quarter of 2024,
microfinance in the fourth quarter of the same year, and tractor financing in the first quarter
of 2025.

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a
simple philosophy to never settle for good and go for great. This reflects in our extensive
product portfolio that spans across 3 broad categories- lending, insurance, and wealth
advisory. With 24 products spread across 12 product lines, we're one of the fastest-growing
and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Bajaj Finserv Limited is a financial services company headquartered in Pune, India. It is a

part of the Bajaj Group, which is a well-known conglomerate in India. Bajaj Finserv was
established in 2007 as a separate entity from Bajaj Auto Finance, which was a part of Bajaj
Auto Limited.Bajaj Finserv operates in three major areas of financial services: lending,
insurance, and wealth management. It has a presence in over 1,400 cities in India and has
more than 20,000 employees.

In the lending segment, Bajaj Finserv offers a wide range of loans, including personal loans,
home loans, business loans, and consumer durable loans. It also provides financing for two
and three-wheeler vehicles.In the insurance segment, Bajaj Finserv offers a range of general
and life insurance products through its subsidiaries, Bajaj Allianz General Insurance and
Bajaj Allianz Life Insurance.
In the wealth management segment, Bajaj Finserv offers services such as mutual fund
investments, portfolio management, and financial planning. Bajaj Finserv has received
several awards and recognitions for its performance in the financial services industry. It has
been named as one of the top 50 companies in India by Forbes Global 2000, and it has also
been recognized as one of the best companies to work for in India by the Great Place
to Work Institute.

HISTORY OF BAJAJ FINSERV LENDING:-

Bajaj Finserv was formed in April 2007 as a result of its demerger from Bajaj Auto Limited
to act as a pure play financial services business. The process of demerger was completed in
Feb 2008. This demerger was not only to unlock values in the high growth business areas of
Auto, Insurance, Finance sectors and Wind Power but also to run independently these core
businesses and to strengthen the competencies. The

wind power project, the stakes in the life and general insurance companies , consumer
finance, and their respective assets and liabilities were vested in Bajaj Finserv Limited. In
addition to that cash and cash equivalent of INR 8,000 million (then market value) was also
transferred to the company. The demerger has enabled investors to hold separate focused
stocks and also facilitate transparent benchmarking of the companies to their peers in their
respective industries. The constantly changing demographics and dynamics of the Indian
economy, have led to the creation of various needs of the average Indian customer. The
Indian customer now demands proper avenues of channelizing their savings, and financial
protection and is also desirous of spending more on valuable goods and services. Dynamic
players in the financial services space need to meet all these wants. Bajaj Finserv was formed
specifically to cater to these needs. The company was also formed to touch and improve the
lives of a growing number of people in the country, and in doing so, deliver superior
corporate values to its shareholders. The operating companies carry with them the Bajaj
brand, which carries with it decades of commitment to business ethics, integrity and highest
standards of fiduciary responsibility.

Jamnalal Bajaj
Founder

Founded in
MAY 2007 (16 years ago)

Ownership
Public

India employee count 10k – 50k

 Global employee count
10k – 50k

Headquarter
Pune, Maharashtra

Office location Ahmedabad, Jaipur, Vijayawada,

Hyderabad/Secundarbad
CEO
Sanjiv Bajaj

Corporate
Type of company

Nature of business
Service , B2C , B2B

Insurance, Credit Card, Mutual Fund,

Product
Mortgage, loans, Investment,
Management.
Revenue
68,438 Crore (US$ 8.6 Billon) (2022)

Operating income
11,270 Crore (US$ 1.4 Billion) (2022)

Net income
8,313 Crore (US$ 1.0 Billion) (2022)

Total asset
333,718 Crore (US$ 42 Billion) (2022)

40,246 Crore (US$ 5.0 Billion) (2022)

Total equity

TABLE 1.1: COMPANY BACKGROUND

ORGANIZATIONAL HIERARCHY AND STRUCTURE

A key issue in accomplishing the goals identified in the planning process is structuring the
work of organization. Organizations are group of people, with ideas and resources working
toward common goals. The purpose of the organizing function is to make the best use of the
organizations resources to achieve organizational goals. Organizational Structure is the
formal decisions making framework by which job tasks are divided, grouped and
coordinated. Formalization is an important aspect of structure. It is the extent to which the
unit of organization is explicitly defined and its policies, procedures and goals are clearly
stated. It is the official organizational structure conceived and built by top management. The
formal organization can be seen and represented in chart form. An organization chart displays
the organizational structure and shows job titles, lines of authority and relationship between
departments. Organizational Structure allows the expressed allocation of responsibilities for
different functions and processes to different entities. Ordinary description of such entities is
as branch site, department, work group and single group of people.

FIGURE 1.2: ORGANIZATIONAL HIERARCHY

 FIGURE 1.3: ORGANIZATIONAL STRUCTURE

 PEERS BACKGROUND
IDFC:-

IDFC Limited was set up in 1997 to finance infrastructure, focusing primarily on project
finance and mobilization of capital for private sector infrastructure development. Whether it
is financial intermediation for infrastructure projects and services, whether adding value
through innovative products to the infrastructure value chain or asset maintenance of existing
infrastructure projects, the company focused on supporting organizations to get the best
return on investments. The Company’s ability to tap global as well as Indian financial
resources made it the acknowledged experts in infrastructure finance. Dr. Rajiv Lal joined the
company in 2005 and successfully expanded the business to Asset Management, Institutional
Broking, and Infrastructure Debt Fund. He applied for a commercial banking license from the
RBI in 2013. In 2014, the Reserve Bank of India (RBI) granted in-principle approval to IDFC
Limited to set up a new bank in the private sector. Following this, IDFC Limited divested its
infrastructure finance assets and liabilities to a new entity - IDFC Bank- through a demerger.
Thus, IDFC Bank was created by a demerger of the infrastructure, lending business of IDFC-
to-IDFC Bank in 2015.

The bank was launched through this demerger from IDFC Limited in November 2015.
During the subsequent three years, the bank developed a strong and robust framework
including strong IT capabilities for scaling up the banking operations. The Bank designed an
efficient treasury management system for its own proprietary trading, as well as for managing
client operations. The bank started building Corporate banking businesses. Recognizing the
change in the Indian landscape, emerging risk in infrastructure financing, and the low
margins in corporate banking, the bank launched a retail business for assets and liabilities and
put together a strategy to realize its loan book to diversify and increase margins. Since retail
required specialized skills, seasoning, and scale, the Bank was looking for inorganic
opportunities for merger with a retail lending partner who already had scale, profitability and
specialized skills.

2. INDUSTRY OVERVIEW
The country’s financial services sector consists of capital markets, insurance sector and non-
banking financial companies (NBFCs). India’s gross national savings (GDS) as a percentage
of Gross Domestic Product (GDP) stood at 30.73% in 2020. The number of Ultra High Net
Worth Individuals (UHNWI) is estimated to increase from 6,884 in 2021 to 11,198 in 2025.
India’s UHNWIs is likely to expand by 63% in the next five years. India is expected to have
6.11 lakh HNWIs in 2025.

India has scored a perfect 10 in protecting shareholders' rights on the back of reforms
implemented by Securities and Exchange Board of India (SEBI) in the World Bank's Ease of
Doing Business 2020 report.

India’s Mutual Fund industry has experienced immense growth. In May 2021, the mutual
fund industry crossed over 10 crore folios. As of October 2022, AUM managed by the mutual
fund industry stood at Rs. 39.50 trillion (US$ 483.63 billion), and the total number of
accounts stood at 139.1 million. Inflow in India's mutual fund schemes via systematic
investment plan (SIP) stood at Rs. 87,275 crore (US$ 10.68 billion). Equity mutual funds
registered a net inflow of Rs. 22.16 trillion (US$ 294.15 billion) by end of December 2021.
About 17% assets in the mutual fund industry were generated from B30 locations in
December 2021. These assets increased by 25%, from Rs. 5.13 lakh crore (US$ 68.33 billion)
in January 2021 to Rs. 6.42 lakh crore (US$ 85.51 billion) in January 2022.
The Government of India has taken various steps to deepen reforms in the capital market,
including simplification of the IPO process, which allows qualified foreign investors (QFIs)
to access the Indian bond market. In 2019, investment in Indian equities by foreign portfolio
investors (FPIs) touched five-year high of Rs. 101,122 crore (US$ 14.47 billion). Investment
by FPIs in India’s capital market reached a net Rs. 12.52 lakh crore (US$ 177.73 billion)
between FY02-21 (till August 10, 2020). In FY22, US$ 14.55 billion was raised across 127
initial public offerings (IPOs). The number of companies listed on the NSE increased from
135 in 1995 to 2,012 by FY22.

India’s market capitalization had surged by 37% from October 2021, it was at US$ 3.46
trillion. Indian stock market rally made investors Rs. 72 lakh crore (US$ 953.68 billion) in
2021, Sensex reached an all-time high of 61,765.59 on October 18. According to Goldman
Sachs, investors have been pouring money into India’s stock market, which is likely to reach
>US$ 5 trillion, surpassing the UK, and become the fifth-largest stock market worldwide by
2024.

The number of demat accounts in India reached 7.38 crore from April 2021-October 2021.
The number of companies listed on the NSE increased from 135 in 1995 to 1,920 by
December 2021.

In September 2021, the international branch of the National Payments Corporation of India
(NPCI), NPCI International Payments (NIPL), has teamed with Liquid Group, a cross-border
digital payments provider, to enable QR-based UPI payments to be accepted in 10 countries
in north and southeast Asia.
In the Union Budget 2022-23, India has announced plans for a central bank digital currency
(CBDC) which will be known as Digital Rupee. In August 2021, Prime Minister Mr.
Narendra Modi launched e-RUPI, a person and purpose-specific digital payment solution. e-
RUPI is a QR code or SMS string-based e-voucher that is sent to the beneficiary’s cell phone.
Users of this one-time payment mechanism will be able to redeem the voucher at the service
provider without the usage of a card, digital payments app, or internet banking access.

On September 30, 2021, the Reserve Bank of India communicated that the applicable average
base rate to be charged by non-banking financial company - micro finance institutions
(NBFC-MFIs) to their borrowers for the quarter beginning October 1, 2021, will be 7.95%.

In July 2021, Rajya Sabha approved the Factoring Regulation (Amendment) Bill in 2020,
enabling ~9,000 NBFCs to participate in the factoring market. The bill also gives the central
bank the authority to establish guidelines for improved oversight of the US$ 6 billion
factoring sector.

In July 2021, India's largest commodities derivatives exchange, Multi Commodity Exchange
of India Ltd., and European Energy Exchange AG (EEX) signed a memorandum of
understanding (MOU) with the goal of knowledge sharing and expertise exchange on
electricity derivative products. This MoU will make it easier for the two exchanges to
collaborate in areas including knowledge sharing, education and training, and event planning
in the field of electricity derivatives.

In January 2021, the National Stock Exchange (NSE) launched derivatives on the Nifty
Financial Service Index. This service index is likely to provide institutions and retail
investors more flexibility to manage their finances.

In January 2021, the Central Board of Direct Taxes launched an automated e-portal on the e-
filing website of the department to process and receive complaints of tax evasion, foreign
undisclosed assets and register complaints against ‘Benami’ properties.

India’s insurance industry has huge growth potential. India’s insurance market is expected to
reach US$ 250 billion by 2025. It also offers an opportunity of US$ 78 billion of additional
life insurance premiums between 2020-30. The government has approved 100% FDI for
insurance intermediaries and increased FDI limit in the insurance sector to 74% from 49%
under the Union Budget 2021-22. The total first-year premium of life insurance companies
reached US$ 40.1 billion in FY22.
3. OBJECTIVE OF THE PROJECT
Research objectives have been described as the research purpose or approaches to accomplish
the research study. In addition, research objectives must be “achievable” and it has developed
all research areas on a large basis. The purpose of the research on this particular topic are
discussed in the following :-

 To identify the various factors affecting the purchasing behaviour of the customer.
 To understand the modification in sales after “an ad campaign”.
 To understand the various aspects of the “marketing mix” of the company.
 To identify the competitive position of Bajaj Finance.
 How to deal with the problems faced by the customers related to financial service.

4.RESEARCH METHODOLOGY
This survey has been conducted on “” and this survey has been carried out a comparative
position of two brands in an attitudinal customer’s profile. Research in common phraseology
can refer to a huge knowledge regarding the research topic. One can also describe research as
a precise search for relevant information on an exact topic. In fact, research is an act of
“scientific investigation”. Research has represented a particular method that has helped to
gather a lot of information regarding the research topic. The research study has included
“deductive, inductive” methods. It has been stated that “inductive research methods” have
been used to interpret observed data or events. On the other hand, ‘deductive methods” have
been used to verify an “observed event”. “Indictive research approach” is also known as the
“inductive approach” and it has consisted of the various factors that have helped in this study
on a large basis.
 Figure 4.1: Research methodology

On the other hand, the “deductive research approach”, has concentrated on the “developing of
hypothesis” and it has been based on the existing theory.

Research is shown with the purpose to understand:

 What is the main evidence that will be essential for people to trust in concepts or
ideas?
 What is the main process that has been followed to pursue the concept or idea?
 What do companies or organizations really find it?
 What are the main arguments which are essential to be built regarding a concept?

Characteristics of this research study

1. Research study has been based on logical reasoning and it has involved deductive
methods and inductive methods.
2. Research study has created a path to generate new questions. Existing data of
information has helped to make more opportunities.
3. Accuracy is one of the vital aspects of this research study. In addition, the information
which has been obtained and it should be exact and true to its nature. As an example,
laboratories have provided measured environments to gather data. Accuracy has been
measured by using various tools.
 4. A “systematic approach” has been followed to measure accurate data or information.
It is essentially mentioned that procedures and rules are a crucial part of this research
process and it has helped to set research objectives.
5. Researchers should practice various ethics and a “code of conduct” when drawing
conclusions or observations has been created on a large basis.
6. The research data or information has been derived in real-time from exact
observations.

Types of research

Exploratory Research

Explanatory research has been defined as research that is used to investigate a research
problem and it is not clearly accessed or defined. In addition, it has been conducted to make a
better understanding or reliability of the existing research problems. It has been observed that
it has not provided conclusive results to make a better research study. Therefore, as an
example, a researcher is starting with various general ideas and it has been used in this
“research study” to determine the ethical issues and it has helped to focus future research
study on a huge basis. On the other hand, “explanatory research” has basically represented a
methodology approach and it has helped to investigate the research questions. In addition,
explanatory research has been carried out while research topics are explored on a large level.
This is essentially denoted that, an explanatory research study has consisted of three factors
or elements such as secondary research, qualitative research, and pilot studies. Moreover,
explanatory research is including many methods such as interviews, focus groups, case
studies, and field observations.
 Figure 4.2: Exploratory Research

Casual research

Casual research is also known as “explanatory research” and it has been conducted in order to
determine the cause and effect” relationships. In order to access the impacts of various
specific changes on various processes and existing norms. Casual studies have focused on the
analysis of a specific situation and specific problems that have been able to explain the
patterns of the relationship between two variables. In addition, experiments are essential and
popular “primary data collection methods” with research design. This is essentially stated that
casual evidence has consisted of three vital components such as nonspurious association,
concomitant variation, and temporal sequence, these factors have been elaborately discussed
below:
 Figure 4.3: Casual research

Nonspurious association

The “nonspurious association” has represented a covariation and it makes a relationship

between the “cause and effects relationship”. In addition, these variables are systematic
approaches.

Concomitant variation

“Concomitant variation” is a variable it has been observed during the research course time or
any statistical analysis. In addition, it has not been controlled and not focused on in the
research analysis.

Temporal sequence

Temporal sequence is not appropriate to acclaim the enhancement in sales to “rebranding”

efforts.
The table below comparations the core characteristics of “causal research to
exploratory and descriptive research designs”:

Causal research Exploratory research Descriptive research

Amount of Evidently defined Highly unclear Partially defined

uncertainty
characterizing
decision situation

“Key research Research hypotheses Research question Research question

statement”

When conducted? Future stages of The early stage of Future stages of

decision making decision making decision making

“Usual research Highly structured Unstructured Structured

approach”

Table 4.1: Comparations the core characteristics of “causal research to exploratory

and descriptive research designs”

Research philosophy has represented belief regarding all information that has been analyzed
in this research study. In addition, this research philosophy has been divided into four types
such as positivism research philosophy, “pragmatist research philosophy”, and
“interpretivism research philosophy” and “realistic research philosophy”. In this study, the
researcher has used the “positivism research philosophy” to make a clear concept of the “Tata
tea and Brook bond”. Moreover, the “positivism research philosophy” has represented a
scientific study of a whole research paper. This is essentially stated that positivism
philosophy has involved using the existing theory to improve the research hypothesis during
this research process. Moreover, “positivism research philosophy” has been used in this study
to analyze the research topics. Basically, research philosophy has helped to emphasize a clear
formulation process of the different ideas and problems regarding the relevant objectives and
data to access the proposals and ideas. It is essentially stated that positivist philosophy is
relying on “quantitative data”.
 Figure 4.4: Research philosophy

The “research approach” has represented procedures that have been selected by a researcher
and it has helped to collect, interpret and analyze the research data on a large basis. In
addition, it is essentially stated that this research approach is mainly divided into three parts
such as qualitative, quantitative, and mixed methods. Moreover, a research methodology has
provided research legitimacy and scientific sounds of the research findings and it has
provided a detailed plan of the research study it has also helped to keep a researcher to make
a clear research study in an efficient way. In addition, the research study has been divided
into many types such as, “descriptive research study”, methodological study, historical study,
and explanatory study. It is necessarily stated that, in this research study, the “descriptive
research study has been understanding analyze the comparison of “tata tea gold” and boor
brand and make a clear understanding and create a significant value in this study. Therefore,
research approaches are mainly divided into two parts such as deductive and inductive
approaches. “Inductive research methods” have been used to interpret observed data or
events. On the other hand, ‘deductive methods” have been used to verify an “observed
event”. “Indictive research approach” is also known as the “inductive approach” and it has
contained the various factors that have helped in this study on a large basis. On the other
hand, “deductive research approach”, has focused on the “developing of hypothesis” and it
has been based on the existing theory.
 Figure 4.5: Research approach

Research design has represented a blueprint of the research study and it has included various
methodological tools and effective techniques for conducting the research study. In addition,
research design has helped to determine all issues of the research study during the research
process and analysis. This is essentially stated that research design has been divided into four
parts such as correlational, comparative, descriptive, and experimental research. In addition,
“descriptive research design” has been applied to analyze the research study and the research
has used the descriptive design to identify all issues of the research study.

Types of data

Qualitative data

Qualitative data has been defined as information that can be characterized and approximated.
Qualitative data has been recorded and observed. This data type is basically non-numerical
and it has been collected from various sources such as observations, conducting highlight
groups ta many similar methods, and “one-to-one interview” methods. In this study “primary
qualitative data” has been followed to analyze the research topic and clearly understand this
study. This is essentially stated that qualitative data cannot be counted and it has been
measured by using numbers, questionnaires, timelines, and databases.

a. Nominal data

A nominal scale has been used for the labeling variables without quantitative value. “Nominal
scales” is known as labels. Apart from all these factors, the nominal scale has been
represented as tags or “labels” that can determine and classify the objectives on a huge level.
In this study, I have prepared a questionnaire with some valuable questions by using the
“nominal scale analysis”.

⮚ Gender: Male  Female

⮚ OCCUPATION: (tick one)

 Working  Student  Retired

Ordinal scale

An “ordinal scale” has been represented as a “variable measurement scale” that has been
used to identify the “order of variables” and it has not created differences between two or
more variables. In addition, this scale has been used to portray “non-mathematical ideas”
such as satisfaction, frequency, and so on. The ordinal scale is a “second level of the four
measurement processes”. Moreover, as an example, the Likert scale is one type of the
“ordinal scale” and in this scale, answer options are polar types such as satisfied, totally
satisfied, dissatisfied, and dissatisfied.

Quantitative data

Quantitative data has been represented as a value of the information and data where each set
of data has created a unique numerical value and has been associated with it. Quantitative
data has been used to make answer questions such as, “how much”, “how often” and “how
many”. Quantitative data is countable and, in this study, “qualitative data” has been applied to
analyze the research study. Quantitative data can measure various parameters and it has been
collected for various statistical analyses through questionnaires, polls, and surveys.
Quantitative data has been divided into two parts such as interval scale and “ratio scale”.

Interval scale

The interval scale is represented as a “quantitative measurement scale” and is the third
measurement level. In addition, the presence of an interval scale is zero. In addition, it is easy
to determine the interval scale of two variables.
Ratio scale

The ratio scale of the data capacities process has allowed typing a data processor of the
measurement scale, allowing for an extensive range of inferential and descriptive statistics to
be applied. Moral examples of ratio variables include height, duration, and weight.

Ratio scales provide a wealth of possibilities when it comes to statistical analysis. These
variables can be meaningfully added, divided, multiplied, and subtracted, and ratios. The
central tendency has been measured by mode, mean, median, or, measures of dispersion, such
as standard deviation and coefficient of variation and it has been calculated from ratio scales.
In my questionnaire, some questions have been measured by “ratio scale analysis”.

Data sources

Primary data sources

In this study, the “primary data sources” has been used as a data source and it has represented
“first-hand data” that has been gathered by the researcher through various sources such as
interviews, surveys, and experiments. In this study, “primary data” has been used to analyze
the research study and make a significant value in this paper. In addition, “primary data
collection” is expensive and “time-consuming” compared to “secondary data collection”.

Mode of collection

Sampling

Sampling has represented as a statistical process that has been predetermined observations
and has been taken from a “larger population”. Sampling has allowed the testing of a
hypothesis regarding the population and its characteristics. Sampling methods have been
divided into some parts such as, “simple random sampling”, “clustered sampling”, systematic
sampling, and strained sampling.

Sample size

40

Sampling method
Sampling Convenience

Secondary data source

In this study, “secondary sources” of this research data have been collected previously and it
has been accessed by the researcher. Secondary data have been used to enhance the
“sampling size” of this research study and it has been facilitated in the “large research study”.
The researcher has been allowed to highlight the “primary research” or specific areas of the
research interest.

Ethical considerations

Ethical considerations have played a vital role in this study. The research has maintained all
ethics in this study. The researcher has tried to keep secret all confidential data or information
from third parties. It is essentially stated that ethical considerations have helped to guide the
research designs and research practices. The researcher has maintained all confidential data
such as result communications, confidentially, “potential for harm”, consent, and anonymity
5. DATA ANALYASIS
Covid 19 Effect on CD market in India

The Indian economy have experienced a huge reaction since the virus began to spread
abroad. The majority of electrical components and equipment shipped from China were found
in the middle of the ocean when the first substantial outbreak was discovered in the Chinese
belt. Many of these countries immediately began imposing restrictions on these imports.
Between March and May, the home appliance industry is believed to have lost close to 22000
crores in sales. Sincerely speaking, all other Indian businesses faced a terrible tragedy with
almost no sales—aside from FMCG companies. Summertime items like refrigerators and air
conditioners account for the majority of sales out of the $22,000 crores.

If we look at the latest six months, we can see that, with the exception of March 23rd, 2020,
the FMCG industry stocks have always rallied in same ranges as they've been earlier. While
there has only been a bearish stage for luxury equities, such as those in the Home Appliances
category, since March 23rd, 2020. Home appliances are fluctuations in economic companies,
therefore there will be a bearish phase as well as a golden bullish phase in the days to come.
FMCGs, of course, are non-cyclic stocks, so the impact of such a crisis will never really harm
them.

The home appliance business will play a significant part in the days to come, just as we often
claim that the sun never sets and rises the next day. This sector of the economy has already
begun taking action and strengthening its position in the marketplace.

Since then, individuals have realized that staying put won't break the chain; it will simply
help move the Covid-19 peak forward. In the last three months, it has gotten harder for
people to sit still and look at the four walls around them. I'm exaggerating. I learned that
those who were overachievers couldn't sit at home for the previous three months. It’s
genuinely difficult, for me too.

Usually, in Urban India, household-related work are being done by housemaids. But for the
past three months, either they stay in zones where it is not safe for them to step out of their
homes or they are not going to their workplaces on the advice of whom he/she was working
for.
The only alternative for this situation arose is installing the respective appliances for the
respective household works. The main motive of employing a housemaid is to reduce the
household work on yourselves as well as spend that alpha what you get with your family. As
of now, the Indians who were a bit of primitive in nature, have also changed themselves to a
newer lifestyle, spending on luxury products and going hand-in-hand with the trend. In such a
way, the demand for Home Appliances is surging and it is going to exceed the forecast in the
next 5 years.

It is a fact by now that demand for products, such as Dishwashers, Washing Machines,
Vacuum Cleaners, and Air Purifiers, has increased after easing out the lockdowns. But do you
think, after the pandemic, will there be the same purchasing of the consumers? Do you think,
the demand for these products will be catered with excessive or no less than the same supply?
These are some of the points to ponder about.

To my view, even when the purchasing power of the consumer is less, by RBI there being
easing of liquidity of cash into the market, consumer tend to purchase the products in EMIs
and as in the coming days, these appliances will be replacing the maids, they should find
themselves a job in these industries, as there is going to be a massive requirement for
hardworking workforces in view of surging demands. Working for such industries will be
safer for them – mentally, physically, and monetarily.

Pre Covid-Condition –

Bajaj Finance plays a significant role in the consumer durable sector in India. Prior to the
COVID-19 pandemic, Bajaj Finance had established itself as a leading player in providing
consumer durable loans and financing options to customers. Here are some key roles and
contributions of Bajaj Finance in the consumer durable sector before the pandemic:

Consumer Durable Financing: Bajaj Finance offers consumer durable loans to individuals,
allowing them to purchase a wide range of consumer durables such as televisions,
refrigerators, washing machines, air conditioners, laptops, smartphones, and more. These
loans provide customers with the flexibility to make their purchases on easy monthly
installments, enabling them to afford high-value products without straining their finances.

Easy Loan Approval Process: Bajaj Finance is known for its quick and hassle-free loan
approval process. It has developed efficient systems and processes to make loan disbursal
seamless and convenient for customers. This streamlined process has made it easier for
individuals to finance their consumer durable purchases and has contributed to the growth of
the sector.

Extensive Partner Network: Bajaj Finance has developed a wide network of partner stores
across various cities and towns in India. These partner stores include retail chains, electronics
stores, and other consumer durable outlets. By partnering with these stores, Bajaj Finance
provides customers with easy access to their financing options at the point of purchase,
thereby facilitating more sales for both the stores and the manufacturers.

Customized Loan Offerings: Bajaj Finance has tailored its loan offerings to suit the needs of
consumers in the consumer durable sector. It offers flexible repayment options, competitive
interest rates, and customized loan tenures to cater to the affordability and requirements of
customers. This customization has played a crucial role in attracting and retaining customers.

Digital Initiatives: Bajaj Finance has invested in digital initiatives to enhance customer
experience and accessibility. It has developed user-friendly mobile apps and online platforms
that allow customers to apply for loans, track their loan applications, and make repayments
conveniently. These digital initiatives have made the loan process more convenient and
efficient for consumers.

During Covid –

During the COVID-19 pandemic, Bajaj Finance, like many other companies, faced unique
challenges and had to adapt its role in the consumer durable sector. Here are some key
aspects of Bajaj Finance's role during the COVID-19 pandemic in relation to the consumer
durable sector:

Financial Assistance: Bajaj Finance played a crucial role in providing financial assistance to
consumers who needed to purchase consumer durables during the pandemic. This included
offering loans and flexible financing options to help individuals and families access essential
appliances and electronics for their homes.

E-commerce Partnerships: With the restrictions on physical retail stores and the increased
reliance on online shopping, Bajaj Finance may have strengthened its partnerships with e-
commerce platforms. This allowed customers to purchase consumer durables online and avail
of financing options through Bajaj Finance's EMI card or loan products.

Contactless Services: Bajaj Finance likely emphasized contactless services and digital
transactions to ensure the safety and well-being of customers during the pandemic. This could
include promoting online loan applications, digital document submission, and contactless
payment methods to minimize physical interactions.

Moratorium and Loan Restructuring: To support customers facing financial difficulties due to
the pandemic, Bajaj Finance, in line with regulatory guidelines, may have offered
moratoriums or loan restructuring options. This allowed borrowers to temporarily defer loan
repayments or modify the terms to ease the financial burden during challenging times.

Enhanced Customer Communication: Bajaj Finance likely increased its communication

efforts to keep customers informed about changes in policies, loan repayment options, and
safety measures. This could involve regular updates through SMS, emails, and other
communication channels to ensure transparency and address customer concerns.

Risk Assessment and Mitigation: Bajaj Finance may have implemented stricter risk
assessment measures to evaluate the creditworthiness of borrowers during the uncertain
economic environment. This is to ensure responsible lending practices and minimize potential
loan defaults.

Customer Support and Grievance Resolution: Bajaj Finance likely prioritized customer
support services during the pandemic, ensuring timely assistance and addressing customer
grievances effectively. This might have involved expanding customer service capacities,
providing dedicated helplines, and improving response times to cater to the increased demand
for support.

It's important to note that the specific strategies and initiatives implemented by Bajaj Finance
during the COVID-19 pandemic in the consumer durable sector may vary based on evolving
circumstances and regulatory guidelines. For accurate and detailed information, it's
recommended to refer to official sources or the company's announcements during the
relevant period.
POST COVID CONDITION :-

The role of Bajaj Finance in the consumer durable sector post-COVID-19 is shaped by the
changing consumer behavior and market dynamics. While I don't have access to specific
information after September 2021, I can provide a general perspective on how Bajaj
Finance's role in the consumer durable sector may have evolved post-COVID-19:

Increased Demand for Home Appliances: The COVID-19 pandemic resulted in increased
focus on home and personal spaces. This led to a surge in demand for consumer durables like
home appliances, electronics, and furniture. Bajaj Finance may have continued to provide
financing options for consumers to purchase these items through their EMI card or other loan
products.

Digital Transformation: The pandemic accelerated the adoption of digital technologies and
online shopping. Bajaj Finance may have further enhanced its digital platforms to provide a
seamless and convenient financing experience for consumers purchasing consumer durables
online. This includes streamlining the loan application process, offering instant approvals,
and integrating with e-commerce platforms.

Flexible Financing Options: Post-COVID-19, consumers may have faced financial

uncertainties and sought more flexible financing options. Bajaj Finance could have responded
by offering customized loan repayment plans, zero or low-cost EMI options, or deferred
payment schemes to accommodate the changing needs and financial capabilities of
consumers.

Emphasis on Safety and Hygiene: In the post-COVID-19 era, Bajaj Finance might have
emphasized safety and hygiene as part of their consumer durable financing. This could
include promoting touchless payment options, online documentation and verification, and
contactless delivery of products.

Emphasis on Safety and Hygiene: In the post-COVID-19 era, Bajaj Finance might have
emphasized safety and hygiene as part of their consumer durable financing. This could
include promoting touchless payment options, online documentation and verification, and
contactless delivery of products.
Expansion of Product Portfolio: Bajaj Finance might have expanded its product portfolio to
include a wider range of consumer durables. This allows consumers to finance their
purchases of various items such as smartphones, laptops, smart TVs, fitness equipment, and
more, catering to the evolving needs and preferences of customers.

Collaboration with Retailers: Bajaj Finance could have strengthened its partnerships and
collaborations with retailers in the consumer durable sector. By offering attractive financing
options and promotional campaigns, Bajaj Finance can drive customer footfall and increase
sales for its retail partners.

Enhanced Customer Support: Bajaj Finance may have focused on providing robust customer
support services, including dedicated helplines, online chat support, and self-service options.
These initiatives aim to address customer queries, resolve issues promptly, and provide a
seamless post-sales experience.

It's important to note that the actual strategies and initiatives adopted by Bajaj Finance in the
consumer durable sector post-COVID-19 can vary and are subject to their specific business
decisions and market conditions. For accurate and up-to-date information, it's recommended
to refer to official sources or the company's announcements.

Marketing Mix: -

 Bajaj Finance

Products
Bajaj has managed to deal successfully in various industries like Insurance, Iron and steel,
electrical, home appliances, automobile, and finance. All its products are designed with the
help of science and the use of the latest technology. Under the automobile sector, it
manufactures and sells scooters, cars, and motorcycle models of 150 cc, 125 ccs, and 100 ccs
like Platina, Discover, Pulsar, Avenger, and XCD. The company is a trader and exporter of
construction equipment like scaffolding, jacks, stair case tower clamps, and special parts of
machinery. In addition to cooking appliances like pressure cookers, microwaves, ovens,
toasters, cooktops, pop-up toasters, electrical kettles for steeping tea and coffee, water
heaters, heating elements, fan lighting, inverters, water heaters, and domestic pumps, Bajaj
also company produces a variety of food processing appliances like mixer grinders, food
processors, and blenders. The group's consumer goods division comprises items for the skin
and hair, such as face wash, face scrub, face packs, soap, anti-marks cream, and almond and
jasmine hair oils. The Bajaj Group is involved in the design of infrastructure, real estate, and
energy storage in addition to the sugar sector.

Place:-
Bajaj has an effective and well-organized distribution network. The company has a wide
distribution network because it deals in a variety of products. It has established a number of
manufacturing facilities in different places, assisting in the quick and inexpensive production
of their goods in terms of labour. The Bajaj Group began operations with a sugar mill in
Lakhimpur Kheri, Uttar Pradesh. Today, it has a wide variety of production facilities. With
added financial support, the company has developed a management team with extensive
experience to carry the tradition of the Bajaj brand name advancing. For distribution
purposes, the company relies heavily on its dealership network. It consists of depots and
various other C & F agents. Various depots are at various strategic points for the transfer of
some of its heavy products.

The company also has a network of far-reaching dealers and service centers to distribute the
goods at an easy and regular pace. In order to distribute various and genuine parts of its
products, the company has set up various outlets where genuine parts are easily available to
the consumer. The company has a network of showrooms owned by the dealers as well as by
the owners.

For its consumer goods category including home appliances, the company has various
warehouses where it stores its products safely and at a convenient distance. All the products
are easily dispatched to the showrooms where the consumers can purchase them. Online
purchase facility is also available for most of its products.

Price:-
Bajaj has a wide variety of products under its belt; hence, its pricing policies for every
category differ. For its consumer goods and home appliances category it has kept a
competitive pricing strategy in order to counter the effect of its rival companies.
For its automobile sector, it has gone for both premium pricing policy for motorcycle like
Pulsar and competitive pricing policy for other products. In some cases, where the company
has decided to enter a new market it has opted for a penetration pricing policy. For this, the
prices are at reasonable rates to attract new customers.

In order to maintain their own loyal customer base they also give out gifts and discounts
along with special coupons. This helps in the lowering of actual prices making the customers
happy and satisfied. However, in the entire cases one thing is clear that the company has
opted for fewer profit margins then to compromise with the quality of its products. The brand
has also adopted the value-added pricing strategy for some of their products. Here some
products are at a premium rate while other products are affordable and very reasonable.

Promotions: -
Bajaj has always relied heavily on its promotional activities. It has created some very creative
ads that have improved the visibility of the Bajaj Group and its products. Its logo has changed
with the times. The logo “Hamara Bajaj” with a capital “B” inside a hexagon shape was later
interchanged with another logo of flying “B” that was a symbol of the company moving
forward from lower to upper and high caps. The essence and core values of the brand name
remained the same.

Since the formation of the company, Bajaj has believed that the way forward is with beautiful
and informative advertisement. In all its ads, it has emphasized on the happy Indian family
and hence all its ad campaigns have been very popular. In order to target the youth, Bajaj has
come up with ads that are dynamic, trendy, stylist and vibrant. Famous actor Kangana
Ranaut has acted in the Bajaj Almond hair oil advertisement.

The advertisements for most of the Bajaj products are in the print media like various
magazines and newspapers. The company has utilized the medium of television and radio to
its full capacity airing and showing trendy and attractive commercials at regular periods.
Online medium has also been in use as all the relevant information can be gathered from
there.
Subsequently, the consumers can easily log on to the various shopping sites as well as the
Bajaj official site and place their orders for their desired purchases. It has also announced
schemes and periodic discounts on some of its products to create awareness about its products
and to increase its sales. Bajaj has become a famous household brand linking families
together because of its qualitative products and its superior promotional activities.

SWOT Analysis Of BAJAJ FINANCE

SWOT refers to Strengths, Weaknesses, Opportunities, and Threats. This analysis mainly
deals with the internal and external factors that affect business. The SWOT Analyses of
‘Bajaj Finance’ is shown in the following: -

 Bajaj Finserv

 The company consists a large range

of financial products.
 A solid capital structure is followed
Strengths by the company which led to earn a
higher revenue.
 Includes diverse revenue models.

 The brand has been criticized for

its low wages and poor working
conditions.
 It is a “Labor Intensive Industry”
and has been associated with many
issues.
Weakness
 The packaging and manufacturing
costs of this brand are expensive.
 It is encountering numerous
challenges specifically in terms of
the significant investment required
in the promotion.

Opportunities  Increase and adopt the services

through online mode.
 Use of accelerated technological
innovation and advances.
  Unfavorable Govt. policies
 Drastic decline in revenue
Threats
 Rising cost for materials
 Increasing competition

TABLE 5.1: SWOT ANALYSIS OF BAJAJ

6. OBSERVATION AND FINDINGS
1. GENDER OF THE RESPONDENT?

FIG
URE GENDER
6.1:

FEMALE
34%

MALE
66%

GENDER

On the basis of the survey report it is clear that most of the mens are intense to take products
on finance rather than womens but the difference between the male and female customer is
less.

It is clear that 66% of men are buying products on finance but a big number of women that is
34%, they also buying products on cash and both.

Hence, we can say that male and female are both a good customer which give the companies
a good number of sales and also good amount of revenue and also there is no much difference
between both the customer.

But according to the reports here the majority is male consumer.

2. MARITAL STATUS OF THE RESPONDENT?

MARITAL STATUS

MARRIED
UNMARRIED
WIDOW

FIGURE 6.2: MARITIAL STATUS

It is clearly shown that among the respondent there is no majority between married and
unmarried customer. Both of them are talking products on finance and cash. Some preferred
only cash payments and some of them are preferred to buy products on finance.

Among the respondents it is clearly shown that 50% of them are married while there

is a less fraction who are unmarried and that is 48%. Last but not the least only 2% of the
respondent are widow.
 3. AGE OF THE RESPONDENT?

AGE

46 & ABOVE; 11.90%

18-24,
37-45; 23%
14.30%

31-36;
19.00%
25-30;
23.80%

FIGURE 6.3: AGE

Talking about age doing the survey we get a result which shows the percentages of the age of
the respondent. There is no big difference between the age groups. The age group which is
mainly targeted is young people between the ages of 25 years to 36 years.

According to the report of the survey there are people who are between the age group of 18
years to 24 years , that is 23% of the whole. The percentage is little higher for the age group
of 25years to 30 years that is 31%. The percentage for the age group of 31-36 is 19% .There
are 14.30% of the respondent belongs to the age group of 37-45 and 11.90% is under the age
group of 46 & above.
 4. OCCUPATION OF THE RESPONDENT?

OCCUPATION

GOVT.
RETIRED; 2% SERVICE;
STUDENT; 17% 17%

BUSINESS; 30% PRIVATE

SERVICE;
33%

FIGURE 6.4: OCCUPATION

On the basis of the survey it is shown that most of the respondent are engaged in private
service and business. But there is not less number of people who are in Govt. service. It is
clearly shows that the majority is engaged in private sector.

The percentages are for the correspondent groups are 33% for Private service, 30.3% for
Business, 16.7% for both Govt. service and Student. Lastly a less number of people are
retired and that is 2.4%.
 5. INCOME LEVEL OF THE RESPONDENT?

INCOME LEVEL

41000-50000;50000 & ABOVE; 4.90%

7.30%
10000-20000;
34.10%
31000-40000;
22.00%

21000-30000; 31.70%

FIGURE 6.5: INCOME LEVEL

On the basis of the survey the income level of the customers mostly belongs to the group of
10thousand to 20 thousand and also the majority is good in the next group also.

A larger number of people that is 34.1% is under the group of 10000-20000. For the group of
21000-30000 the percentage is 31.7%. But almost 22% of the respondents are earn a monthly
income above 30000 who belongs to the group of 31000-40000. Less than 8% of customers
are earns a monthly salary of 41000-50000 and 4.9% of the respondents are earning a salary
up to 50000.
 6. WHAT DO YOU PREFER WHILE PURCHASING A PRODUCT?

PREFERANCE

CASH
BOTH; PAYMENT;
30.00% 32.50%

FINANCE; 37.50%

FIGURE 6.6: PREFERENCES

Behavior towards the payment methods are changing now a days. Customers are preferred
cash payments as well as finance. Some of them also bought products through both payment
mode. At first most of the customers are preferred cash payments. But after knowing about
finance most customers turns into finance and some them are choosing both option.

According to the survey report a huge number of respondents are talking products in finance
and that is 37.5%. Side by side 32.5% respondent are choosing cash payments and 30% of the
customers are choosing both.
7. WHICH FINANCE DO YOU PREFER?

COMPANY PREFERANCE

HDFC;
20.60%

IDFC; BAJAJ;
26.50% 64.70%

KOTAK
MAHINDRA;
17.60% HDB; 14.70%

FIGURE 6.7: COMPANY PREFERENCES

A filler question to make the respondents more comfortable with the questionnaire.

The above figure shows us that a majority of the respondents are raking finance
from Bajaj and that is 64.7%. We can also see that 26.5% of the respondents are
aware about Idfc Finance and they preferred to take products on finance from them.
Respectively 20.6%, 17.6% and 14.7% are taking finance respectively from HDFC,
KOTAK MAHINDRA and HDB.

But respondents are not only choosing only one company to take finance their
preferences also changes time by time.
8. WHAT IS THE MOST FAVOURITE THING YOU LIKE ABOUT FINANCE?

FAVOURITE PART OF FINANCE

ZERO DOWN
PAYMEN; 41.20%

EASY REPAYMENT;
20.60%
NO COST EMI;
55.90%

CASHBACKS; 35.30%

FIGURE 6.8: FAVOURTITE PART OF FINANCE

Similar to the previous question, this question as well helps us to understand the
respondents better. We know through the question that a majority of the respondents
are liking finance for No cost Emi where they don’t have to pay any interest on the
loan amount.

Majority of the respondents that is approx. 55.9% are liking finance for No cost
EMI. But not only they are liking it they also like the Zero DP that is 41.2%.

Some of the respondents are liking it for cash backs and some o them are liking Easy
repayment. Not only they are liking only one thing they likes both of the features as
well.
9. IF NOT WHAT IS THE REASON?

EXTRA AMOUNT;
46.20%
PAYMENT ISSUE
34.60%

RISK; 19.20%

FIGURE 6.9: REASON

Similar to the previous question, this question as well helps us to understand the
respondents better who are going for cash payments. According to the survey it is
clearly shown that a huge amount of people are not taking finance as they have to
pay extra amount and that is 46.2% of the respondent.

Some are going for the payment issue as they are thinking that if they cant pay
during the time they have to faces circumtances and the percentage is approx. 34.6%.
Last but not the least respondents are also thinking about risks so they don’t take
finance.
10. ANY FEEDBACK ABOUT YOUR PREFERRED FINANCE COMPANY?

FEEDBACK

NONE; 5.80%

VERY SATISFIED;
38.20%

SATISFIED;
55.90%

FIGURE 6.10: FEEDBACK

This question is made to know and get the review of the respondents or the customers about
their preferred finance company and how they enjoy the service. This clearly shows that most
of the respondents who are buying products on finance are satisfied about their preferred
company and the service provided by the company.

A little bit of respondents are highly satisfied about the service provided by their preferred
finance company that is approx. 38.2% and they are loyal to their preferred company.
7. CONCLUSION

Several consumer durable brands that are offered all over the continent are in fierce
competition with one another. India is viewed by multinational firms as one of the main
markets where future expansion will likely begin. Bajaj Finserv provides services like
portfolio management, financial planning, and mutual fund investments in the wealth
management sector. Bajaj Finserv has won numerous accolades and awards for its work in
the financial services sector. It has been ranked among the top 50 businesses in India by
Forbes Global 2000, and the Great Place to Work Institute has declared it one of the greatest
places to work in India. Consumer durable financing is made available to people by Bajaj
Finance. With these loans, they can buy a variety of consumer durables, including computers,
cell phones, air conditioners, washing machines, televisions, and more. These loans give
clients the freedom to spread out their payments over manageable monthly intervals, allowing
them to buy high-quality things without having to put too much burden on their finances.

Simple Loan Approval Process: Bajaj Finance has a well-known easy loan approval process
that is swift and hassle-free. It has built effective systems and procedures to make loan
disbursement quick, easy, and convenient for consumers. This streamlined procedure has
helped people finance their purchases of consumer durables more easily and has helped the
sector thrive
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APPENDIX

1.NAME OF THE RESPONDENT?

2.MOBILE NO/EMAIL ID OF THE RESPONDENT?
3.GENDER OF THE RESPONDENT?
1) MALE
2) FEMALE

4.AGE OF THE RESPONDENT?

a) 18 -24
b) 25-30
c) 31-36
d) 40-45
e) 46 & ABOVE

5.MARITAL STATUS OF THE RESPONDENT?

a) MARRIED
b) UNMARRIED
c) WIDOW

6.OCCUPATION OF THE RESPONDENT?

a) GOVT. SERVICE
b) PRIVATE SERVICE
c) BUSINESS
d) STUDENT
e) RETIRED

7.INCOME LEVEL OF THE RESPONDENT?

a) 10000-20000
b) 21000-30000
c) 31000-40000
d) 41000-50000
e) 50000 & ABOVE

8.WHAT DO YOU PREFERRED WHILE PURCHASING A PRODUCT?

a) CASH PAYMENT
b) FINANCE
c) BOTH

9.WHICH FINANCE DO YOU PREFER?

a) BAJAJ
b) HDB
c) KOTAK MAHINDRA
 d) IDFC
e) HDFC

10.WHAT IS THE MOST FAVOURITE THING YOU LIKE ABOUT FINANCE?

a) NO COST EMI
b) CASHBACKS
c) ZERO DOWN PAYMENT
d) EASY REPAYMENT

11.IF NOT WHAT IS THE REASON?

a) EXTAR AMOUNT
b) RISK
c) PAYMENT ISSUE

12.FEEDBACK ABOUT YOUR PREFERRED FINANCE COMPANY?

a) VERY SATISFIED
b) SATISFIED
c) NOT SATISFIED

Feedback:

1. Format not as per the university.

2. Issues with font size, margins tec.

3. Research methodology part to be re-written.

4. Sampling technique, size and survey location not clear.

5. Research objectives not clear.

6. questionnaire is incomplete. To be restructured.