MASTER OF COMMERCE (M.COM.

)
Two Year Programme
(Four Semesters)

COURSE STRUCTURE
Under
Choice Based Credit System (CBCS)
W.E.F. ACADEMIC SESSION 2023-2024

DEPARTMENT OF COMMERCE
UNIVERSITY OF LUCKNOW
LUCKNOW
 UNIVERSITY OF LUCKNOW
Master of Commerce Programme
Regulations 2020

1. Applicability
These regulations shall apply to the Master in Commerce (M.Com.) programme from the
session 2023-24.

2. Minimum Eligibility for admission

A three/four year Bachelor’s degree or equivalent in B.Com., B.Com. (Hons.) awarded by
the University or Institute as per law and recognized as equivalent by this University with
minimum 48% percentage marks or equivalent grade, shall constitute the minimum
requirement for admission to the Master in Commerce programme.

3. Programme Objectives
• To acquaint students in the conventional as well as contemporary areas in the discipline
of Commerce.
• To enable students to be well versed with national as well as international trends in
business.
• To enable students to understand accounting and auditing practices, marketing
environment, human resource development, taxation rules, role of regulatory bodies in
the corporate and financial sectors, nature of financial instruments and markets,
customer relationship management and business ethics.
• To provide in-depth knowledge of all core areas specifically Accounting & Finance,
Marketing and Human Resource Management.

4. Programme Outcomes
After Completing Masters in Commerce (M.Com) the students will be able to:
 Develop an ability to apply knowledge acquired in problem solving in practical life and
management of business activities.
 Inculcate ethical values, team work, leadership and managerial skills moulding students
into future visionaries, management leaders that are compassionate yet efficient.
 Develop innovative thought processes and nurture open-mindedness, equitability and
perseverance.
 Develop teaching and research talent in students and to create academic expertise
suiting to contemporary needs of the society.
 Adopt a reflective approach to personal development and embrace the philosophy of
continual professional development.

5. Specific Programme Outcomes

After the completion of the M.Com Course, a student should be able to:
• Pursue Research in his chosen area.
• Become successful Entrepreneurs.
• Teach in Colleges and Universities after qualifying the requisite tests. (NET/SET)
• Work in Banking and Insurance sector as executives after qualifying requisite test.
 Pursue professional courses such as CA/CS/CMA/CFA.
 Work as Accountants in Corporations.
 Work as Executives in Marketing and Sales.
 Work as Managers in Organizations.
 Work as investment and tax consultants after internship in suitable organizations.

2
6. Course Structure
The course structure of the Master in Commerce (M.Com.) programme shall be as under :

SEMESTER I
Paper Code Name of Paper Credit Remarks

MCCC-101 Accounting Theory & Practice 4 Core Course

MCCC-102 Financial Management 4 Core Course

MCCC-103 Direct Tax Law & Accounts 4 Core Course

MCCC-104 Indian and Global Business 4 Core Course

Environment
MCCC-105 Marketing Management 4 Core Course

MCVC-101 Business Ethics and Corporate 4 Value added Course (Credited)

Governance
Total 24

SEMESTER II
Paper Code Name of Paper Credit Remarks

MCCC-201 Accounting For Business Decisions 4 Core Course

MCCC-202 Indirect Tax Laws & Account 4 Core Course

MCCC-203 Labour Legislation 4 Core Course

MCCC-204 Business Analysis and Forecasting 4 Core Course

MCCC-205 Business Research Methodology 4 Core Course

MCCC-206 Entrepreneurship Development 4 Core Course

MCVNC-201 Foreign Language – French or Yoga 0 Value added Course (Non

Credited)
Total 24

3
 SEMESTER III
Paper Code Name of Paper Credit Remarks

MCCC-301 Corporate Accounting 4 Core Course

MCCC-302 Human Resource Management/ 4 Core Course
MOOC’S

Choose any One Group*

MCEL-301 A Strategic Cost Accounting 4 Elective

Group A
MCEL-302 A Specialized Accounting 4 Elective

MCEL-301B Customer Relationship Management 4 Elective

Group B
MCEL-302B Digital Marketing 4 Elective

MCEL-301C Labour Welfare and Social Security 4 Elective

Group C
MCEL-302C Organisational Behaviour 4 Elective

MCIN-301 Summer Internship 4 Summer Internship

MCIER-301 Fundamentals of Accounting and 4 Inter Departmental
Taxation
Total 24
*The group opted by student in Semester III will continue in Semester IV

SEMESTER IV
Paper Code Name of Paper Credit Remarks

MCCC-401 Forensic Accounting and Fraud 4 Core Course

Examination

Choose any One Group

MCEL-401A Working Capital Management 4 Elective

MCEL-402A Security Analysis and Portfolio 4 Elective Group A
Management

MCEL-401B Services Marketing 4 Elective

Group B
MCEL-402B Sales and Distribution Management 4 Elective

MCEL-401C Industrial Psychology 4 Elective

Group C
MCEL-402C Management of Small Business 4 Elective

MCMT-401 Master Dissertation & Viva-voce 8 Master Thesis

MCIRA-401 Indian Financial System 4 Intra Departmental
Total 24
Grand Total (Sem. I to IV) 96
MC- M.Com.; MCCC – Core Course; MVC – Value added course (Credited); MCVNC – Value added course
(Non Credited); MCEL – Elective; MCIER – Interdepartmental Course; MCIRA – Intradepartmental Course

4
 MCCC- 101 : ACCOUNTING THEORY AND PRACTICE

COURSE OBJECTIVES
The course aims to provide in-depth knowledge of Accounting Theory and Practice to the students.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Evaluate the notions and ideas of thought that have shaped theoretical basis for accounting
• Examine the relationship between accounting theory and practice
• Learn the fundamentals of depreciation, inventory and price-level changes
• Understand practical implications of accounting theory

COURSE OUTLINE
Unit I : Introduction
Accounting - An overview – Meaning and definitions of accounting, Accounting and book-keeping,
Concepts, Conventions, Postulates and Principles of accounting, Emerging patterns of accounting,
IFRS and its applicability in India

Unit II : Accounting Theory

Accounting Theory – Concept, Role, Classification of accounting theory and Methodologies of
accounting theory, Other approaches of accounting theory

Unit III : Concept of Income, Capital and Revenue

Income – Accounting concept of income, Relevance of Income measurement, Different concepts of
income measurement, Operating income.
Capital - Concept and different approaches of capital
Revenue – Meaning, concepts, Revenue Producing activities, Revenue recognition criteria and
Ind-AS-18, Basics of computerized accounting.

Unit IV : Valuation of Depreciation and Inventory

Depreciation – Meaning, Need, Objectives, Importance and Limitations of depreciation, Depreciation
Policies, Methods of charging depreciation, Factors affecting computation of depreciation and
selection of depreciation method. Valuation of change in method.
Inventory - Need, Objective and Methods of Inventory valuation, Ind-AS-2.

Unit V : Accounting for Inflation and Foreign Currency Translation

Inflation Accounting – Needs & Objectives of inflation accounting, Monetary and Non-monetary items,
Methods of Inflation accounting.
Accounting for Foreign Currency translation - Functional currency and its identification, Translation
process, Methods of Foreign currency translation, Ind-AS-21.

SUGGESTED READINGS :
1. Lal, Jawahar – Accounting Theory and Practice
2. Porwal, L.S. – Accounting Theory
3. Hendriksen – Accounting Theory
4. Bierman and Drebin – Financial Accounting
5. Edwards and Black – The Modern Accountant's Handbook
6. Davidson – Handbook of Modern Accounting
7. Maheshwari, S.N. – Advanced Accountancy Vo. I and II
8. Shukla and Grewal – Advanced Accounting
9. Agarwal, B.D. – Higher Accountancy
10. Gupta and Radhaswamy – Advanced Accounts, Vol. I and II

5
 MCCC-102 : FINANCIAL MANAGEMENT

COURSE OBJECTIVES
The aim of the course is to provide conceptual understanding of the subject as well as its importance
in the corporate organisation's overall performance. It equips the students with the tools and
techniques used by a Financial Manager while making financial investment and dividend decisions.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Learn about the various sources of finance available to businessmen.
 Ability to select an investment proposal by analyzing the compounded and discounted value of
money invested.
 Understand the theories and factors upon which dividend and financing decisions are taken.

COURSE OUTLINE

Unit I : Overview
Nature, Scope and Objectives of Financial Management, Time Value of Money, Concept of Risk and
Return, Financial Planning and Forecasting.

Unit II : Investment Decision

Capital Budgeting : Concept and Techniques, Risk and uncertainty.
Capital Rationing as a Decision Making Tool.

Unit III : Cost of Capital, Dividend Decision

Cost of Capital, Weighted Average Cost of Capital
Dividend Decisions : Dividend Models, Determinants and Factors Influencing Dividend Policy.

Unit IV : Financing Decision

Leverage, EBIT-EPS Analysis, Capital Structure : Theories and Factors.

Unit V : Working Capital Management

Working Capital Estimation, Management of Cash, Inventory Management, Receivables
Management.

SUGGESTED READINGS :
1. Van Horne, James - Financial Management & Policy
2. Soloman Ezra - The Theory of Financial Management
3. S.C. Kuchhal - Financial Management
4. I.M. Pandey - Financial Management
5. Bimal Jaiswal & Leena S. Shimpi – Business Finance/Financial Management
6. P. Chandra - Fundamentals of Financial Management
7. R.P. Rustagi - Financial Management : Theory, Concepts and Problems
M.Y. Khan & P.K. Jain - Financial Management : Text, Problem and Cases
8. V.K. Bhalla - Financial Management & Policy
9. P.G. Apte - International Financial Management
10. V.K. Bhalla - International Financial Management
11. S.P. Gupta - Vittiya Prabandh (Hindi)
12. M.D. Agarwal & N.P. Agarwal - Vittiya Prabandh (Hindi)

6
 MCCC- 103 : DIRECT TAX LAW AND ACCOUNTS

COURSE OBJECTIVES
The course aims to acquaint the students with basic principles underlying the provisions of direct tax
laws.

COURSE OUTCOMES : After completion of this course, the students should be able to
 Know the provisions of the Income tax act
 Study various heads of Income
 Analyze the profit and gain from business or profession
 Combine the learning across the financial accounting and financial management.

COURSE OUTLINE

Unit I : Introduction
Basic concepts, scope of total income, PAN, exempted income, deductions from gross total income,
deemed income, clubbing of income, set off and carry forward of losses. Tax Planning, Tax
Management, Tax Avoidance, Tax evasion.

Unit II : Heads of Income

Income from salaries; Income from house property; Income from business & professions; Income from
capital gain; and Income from other sources.

Unit III : Tax Liability of Individual

Computation of Total income and tax liability of individual, Hindu undivided family.

Unit IV : Tax Liability of Company

Computation of total income and tax liability of company and firm.

Unit V : Assessment of Tax

Income tax authorities, return of income and assessment processer, appeals and revisions, advance
payment of tax, tax deduction at source (TDS), E-filing of ITR, tax collected at source (TCS),
Avoidance of Double Taxation.

SUGGESTED READINGS :
1. Shukla, S.K. - Direct Tax : Law and Accounts, New Royal Book Co., Lucknow
2. 'kqDyk] ,l- ds- & izR;{k dj % fof/k ,oa [kkrs, New Royal Book Co., Lucknow
3. Singhania, V.K. - Direct Tax : Laws and Accounts
4. Mehrotra, H.C. - Income Tax
5. Taxman - Income Tax
6. Bare Act - Income Tax Act 1961 & Income Tax Rules 1962

7
 MCCC – 104 : INDIAN AND GLOBAL BUSINESS ENVIRONMENT

COURSE OBJECTIVE
The course develops ability to understand and scan business environment, analyse opportunities and
take decisions.

COURSE OUTCOMES : After completion of this course, the students should be able to
 Identify and differentiate various Micro and Macro factors affecting functioning of Business.
 Analyze Indian and Global Economy in light of changing government regulatory policies.
 Understand unfair trade practices under FEMA Act.
 Learn about the objectives and strategies in Economic planning with special reference to Planning
Commission and NITI Aayog.

COURSE OUTLINE

Unit I : Introduction
Business Environment : Concept of Business; nature, scope and significance of business
environment; Types of environment factors – Internal & External, Micro and macro, Changing
Dimensions of Business environment. Multinational Corporations (MNCs)

Unit II : Concept of Economic System

Concept of Economic System and its impact on business operations. Types of Economic system :
Capitalism; socialism and mixed economic system. Interactions of economic and non-economic
factors in business.

Unit III : Government and Business

Concept of government and business. Need of government intervention in business; Forms of
government intervention. Types of enterprises : private and public. Monetary policy and Fiscal Policy.
International Trade.

Unit IV : Economic Policy and Governance

Important Legislations laid down by government : Industrial policy; New economic policy; FEMA;
SEBI; FDI, FII, FPI, Disinvestment

Unit V : Financial Institutions

Social responsibilities of business. Major financial institutions : RBI, NABARD, SIDBI, IDBI, World
Bank and IMF, WTO.

SUGGESTED BOOKS :
1. Arvind Kumar, Pushpendra Misra & Shreya Sheel – Business Environment
2. Ghosh, P. and Kapoor, G.K. – Business and Society : A study of Business Environment.
3. Adhikari, M. – Economic Environment of Business.
4. Cherunilam – Business Environemnt
5. Dasgupta, A. and Sengupta, A. – Government and Business in India
6. Kuchhal, S.C. – Industrial Economy of India
7. Dutta and Sundaram – Indian Economy

8
 MCCC – 105 : MARKETING MANAGEMENT

COURSE OBJECTIVE
The purpose of this course is to develop an understanding of the underlying concept, strategies and
the issues involved in the exchange of products and services.

COURSE OUTCOMES : After completion of this course, the students should be able to
 Learn about Marketing Concepts and Philosophies.
 Understand the changing Marketing Environment.
 Gain knowledge of consumer buying behaviors.
 Take product related decisions.
 Gain knowledge of current trends in marketing.

COURSE OUTLINE
UNIT I :Introduction to Marketing
Nature, concepts, functions and role of marketing management, Marketing management process- a
strategic perspective, concept of marketing mix, market analysis-understanding, Marketing
Environment, Consumer buying decision process and influences, Market Segmentation, Targeting
and Positioning.

UNIT II: Product Decision

Concept of a Product; Classification of Products; Major Product Decisions; Product Line and Product
Mix; Branding; Packaging and Labelling; Product Life Cycle – Strategic Implications; New Product
Development and Consumer adoption process.

UNIT III: Price Decision

Concept and meaning of price and pricing, Significance of pricing decision, Factor affecting price
determination, Pricing method technique, Pricing policies and strategies

UNIT IV: Distribution & Promotion Decisions

Channels of distribution, Different types and functions of intermediaries, Distribution logistics and
major logistics decisions, Promotion Mix, Communication process, Promotion tools and their
effectiveness, determining optimal promotion mix.

Unit V: Recent Developments

Modern retailing trends in India, Rural marketing, Direct Marketing, Sustainable Marketing, Influencer
Marketing, direct marketing, online marketing, emerging trends and issues in marketing development,
ISO certification

SUGGESTED READINGS
1. A. Chatterjee – Marketing Fundamentals – A Contemporary Insight
2. R.K. Maheshwari & Ram Milan – Marketing Management
3. McCathy, D.J. – Basic Marketing – A Managerial Approach
4. Kotler Philip – Marketing Management – Analysis, Planning and Control
5. Dholakia – Marketing Management
6. Neelamegham, S. – Marketing Management and the Indian Economy
7. Jain, S.C. – Viparan Prabandh (Hindi)
8. Ramaswamy, V.S. & Namakuimari, S. – Marketing Management
9. Saxena, Rajan – Marketing Management
10. Arun Kumar – Marketing Management
11. S.P. Bansal – Marketing Management
12. Ajit Shukla – Marketing Management

9
 MCVC-101 : BUSINESS ETHICS AND CORPORATE GOVERNANCE

COURSE OBJECTIVE
The course aims to develop an understanding about the role of corporations in the society,
developments in governance and corporate citizenship. The course will also provide necessary
knowledge about business ethics and ethos.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Understand the value and necessity of giving back to the society.
 Appreciate accountability of business entities towards stakeholders and society.
 Understand the need for strong internal control in order to prevent corporate frauds.
 Build up traits in value system and become responsible global citizens.

COURSE OUTLINE :

Unit I : Concept
Business Ethics : Concept, characteristics, importance, Indian ethos and values.
Approaches to business ethics : Theories of Ethics-Friedman's Economic theory, Kant's Deontological
theory, Mill & Bentham's Utilitarianism theory.

Unit II : Ethical Practices and Corporate Governance

Ethics in marketing and advertising, Finance and accounting, Human resource management,
Information technology, Copyright and patents, Environmental ethics (Carbon trading).
Code of ethics, Work ethics.

Unit III : Corporate Social Responsibility

Concept, Importance in society, Principles of CSR, Audit Committee, Role of independent directors,
changing role of board of directors.

Unit IV : Areas of Corporate Social Responsibility

Corporate Social Responsibility towards stakeholders : Shareholders, creditors, financial institutions,
Employees, government, society and sustainable development, Corporate Philanthropy.

Unit V : Corporate Governance in India

Meaning & scope, Role of Corporate Governance, Indian scenario – SEBI guidelines and clause 49,
Secretarial Audit.

SUGGESTED READINGS :
1. Companies Act, 2013
2. Shailendra Kumar, Alok Kumar Rai – Business Ethics, Cengage Learning India Pvt. Ltd.
3. CSV Murthy – Business Ethics and Corporate Governance, HPH.
4. SEBI, 2015, Chapter IV, Listing Obligations and Disclosure Requirements Regulations
5. Sharma, J.P. (2016) – Corporate Governance, Business Ethics and CSR, Ane Books Pvt. Ltd,
New Delhi
6. Prohibition of Insider Trading Regulations, 2015
7. Secretarial Standard on Meetings of the Board of Directors, SSI, The Institute of Company
Secretaries of India
8. Mallin, Christin, A. – Corporate Governance (Indian Edition), Oxford University, Press, New Delhi
9. Sharma, J.P. – Corporate Governance and Social Responsibility of Business, Ane Books Pvt. Ltd,
New Delhi
10. Boatright – Ethics and the Conduct of Business, Pearson Education.

10
 MCCC- 201 : ACCOUNTING FOR BUSINESS DECISIONS

COURSE OBJECTIVES
The course aims to develop the ability of economic decision making among the students and enable
them to understand decision making techniques in a business organization.

COURSE OUTCOMES : After completion of this course, the students should be able to
 Develop an insight of postulates, principles and techniques of accounting and utilization of
financial and accounting information for planning, decisions making and control.
 Gain knowledge about tools and techniques of financial statement analysis.
 Identify difference between various forms of accounting- Financial, Management and Cost.
 Prepare forms of budgetary statements and types of budget.

COURSE OUTLINE

Unit I : Management Accounting

Management Accounting - Introduction, definition, objectives, nature, scope, role and emerging
patterns of management accounting. Management Accountant - Role, position, duties and
responsibilities of management accountant, Reporting to management. Difference between cost,
management and financial accounting.

Unit II : Financial Statement and its Interpretation

Analysis and interpretation of financial statements, Tools of financial statement analysis, Uses &
importance of analysis, Horizontal, vertical and dimensional analysis of financial statement and their
interpretations.

Unit III : Ratio Analysis

Ratio analysis – Concept and importance of ratio analysis, Types of ratios – liquidity, profitability,
activity and solvency ratios, accounting for changes in financial position.

Unit IV : Marginal Costing and Cost-Volume-Profit Analysis

Marginal Costing as a tool for decision making – Meaning, significance, objectives and importance.
Cost-volume-profit analysis – Contribution, Margin of Safety, Profit-Volume analysis, multiple product
analysis and optimal use of limited resources.

Unit V : Budgetary Control

Budgeting & Budgetary control - Meaning, importance, types, nature and functions, preparation of
different types of budget, Budgetary control, Concept of Performance and Zero base budgeting.

SUGGESTED READINGS :
1. Shashi K Gupta & R.K. Sharma – Management Accounting : Principle & Practice.
2. M.E. Thukaram Rao : Management Accounting.
3. Pandey, I.M. – Management Accounting
4. Gupta, R.L. – Advanced Accountancy Vol. II
5. Goyal, M.M. – Management Accounting
6. Khan and Jain – Management Accounting
7. Sharma, D.C. and Gupta, K.G. - Management Accounting
8. Batty, J. - Management Accounting
9. Hingorani, Ramnathan and Grewal - Management Accounting
10. Lall, B.M. and Jain, I.C. – Cost Accounting : Principles and Practice, Prentice Hall, Delhi

11
 MCCC- 202 : INDIRECT TAX LAWS AND ACCOUNT

COURSE OBJECTIVES
The course aims to acquaint the students with basic principles underlying the provisions of Goods and
Services Tax and Custom Duty.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Know the basic methods and legal provisions of indirect taxes
 Understand the importance of indirect taxes (GST) in the Indian and global economy and its
contribution to the economic development.
 Comprehend the principles of taxation, objectives of tax and its impact, shifting and incidence
process of indirect taxes in the market orientated economy.
 Understand the implications of GST on the taxable capacity consumers, dealers and society at
large.
 Understand the Custom Duty framework in India.

COURSE OUTLINE

Unit I: Introduction to Indirect Tax System, GST

GST - Basic concepts, key definitions, GST Framework, GST Council, Levy and collection of GST
with Composition Scheme.

Unit II : Registration Under GST

Procedure of Registration under GST, Meaning, Time & Value of Supply, Input Tax Credit, Tax
Invoice and Bill of Supply, Debit & Credit Note, Reverse charge and Exemption from GST.

Unit III : Recording and Assessment

Accounts & Records under GST, Return, Procedure of Accounting and Assessment under GST,
Demand, Payment of Tax, Refund of Tax & Recovery of Tax, Liability of Payment of Tax, Types of
Assessment and Voucher under GST.

Unit IV : Authorities and Power

Powers of GST Authorities - Inspection, Search, Seizure and Arrest, Offences and Penalty, Appeals &
Revision, Audit, Advance Ruling, Various Provisions & Issues under GST, IGST Basic provisions,
TCS, TDS, Provisions relating to E-Commerce and E-Way Bill.

Unit V : Custom Duty

Custom Duty Act, 1962 : Various Provisions of Custom Law & Duties : Basic concept and objectives
of Custom Duty Act, Computation & Assessment of Custom Duty, Custom Tax Authorities and their
powers, Appeal, Penalties, Prosecution and Appeals.

Suggested Readings :
1. S.K. Shukla : Goods and Service Tax with Custom Duty (Hindi & English)
2. Sripal Saklecha & Anit Saklecha – GST Evam Custom Kanoon, Taxmann (Hindi)
3. Bare Act of GST.
4. Taxman – Indirect Tax Laws

12
 MCCC- 203 : LABOUR LEGISLATION

COURSE OBJECTIVES
The course aims to impart knowledge of the laws relating to the management of the Labour force and
its application in the real world.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Know about the developments and the judicial setup of Labour Laws.
 Learn about the salient features of welfare and wage Legislations.
 Understand the laws related to working conditions of labour.

COURSE OUTLINE

Unit I : The Factory Act, 1948

Brief history, object, applicability, definition, approval, licensing and registration of factories; The
inspecting staff, health, safety and welfare provisions relating to hazardous, processes, working hours
of adults. Employment of women, employment of young persons, annual leave with wages, penalties
and procedure.

Unit II : The Payment of Wages Act, 1936

Introduction, Application of the Act, Definitions, rules for payment of wages, Deductions from wages
provisions of the payment of wages Act relating to deduction, Registers and records, inspectors
claims for wrongful deductions penalty for various offences.

Unit III : The Minimum Wages Act, 1948

Object and scope of the Act, Definition, fixation of minimum rates of wages, Working hours and
determination of wages and claims.

Unit IV : Industrial Dispute Act, 1947

Concept, layoff, retrenchment, strike, lockout, closure, authorities for settlement of Industrial disputes
in India, procedure, power and duties of authorities, penalties.

Unit V : To be announced

SUGGESTED READINGS :
1. Malik, P.K. – Industrial Laws, Vol. 1 & 2
2. Singh, Indrajeet – Industrial and Labour Laws (Hindi)
3. Kapoor, N.D. – Industrial Laws
4. S.K. Shukla & K.P.Tewari – Industrial and Labour Law, (Hindi & English), New Royal Book
Co., Lucknow
5. Chakraborty, B.K. – Labour Laws in India
6. Mishra, S.N. – Labour and Industrial Laws
7. Goswami, V.G. – Industrial Laws
8. Shukla, R.K. – Industrial Laws
9. P.K. Jain – Industrial Laws
10. Sanjeev Kumar – Industrial Laws

13
 MCCC-204 : BUSINESS ANALYSIS AND FORECASTING

COURSE OBJECTIVES
The course aims to equip the students with advanced knowledge of the methods and techniques
relating to business analysis and forecasting.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Understand the importance of forecasting in making accurate decisions in economic and business
environment.
• Forecast demand in light of changing circumstances and to formulate business plans.
• Handling the trend seasonal and cyclical issues in forecasting analysis.
• Understand the bases of regression analysis, time series and its application and forecasting.

COURSE OUTLINE

Unit I : Introduction
Nature and Structure of Business. The Business System, Business Forecasting – Meaning,
Characteristics, Needs, Significance and Factors affecting business forecasting, The process of
business forecasting, Limitations and suggestions for making business forecasting process more
effective.

Unit II : Demand Analysis

Introduction, Determinants of Demand, Analysis of Consumer Behaviour : Utility Analysis and
Indifference curve analysis, Exceptional Demand decisions. Elasticity of demand, Demand for
Industrial Products, Consumer Durables and Non Durables, Demand Function, Types of elasticity of
demand.

Unit III : Cost Analysis

Cost concepts relevant for management decisions, Cost functions- short run and long run, Average,
Marginal and Total Cost, Cost, Price and Profit.

Unit IV : Factor Pricing

Elements of factor pricing, Labour pricing, Demand and supply of factors of production. The
Production function and the optimal input combinations.

Unit V : Business Forecasting Techniques

Methods and Techniques of forecasting, Qualitative & Quantitative techniques, Time series analysis,
Regression analysis, Correlation.

SUGGESTED READINGS :
1. Horowitz : An Introduction to Quantitative Analysis
2. Varshney and Maheshwari : Managerial Economics
3. Manne, A.S. – Economic Analysis for Business
4. Gupta, S.P. – Business Statistics
5. Levin and Kirpatick – Quantitative Analysis for Business Decisions
6. Levin and Kirpatrick – Statistics for Business Decisions
7. Richard & Brackford - Business Economics
8. Mote, Paul & Gupta - Managerial Economics
9. Joel Dean - Economic Theory
10. Baumol, W.J. - Operational Analysis
11. Dwivedi, D.N. - Managerial Economics
12. Manne, A.S. - Economic Analysis for Business
13. Mithani, D.M. - Managerial Economics
14. f>axu] ,e-,y- & izcU/kdh; vFkZ'kkL=
15. ok".kZs; ,oa ekgs'ojh & izcU/kdh; vFkZ'kkL=

14
 MCCC – 205 : BUSINESS RESEARCH METHODOLOGY

COURSE OBJECTIVE
The course is designed to provide sufficient theoretical inputs to conduct various types of research
relating to different problems of industry and business for accurate prediction, decision and control
action.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Understand Research and identify research problems.
• Learn Quantitative and Qualitative Methods of research.
• Represent data in tabular as well as graphical manner.
• Write Research paper and Preparation of Report

COURSE OUTLINE
Unit I : Introduction
Nature, scope and significance of Business Research Methodology, Scientific Methods of Research,
Research-Process, Research Design.

Unit II : Research Problem & Formulation of Hypothesis

Research Problem : Scope, significance, selection and formulation. Hypothesis : Types and its
significance in Research Methodology

Unit III : Sampling, Collection and Tabulation of Data

Sample Design, Sampling errors. Types of Data and their characteristics, Methods of Data Collection
– Questionnaire, Pilot Testing, Schedules, Interview, Observation, Primary and Secondary Data.

Unit IV : Analysis of Data

Different statistical techniques of data analysis - Testing hypothesis – Chi-square test, t-test, f-test, z-
test, Association of Attributes, Factor analysis, ANOVA, MANOVA, Regression analysis.

Unit V : Data Interpretation and Preparation of Report

Meaning, Techniques and Precautions in Interpretation. Report writing, Presentation, Footnoting,
Referencing, Preparation of Bibliography, Appendices, Use of software in Data Analysis, Plagiarism.

SUGGESTED READINGS
1. Manoj Dixit, Research Methodology, New Royal Book Co., Lucknow
2. Anderson, Durason and Poole – Thesis and Assignment, Wiley Eastern Ltd.
3. Pauline, V. Young – Scientific Social Surveys and Research, Prentice Hall of India.
4. Kothari, C.R. – Research Methodology : Methods and Techniques, Wiley Eastern
5. Redman and Mory – The Romance of Research
6. Ackoff, R.L. – The Design of Social Research, Chicago University Press
7. Tandon, B.C. – Business Research Methodology
8. Kerlinger, F. – Research Methodology
9. Lokeshkaul – Research Methodology
10. Festinger – Research Methodology
11. Luck, D.J., Wales, H.G., Taylor, D.A. & Rubin, R.S. – Marketing Research, Prentice Hall of
India.
12. Tull, D.S. and Hawkins, D.I. – Marketing Research : Measurement and Methods, McMillian.
13. Brown, F.E. – Marketing Research, Addison Wesley USA
14. Green, R.E. and Tull, D.S. – Research for Marketing Decisions, Prentice Hall of India.
15. Ferber, R. – Market Research, McGraw Hill Book Company.

15
 MCCC – 206 : ENTREPRENEURSHIP DEVELOPMENT

COURSE OBJECTIVE :
The course aims to impart in-depth knowledge about Entrepreneurship and its Development.

COURSE OUTCOMES : After completion of this course, the students should be able to
 Understand the institutional support to entrepreneurs
 Classify the challenges of women entrepreneur
 Know the parameters to assess opportunities and constraints for new business ideas
 Understand the systematic process to select and screen a business idea
 Design strategies for successful implementation of idea and write a business plan

COURSE OUTLINE
Unit I : Entrepreneur
Evolution, meaning, definition and characteristics of an entrepreneur, Functions and types of
entrepreneur, Role and responsibilities of an entrepreneur, Obstacles faced by an entrepreneur.

Unit II : Entrepreneurship Development

Meaning, concept and process of entrepreneurship, Environment of entrepreneurship, Theories of
Entrepreneurship – Joseph Schumpeter's Theory of Innovation, Hagen's Theory of Status Withdrawal,
David McClelland's Need for Achievement Theory, Knight's Risk Taking Theory. Meaning, Role,
phases and institutions of EDP's.

Unit III : Business Planning and Financing

Meaning & concept of business plan, Key elements of business plan, Method to initiate ventures,
Sources of finance in India, Venture Capital, Criteria for evaluating new venture proposals.

Unit IV : Women and Social Entrepreneurship

Women Entrepreneurs – concept & role, Challenges and opportunities of women entrepreneurs in
India. Social entrepreneurs – feature and importance, Strategies of successful entrepreneurs.

Unit V : Government Initiative to Promote Entrepreneurship in India

Government Schemes to promote Entrepreneurship – Start up, Stand up, Skill India, Make in India,
Incubation Centre. Concept of Unicorn, Study of main Unicorn in India.

SUGGESTED READINGS :
1. B.R. Barhol - Enterpreneurhsip Development
2. Shukla, M.B. – Entrepreneurship and Small Business Management
3. Jain, Pankaj – Entrepreneurship Development (Hindi)
4. Lal, Madhurima – Entrepreneurship
5. Agarwal & Mehta – Uddyamita Ka Vikas (Hindi), SBPD Publishing House
6. Mote, V.L. et. al. – Capital Investment Decisions
7. Sudha, G.D. – Vyavasayik Uddyamita ka Vikas (Hindi)
8. Desai, Vasant – Entrepreneurship Development

16
 MCVNC-201: FRENCH
COURSE OBJECTIVE
The aim of this course is to enable students to introduce themselves and others, to wish in French
and to interact with francophone persons. They will also be able to read and write documents in
French.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Communicate elementary things in French
 Read and write official letters
 Prepare resume and advertisements
 Work in multinational companies

Unit I :
Se presenter, Dire les nationalites et les professions, l'alphabet et les nombres jusqu'a 60, Savoir
Saluer dire l'addresse, Conjuguer au present les verb etre, avoir, regarder, parlers ecouter, lire, ecrire
et comprendre, les jours et lest mois, article definit et indefinit, demander et repondre<< qui est-ce ?
et qu'est-ce-que c'est?>>

Unit II :
Les loisirs et les lieux; a, au, a l, a la, aux, en, chez; les verbs au present faire, aller, rester, venir,
aimer, adorer, preferer; il y a; l'haure (quelle heure est-il?, il est….; imperatif des verbs-commencer
arriver, partir, entrer, sortir, vouloir, pouvoir, savoir et connaitre (conjugaison au present; interrogation
et negation.

Unit III :
Des adjective pour decrire une personne, ses qualities et ses defaults; interroger et repondre avec 'si';
feminin et pluriel des adjectifs; demander l'age; savoir les nombre jus qu'a 1000000; voici, voila, c'est
ici/la/la-las, c'est pres(de)/loin(de); les adjectives demonstratif-ce, cet,cette et ces; les nombres
ordinaux-premeir, deuxienme (second)…… centineme; conjugaison des verb-vendre, acheter,
batiment et les meubles

Unit IV :
Les repas de la journee, les legumes; conjugaison au present des verbs – gouter, choisir,
commander, manger, boire; exprimer la quantite avec les articles partifs – de, du, de l', de la et des;
les pronoms après les preposition – moi, toi, leu, elle, nous, vows, eux et ells; moi……aussi/ moi…..
non plus; le temps matin/apres midi etc; conjugaison au present des, verbs pour les activites de la
journee come-se reveiller, se lever, se laver, s'habiller, prendre le petit dejeuner, partir travailler,
dejeuner se promener, se reposer, se coucher et dormir; construction negatif et interrogatif et en
forme infinitive des verbs prononinales; c'est sur/ce n'est pas sur; encore/un autre; les adjectives
possessives – mon/ma mes tom/tattes, son/sa/ses, etc.

Unit V :
Les veterments de l'homme et de la femme, les materiaux comme cuir, velours etc. et lest couleurs
Dire la taille, la pointure, le poids et les mesure et ausi le prix; Tout – Comme adjective-tout, toute
tous et toutes; Tout – comme pronom – tout, tous; I'mperatif des verbs pronomiaux comme se lever;
conjugarison des verbs (au present-se lever, etre debout, se coucher, s'asseoir; lex ingredients de la
cuisine comme le sucre, le sel etc. les ustencils, comme poel, casserole etc,; Donner des
ordre/interdire; construction avec "il faut" et avec le verb "devoir,

PRESCRIBED BOOK :
1. Le Nouveau Sans Frontiere 1 (Unit I & II)

SUGGESTED READINGS :
1. S.P. Singh - Cours de la langue Francaise en hindi, Langers Publication, Delhi
2. S.P. Singh – French Tenses and Art of Conjugaison, Shreya Publications, Delhi
3. M. Dondo – Modern French Course
4. G. Mauger – Cours de la langue Francaise et de civization, Goyal Publication, Delhi

17
 MCVNC-201A : YOGA

COURSE OBJECTIVE
The aim of the course on Yoga education is to teach students five basic principles, proper exercise,
breathing, relaxation, diet and meditation.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Practice Self discipline and Self control.
 Develop Self awareness
 Improve concentration and higher level of consciousness
 Improve health, hygiene and emotional stability

COURSE OUTLINE :

Unit I : Introduction
History, Concept and Development, Origin of yoga, aims and objectives of yoga.

Unit II : Schools of Yoga

Astang yoga, Karma yoga, Bhakti yoga, Hatha yoga.

Unit III : Patanjal Yoga Sutra

Introduction, Samadhi Pad, Sadhan Pad, Vibhuti Pad and Kaivulya Pad.

Unit IV : Asanas
Concept, Definition, Types, Techniques and Benefits.

Unit V : Pranayama and Meditation

Concept, Definitions, Types and Benefits.

SUGGESTED READINGS :
1. Dr. P.D. Mishra – Yoga : Ek Parichay
2. Swami Satyanand Saraswati – Asan, Pranayama Mudra and Bandh
3. Patanjal Yoga Darshan, Geeta Press, Gorakhpur
4. Swami Shivanand ji - Dhayna Yoga
5. Swami Niranjan Nand Saraswati – Pran evam Pranayaam

18
 MCCC- 301 : CORPORATE ACCOUNTING

COURSE OBJECTIVES
The course aims to impart the knowledge of detailed accounting process and reporting requirements
of companies among the students.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Calculate Goodwill, evaluate shares adopting different methods and preparation of final accounts
of Indian Companies.
• Have a comprehensive understanding of the advanced issues in accounting for assets, liabilities
and owner’s equity
• Understand the treatment regarding issue of bonus shares and treatment of prior period profits
• Account for mergers and amalgamations and analyse the internal or external reconstructions of
companies
• Summarize the consolidated financial statement and balance sheet for holding companies

COURSE OUTLINE

Unit I : Shares & Debentures

Accounting for shares & debentures – Issue, forfeiture, re-issue, redemption, buy-back of shares,
Bonus share.

Unit II : Financial statements Analysis

Meaning, objectives, tools and types. Common size statement, Comparative financial statement,
Profit prior to incorporation, Computation of managerial remuneration.

Unit III : Accounting for Corporate Restructuring

Accounting problems relating to acquisitions : Amalgamation, Absorption and reconstructions,
liquidation of companies.

Unit IV : Accounts of Holding Companies

Concept, consolidated financial statements, needs for consolidation, document to be filed along with
consolidated financial statements, minority interest, cost of control, pre acquisition & post acquisition,
elimination of unrealized profit.

Unit V : Valuation of Shares and Goodwill

Valuation of Shares : Intrinsic value method, Yield method and Fair value method,
Valuation of goodwill : Average profit method, Super profit method, Capitalisation method, annuity
method.

SUGGESTED READINGS :
1. Bhattacharya and Dearden – Accounting for Management
2. Anthony, Robert – Management Accounting – Text and Cases
3. Gupta, R.L. – Advanced Accountancy
4. Grewal, T.S. – Double Entry Book Keeping
5. Hingorani, Ramanathan and Grewal – Management Accountancy
6. Agarwal, B.D. – Higher Accountancy
7. Shukla and Grewal – Advanced Accounts
8. Maheshwari, S.N. – Advanced Accountancy

19
 MCCC – 302 : HUMAN RESOURCE MANAGEMENT

COURSE OBJECTIVES
The course aims at familiarizing the students with the significance and role of HRM in the working of
the modern organizations. It will provide exposure regarding human resource processes and practices
with special reference to India.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Understand employee recruitment and selection process.
• Evaluate different training programs and understand their limitations.
• Gain knowledge regarding the developing role of human resource management in the globalized
world.

COURSE OUTLINE

Unit I : Overview of HRM

HRM : Concept, evolution, objectives, scope, importance, principles and functions.
Manpower Planning : Concept, need, objectives, principles, methods or techniques.

Unit II : Staffing
Recruitment, Selection, Factors affecting recruitment, source of recruitment (Internal & External),
selection process, methods of selection, Training and Development.

Unit III : Employee Appraisal and Maintenance

Discipline : Objects, forms/types of discipline, principles of maintaining discipline, causes of
indiscipline, suggestions for effective discipline. Disciplinary action, Elements and Principles of
disciplinary action process.
Performance Appraisal : Concept, Significance, Types, Methods or Techniques, Potential Appraisal.

Unit IV : Employee Relations

Grievance : Causes of grievances, grievance procedure, steps in handling grievance, Directive
principles of handling grievances.
Collective Bargaining : Concepts, Goals of management and unions in collective bargaining.

Unit V : Employee Integration and Separation

Promotion, Job enrichment, Job enlargement, Labour Turnover, Absenteeism, Voluntary Retirement,
Superannuation Lay-off, Retrenchment, Dismissal, Discharge.

SUGGESTED READINGS :
1. Mamoria, C.B. – Personnel Management
2. Srivastava, M.P. – Human Resource Planning : Approaches, Needs, Assessment Needs,
Assessment and Priorities in Manpower Planning.
3. Ashwathapa – Human Resource Management
4. R.K. Shukla, Human Resource Management, New Royal Book Co., Lko.
5. Bimal Jaiswal & Deepak Verma – Managing Human Resource/HRM
6. R.B.S. Verma, Manav Sansadhan vah Prabandh ki Rooprekha, New Royal Book Co., Lko.
7. VSP Rao – Human Resource Management – Text and Cases
8. Gary Dessler – Human Resource Management
9. P. Jyothi and D.N. Venkanesh – Human Resource Management
10. John M. Ivancevich : Human Resource Management

20
 MCEL-301A : STRATEGIC COST ACCOUNTING

COURSE OBJECTIVE
The course aims to impart and inculcate the knowledge of controlling and effective management of
cost among the students.

COURSE OUTCOMES: After completion of this course, the students should be able to:
 Identify differences between various forms of accounting-financial, management and cost
accounting
 Identify cost according to their associated activities and apply costing techniques for computing
cost of product or services
 Make various managerial decisions on the basis of learning about concept and issues involved
therein

COURSE OUTLINE

Unit I: Introduction
Meaning and terminology of cost accounting, comparison with other disciplines (management and
financial accounting), Concept and uses of Cost Accounting; Accounting plan and responsibility
centres : Meaning, significance of responsibility accounting, Types of Responsibility centres – cost
centre, profit centre, investment centre, revenue centre, Responsibility performance reporting

Unit II: Marginal Costing and Breakeven Analysis

Marginal Costing- Meaning, concept and features, Criticism against marginal costing, application and
limitations of marginal costing. Break even analysis – Definition, steps, formulation and its
assumptions and limitations of break even analysis, Cost-Volume Profit Analysis, Margin of Safety.

Unit III : Standard Costing and Variance Analysis

Standard costing as a control technique, setting of standards, Variance analysis –Meaning of
Variance Analysis, Material, Labour, Overheads Variance and their relevance in cost management

Unit IV: Strategic Costing Techniques, Cost Audit and Transfer Pricing
Value chain analysis – Meaning and types of value chain, quality costing, target costing and life style
costing, Cost Audit – Definition, meaning, objectives, important legal provision as to cost audit.
Transfer pricing – Concepts, requisites, objectives, methods of transfer pricing.

Unit V: Activity Based Costing

Activity based costing: Meaning & objectives, advantages & limitations, steps and other concepts in
activity based costing, Job Costing – Definition, Features, Procedures and its advantages.

SUGGESTED READINGS:
1. Pandey, I.M. – Management Accounting
2. Gupta, R.L. – Advanced Accountancy Vol. II
3. Kishore, M Ravi – Cost Accounting and Financial Management
4. Goyal, M.M. – Management Accounting
5. Khan and Jain – Management Accounting
6. Sharma, D.C. and Gupta, K.G. - Management Accounting
7. Anthony, R.M. - Management Accounting
8. Horngren Charles, T. - Management Accounting
9. Batty, J. - Management Accounting
10. Hingorani, Ramnathan and Grewal - Management Accounting
11. Horngreen Charles T., Geogre Goster and Srikant M. Dalinr – Cost Accounting : A Managerial
Emphasis, Prentice Hall, Delhi
12. Lall, B.M. and Jain, I.C. – Cost Accounting : Principles and Practice, Prentice Hall, Delhi
13. Welsch, Glenn A., Ronald W. Hilton and Paul N. Gordan – Budgeting, Profit and Control, Prentice
Hall, Delhi.

21
 MCEL-302A : SPECIALIZED ACCOUNTING

COURSE OBJECTIVE
The aim of this course is to impart knowledge about accounting of special entities and to make
students familiar with emerging accounting trends in the world.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Understand the concept and procedure of double accounting system.
 Frame ideas about accounting system in special entities like electricity and railway company.
 Gain knowledge about CSR made by companies.
 Develop concept and ideas relating to emerging trends of accounting such as environmental and
forensic accounting.

COURSE OUTLINE

Unit I: Accounting for Special Entities

General accounting system and Double Accounting System : Meaning, historical background,
objectives, difference between double accounting system and general accounting system, format of
double accounting system, revenue account, net revenue account and capital account, General
balance sheet.

Unit II : Accounting for Electricity Companies

Major accounting reforms in Indian Electricity Act 1910, The Electricity Supply Act 1948,1978 and The
Electricity Act 2003, Accounting system of electricity companies: Statement of share and loan capital,
statement of capital structure, statement of operating revenue, statement of operating expenses, net
revenue account and general balance sheet.

Unit III : Accounting for Railway Company

Historical evolution of railway company in India, Legal framework of railway company in India,
Accounting system in railway company: Revenue account, net revenue account, capital account and
general balance sheet.

Unit IV : Corporate Social Responsibility

Concept of Corporate social responsibility (CSR), Legal Provision under Companies Act 2013,
Overheads of CSR, Corporate Social Responsibility Accounting: Meaning, objective and
Requirements of disclosures and Sustainability Reports.

Unit V : Environmental Accounting and Forensic Accounting

Meaning, objective and importance; Types of Environment Accounting; Costs and benefits of
Environment Accounts.
Forensic Accounting: Meaning, concept, objectives, components of forensic accounting, investigative
services and litigation services.

SUGGESTED READINGS :
1. Hanif & Mukherjee : Corporate Accounting
2. S.N. Maheshwari : Corporate Accounting
3. R.L. Gupta & Radhaswami : Corporate Accounting
4. P.V. Ratnam : Advanced Accounting with Accounting Standards
5. S.M. Shukla : Advanced Accounting Vol. I & II.
6. Thomas, G. Fraser & Monika Agarwal : Ethics Governance and CSR in India
7. M.N. Mandal : Corporate Social Responsibility in India
8. Shuchi Pahuja : Environmental Accounting and Reporting
9. Siddhartha Sarkar : Economic and Environmental Accounting for Sustainable Development
10. Apurva Joshi : Student's handbook on Forensic Accounting.

22
 MCEL-301B : CUSTOMER RELATIONSHIP MANAGEMENT

COURSE OBJECTIVE:
The objective of this course is to enable students to understand the core concept of Customer
Relationship Management (CRM), CRM as a business strategy and its organizational context.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Understand the concepts and principles of CRM and managing Customer Relationship.
 Appreciate the rules and changing face of CRM as an IT enabled function
 Introduce the core concepts of CRM paradigm
 Emphasize CRM as a business strategy
 Highlight the role of appropriate business process and technology management capabilities in
managing customer relationship

COURSE OUTLINE :

Unit I : Introduction
Evolution of Relationship Marketing, Purpose of Relationship Marketing, Introduction to CRM –
Definition, Concept of CRM, Significance and types of CRM, Factors responsible for growth of CRM,
CRM Cycle and CRM implementation, building relationship with multiple stakeholders CRM Model ,
CRM strategy.

Unit II : Customer Satisfaction and Loyalty

Concept, significance and components of customer satisfaction, measurement of customer
satisfaction, customer satisfaction models.
Meaning, concept and significance of customer loyalty, factors influencing customer loyalty.

Unit III : Customer Analysis

Customer profitability analysis, Life time customer value, base profit analysis, value chain analysis,
customer defection, customer retention, important stages of customer retention, measurement,
customer expectation, customer acquisition.

Unit IV : Managing Customer Relationship

Stages, Techniques to manage customer relations, Customer experience management, creating a
customer profile, knowing your customer, segmenting and targeting customers, tools used for
segmenting and targeting customers.
Meaning, Definition and Types of Service quality, Service quality dimension and gaps.

Unit V : Technology and Customer Relations

E-CRM in business, A changing perspective, Features and advantages of E-CRM, Technologies of E-
CRM, Functional components of CRM, Customer data Management, sales force Automation

SUGGESTED READINGS :
1. Alok Kumar Rai – Customer Relationship Management : Concept and Cases, PHI
2. Jagdish & Seth - Customer Relationship Management : Emerging Concept – Tools &
Applications.
3. Lakshaman Jha - Customer Relationship Management – A Strategic Approach.
4. Federico, Rajola - Customer Relationship Management – Organisational and Technological
Perspective.
5. Ed Peelen - Customer Relationship Management.

23
 MCEL-302B : DIGITAL MARKETING

COURSE OBJECTIVE
The course aims to familiarize students with the concept of digital marketing and its evolution. It
further aims to equip students with the ability to understand and subsequently create strategic and
targeted campaigns using digital media tools.

COURSE OUTCOMES:
After completion of this course, the students should be able to :
 Understand the concept of digital marketing and its real world iterations
 Articulate innovative insides of digital marketing enabling a competitive edge.
 Understand how to create and run digital media based campaigns.
 Identify and utilize various tools of digital marketing.

COURSE OUTLINE

Unit I: Introduction
Introduction to digital marketing, Traditional vs. digital marketing, Digital Marketing Channels, Creating
Digital Marketing Plan, Digital Content Marketing, Understanding trends in digital marketing-Indian
and global context.

Unit II: Contemporary Digital Revolution:

The contemporary digital revolution, Digital marketing strategy, Marketing Strategies for the digital
world-latest practices, Security and Privacy issues with digital Marketing, Online communities and co-
creation.

Unit III: Introduction to Social Media Marketing:

Social Media Marketing-Plan, Process, Goals, Channels, Implementation, Tools, Search Engine,
Facebook Ads-its Creation & Visibility, Twitter, LinkedIn, Youtube Account Creation, Instagram,
Introduction to Blogging, Fake news, Linkage with social media and social community.

Unit IV: Designing Organization for Digital Success:

Digital Transformation Framework; Digital leadership principles, Online Public Relation and
Reputation Management, Value addition by digital marketing, cost effectiveness of digital strategies.

Unit V: Digital Marketing-User’s Perspective

E-mail and Mobile Marketing – Introduction, Process, Plan, Design and Content delivery, Discovery,
Mobile marketing – Introduction, concept, process, goals, Pros and Cons, Spam; Market gamification,
Online campaign Management using marketing analytic tools to segment.

SUGGESTED READINGS
1. Seemagupta - Digital Marketing, McGraw Hill
2. Chuck Hemann Ken Burbary – Digital Marketing Analytics, Pearson
3. Chaffey, D, F.E. Chadwick, R. Mayer, and K. Johnston (2015). Internet Marketing: Strategy,
Implementation, and Practice. Pearson India.
4. Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan (2017). Digital Marketing: 4.0 Moving
from Traditional to Digital. Pearson India.
5. Ryan, Damian and Jones Calvin (2016). Understanding Digital Marketing: Marketing Strategies
for engaging the Digital Generation.

24
 MCEL-301C : LABOUR WELFARE AND SOCIAL SECURITY

COURSE OBJECTIVES
The objective of the course is to enable students to understand the various concepts related to labour
legislations and social security.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Learn about the legalities involved in managing the labour force.
 Understand the implementation strategies of labour welfare schemes.
 Comprehend the concept of social security schemes and programmes.

COURSE OUTLINE

Unit- l : Concept of Labour Welfare

Labour welfare- concept, need & importance, objectives, Scope, types of labour welfare- statutory
and non-statutory, Principles of labour welfare, ILO

Unit- ll : Social Security

Meaning, Definition, Concept, need and importance of social security, Types of Social Security, Social
Assistance, Social Insurance, Measures of Social Security.

Unit- lll : Social Security Laws

Employee State Insurance Act 1948: Definitions, Objectives of the Act, Corporation, Standing
Committee and Medical Benefits Council, Finance & Audit, Contributions, Benefits, Adjudication of
disputes and claims, Penalties and procedures.

Unit- lV : Labour Welfare Laws

Trade union – Concept, scope, objectives of the act, provisions, registration of trade union, rights &
liabilities of registered trade union, dissolution of registered trade union, penalties and procedure.

Unit- V : Labour Welfare Legislations

Payment of Bonus Act 1965: Computation of gross profit and available surplus, eligibility and
disqualification for bonus, Payment of minimum and maximum bonus, penalties & provisions with
respect to bonus.
Maternity Benefit Act 1961: Objectives, scope, admissible benefits and eligibility, role of inspector.

SUGGESTED READINGS
1. Sarma, A.M. – Aspects of Labour Welfare and Social Security, Himalaya Publishing.
2. Srivastava, S.C. – Social Security and Labour Laws, Eastern Book Publishing.
3. S.K. Shukla & K.P.Tewari – Industrial and Labour Law, (Hindi & English), New Royal Book
Co., Lucknow
4. Devi, D. – Social Security and Labour Legislation
5. Singh, Indrajeet – Industrial and Labour Laws (Hindi)
6. Chakraborty, B.K. – Labour Laws in India
7. Sanjeev Kumar – Labour Laws
8. Goswami, V.G. – Labour and Industrial Laws, Central Law Agency

25
 MCEL-302C : ORGANISATIONAL BEHAVIOUR

COURSE OBJECTIVE
The aim of this course is to familiarize the students with the behavioural aspects and patterns of
human beings in context of their workplace.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Understand the importance of perception.
 Become a good leader and develop requisite qualities.
 Describe motivating factors of employees.
 Explain the organizational issues related to group, culture, learning and personality.

COURSE OUTLINE :

Unit I : Introduction
Meaning, nature, significance, Key elements of Organisational Behaviour, Role of managers in
Organisational Behaviour – Interpersonal, Informational and Decision Role, Approaches, Challenges
and Globalisation of Organisational Behaviour.

Unit II : Perception and Learning

Perception : Meaning, concept, nature, importance, factors affecting perception.
Learning : Nature, feature, process, components of learning, Theories of learning.

Unit III : Personality

Personality – Definition, Meaning of personality, Factors affecting personality, Theories of personality,
Personality traits affecting Organisational Behaviour, Types of personality.

Unit IV : Leadership and Motivation

Leadership – Definition, concept, need of leadership, Leadership Theories.
Motivation – Definition & meaning of motivation, Importance, Theories of motivation.

Unit V : Organisational culture and Group Dynamics

Organisational culture – Meaning, concept & nature, functions of organizational culture, types of
culture, cultural diversity, power & politics.
Introduction to Group – Meaning & importance of groups, types of groups, advantages &
disadvantages, Difference of group & team, Organizational conflict.

SUGGESTED READINGS :
1. Aswathapa, K. – Orgnaisational Behaviour, Himalaya Publishing House
2. Prasad, L.M. - Orgnaisational Behaviour, Sultan Chand & Sons
3. Robin, Stephens P. - Orgnaisational Behaviour, Pearson
4. Gaurav, Sankalp – Management and Orgnaisational Behaviour
5. Fred, Luthans – Organisational Behaviour
6. Neeru Vashisth - Organisational Behaviour, Taxmann Publication.

26
 MCIER – 301 : FUNDAMENTALS OF ACCOUNTING AND TAXATION

COURSE OBJECTIVE
To enable students to develop knowledge about the accounting & taxation principles and their
implementation aspect.

COURSE OUTCOMES : After completion of this course the students should be able to :
 To given an exposure to the principles of accounting & the preparation of final accounts.
 To enable students to be proficient in tax management
 To familiarize them with the knowledge of funds management.

COURSE OUTLINE :
Unit- l : Introduction to Accounting
Accounting: Definition, nature, scope, functions, importance, branches. Accounting as an Information
System, Accounting concepts and conventions.

Unit- ll : Basic Accounting Process

Journal, Ledger, Trial Balance, Trading and P&L Accounts, Balance Sheet.

Unit- lll : Introduction to Taxation

Constitutional provisions, History of Taxation, Indian Tax System, Direct and Indirect Taxes, Basic
knowledge of Income Tax Act 1961, regarding computation of taxable income and tax liability of an
individual. Tax planning, Tax Avoidance, Tax Evasion and Tax Management.

Unit- lV : Goods and Services Tax

Concepts, objectives, GST framework, GST Council, Levy and Collection of GST.

Unit- V : Financial Management

Meaning, nature, scope and objectives. Financial Planning, Role of Finance Manager while making
financial investment.

SUGGESTED READINGS
1. Shukla, S.K. – Direct Tax : Law and Accounts
2. Mehrotra, H.C. – Income Tax
3. Shukla, S.K. – Goods and Service Tax with Custom Duty (Hindi & English)
4. Bare Act of GST
5. Shukla, S.M. – Financial Accounting
6. Anthony, R.N. & Ruce I.S. – Accounting Principles
7. Kumar Audhesh – Financial Accounting
8. Pandey, I.M. – Financial Management
9. Rustagi, R.P. – Financial Management

27
 MCCC-401 : FORENSIC ACCOUNTING AND FRAUD EXAMINATION

COURSE OBJECTIVE
To enable students to meet the challenges posed by rising financial frauds and scams world over,
more so in the view of limitations of financial accounting and auditing procedures.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Understand forensic accounting
 Describe various kinds of corporate frauds
 Develop the strategies to prevent corporate fraud, use fraud investigation techniques, inquiry
methods generate fraud reports and discuss the policy implications at top management level.
 Discuss about Banking, Insurance and Capital Markets Frauds.
 Do Legal follow-up, including evidence gathering

COURSE OUTLINE :

Unit I : Forensic Accounting & Fraud Fundamentals

Meaning, nature and scope, auditors liability for undetected frauds, fraud auditing (forensic audit)
phases : Recognition and planning, Evidence collection and evaluation, Communication of results.

Unit II : Fraud Definition & Taxonomy

Ingredients of fraud, why is a fraud committed and who commits a fraud? Meaning and nature of
corporate fraud, concept of fraud under Companies Act 2013, frauds for and against a company,
victims of fraud.

Unit III : Types of Corporate Frauds

Bribery and corruption, Misappropriation of assets, Manipulation of financial statements, Procedure-
related frauds, Corporate espionage, Fraud in e-commerce, Fraud Prevention – Strategies, Fraud
prevention for consumers and businesses.

Unit IV : Banking Frauds :

Overview – Case study/examples; Insurance Frauds – Overview, Case Study/examples; Capital
Market Frauds – Overview, Case study/examples.

Unit V : Fraud Management

Fraud Detection – Symptoms of fraud; Fraud Investigation – Inquiry methods, Fraud reports;
Management of Fraud – Culmination, consequences and policy implication of corporate frauds;
Resolution of Fraud – Legal follow up.

SUGGESTED READINGS :
1. Albrecht, Chad O., Albrecht, Conan C., Albrecht, W. Steve & Zimelman, Mark F. (2015) –
Forensic Accounting & Fraud Examination.
2. Banerjee, Robin (2015) – Who Cheats and How?
3. Bologna, Jack and Lindquist, Robert J. (1995) – Fraud Auditing and Forensic Accounting
4. Bremser, Wayne G. (1995) – Forensic Accounting and Financial Fraud.
5. Dalal, Chetan (2015) – Novel & Conventional Methods of Audit, Investigation and Fraud
Detection.
6. Gupta, Sanjeev (2016) – Corporate Frauds and their Regulation in India.
7. Kaul, Vivek (2013) – Easy Money
8. Manning, George A. (2010) – Financial Investigation and Forensic Accounting
9. Sharma, B.R. (2014) – Bank Frauds
Note : Latest editions of the readings may be used.

28
 MCEL – 401A : WORKING CAPITAL MANAGEMENT

COURSE OBJECTIVE
The objective of the course is to acquaint students with the importance of working capital and
techniques used for effective working capital management.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Evaluate a company's liquidity position.
 Analyze factors affecting account receivables and payables.
 Identify components of cash and prepare short term cash budgets.
 Understand objective of inventory management and inventory control techniques.

COURSE OUTLINE :

Unit I : Introduction
Concept of working capital, Importance and kinds of working capital, Estimation of working capital
needs, Working capital approaches, Objectives of working capital management.

Unit II : Financing of Working Capital

Sources of working capital – Long term and short term finance, financing of Working capital.

Unit III : Cash Management

Motives for holding cash, Cash equivalents, Need and objectives of cash management, Cash
forecasting and cash budgets, Cash Float, Cash Cycle, Baumol Model, Miller-Orr model, Stone
Model.

Unit IV : Receivables Management

Concept and nature of receivables, Costs and benefits of receivables, Sound credit policy – Credit
standard, credit limit, credit period. Ageing schedule and decision tree analysis.

Unit V : Inventory Management

Components of Inventory; Risks and cost of inventory, Managing inventory – EOQ, ABC analysis,
Just in Time, Reorder point subsystem, Safety stocks.

SUGGESTED READINGS :
1. Bhalla, V.K. : Working Capital Management – Text & Cases, S. Chand & Co.
2. Bhattacharya, H : Working Capital Management – Strategies & Techniques, PHI
3. Rustagi, R.P. : Working Capital Management, Taxmann's
4. Pandey, I.M. : Financial Management, Vikas Publications.

29
 MCEL-402A : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

COURSE OBJECTIVES :
The course is designed to equip the students with essential tools, techniques, models and investment
theory necessary for analyzing different types of securities, making sound investment and optimal
portfolio choice.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Understand the designing and construction of portfolios.
• Gain knowledge about techniques of doing investment analysis.
• Identify and study the trends of stock markets.
• Make investment decisions taking into consideration various determinants influencing
investment decisions.

COURSE OUTLINE :

Unit I: Investment Management

Nature & Scope of Investment Management. Investment Objectives, Investment Process, Investment
Management and Portfolio Management, Factors of Investment Analysis, Impact of Economic and
Industry Analysis, Investment Environment and Role of Capital Markets.

Unit II : Analysis of Fixed Income Securities

Bond fundamentals; Types of bonds; Value of bonds; Bond yields (Yield to maturity and Yield to Call),
Bond Price – yield relationship; Malkeil Bond theorems; Bond Portfolio Management.

Unit III : Security Analysis

Approaches to Security Analysis, Market Indicators, Security Price Movements, Fundamental
Analysis, Technical Analysis- Bar diagram, Candlestick chart, Graph Chart , Dow Jones Theory,
Random Walk Theory, Efficient Market Hypothesis.

Unit IV : Portfolio Analysis

Portfolio Analysis, Portfolio Selection, Portfolio Revision, Portfolio Evaluation, Diversification,
Markowitz approach of Portfolio Management, CAPM Model, Significance of Beta in Portfolio Theory.

Unit V : Portfolio Management

Institutional and Managed Portfolio, Performance Evaluation of Management Portfolio, Investment
Companies and Mutual Funds, Treynor Sharpe and Jensen Measure.

SUGGESTED READINGS :
1. S. Kevin : Security Analysis and Portfolio Management
2. Fisher & Ronald J. Jordan : Security Analysis and Portfolio Management
3. Avdhani, VA : Security Analysis and Portfolio Management
4. Sudhindra Bhatt : Security Analysis and Portfolio Management
5. P. Pandin : Security Analysis and Portfolio Management
6. V.K. Bhalla : Investment Management

30
 MCEL-401B : SERVICES MARKETING

COURSE OBJECTIVE :
The objective of this course is to identify critical issues in service design and to impart knowledge
about the nature of service products & markets, building service model and creating customer value.

COURSE OUTCOMES: The students will be able to-

 Explain the nature and scope of service marketing and utilize key service frameworks including
the 7p’s of marketing, the GAPS model
 Demonstrate knowledge of the extending marketing mix for services.
 Develop and justify marketing planning and control systems appropriate to service-based activity.
 Explain service blueprint, integration of new technologies and other key issues facing today’s
customer service providers and service managers.
 Provide a theoretical and practical basis for assessing service performance.

COURSE OUTLINE

Unit I : Marketing of Services

Concept of services, Service Marketing Triangle, Characteristics, nature, importance of services
factors affecting services, Reason for the growth of service sector in India, Concept of services
marketing, Objective and functions of services marketing, Need and challenges for services
marketing, Technological development in services marketing, E-Services

Unit II : Services Marketing Mix and Research

7 P’s of service marketing – Product, Pricing, Place, Promotion, People, Physical Evidence, Process.
Application of Marketing Research in Services Marketing; Services Marketing Process; Collection of
Services Marketing Information; Strategic Marketing Process for Services; Services Marketing
Planning.

Unit III : Consumer Behaviour in Services

Customer Behavior in Service Settings, Consumer Choice, Consumer Experience, Post Experience
Evaluation.
Customer Expectations of Service - Importance, Factors, Issues, Ensuring high Customer
Satisfaction, Understanding differences among Consumers.

Unit IV : Dimensions of Service Quality

Delivering Quality Service, Challenges of Measuring Service Quality, Employees role in Service
Delivery, SERVQUAL, The Customer Gap, The customer expectations versus perceived service gap,
Closing the Gaps, Key factors and strategies for closing the gap, GAPS Model of Service Quality.

Unit V : Modern Trends in Services Marketing - Marketing of services in Financial Services/Health

Services/Hospitality Services including travel and tourism - Developing Sustainable Service Models.

SUGGESTED BOOKS:
1. Dr. Helen Woodruffe - Services Marketing
2. Dr. K. Karunakaran - Services Marketing
3. Valarie Zeithaml & Mary Jo Bitner- Services Marketing: Integrating Customer Focus across the Firm
4. Cristoher Lovelock- Services Marketing: People, Technology, Strategy
5. R. Srinivasan- Services Marketing: The Indian Context
6. Prof. Ajit Shukla- Services Marketing
7. Ravi Shanker – Services Marketing, the Indian Experience
8. K. Rama Rao – Services Marketing
9. Harsh V. Verma – Services Marketing: Text and Cases

31
 MCEL-402B : SALES AND DISTRIBUTION MANAGEMENT

COURSE OBJECTIVE –
The objective of this course is to provide in depth understanding of organisations effective sales force
and distribution systems to reach the target customers.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Gain knowledge, understanding and skills in sales force management.
 Acquaint with implementation of sales management strategies.
 Understand the Distribution process in organisation.
 Apply the Practical aspects of the key decision making in sales force and distribution channel
management.

COURSE OUTLINE.

Unit–I : Introduction
Nature and Scope of Sales Management; Objectives and functions of Sales management;
Prospecting for customers; Modes of sales presentation, Designing and delivering of sales
presentation; Recruiting and selecting Sales Personnel – Methods and administering selection
procedures, Sales forecasting methods.

Unit–II : Training and Compensation of Sales Personnel

Developing Sales Training Programmes, Executing and Evaluating sales training programmes;
Motivating Sales Personnel; Compensating sales personnel, Designing and Administering various
Compensation Plans; Controlling Sales personnel and managing sales evaluation programmes,
Comparing standards with actual performances of sales personnel;

Unit–III : Quota and Channel Management

Objective and Types of Quotas, Quota setting procedure, administering the quota system; Designing
Sales Territories and Allocating Sales efforts to sales territories;An Overview of Marketing Channels;
Structure, Functions and Relationships of channels of Distribution; Channel Dynamics- Channel
Planning and organizational Patterns in Marketing Channels; Channel Design Process and Channel
Management Decisions

Unit–IV : Intermediaries and Market Logistics

Channel Intermediaries- Role and Types; Wholesaling- Types of Wholesalers, Wholesaler marketing
decisions; Retailing- Types of retailers, retailer marketing decisions; Market Logistics- Logistics
objectives, Market logistics decisions for Distribution Channels;

Unit–V : Performance Assessment and Information System

Role of Information System in Distribution Channel Management; Assessing Performance of
Marketing Channels – Effectiveness, efficiency, tracking mechanism, marketing channel policies and
legal issues, Sale Audit

SUGGESTED READINGS:
1. Panda Tapan K, Sahadve Sunil – Sales and Distribution Management.
2. Krishna K. Havaldar, Vasant M. Cavale – Sales and Distribution Management.
3. Tanner, J; Honeycutt ED; Erffmeyer Robert C.; Sales management: Pearson Education, 2009
4. Anderson, R. Professional Sales Management. Englewood Cliff, New Jersey, Prentice Hall
5. Inc., 1992.
6. Anderson, R. Professional Personal Selling. Englewood Cliff, New Jersey, Prentice Hall Inc.,
1991.
7. Dalrymple, D J. Sales Management: Concepts and cases. New York, John Wiley, 1989.
8. Johnson, E M etc. Sales Management: Concepts Practices and cases. New York, McGraw Hill,
1986.

32
 MCEL-401C : INDUSTRIAL PSYCHOLOGY

COURSE OBJECTIVE
To provide basic knowledge of the psychological dimensions of the workforce in the work environment
and how psychology is applied at workplace.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Understand Handling industrial tensions and find the causes of it.
 Acquire Proficiency in dealing with human resource at work.
 Understand building blocks of a job
 Evaluate the safety norms required at workplace.

COURSE OUTLINE :

Unit I : Introduction
Concept, Significance, Nature and Scope of Industrial Psychology; Problems of industrial psychology;
Foundations of industrial psychology – Economic, social and psychological.

Unit II : Job-related Behaviour and its Measurement

Job Analysis; Concept, objectives and methods of job evaluation; Concept and methods of
performance appraisal; Essentials of a good performance appraisal system; Performance appraisal
vs. merit rating; Job specification – Maintenance and Motivational factors.

Unit III : Individual Differences, Vocational Guidance and Selection

Individual differences – Nature, significance; Reasons behind individual differences; Vocational
guidance – Necessity and kinds; Scientific steps in vocational guidance and limitations of guidance;
Vocational selection – Advantages and methods.

Unit IV : Industrial Tension and Maladjustment

Concept, Causes, effects and remedies to minimize industrial tension; Maladjustment – Emotional
and Vocational; Readjusting a maladjusted worker; Monotony – Determining factors and effect on
productivity; Elimination of monotony.

Unit V : Industrial Fatigue and Accidents

Concept, Causes, effects and remedies to eliminate industrial fatigue; Causes and Ill-effects of
Accidents, Steps for Reduction in Accidents.

SUGGESTED READINGS :
1. P.K. Gosh & M.B. Ghorpade – Industrial Psychology, Himalayan Publication.
2. Vikram Bisen, Priya - Industrial Psychology, New Age International.
3. M.L. Bium, J.C. Naylor - Industrial Psychology, B.S. Publisher
4. Dr. Rajan Mishra - Industrial Psychology, Laxmi Publications.
5. R.C. Yadav, Kalida D. Beg, Arun Kumar Singh - Industrial Psychology, New Royal Book
Company.
6. Girish Bala, Radha Kumar Singh – Uddyogik Manovigyan, Kalyani Publications (Hindi)
7. Ramnath Sharma – Uddyogik Manovigyan, Kedarnath Prakashan (Hindi)

33
 MCEL- 402C : MANAGEMENT OF SMALL BUSINESS

COURSE OBJECTIVES
The course aims to impart in-depth knowledge of organisational and financial framework for small
businesses.

COURSE OUTCOMES : After completion of this course, the students should be able to :
• Explain the major concepts in the functional areas of accounting, marketing, finance,
management, and economics related to small business enterprises.
• Evaluate the legal, social and global environment of business.
• Apply knowledge of business concept and functions in an integrated manner.

COURSE OUTLINE

Unit I : Basics of Small Business Enterprise

Small Business – Definition, features, role of small business in economic development, Reasons for
establishing small business, Characteristics of successful small businessman, Advantages and
disadvantages of small business, Reasons for failure of small business, Difference between small and
large business units.

Unit II : MSMEs
Definition, Characteristics, scope and significance of cottage, small and medium industries, Role of
MSMEs, Reservation of items for MSMEs, Problems of MSMEs.

Unit III : Government Policies and Development of MSMEs,

Central, State and other institutional support for MSMEs, Technological upgradation and institutional
facility for MSME, Incentives and subsidies.

Unit IV : Management of Small business

Production Management, Financial management, Marketing management, Personnel management in
small business enterprises.

Unit V : Global Opportunities

Small enterprises in international business, Role of SHGs in Micro Enterprises, Role of NGO in
MSMEs.

SUGGESTED READINGS :
1. Desai, Vasant – Management of Small-scale industries
2. Farooqui, Q.H. – Small and Cottage Industries in India
3. Shukla, M.B. – Entrepreneurship and Small Business Management
4. Singh, N. – Scientific Management of Small-Scale Industries
5. Commissioner, Small-Scale Industries, Govt. of India – Annual Report
6. Small-Scale Industries Corp., New Delhi – Annual Report
7. State Financial Corporations – Annual Report
8. SIDBI – Annual Report
9. Indian Investment Centre, New Delhi – Various Publications.

34
 MCIRA-401 : INDIAN FINANCIAL SYSTEM

COURSE OBJECTIVE
The objective of this course is to enable the students to comprehend the framework of the Indian
Financial System comprising of financial markets, institutions and services operating in the Indian
economy.

COURSE OUTCOMES : After completion of this course, the students should be able to :
 Acquire knowledge of the various components of Indian financial system and recent reforms.
 Know about the financial instruments of money and capital market.
 Understand the interplay of the financial markets, institutions and services in the Indian economy.
 Understand the regulatory framework governing the Indian financial system.

COURSE OUTLINE
Unit I : Overview
Meaning of Financial System, Functions and Key elements of the Indian Financial System, Role of the
Financial System in the Economy, Reforms in the Financial System.

Unit II : Money Market

Money Market : Composition, Functions and Instruments.
Development Banks, Banking and Non-Banking Financial Institutions.

Unit III : Capital Market

Capital Market : Functions, Organisation & Instruments. Primary Market : Issues, Book building,
Green Shoe Option, IPO's and FPO's.
Secondary Market : Functions and Organisation.
Concept of Derivative and Debt Market in India.

Unit IV : Financial Services

Investments and Merchant Banks, Depository and Custodians, Credit Rating Agencies, Factoring and
Forfeiting, Lease, Hire purchase, Housing Finance, Micro Finance.

Unit V : Financial Regulation

Regulatory Framework : Ministry of Finance, SEBI and RBI – Functions and Role.
Mutual Funds, Insurance Institutions.

SUGGESTED READINGS :
1. L.M. Bhole - Financial Institutions and Markets
2. M.Y. Khan - Indian Financial System
3. Bimal Jaiswal & Bhuvana Venkatraman – Financial Market, Institution and Financial Services
4. R.M. Srivastava - Management of Indian Financial Institutions
5. S.C. Kuchal - Corporation Finance
6. Bharti V. Pathak - Indian Financial System
7. Kohn Meir - Financial Institutions & Markets
8. Madura Jeff - Financial Institutions & Markets
9. H.R. Machiraju - Indian Financial System
10. Vasant Desai - The Indian Financial System
11. V.P. Agarwal - Vittiya Bazaron Ki Karyapranali (Hindi)
E. Gordon, K. Natrajan, Agarwal - Bhartiya Vittiya Bazar Evam Sevain (Hindi)
12. RBI Publications

35