Project Proposal Template - Canned Drinks 1
Project Proposal Template - Canned Drinks 1
Project Proposal Template - Canned Drinks 1
Guidance and
Template
-
Diploma in Creative
Media Production
and Technology
Diploma in Creative Media
Production and Technology
Page 1
Diploma in Creative Media
Production and Technology
Project proposal template
Page 2
Diploma in Creative Media
Production and Technology
Project Proposal
Candidate Name
Katie Courtney
Candidate Number
20175932
Pathway
Graphics and Digital Design
Project Title
Packaging Design - Canned Drink
Section 1: Rationale
(approx. 100 words)
The brief we were given was to create a label for a canned drink of any kind,
we were then informed we would stick it onto a can to see what it would
realistically look like. When first introduced to this task I was very intrigued
on how this was going to be executed, I was feeling slightly confident on this
project as I had many ideas but wasn’t sure how they would be produced.
This project needs research skills, creative skills and practical skills. Using
this I’ve already learnt a lot about competitors through research, learning
facts making you more informed about this subject.
Section 2: Project
Concept
My overall idea was to make a canned energy drink brand that’s vibrant and
(approx. 200 words) colorful with many different flavors and colored cans. It would be an energy
pick up for during the day, especially for people who are on the go or shift
workers who don’t get a break. My target audience is around 17-25 as its
more for those working on their feet although it is 16+ because of the
amount of caffeine that the drink contains. I think research into canned drink
manufacturing could help and to know how much it would cost to make our
drinks and the process we would have to go through if we wanted to make
these on a large scale. We could also research the caffeine side of it and how
much is legally allowed in and what the effects are of different amounts of it
and how much is in other competitors and the effects of them. The practical
work this project contains is that we are printing out the label in the correct
dimensions and stick it to a can so we can visually see how it would look in
person. I need access to a sealed can and a printer to print my label, very
easy and simple things to get hold of.
Page 3
Diploma in Creative Media
Production and Technology
Project Proposal
Section 3: Evaluation
(approx. 50 words)
To keep track of my progress on this project my interacting in peer
discussions about what each person is doing per week. As I progress through
each section of my work and research all annotations are evidenced on my
website Weebly and at the end of the project I will write an evaluation
including everything about what I’ve done through the project and
improvements that could be made.
Proposed Research
Sources and Alsunni, A.A. (2015). Energy Drink Consumption: Beneficial and Adverse Health
Bibliography
(Harvard Format)
Effects. International journal of health sciences, [online] 9(4), pp.468–74. Available
at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4682602/ [Accessed 22 Nov.
2023].
BDA (2018). Energy drinks and young people. [online] www.bda.uk.com. Available
at: https://www.bda.uk.com/resource/energy-drinks-and-young-people.html [Accessed
22 Nov. 2023].
Buildd (2023). Monster Energy Marketing Strategy: How Monster become a market
leader by ‘Unleashing the Beast’? [online] buildd. Available at:
https://buildd.co/marketing/monster-marketing-strategy [Accessed 22 Nov. 2023].
Lapolla, B. (2022). If You *Must* Have an Energy Drink, These 8 Healthier Options
Will Do. [online] Hone Health. Available at:
https://honehealth.com/edge/nutrition/healthiest-energy-drinks/ [Accessed 22 Nov.
2023].
Pronschinske, J. (2022). The buzz on energy drinks. [online] Mayo Clinic Health Page 4
Project Action Plan and Timetable
Date Week Activity / What you are intending to do - Resources / What you will need to do it -
Week
Beginning including independent study including access to workshops
Project Introduction
1 13/11/2023 Initial research
Ideas generation
GDA + RI Design
3 27/11/2023
Peer Reviews
Final Design
Mockups
5 11/12/2023
Project Evaluation
Update Portfolio
Page 5