Statement of the Problem (draft 1)

Tagbilaran City, Bohol, is known for its vibrant food culture and thriving ice cream market, yet
there is a growing demand for healthier and more sustainable food options. In response to this demand,
the feasibility study focuses on assessing the viability and adaptability of vegetable-based ice cream as a
novel and innovative product in the local market. The study aims to address the following key issues and
questions:

1. Market Acceptance: Is there a potential market for vegetable ice cream in Tagbilaran City, and are
consumers willing to embrace this innovative and healthier ice cream option?

2. Consumer Preferences: What are the flavor preferences, dietary requirements, and purchasing
behaviors of the local population, and how do these factors align with the introduction of vegetable-
based ice cream?

3. Competitive Landscape: What is the existing competitive landscape of the ice cream market in
Tagbilaran City, and how does the introduction of vegetable ice cream affect this landscape?

4. Production and Supply: Can the necessary ingredients for vegetable ice cream be sourced sustainably
and affordably in the local region, and what are the logistical challenges in production and distribution?

5. Regulatory and Legal Hurdle: What are the regulatory and legal requirements and potential obstacles
related to producing and selling vegetable ice cream in Tagbilaran City?

6. Financial Viability: What are the financial implications of establishing a vegetable ice cream business,
including initial investments, operating costs, pricing strategies, and revenue projections?

7. Marketing and Promotion: What are the most effective marketing and promotional strategies to
introduce and popularize vegetable ice cream in the local market, and what are the associated costs?

8. Environmental Impact: How can sustainable and eco-friendly practices be integrated into the
production and packaging of vegetable ice cream, and what is the perceived environmental impact of
such a product in the region?
Statement of the problem (draft 2)

Vegetable ice cream is one of the innovative foods that people would never imagine, especially
if devoured in ice cream cones or even in bowl. This idea is intriguing inspiration to the public, especially
those who love sweets. It is a surprisingly subtle variation of ice creams usually enjoyed by everyone. As
there have been numerous innovations in ice cream, such as fried and mixed in spices, it increased the
excitement of gobbling down such cold, lickful delight.

In line with that, the study’s primary object is to uncover the vegetable ice cream landscape in
Tagbilaran City, Bohol. Specifically, it seeks to answer the following research questions.

1. What is the Socioeconomic profile of the respondents in terms of:

1.1 Age
1.2 Income/Allowance
1.3 Employment Status
1.4 Consumer Behavior and Preferences

2. What is the knowledge of residents of Tagbilaran City, Bohol, on ice cream in terms of:
2.1 Available Flavor
2.2 Known Variation
2.3 Desired Flavor but not available
2.4 Marketed new variation.

3. What are the challenges in accessing the new uniqueness of ice cream in terms of:
3.1 Availability of Vegetables
3.2 Vegetables that are acceptable as an ice cream flavor
3.3 Costs
3.4 Transportation

4. Is there a significant relationship between the adaptability and acceptability of vegetable ice
cream in Tagbilaran City, Bohol, and the challenges it encounters?

5. Based on the findings of the study, what are the best selling, most adaptable and acceptable
vegetable ice cream flavors and how should it improve?
QUESTIONNAIRE

1. What is your age?

- [ ] Under 18

- [ ] 18-24

- [ ] 25-34

- [ ] 35-44

- [ ] 45-54

- [ ] 55-64

- [ ] 65 or older

1.2. What is your approximate household income?

- [ ] Less than ₱10,000 per month

- [ ] ₱10,000 - ₱20,000 per month

- [ ] ₱20,000 - ₱30,000 per month

- [ ] ₱30,000 - ₱50,000 per month

- [ ] ₱50,000 - ₱100,000 per month

- [ ] More than ₱100,000 per month

1.2.1 How many people are there in your household?

1.3 What is your current employment status?

- [ ] Employed full-time

- [ ] Employed part-time

- [ ] Self-employed

- [ ] Unemployed

- [ ] Student

- [ ] Retired

- [ ] Homemaker

- [ ] Other (please specify)

1.3.1. If you are employed, what is your industry or field of work?

1.4 How often do you consume ice cream or frozen desserts in a typical month?

[] Daily

[] 2-3 times per week

[] Once a week

[] 2-3 times per month

[] Rarely

[] Never

1.4.1 What factors influence your ice cream purchasing decisions? (Select all that apply)

- [ ] Flavor

- [ ] Price

- [ ] Healthiness

- [ ] Brand

- [ ] Local and sustainable ingredients

- [ ] Dietary preferences

- [ ] Other (please specify)

1.4.2 Are you familiar with or open to trying vegetable-based ice cream?

- [ ] Very familiar and interested

- [ ] Somewhat familiar and open to trying

- [ ] Not familiar, but willing to try

- [ ] Not interested in trying

1.4.3 Are you aware of any community initiatives or organizations promoting sustainable and healthy
living in Tagbilaran City?

- [ ] Yes

- [ ] No

2.1 Available Flavor

1. How familiar are you with the various ice cream flavors available in Tagbilaran City?

- [ ] Very familiar

- [ ] Somewhat familiar

- [ ] Not very familiar

- [ ] Not familiar at all

2. Can you name some of the most popular ice cream flavors you know are available in Tagbilaran City?

2.2 Known Variation:

3. Are you aware of any special or unique variations of ice cream that are offered in Tagbilaran City?
(e.g., local specialties, artisanal flavors)

- [ ] Yes

- [ ] No

4. If yes, please provide the names of any known variations you are aware of:

2.3 Desired Flavor but not available:

5. Is there a specific ice cream flavor that you wish was available in Tagbilaran City but currently isn't?

- [ ] Yes

- [ ] No

6. If yes, please describe the flavor you desire but cannot find in the local market:

2.4 Marketed New Variation

7. Have you recently come across any new or innovative ice cream variations or flavors being marketed
in Tagbilaran City?

- [ ] Yes
 - [ ] No

8. If yes, please provide details about any new ice cream variations you have encountered:

To understand the challenges in accessing the new uniqueness of ice cream, particularly vegetable-
based ice cream, in Tagbilaran City, Bohol, you can use the following questionnaires:

**3.1 Availability of Vegetables:**

1. How easy is it to access a variety of fresh vegetables in Tagbilaran City?

- [ ] Very easy

- [ ] Somewhat easy

- [ ] Moderately difficult

- [ ] Very difficult

- [ ] Not sure

2. Are there specific vegetables that are consistently hard to find in your local market or grocery stores?

**3.2 Vegetables that are acceptable as an ice cream flavor:**

3. Have you ever tried ice cream flavors made from vegetables, like sweet potato, carrot, or spinach?

- [ ] Yes

- [ ] No

4. If yes, which vegetable ice cream flavors have you tried, and what was your experience?

**3.3 Costs:**
5. Do you find vegetable-based ice cream options to be more expensive than traditional ice cream in
Tagbilaran City?

- [ ] Yes, they are significantly more expensive

- [ ] Yes, they are slightly more expensive

- [ ] No, they are similarly priced

- [ ] Not sure

6. Are the costs of vegetables for homemade ice cream preparations a concern for you?

- [ ] Yes, it's a significant concern

- [ ] Yes, it's a minor concern

- [ ] No, it's not a concern

**3.4 Transportation:**

7. How do you typically transport groceries and food items in Tagbilaran City?

- [ ] Personal vehicle

- [ ] Public transportation

- [ ] Walking or cycling

- [ ] Other (please specify)

8. Do you face any challenges related to transportation that affect your ability to access or carry ice
cream, especially vegetable-based ice cream?

- [ ] Yes

- [ ] No

9. If yes, please describe the transportation challenges you encounter when accessing ice cream
products.

These questionnaires will help you identify and understand the challenges faced by residents in
Tagbilaran City when it comes to accessing and enjoying the uniqueness of ice cream, particularly
vegetable-based ice cream. This information can be valuable for addressing these challenges and
tailoring your business strategy accordingly.

To determine whether there is a significant relationship between the adaptability and acceptability of
vegetable ice cream in Tagbilaran City, Bohol, and the challenges it encounters, you can use a
combination of quantitative and qualitative questionnaires. Here's a set of questions that can help you
gather relevant data:

**Quantitative Questionnaire:**

This questionnaire will help you collect numerical data that can be analyzed statistically to assess the
relationship.

1. On a scale of 1 to 5, with 1 being strongly disagree and 5 being strongly agree, please rate the
following statements:

- The availability of vegetables in Tagbilaran City significantly affects my willingness to try vegetable-
based ice cream.

- The cost of vegetable-based ice cream is a major factor in my decision to purchase it.

- The challenges in transportation and access impact my consumption of vegetable-based ice cream.

- The variety of vegetable ice cream flavors available in the local market affects my willingness to try
them.

2. How often do you consume vegetable-based ice cream in Tagbilaran City?

- [ ] Daily

- [ ] Weekly

- [ ] Monthly

- [ ] Rarely

- [ ] Never

3. Have you encountered any specific challenges in accessing or enjoying vegetable-based ice cream in
the city? (Please describe.)
**Qualitative Questionnaire:**

This questionnaire will allow respondents to provide detailed explanations and insights into the
challenges they face and their perceptions of vegetable-based ice cream.

1. Please describe any challenges you've experienced in finding and purchasing vegetable-based ice
cream in Tagbilaran City.

2. How do you think the availability of certain vegetables in the local market affects the variety of
vegetable-based ice cream flavors offered?

3. How do you perceive the costs of vegetable-based ice cream in comparison to traditional ice cream,
and how does this affect your consumption?

4. Do you believe that transportation challenges impact the accessibility of vegetable-based ice cream?
Please explain.

5. What changes or improvements do you think would make vegetable-based ice cream more adaptable
and acceptable in Tagbilaran City?

By using a combination of quantitative and qualitative questions, you can gather both statistical data
and rich qualitative insights to evaluate the relationship between adaptability, acceptability, and the
challenges faced in introducing vegetable-based ice cream in Tagbilaran City. This data will help inform
your analysis and recommendations.
When conducting a feasibility study on the adaptability of vegetable ice cream in Tagbilaran City, Bohol,
you may want to gather financial-related information from potential consumers or respondents. Here
are some questions tailored for the respondents:

**Purchasing Behavior and Budget:**

1. On average, how often do you purchase ice cream or frozen desserts in a typical month?

2. How much are you willing to spend on a single serving or container of ice cream?

3. Does your budget for ice cream vary based on the type or brand of ice cream?

**Perception of Vegetable-Based Ice Cream:**

4. Have you ever tried vegetable-based ice cream (e.g., sweet potato, carrot, spinach flavors) before?

5. What are your initial thoughts about the idea of vegetable-based ice cream in terms of flavor and
healthiness?

**Price Sensitivity:**

6. Would you be willing to pay more for vegetable-based ice cream compared to traditional ice cream?

7. How much more, in percentage terms, would you be willing to pay for vegetable-based ice cream?

**Preference for Local and Sustainable Products:**

8. Are you more likely to try vegetable-based ice cream if it's made from locally sourced and sustainable
ingredients?
9. Are you willing to pay a premium for ice cream that emphasizes sustainability and eco-friendliness?

**Factors Influencing Purchase Decision:**

10. What factors play the most significant role in your ice cream purchase decisions? (Select up to three)

- [ ] Flavor

- [ ] Price

- [ ] Healthiness

- [ ] Brand reputation

- [ ] Local and sustainable ingredients

- [ ] Dietary preferences (e.g., vegan, gluten-free)

- [ ] Other (please specify)

**Frequency of Trying New Products:**

11. How often do you try new or unique food products, including ice cream flavors?

12. Are you more likely to try new ice cream flavors during special occasions or events?

**Interest in Vegetable-Based Ice Cream:**

13. On a scale from 1 (not interested) to 5 (very interested), how intrigued are you by the idea of
vegetable-based ice cream?

These questions will help you gauge the financial aspects of potential consumers' willingness to try and
purchase vegetable-based ice cream in Tagbilaran City. The responses can provide valuable insights into
their budget, price sensitivity, and the factors influencing their purchase decisions.
When conducting a feasibility study on the adaptability of vegetable ice cream in Tagbilaran City, Bohol,
you may want to gather information about the management aspects from potential consumers or
respondents. Here are some questions tailored for the respondents:

**Consumer Preferences and Management Aspects:**

1. How important is it for you that an ice cream business in your area is managed efficiently and
professionally?

- [ ] Very important

- [ ] Somewhat important

- [ ] Neutral

- [ ] Somewhat unimportant

- [ ] Not important at all

2. Are you more likely to trust and support a vegetable ice cream business if it is well-managed and
organized?

- [ ] Yes

- [ ] No

- [ ] Not sure

**Business Reputation and Leadership:**

3. Do you consider the reputation of the business owners and management team when deciding where
to purchase ice cream?

- [ ] Yes, it's an important factor

- [ ] It's a minor consideration

- [ ] No, it doesn't impact my choices

4. Are you more likely to support a vegetable ice cream business if it has a clear and dedicated
leadership team?

- [ ] Yes
 - [ ] No

- [ ] Not sure

**Quality Assurance and Hygiene:**

5. How important is it to you that a vegetable ice cream business maintains high standards of quality and
hygiene?

- [ ] Extremely important

- [ ] Very important

- [ ] Moderately important

- [ ] Slightly important

- [ ] Not important at all

6. Would you be deterred from trying vegetable ice cream if you had concerns about the quality control
and hygiene of the business?

- [ ] Yes

- [ ] No

- [ ] It depends on the severity of the concerns

**Customer Feedback and Responsiveness:**

7. Do you value businesses that actively seek and respond to customer feedback for improvement?

- [ ] Yes, it's essential

- [ ] It's a nice-to-have but not crucial

- [ ] No, it doesn't matter to me

8. Are you more likely to support a business that takes customer suggestions and feedback into account
for product and service enhancements?

- [ ] Yes

- [ ] No
 - [ ] Not sure

**Community Engagement:**

9. Do you appreciate businesses that engage with the local community through events, sponsorships, or
charity work?

- [ ] Yes, it's important

- [ ] It's a minor consideration

- [ ] No, it doesn't influence my choices

10. Are you more inclined to support a vegetable ice cream business that actively participates in local
community activities?

- [ ] Yes

- [ ] No

- [ ] Not sure

These questions will help you understand how management aspects of a vegetable ice cream business
influence consumer preferences and their decision-making process. The responses can provide valuable
insights into the importance of professionalism, leadership, quality control, and community engagement
from a consumer's perspective.

When conducting a feasibility study on the marketing aspects of the adaptability of vegetable ice cream
in Tagbilaran City, Bohol, it's important to gather insights from potential consumers or respondents
regarding their perceptions of marketing strategies. Here are some questions tailored for the
respondents:

**Marketing Awareness and Influence:**

1. How do you typically learn about new food products or restaurants in Tagbilaran City?

- [ ] Through social media and online platforms

- [ ] Word of mouth recommendations from friends and family

- [ ] Local advertisements and flyers

 - [ ] Food blogs and reviews

- [ ] Other (please specify)

2. Have you recently come across any marketing efforts related to vegetable-based ice cream in the city?
If so, please describe them.

**Impact of Marketing on Purchase Decisions:**

3. How much does effective marketing influence your decision to try new food products, like vegetable-
based ice cream?

- [ ] A great deal

- [ ] Somewhat

- [ ] Not much

- [ ] Not at all

4. What types of marketing activities or promotions are most likely to grab your attention and prompt
you to try a new food product like vegetable ice cream?

**Product Presentation and Visual Appeal:**

5. How important is the presentation and visual appeal of an ice cream product in your decision to try it?

- [ ] Extremely important

- [ ] Very important

- [ ] Moderately important

- [ ] Slightly important

- [ ] Not important at all

6. What visual elements or design features in marketing materials or packaging would make you more
interested in trying vegetable-based ice cream?
**Promotional Events and Tastings:**

7. Would you be more inclined to try vegetable-based ice cream if there were promotional events or
tastings in your area?

- [ ] Yes, it would increase my interest

- [ ] No, it wouldn't impact my interest

- [ ] Not sure

8. What type of promotional events or tastings would you be most likely to attend or participate in?

**Community Engagement and Sustainability:**

9. Do you appreciate businesses that actively engage with the local community through events or
support sustainable and eco-friendly practices?

- [ ] Yes, it's important

- [ ] It's a nice-to-have but not crucial

- [ ] No, it doesn't matter to me

10. Are you more likely to try vegetable-based ice cream if the business emphasizes sustainability and
community engagement in its marketing efforts?

- [ ] Yes

- [ ] No

- [ ] Not sure

These questions will help you understand how marketing strategies and efforts influence consumer
perceptions and purchase decisions regarding vegetable-based ice cream in Tagbilaran City. The
responses can provide valuable insights into the effectiveness of marketing approaches and the factors
that capture consumer attention.

When conducting a feasibility study on the technical aspects of the adaptability of vegetable ice cream
in Tagbilaran City, Bohol, you can gather information from potential consumers or respondents
regarding their perceptions of the technical attributes of the product. Here are some questions tailored
for the respondents:

**Technical Attributes and Quality:**

1. How important are the technical attributes of an ice cream product (e.g., texture, consistency,
creaminess) in your decision to try it?

- [ ] Extremely important

- [ ] Very important

- [ ] Moderately important

- [ ] Slightly important

- [ ] Not important at all

2. What technical qualities do you value most in an ice cream product?

**Ingredients and Transparency:**

3. Are you more likely to try an ice cream product if it emphasizes transparency about its ingredients and
sourcing, especially when using vegetables?

- [ ] Yes

- [ ] No

- [ ] Not sure

4. How important is it for you that ice cream businesses use fresh and locally sourced ingredients in their
products?

- [ ] Very important

- [ ] Somewhat important

- [ ] Neutral

- [ ] Not very important

- [ ] Not important at all

**Dietary Preferences and Allergies:**

5. Do you have any specific dietary preferences or allergies that influence your choice of ice cream, such
as being vegan or gluten-free?

6. Would you be more likely to try vegetable-based ice cream if it caters to specific dietary preferences
or provides allergen information?

**Variety and Flavor Innovation:**

7. How important is variety and flavor innovation in ice cream products when making your choices?

- [ ] Extremely important

- [ ] Very important

- [ ] Moderately important

- [ ] Slightly important

- [ ] Not important at all

8. Are you more likely to try vegetable-based ice cream if it offers a range of unique and creative flavors,
including those made from locally available vegetables?

**Taste Testing and Sampling:**

9. Would you be interested in taste testing or sampling sessions for new ice cream flavors, especially
vegetable-based ones?

- [ ] Yes, I would be interested

- [ ] No, I prefer not to participate

- [ ] Not sure

10. What type of taste testing or sampling events would you find appealing and convenient?
**Technical Expertise and Craftsmanship:**

11. Do you appreciate ice cream businesses that emphasize technical expertise and craftsmanship in
their product development and preparation?

- [ ] Yes, it's important

- [ ] It's a minor consideration

- [ ] No, it doesn't matter to me

12. Are you more likely to try vegetable-based ice cream if it is presented as a carefully crafted and
technically well-prepared product?

These questions will help you understand how technical attributes, ingredient transparency, dietary
preferences, variety, and flavor innovation influence consumer perceptions and choices regarding
vegetable-based ice cream in Tagbilaran City. The responses can provide valuable insights into the
technical aspects that matter most to consumers.

To explore the socioeconomic aspects of the feasibility study on the adaptability of vegetable ice cream
in Tagbilaran City, Bohol, you can gather information from potential consumers or respondents. Here
are some questions tailored for the respondents:

**Socioeconomic Profile:**

1. What is your approximate household income?

- [ ] Less than ₱10,000 per month

- [ ] ₱10,000 - ₱20,000 per month

- [ ] ₱20,000 - ₱30,000 per month

- [ ] ₱30,000 - ₱50,000 per month

- [ ] ₱50,000 - ₱100,000 per month

- [ ] More than ₱100,000 per month

2. What is your current employment status?

- [ ] Employed full-time

- [ ] Employed part-time

- [ ] Self-employed

- [ ] Unemployed

- [ ] Student

- [ ] Retired

- [ ] Homemaker

- [ ] Other (please specify)

**Food Budget and Dietary Preferences:**

3. How do you typically allocate your food budget? What portion of your budget is allocated to indulgent
items like ice cream?

4. Do you have specific dietary preferences, such as being vegetarian, vegan, gluten-free, or having food
allergies, that impact your food choices, including ice cream?

**Community Values and Local Initiatives:**

5. Are there any local community initiatives or organizations in Tagbilaran City that you actively engage
with or support, especially those related to sustainable living and healthy eating?

6. Are you aware of any ongoing efforts in your community to promote the consumption of locally
sourced and eco-friendly food products?

**Consumer Awareness and Perception:**

7. How aware are you of current health and wellness trends, sustainable living, and eco-friendly food
options?

8. How do these awareness levels influence your food choices, including the choice to try vegetable-
based ice cream?

**Social Factors and Cultural Values:**

9. Do you and your family or social circle place importance on healthy food choices and sustainability in
your daily lives?

10. How might cultural values and family traditions influence your willingness to embrace new food
products like vegetable-based ice cream?

**Environmental Impact:**

11. Do you consider the environmental impact of the products you consume, and does this factor into
your choice of ice cream?

12. Would you be more likely to try vegetable-based ice cream if it is marketed as an environmentally
friendly and sustainable option?

These questions will help you explore the socioeconomic aspects that influence consumer perceptions
and choices regarding vegetable-based ice cream in Tagbilaran City. The responses can provide valuable
insights into the socioeconomic dynamics that may affect the adaptability of the product.
Certainly, here are guide questions for each of the five aspects of the feasibility study: financial,
management, marketing, technical, and socioeconomic, tailored for the proponent:

**Financial Aspects:**

1. **Startup Costs:** What are the estimated startup costs for launching a vegetable ice cream business
in Tagbilaran City, Bohol, and how will you secure the necessary funding?

2. **Operational Budget:** What are the expected monthly operational expenses, and how will you
allocate funds for rent, utilities, labor, ingredients, marketing, and distribution?

3. **Pricing Strategy:** How will you determine the pricing strategy for vegetable-based ice cream, and
what factors will influence your pricing decisions?

4. **Break-Even Analysis:** What is the projected break-even point in terms of sales volume and
revenue, and how long do you anticipate it will take to reach this point?

5. **Revenue Projections:** What are your sales and revenue projections for the first year and
subsequent years of operation, and what data and assumptions are these projections based on?

6. **Financial Risk Mitigation:** What potential financial risks have you identified, and what strategies
or contingency plans do you have in place to mitigate or manage these risks?

**Management Aspects:**

7. **Leadership and Team:** Who is part of the leadership team, and what relevant expertise do they
bring to the business?

8. **Quality Control:** How will you ensure the quality and consistency of your vegetable ice cream
products, and what quality control measures will be implemented?
9. **Community Engagement:** How do you plan to engage with the local community and build
positive relationships through events, sponsorships, or other activities?

10. **Customer Feedback:** How will you gather and respond to customer feedback for continuous
improvement, and what channels or mechanisms will you use?

**Marketing Aspects:**

11. **Marketing Strategies:** What marketing strategies will you employ to introduce and popularize
vegetable-based ice cream in Tagbilaran City, and how do these strategies align with your target
audience?

12. **Product Presentation:** How will you present your ice cream products visually and in packaging
to appeal to consumers and differentiate yourself in the market?

13. **Community Engagement:** How will you emphasize sustainability, local sourcing, and eco-
friendliness in your marketing efforts to align with the values of your community?

14. **Promotional Events:** Will you organize promotional events or tastings, and how do you plan to
maximize their impact on consumer interest and sales?

**Technical Aspects:**

15. **Product Development:** How will you ensure the technical attributes of your vegetable ice
cream, such as texture, consistency, and creaminess, meet consumer expectations?

16. **Ingredient Sourcing:** What steps will be taken to source fresh and locally available ingredients,
and how will you convey ingredient transparency to consumers?

17. **Dietary Preferences:** How will you accommodate specific dietary preferences, such as vegan,
gluten-free, or allergen-free options in your product offerings?
18. **Flavor Innovation:** What is your strategy for flavor innovation and offering a variety of unique
flavors, including those made from locally available vegetables?

**Socioeconomic Aspects:**

19. **Consumer Profiles:** What is your understanding of the socioeconomic profiles of potential
consumers in Tagbilaran City, including their income levels and dietary preferences?

20. **Community Engagement:** How will your business engage with local community initiatives and
organizations that promote sustainability and healthy living?

21. **Market Awareness:** How do you plan to raise awareness about the socioeconomic benefits of
supporting locally sourced and sustainable food products?

22. **Consumer Perceptions:** How do you intend to shape consumer perceptions of your vegetable
ice cream, taking into consideration the importance of community values and sustainability?

These guide questions will help you structure your feasibility study, considering financial, management,
marketing, technical, and socioeconomic aspects, and plan your vegetable ice cream business in
Tagbilaran City, Bohol, more effectively.