ASSIGNMENT NO.

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Discipline and Ideas in the Applied Social Sciences
Chloe Zent D. Ronquillo
12 HUMSS – A

“Communication is the solvent of all problems and is the foundation for personal
development.” – Peter Shepherd, psychologist, author

1. Describe the clientele and audience of communication.

The clientele and audience of communication vary widely depending on the context. It could range
from consumers in a business setting to viewers of a media platform. Understanding the target
audience helps tailor messages for maximum impact.

2. Distinguish the needs of individuals, groups, organizations, and communities as clientele

and audiences of Communication

Individuals often seek personalized information, groups look for cohesion and collaboration,
organizations prioritize efficiency and clarity, and communities value shared values and inclusive
communication. Tailoring messages to meet these diverse needs enhances effective
communication.

3. Identify the settings in which communicators and journalists are found:

Communication professionals and journalists in these sectors play crucial roles in

conveying information, building relationships, and shaping narratives to foster understanding and
engagement.

Government

Public Information Officers: They handle official communication, ensuring that the government's
messages are clear, accurate, and accessible to the public.Speechwriters: Craft messages for
government officials to deliver, shaping public perception and conveying policy positions.

Private Sector

Corporate Communicators: Manage internal and external communications for companies,

conveying brand messages and responding to public relations challenges.Media Relations
Specialists: Build relationships with journalists, facilitating positive media coverage for the
company.

Civil Society

Communications Directors: Oversee the communication strategy of NGOs and advocacy groups,
ensuring effective messaging to support their missions.

Social Media Managers: Engage the public through various online platforms, amplifying the
organization's voice and building community.

Schools

Public Relations Officers: Handle communication between educational institutions and the public,
including students, parents, and the community.

School News Editors: Manage student-led publications and communication channels within
educational settings.

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Community

Community Engagement Coordinators: Facilitate communication between local organizations

and community members, ensuring information reaches and involves everyone.Local Bloggers
and Influencers: Act as grassroots communicators, sharing news and stories relevant to the
community.

4. Illustrate the different processes and methods involved in undertaking communication.

Effective communication requires attention to each stage of the process and the careful
selection of appropriate methods based on the context and audience.

• Sender Encoding - The sender formulates a message, encodes it into words or symbols,
and decides on the mode of communication (e.g., verbal, written).
• Transmission - The encoded message is sent through a chosen channel, such as spoken
words, written text, or digital media.
• Receiver Decoding - The recipient receives the message and decodes it, interpreting the
information based on their understanding of the language and context.
• Feedback - The receiver responds to the message, providing feedback to the sender. This
ensures mutual understanding and helps in adjusting the communication if necessary.
• Noise - External factors, known as noise, can interfere with the communication process.
This includes distractions, language barriers, or technical issues.
• Context - The context in which communication occurs influences its interpretation.
Understanding the situation, cultural nuances, and background information is crucial.

Methods of Communication:
• Verbal Communication - Involves spoken or written words. It includes face-to-face
conversations, phone calls, and written documents.
• Non-Verbal Communication - Conveys messages without words, through body
language, gestures, facial expressions, and other visual cues.
• Written Communication - Involves conveying messages through written words, such as
emails, letters, reports, or other written documents.
• Visual Communication - Relies on visual elements like charts, graphs, images, and
videos to convey information.
• Digital Communication - Utilizes electronic devices and technology for communication,
including emails, instant messaging, video calls, and social media.

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 • Formal Communication - Follows established channels within an organization, such as
official memos, reports, or meetings.
• Informal Communication - Takes place casually and spontaneously, often without
predefined rules, like water-cooler conversations or social interactions.

4. Distinguish the appropriate communication media channel(s) to use in different

settings and situations. Explain each channel and their functions in Society.

Communication media channels

a. Mass media - plays a crucial role in society by providing information, news, entertainment, and
education to a large audience. The media has a significant influence on shaping public opinion,
attitudes, and behaviors, and it can also act as a watchdog to hold those in power accountable.

b. Social media - helps people stay connected and share ideas, thoughts, and opinions with
others in a safe and secure environment. It can also be used to promote businesses,
organizations, and causes, as well as to stay informed about current events and trends.

c. New Media - Allow for a huge increase in the volume of communication. Provide the possibility
of increasing the speed of communication. Provide opportunities for interactive communication.
Allow forms of communication that were previously separate to overlap and interconnect.

d. Telecommunications - used to organize more or less remote computer systems into

telecommunications networks.

6. Due to the pandemic, people have fewer opportunities to interact physically with each other,
and they now mainly rely on technology for communication. In your opinion, can technology
alone be a sufficient communication channel? Why or why not?

While technology provides convenient means of communication, it may not fully replace
physical interaction. Non-verbal cues, touch, and shared physical experiences contribute to the
richness of human communication. Technology can enhance connections, but the absence of in-
person interaction may limit the depth of understanding and emotional connection between
individuals.

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7. How has new technology affected the way people in civil society, schools, and communities
communicate?

New technology has transformed communication in civil society, schools, and

communities by enabling instant connectivity, information sharing, and collaboration. Social
media facilitates activism and awareness in civil society, while educational technology enhances
learning experiences in schools. Communities can organize and engage through digital platforms,
fostering broader connections. However, challenges like information overload and digital divides
also emerge, impacting the dynamics of communication in these spheres.

8. As a student, what do you think could help improve communication within the education
system?

Efforts to enhance communication in the education system could involve leveraging

technology for transparent and timely information sharing, promoting interactive platforms for
student-teacher collaboration, and fostering open channels for feedback. Additionally,
incorporating clear communication strategies in curriculum design and encouraging a supportive
and inclusive learning environment can contribute to improved overall communication within the
education system.

9. Have you heard about black out news? What is it all about?

A situation in which a government or other authority imposes a ban on the publication of

news on a particular subject. It is the censorship of news related to a certain topic, particularly
in mass media, for any reason. A media blackout may be voluntary, or may in some countries be
enforced by the government or state. The latter case is controversial in peacetime, as some
regard it as a human rights violation and repression of free speech.

10. What are the challenges among Filipino journalists? Elaborate and explain.

Filipino journalists contend with a complex array of challenges that shape their
professional landscape. Press freedom issues loom large, as instances of intimidation, violence,
and threats against journalists persist, creating an atmosphere of fear and self-censorship.
Political pressure further complicates matters, with influential figures attempting to shape

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narratives and compromise the independence of media outlets. The safety and security of
journalists, particularly those covering sensitive topics like corruption or human rights abuses,
remain at risk, as evidenced by cases of harassment and violence against media practitioners.
Low wages and job insecurity add another layer of difficulty, inhibiting journalists from delving into
investigative reporting and contributing to the broader issues of media sustainability. These
challenges collectively impede the media's ability to fulfill its crucial role as a watchdog and
provider of accurate information.

Moreover, the digital era has introduced new dynamics, with the rise of online platforms
and social media altering traditional media landscapes. While providing new avenues for
information dissemination, these digital spaces also bring challenges such as the rapid spread of
misinformation and the need for journalists to adapt to evolving technologies. Navigating these
complexities requires a concerted effort to address both traditional and emerging obstacles,
fostering an environment that values press freedom, ensures journalists' safety, and promotes
ethical reporting practices.