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    Royal Enfield

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    vivek
    Royal Enfield is one of the oldest motorcycle companies, established in 1893 in England. It is known for the iconic Bullet motorcycle model and has a rich history. In recent years, Royal Enfield has gained global popularity while maintaining its vintage charm. It plans for growth through new product lines, expanded markets, and manufacturing facilities. Control measures ensure operations align with objectives, and leadership inspires workers to achieve the company's vision of "Pure Motorcycling."

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    Royal Enfield

    Uploaded by

    vivek
    17 views9 pages
    Royal Enfield is one of the oldest motorcycle companies, established in 1893 in England. It is known for the iconic Bullet motorcycle model and has a rich history. In recent years, Royal Enfield has gained global popularity while maintaining its vintage charm. It plans for growth through new product lines, expanded markets, and manufacturing facilities. Control measures ensure operations align with objectives, and leadership inspires workers to achieve the company's vision of "Pure Motorcycling."

    Original Description:

    Case study on royal Enfield

    Original Title

    ROYAL ENFIELD

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    Royal Enfield is one of the oldest motorcycle companies, established in 1893 in England. It is known for the iconic Bullet motorcycle model and has a rich history. In recent years, Royal Enfield has gained global popularity while maintaining its vintage charm. It plans for growth through new product lines, expanded markets, and manufacturing facilities. Control measures ensure operations align with objectives, and leadership inspires workers to achieve the company's vision of "Pure Motorcycling."

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views9 pages

    Royal Enfield

    Uploaded by

    vivek
    Royal Enfield is one of the oldest motorcycle companies, established in 1893 in England. It is known for the iconic Bullet motorcycle model and has a rich history. In recent years, Royal Enfield has gained global popularity while maintaining its vintage charm. It plans for growth through new product lines, expanded markets, and manufacturing facilities. Control measures ensure operations align with objectives, and leadership inspires workers to achieve the company's vision of "Pure Motorcycling."

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    ELECTCIAL AND ELECTRONICS ENGINEERING

    INDUSTRIAL MANAGEMENT & PROFESSIONAL ENGINEERING


    PRACTICE

    CASE STUDY ON ROYAL ENFIELD

    GUIDED BY: PRESENTED BY:


    S.P. KRUTHI VIVEK GOWD
    A .K.V
    4MC21EE421
    INTRODUCTION
    Royal Enfield, established in • 1893: Royal Enfield is founded in England.
    1893, is one of the oldest • 1901: The first Royal Enfield motorcycle is
    motorcycle companies.
    Known for its iconic Bullet produced.
    model, it has a rich history of • 1949:The iconic Royal Enfield Bullet is
    producing sturdy and classic introduced.
    motorcycles. The brand has a • 1955: The Indian government acquires the
    strong heritage, serving in
    both World Wars and company, forming Enfield India.
    becoming synonymous with • 1994: Eicher Motors acquires Enfield India,
    leisurely cruising. In recent leading to the formation of Royal Enfield as we
    years, Royal Enfield has know it today.
    gained global popularity,
    maintaining its vintage charm • 2000s-2010s: Royal Enfield experiences a
    while embracing modern resurgence in popularity, becoming a global
    technology. brand.
    PLANNING
    Royal Enfield's planning involves setting clear objectives, strategies, and goals for the company's
    growth. This includes:

    • Developing a long-term vision to revive the brand's legacy.

    • Identifying target markets and customer segments.

    • Creating new product lines while maintaining the classic appeal.

    • Setting sales and revenue targets for expansion.


    ORGANIZING
    To execute its plans, Royal Enfield focuses on organizing resources and people efficiently:

    • Structuring the organization to optimize production and marketing.

    • Establishing manufacturing facilities and supply chain networks.

    • Building a dedicated and passionate workforce.

    • Collaborating with dealerships and partners for global expansion.


    CONTROLLING
    Control measures are implemented to ensure Royal Enfield's operations are on track and aligned with
    its objectives:

    • Quality control processes to maintain the brand's reputation.

    • Monitoring production standards and adherence to emission regulations.

    • Regularly reviewing financial performance and market data.

    • Adjusting strategies based on feedback and data analysis.


    LEADING
    Leadership at Royal Enfield involves inspiring and guiding the workforce to achieve the company's
    vision:

    • Fostering a culture of creativity and innovation.

    • Encouraging open communication and idea-sharing.

    • Empowering employees to take ownership and responsibility.

    • Leading by example, staying true to the brand's ethos of "Pure Motorcycling."


    SWOT ANALYSIS
    STRENGTHS:
    Brand Heritage
    WEAKNESSES:
    Unique Design and Styling
    Quality Control Issues
    Global Expansion
    Limited Product Range
    Strong Community and
    Culture

    OPPORTUNITIES: THREATS:
    Diversification Competition
    Environmental Concerns Emission Regulations
    Emerging Markets Economic Uncertainty
    Supply Chain Disruptions
    • Classic Design and Style
    • Robust and Reliable
    ADVANTAGES •
    •
    Easy to Customize
    Affordable Price

    • Limited Performance
    DISADVANTAGE •
    •
    Quality Concerns
    Limited Technological Features
    S • Vibrations and Comfort
    SOCIAL RESPONSIBILITIES OF ROYAL
    ENFIELD
    Sustainability and Environmental
    Employee Welfare
    Initiatives

    SOCIAL
    RESPONSIBILITES

    Road Safety and Rider Education Consumer Engagement

    COVID-19 Response

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