Full Download Consumer Behaviour Buying Having and Being Canadian 5th Edition Solomon Test Bank
Full Download Consumer Behaviour Buying Having and Being Canadian 5th Edition Solomon Test Bank
Full Download Consumer Behaviour Buying Having and Being Canadian 5th Edition Solomon Test Bank
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adian-5th-edition-solomon-test-bank/
Exam
Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) Studies on how magazines affect their readers' body images is an example of research in which of 1)
the following disciplines:
A) sociology
B) demographics
C) microeconomics
D) cultural anthropology
E) clinical psychology
Answer: E
Explanation: A)
B)
C)
D)
E)
2) Research has shown that Mexican firms are less likely to have formal codes of ethics and more 2)
likely to bribe public officials than are American or Canadian companies. This demonstrates that:
A) Mexicans tend to be considered interpretivists rather than positivists
B) social marketing is not important in Mexico
C) cultural values and beliefs are important for determining what is considered ethical
D) business practices can be unethical without being illegal
E) American and Canadian companies are more respectful than Mexican companies
Answer: C
Explanation: A)
B)
C)
D)
E)
3) Groups of people that unite on the Internet to share a passion for a product are known as: 3)
A) virtual brand communities
B) Internet socialites
C) product organizations
D) chat rooms
E) consumer networks
Answer: A
Explanation: A)
B)
C)
D)
E)
5) John is the Vice-President of marketing for a local tour guide company. He is concerned that his 5)
customers are not recommending his company to friends of theirs. For John, this problem is a:
A) prepurchase issue
B) postpurchase issue
C) market segmentation problem
D) role theory problem
E) purchase issue
Answer: B
Explanation: A)
B)
C)
D)
E)
6) The dominant set of assumptions which has influenced Western research on art and science since 6)
the late 16th century has been termed positivism. All of the following are tenets of positivism
EXCEPT:
A) the world is an ordered rational place with a clearly defined past, present, and future
B) there are multiple and simultaneous events which shape a particular view of an occurrence
and help us interpret the nature of reality
C) human reason is supreme
D) there is a single objective truth that can be discovered by science
E) we should stress the functions of objects and celebrate technology
Answer: B
Explanation: A)
B)
C)
D)
E)
2
7) When consumers are making buying decisions, some observers have said that their behaviour 7)
resembles acting in a play, complete with lines, props, even costumes. They may alter their
consumption decisions depending upon the part they are playing at the time. This view of
consumer behaviour is often called:
A) consumer activism
B) consumption play theory
C) situational analysis
D) dramatism
E) role theory
Answer: E
Explanation: A)
B)
C)
D)
E)
8) Volkswagen Beetle ads typified a social outcast who is able to poke holes in the stuffiness and 8)
rigidity of bureaucracy. This approach would reflect a paradigm reflecting:
A) positivism
B) Jungianism
C) modernism
D) Freudianism
E) interpretivism
Answer: E
Explanation: A)
B)
C)
D)
E)
9) To reduce waste associated with their Downey Fabric Softener, Proctor & Gamble introduced 9)
refillable containers. This is an example of:
A) culture jamming
B) green marketing
C) social marketing
D) ethical marketing
E) anticonsumption
Answer: B
Explanation: A)
B)
C)
D)
E)
3
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died in bed, knew what his progenitors had been spared. Even in the
soberly civilized eighteenth century there lingered a doubt as to the
relative value of battle-field, gallows and sick-chamber.
“True blue
And Mrs. Crewe”
and how shall we reach him save through the pages of history? It is
the foundation upon which are reared the superstructures of
sociology, psychology, philosophy and ethics. It is our clue to the
problems of the race. It is the gateway through which we glimpse the
noble and terrible things which have stirred the human soul.
A cultivated American poet has said that men of his craft “should
know history inside out, and take as much interest in the days of
Nebuchadnezzar as in the days of Pierpont Morgan.” This is a
spacious demand. The vast sweep of time is more than one man can
master, and the poet is absolved by the terms of his art from severe
study. He may know as much history as Matthew Arnold, or as little
as Herrick, who lived through great episodes, and did not seem to be
aware of them. But Mr. Benét is wise in recognizing the inspiration of
history, its emotional and imaginative appeal. New York and Pierpont
Morgan have their tale to tell; and so has the dark shadow of the
Babylonian conqueror, who was so feared that, while he lived, his
subjects dared not laugh; and when he died, and went to his
appointed place, the poor inmates of Hell trembled lest he had come
to rule over them in place of their master, Satan.
“The study of Plutarch and ancient historians,” says George
Trevelyan, “rekindled the breath of liberty and of civic virtue in
modern Europe.” The mental freedom of the Renaissance was the
gift of the long-ignored and reinstated classics, of a renewed and
generous belief in the vitality of human thought, the richness of
human experience. Apart from the intellectual precision which this
kind of knowledge confers, it is indirectly as useful as a knowledge of
mathematics or of chemistry. How shall one nation deal with another
in this heaving and turbulent world unless it knows something of
more importance than its neighbour’s numerical and financial
strength—namely, the type of men it breeds. This is what history
teaches, if it is studied carefully and candidly.
How did it happen that the Germans, so well informed on every
other point, wrought their own ruin because they failed to understand
the mental and moral make-up of Frenchmen, Englishmen and
Americans? What kind of histories did they have, and in what spirit
did they study them? The Scarborough raid proved them as ignorant
as children of England’s temper and reactions. The inhibitions
imposed upon the port of New York, and the semi-occasional ship