HRM tURN
HRM tURN
HRM tURN
Date Submitted
10/08/2023
International Business Academy of Switzerland
Assignment Question
Case Scenario –
Business can choose the right entry mode for their business when they decided to enter the
foreign market. There was numerous entry mode for international business and also
numerous institutional factors that effect on choosing of entry mode.
Task 1 – Describe each type of entry mode for international arrangement base on equity and
non-equity arrangements.
Task 2- Evaluate how institutional factors or structural factors effect on choosing of entry
mode. Describes the two international business case for their decisions to this task.
Executive Summary
The healthcare industry is a dynamic and multifaceted sector, serving as a basis for
preserving public health and well-being. Star Business Corporation is a prominent and
diversified healthcare company operating pharmacy, healthcare services, and retail healthcare
products. As the company continue to grow, the role of the business development manager
becomes crucial, as it directly contributes to the company's success by increasing growth and
overall revenue.
There is now a vacancy of business development manager position as individuals with
exceptional leadership, strategic vision, and a strong desire to be creative will be recruited.
The HR department recognizes the importance of finding a skilled business development
manager for the healthcare service. The recruitment process comprises tactics and methods
for locating a suitable person who knows the healthcare sector and collaborates with a team
and business partners to improve the offers.
The HR department will carry out the recruitment process according to job analysis, job
description and job specification as established by the Myanmar labor market as it is
currently experiencing challenges such as a shortage of skilled personnel. Job descriptions
and job specifications will provide the information for the market and corporation that
requires a leader that is creative, imaginative, and strategic. The chosen business
development manager will assist the corporation in performing better in the healthcare
industry, strengthening the brand, and achieving the organization's goals.
Administrative Information
Job title: Business Development Manager
Department: Department of Business Development
Reports to: Director of Business Development
Job number: 05
Date of Job analysis: August 09, 2023
Expiration date: January 2024
Job Summary: contribute success and profitability of the company's healthcare business
in the market by raising business opportunities, expanding the
market presence, increasing revenue and strengthening strategic partnerships
to drive growth within the industry.
Responsibilities:
Identify and assess potential business opportunities in the healthcare sector and
analyze industry trends and market dynamics.
Enhance business strategies for increasing revenue, expanding market share and
attracting new customers.
Maintain strong relationships with key stakeholders, including healthcare providers,
insurance companies and clients.
Develop market entry plans and execute strategies for successful expansion.
Recognize market changes and feedback to internal teams for enhancement or
development of new healthcare products or services.
Collaborate with marketing team to promote healthcare solutions and value
proposition.
Collect, analyze, interpret market data, sales and performance and report progress and
outcomes.
Guide and support junior team members within the business development function.