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    Disha Dhanawat - 013 - MMS - Netflix Case Study

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    Darshan Jain
    Netflix personalizes the consumer experience in several ways: - Personalized recommendations based on viewing history, ratings, and search behavior - Personalized homepages featuring content Netflix believes the user will find interesting - Personalized search results tailored to each user's viewing habits

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    Disha Dhanawat - 013 - MMS - Netflix Case Study

    Uploaded by

    Darshan Jain
    27 views3 pages
    Netflix personalizes the consumer experience in several ways: - Personalized recommendations based on viewing history, ratings, and search behavior - Personalized homepages featuring content Netflix believes the user will find interesting - Personalized search results tailored to each user's viewing habits

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    Disha Dhanawat_013_MMS_Netflix case study

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    Netflix personalizes the consumer experience in several ways: - Personalized recommendations based on viewing history, ratings, and search behavior - Personalized homepages featuring content Netflix believes the user will find interesting - Personalized search results tailored to each user's viewing habits

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    Disha Dhanawat - 013 - MMS - Netflix Case Study

    Uploaded by

    Darshan Jain
    Netflix personalizes the consumer experience in several ways: - Personalized recommendations based on viewing history, ratings, and search behavior - Personalized homepages featuring content Netflix believes the user will find interesting - Personalized search results tailored to each user's viewing habits

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    1.

    How Netflix uses data and insights to personalize the


    customer experience?

    Netflix personalises the consumer experience in a variety of


    ways, including:
    • Personalised recommendations: Netflix's recommendation
    engine predicts what each viewer is most likely to like
    watching based on a range of data factors such as viewing
    history, ratings, and search behaviour.
    • Personalised homepages: Each user's Netflix homepage is
    tailored to their viewing preferences. This includes
    prominently displaying series and films that Netflix believes
    the user will find interesting, as well as new and trending
    material.

    • Personalised search results: Netflix's search results are


    likewise tailored to each user's viewing habits. This means
    that users will be more likely to get results for shows and
    films that they will appreciate.

    2. How other businesses can leverage social proof to


    increase brand awareness and drive sales?

    People are more likely to do something if they see others


    doing it, which is known as social proof. This is because
    people believe that if others are doing something, it must be
    correct.
    Businesses can use social proof to boost brand awareness
    and revenue in a variety of ways, including:
    • Displaying consumer feedback: Customer testimonials are
    an excellent method to demonstrate to potential clients that
    others have had favourable experiences with your company.
    Testimonials can be shown on your website, in marketing
    materials, and on social media.

    • Demonstrating social media engagement: If you have a


    significant and engaged social media following, this can be
    a terrific method to demonstrate to potential clients that
    your business is well-known.

    3.Emerging trends in Netflix consumer behavior that


    marketers should be aware of ?

    Marketers should be aware of several new trends in Netflix


    consumer behaviour, including:
    • The rise of social viewing: An increasing number of
    people watch Netflix with others, either in person or online.
    This opens up new avenues for marketers to reach out to
    customers via social media and other methods.
    • The mobile shift: An increasing number of consumers are
    watching Netflix on their mobile devices. This opens up
    new avenues for marketers to contact customers via mobile
    advertising and other platforms.

    • Growing popularity of original content: Netflix's original


    programming is gaining popularity. This opens up new
    avenues for marketers to collaborate with Netflix to
    advertise their products and services.
    • The introduction of new streaming services: A number of
    new streaming services have emerged.

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