Boosting On Instagram

BOOSTING ON INSTAGRAM
The Instagram algorithm

Like most social media platforms, Instagram does not reveal its algorithm’s specific
details publicly.
However, the company has provided some general insights into how the algorithm
functions over the years.
Below are some of the key factors believed to influence the Instagram algorithm:
1. User engagement: Posts that receive more likes, comments, shares, and other forms of
interaction tend to be ranked higher in users’ feeds. This is because the algorithm
interprets these signals to indicate the content is valuable and interesting.
2. Promotion of Reels: Instagram tends to promote its new features to encourage users to
use them. Compared to traditional posts, Reels are often given more prominent
placement. For instance, Instagram Reels are available in a dedicated feed and in the
Explore tab, which increases their potential reach.
3. Recency: The timing of your post can influence its visibility. Newer posts are more
likely to appear at the top of a user’s feed, although the algorithm will still prioritize
relevance over sheer recency.
4. Relationship with the user: Instagram prioritizes content from accounts that a user
frequently interacts with. This includes liking, commenting, sharing, and direct
messaging. The platform aims to display content from accounts users care about in their
feeds.
5. Profile searches: If a user is searching for your account frequently, it’s a signal to
Instagram that they are interested in your content, which can influence how your posts
rank in their feed.
6. Content type and duration: The type of content (photo, video, carousel posts) and the
time users spend viewing it can impact its ranking. For example, if users spend more
time watching a video or scrolling through a carousel, Instagram might deduce that the
content is engaging and rank it higher.
7. Story engagement: Users interacting with your Instagram Story could influence how
your posts appear in their main feed. Engaging Stories content can be a way to increase
overall visibility on the platform.
8. Saves and shares: Beyond likes and comments, Instagram also considers saves and
shares as valuable engagement metrics. Posts that are frequently saved or shared may be
given priority in the Instagram algorithm.
9. Frequency of use: How often users open and use Instagram can influence what they see.
If they check multiple times a day, they might see fresher content. If they check less
frequently, they’re more likely to see only the most relevant content.
10. Following count: If a user follows a large number of accounts, they’re less likely to see
all posts from every account they follow. The algorithm will prioritize showing them
content it believes is most relevant.
11. Direct Messages: Engaging in direct messages with users can be another indicator of a
strong relationship, potentially affecting feed ranking.
12. Usage Time: How long users spend on Instagram during a session can also be a factor.
If they have short sessions, they might see only the top content, but longer sessions
might expose them to a broader range of posts.
Boosting a post
The easiest way to start promoting from your page is to boost an existing post. A boosted
post is just a regular Facebook post that you can get to reach a wider audience for a fee.
Boosting a post can help it receive more reactions, shares and comments and can reach
new people who are likely to be interested in the Page or business but don’t currently
follow it.
Once you boost your post, it is considered an ad. For people seeing your ad, the only
visual difference between an organic (unpaid) post and a boosted (paid) post is the
addition of a Sponsored label and an action button.
Benefits of boosting a post
Where can people see it?

 In the Facebook Feed on desktop and mobile
 Instagram, if you’ve linked your accounts
 Messenger
 Audience Network (video posts only)
Boosting your post can:
 Increase the number of people who see it.
 Increase engagement with the post.
Which posts should you boost?
Think about what attracts your attention when you scroll through your Feed. What
types of Page posts do you think might be helpful for your business to boost? Which of
your previous posts have received a lot of likes and comments? Use these questions as
your guide to decide which posts are best to boost.
Expand the headers to learn more.

Sales and Promotions
Increase awareness of any specials you’re running.
Products and Services
Show people what your business sells and has to offer.
Photos or video of your business
Give people a tour of your business location and increase its visibility.
Events and paid online events
After you create an event from your Page, you can boost it to help increase
awareness, encourage RSVPs and make ticket sales.
Jobs
Boost job postings on your Facebook Page to reach more people and find
great.
Best Practices
Boost any post you think might get people interested in your business.
Boost a post that has had a lot of engagement, such as likes, comments and
shares from your audience.
What’s the difference?
Boost your posts

A boosted post is a regular Facebook post that you can get to reach a wider audience for a
fee. This ensures that your post is seen by a larger number of people, or seen more often by
people who are likely to engage with its content. This is the simplest way to advertise on
Facebook.
Creating an ad
While a boosted post is still considered an ad, Facebook ads offer more advanced
customization solutions when you create them. There are many advertising goals to help you
reach your specific business objective and the audiences you care about most.
While a boosted post may initially optimize for Page likes, comments, and shares or overall
brand awareness, Facebook ads can optimize for app installs, website conversions, video
views, shop orders and more.
Before you start
Make sure you have the following ready before you boost a post:
A Facebook business Page

A post on your Page that’s eligible to be boosted. Look for the blue Boost post button.
The right Page role. If you create a Page, you’ll be the admin by default and can run ads. If
you want other people to run ads, they’ll need an admin, editor, moderator or advertiser role.
Boosting a post
Maria recently posted a video of a new batch of succulents arriving, which got a lot of
engagement. Since her Lucky Shrub followers seem enthusiastic about the new inventory
items, Maria decides to boost this post to help attract more attention.

Boosting On Instagram

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BOOSTING ON INSTAGRAM

The Instagram algorithm

Benefits of boosting a post

Where can people see it?

Which posts should you boost?

Expand the headers to learn more.

What’s the difference?

Boost your posts

A Facebook business Page

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