I NSTAG RA M

FAMOUS
THE COUNTERINTUITIVE METHOD TO GROW A MASSIVE INSTAGRAM
FOLLOWING AND TAKE ANY BRAND TO THE NEXT LEVEL

MARINA D E GI OVANNI
INSTAGRAM FAMOUS
The Counterintuitive Method to Grow a Massive Instagram
Following and Take Any Brand to the Next Level
Copyright © 2019 Marina De Giovanni/ Not a Model
All rights reserved. No part of this book may be reproduced or
distributed in any printed or electronic form without permission.
Cover and design: Bree Grosshandler
Cover photography: Marina de Giovanni, Federica Dall’Orso
and Grant Puckett
 THE READER,

A Note to You
The title of this book is Instagram Famous.
It will provide you with the knowledge and
resources you need to become an Instagram
persona with a highly engaged following.
But before we get into it, I’d like to discuss
what happens after you’ve finished the book.
(Ironic, I know!)
The ultimate goal of this book is to give you
YOUR opportunity in life. As you know, we’re
living in a digital age where acquiring fame
no longer relies solely on traditional forms
of media—print media, film studios, music
studios, radio broadcasting, television, and
so forth.
Today we can implement online content strat-
egies that demand attention using platforms
that are readily available. So, you’re reading
this because you’ve chosen that opportunity.
But equally as important, that opportunity
chose you.
Building an audience and becoming Insta-
gram Famous comes with power. Power to
impact others and become an asset to the
community. Power to change the present
and to impact the future. With your voice
and following, you have the chance to better
society in your own, authentic way.
07 TO THE READER

I’d like to spotlight a few people I admire who have chosen

to use their fame to help others:
• Ellen DeGeneres, with her support for gay rights.
• Angelina Jolie, who advocates for refugees living in
developing countries.
• Oprah Winfrey, founder of the Angel Network and The
Oprah Winfrey Leadership Academy for Girls — South
Africa, contributor to rebuilding the Gulf Coast after
Katrina, and more.
• Kim Kardashian, who fights for the wrongfully convicted
and imprisoned.
• Michelle Obama, an advocate for female education and
ending the obesity epidemic.

These leaders have used their audience as a resource to

make an impact—and that’s why you’re here. I can teach
you how to build a following. But it’s up to you to decide
how you want to inspire change in the world.
Join me now and choose your opportunity.
With love and gratitude,

Marina de Giovanni
 TA B L E O F C O N T E N T S I N S TAG R A M FA M O U S

11 17 25 85 91 97
INTRODUCTION CHAPTER ONE CHAPTER TWO CHAPTER NINE CHAPTER TEN CHAPTER ELEVEN

Learn the Wanting Now Growth Growth Growth

Secrets More What? Strategy #1 Strategy #2 Strategy #3

31 37 43 105 113 121

CHAPTER THREE CHAPTER FOUR CHAPTER FIVE C H A P T E R T W E LV E CHAPTER THIRTEEN CHAPTER FOURTEEN

Major Attract Instead Audience Growth Growth Stop Fear

Breakthrough of Chase Alignment Strategy #4 Strategy #5

51 61 79 127 133
CHAPTER SIX CHAPTER SEVEN CHAPTER EIGHT NOW IT'S TIME… HEY THERE!

Attention Conversion Growth Let's Get Let's Stay

Content Strategies After It! Connected
 INTRODUCTION

LEARN THE
SECRETS
 INTRODUCTION

Learn the Secrets of Iconic

Influencers & Brands that have
Grown Massive Followings
We are living in a time when regular people
are leading celebrity lifestyles and small
start-ups with no special innovations are
transforming into global mega-brands.
You are here reading this book right now
because you’ve recognized this opportu-
nity and want to learn how you can get a
piece too.
For me, it took a little over five years to
master the art of Instagram marketing.
And during this time, I went from being
a burnt-out, corporate girl working a job
that made me unhappy to a self-made
entrepreneur and CEO of a global digital
empire, living a lifestyle I’d never thought
possible. I had no special skills, degrees,
credentials, or talent. I just stuck with
it, kept moving forward and over time,
found an audience, a business model, and
a method to grow my brand.
14 INTRODUCTION 15 INTRODUCTION

For you, all you need is a little creativity and enough

concentration to finish this book and soak in its content.
If you can stick with me, you’ll learn how to use Instagram THE AU DI ENC E AT TR ACT ION

Strategy
to rapidly grow your brand. We’ve seen companies like
Fashion Nova and HiSmile — and personal brands like
Kylie Jenner and Jen Selter— explode over the last couple
of years. And they’re not slowing down. It’s my promise
to reveal the secrets of Instagram experts and set you up
for success so you can grow your own empire.
But I also have a warning. The truth is: most everything
you’ve read or seen about growing a following and build-
ing a business on Instagram is dead wrong. I won’t say
you’ve been lied to, but I will say that you’ve not been told
the full story. All the common Instagram “tactics” you’re
being taught will never bring you the results you want.
(You’ll understand why in just a second).
The fact is, you need something different, and that’s
exactly what you’re getting in this book. I’m going to tell
you things you won’t hear anywhere else. Information that
most other “experts” either aren’t willing to share with
you, or simply don’t know themselves. Specifically, what
you’re going to learn in this book is how to use a concept
called Audience Attraction.
Audience Attraction is a proven strategy. And it has noth-
ing to do with gimmicks or “chasing followers.” Instead,
what it does is focus on real social media marketing so
you can finally stand out and grow an authentic following.
This is a completely NEW way to build a personal brand
and online empire, even if you’re starting from scratch.
So, come a bit closer and let me tell you how it all works…
 CHAPTER ONE

WA N T I N G
MORE
 CHAPTER ONE

Wanting More
In 2013 , I was a typical corporate girl,
working as an event manager and trying to
climb the corporate ladder, but really just
not enjoying what I was doing. I started
to notice people were making money on
social media and thought that might be
something I could try too. My hope was to
turn it into something that could support
me financially so I’d no longer have to
work a regular job I didn’t like.
Like most people starting out on social
media, the hardest part for me was grow-
ing a following. I told my friends about my
page, I was posting all the time, but after
doing this for a while I still wasn’t getting
followers. Nothing seemed to work, and it
was really frustrating, as you can imagine.
But I was SO sick and tired of my job, and
this seemed like the only way out.
marinadegiovanni 2h

After

Before
22 CHAPTER ONE 23 CHAPTER ONE

So, I decided to keep going. I spent a lot of time reading The problem was, the sister account, Instagram pod groups,
books and online articles, and I decided to try some differ- following people in the hope that they’d follow me —
ent strategies to grow my brand on Instagram. First, I tried these were all short-term tactics. I was essentially trying
the whole hashtag thing. I’d go to these websites where to game the system rather than growing authentically.
they tell you all the different hashtags that are popular and As a result, the audience I was growing didn’t actually
trending. I would put all of them together and add them care about me. These people weren’t really interested in
to the bottom of my captions in my posts. I also followed my content or my brand. They were just following me
a lot of people, commented on, and liked their posts, in because they saw an image of a colorful donut or ice
hopes that they would notice me and follow me back. I cream from my sister account, or because I was in turn
joined Instagram pod groups and started doing share- following them.
4shares and like4likes. And I spent a lot of money on paid
It wasn’t too long until all my so-called followers became
shout-outs. This is where you pay other Instagrammers completely unengaged and my account took a HUGE
to promote you by posting your photo and tagging you. hit. Can you imagine? You get all excited about build-
The other thing I tried was starting a sister account, which ing a following, then it disappears and you have zero
is a separate account that you run, where you post generic comments… it’s embarrassing! And also, devastating. I
and trending type images. For example, you could find thought I was getting closer to my goal, but I was actually
someone else’s image that has a lot of engagement— digging myself in deeper. All that hard work and money
colorful donuts, ice cream, flowers, jewelry, wedding spent, for nothing.
dresses, whatever— and just repost it. The goal is to drive And then, just as I thought I’d finally had enough, that
people from your sister account to your personal account. maybe this dream wasn’t possible for me — right in that
moment as I was on the brink of quitting, something
“I was very happy with the major happened…

initial results. That is, until

it stopped working.”

And it worked! All this stuff actually worked. I was very

happy with the initial results. That is, until it stopped
working.
 CHAPTER TWO

NOW
W H AT ?
 CHAPTER TWO

Now What?
One night I was watching a movie, How
to Lose a Guy in 10 Days, when something
jumped out at me. I wasn’t sure what it
was at first, but then I got it. The main
character, Andie Anderson (played by Kate
Hudson), is one of those girls that always
gets the guy. Men obsess over her. While
another character, called Michelle, strug-
gles and comes off as a little pathetic. This
got me thinking, “How can one woman
always get the guy and another always
drive men away?” Of course, the answer
is obvious. Women who are successful
with men understand how to attract them.
These women know that if you chase a
guy, he’s going to lose interest.
28 CHAPTER TWO 29 CHAPTER TWO

That’s when I had my “aha” moment. I finally realized a new perspective.

the secret to growing an Instagram following. It wasn’t So, I decided to fly halfway across the world to try to
hashtags, following people, pod groups, sister accounts, figure this out…
or paid shout-outs, because these are all “chasing” strat-
egies. Like the woman who sits in the bar, desperate for
attention from ANY guy. And as we all know, chasing SEE YOU LATER

Australia
strategies DON’T WORK!
See, the problem with chasing in relationships is you’re
going to attract the wrong guy. You might get his attention,
but he’s probably not really going to care about you. He’s
just a creeper looking for desperate women.
And that’s what happens when you’re doing these Instagram
chasing tactics. You’re actually attracting the equivalent
of the creepy guy, right? You’re attracting an audience that
doesn’t really care about you, they only care about what
they can get out of you.
Growing a real, engaged Instagram following is about one
simple thing: Understanding how to attract an audience
rather than chase one.
That’s the epiphany I had. And I began to feel as though
I’d stumbled onto a major breakthrough. While concep-
tually this made perfect sense to me, I still didn’t know
what other options were out there for building a following,
apart from these activities that we’ve all been told to do.
So, I made a plan to start doing some serious research
and figure out how the top ultra-influencers and brands
were actually attracting their audiences and growing those
audiences really quickly. I’m from Sydney and I don’t
know about you, but in my city, there are often a lot of
distractions. I just couldn’t do that research here. I needed
 CHAPTER THREE

MAJOR
B R E A K-
THROUGH
 CHAPTER THREE

Major Breakthrough
I flew to the United States. My plan was
to attend events and meetings with other
influencers and brands. I wanted to figure
out what others were doing and apply it
to my own business. The problem was,
I found a lot of random and conflicting
information, and the suggestions I got
were more or less to do stuff I was already
doing. I quickly realized that every influ-
encer and brand that I spoke to was either
using chasing tactics or had been an early
adopter of the platform and had grown
a following in an environment with less
competition. And now, these early adopt-
ers didn’t really have a strategy for growth
at all. They were just riding the wave.
34 CHAPTER THREE 35 CHAPTER THREE

I felt frustrated. I knew there had to be a better way to now everything was practically on hyperspeed. I was
grow an audience, and if I couldn’t get this information creating content faster than ever before, and my following
from influencers and brands directly, then I was going to was jumping overnight. And getting a few hundred new
have to figure it out on my own. followers in a day became the norm.
That’s really when I realized everything had changed!
I nicknamed the project Within the next 90 days, I grew my audience more than I’d
grown it in the previous three years, and my income grew
“Audience Attraction” as well. I’d done it — I’d cracked the code of ultra-influ-
encers and brands. I’d figured out how they’re attracting
and growing their massive followings on Instagram. So, if
What I decided to do next was create a full-blown, step-by-
you’ve been trying to grow your audience but have been
step action plan to figure out how ultra-influencers, icons,
struggling, it’s probably because you’ve been working on
and brands were attracting their audiences. I nicknamed
tactics that are based around chasing rather than attract-
the project “Audience Attraction,” and I approached it like
ing. If you have, don’t feel bad, because you’re not alone.
I was working to unlock a code. What were the secrets
I spent A LOT of time on those tactics too.
that the top people on Instagram were using to grow and
monetize their followings? I knew the secret somehow lay But, what happens when you make the switch and you
in attracting an audience rather than chasing one. actually attract instead of chase?
I spent a lot of time doing my own research. I compiled
tons of notes and dissected all the top Instagram feeds,
looking at what the top influencers were doing. I went
through all the different niches: fashion, beauty, fitness,
food, interior design, money, DIY, travel, and more! After
about eight months of research, and a lot of trial and error,
I eventually completed something I now call the Audience
Attraction Method.
When I started applying this method, I was pretty surprised
by the results. I saw a huge shift in my growth. It used to
take me weeks or even months to grow my following just
a little bit. And even then, I’d often seen my following
go up… and then a couple days later, go back down! But
 CHAPTER FOUR

AT T R A C T
INSTEAD
OF CHASE
 CHAPTER FOUR

What Happens When You

Attract Instead of Chase?
There’s nothing worse than feeling invisi-
ble. I know the feeling of defeat when you
work hard to create posts but no one even
acknowledges them. Or people unfollow
you and you’re left wondering what you
did wrong. Believe me, I’ve been there!
But the good news is, when you focus on
attracting an audience rather than chas-
ing one, this problem goes away. Getting
followers stops being impossible and
becomes second nature — something that
just happens.
40 CHAPTER FOUR 41 CHAPTER FOUR

Here’s how the Audience Attraction Method works: attracting your audience not just to yourself or your brand,
but also to your products and services.
These elements, Attention Content and Conversion, grow
together and rely on each other. If you try to build one
without the other, you won’t get anywhere; building
Attention Content without Conversion means you’ll have
an engaged audience, but no way to make money, and
building Conversion without Attention Content means
you’ll have a potential way to make money, but a disen-
gaged audience that won’t “click your links.” And, these
elements continue to grow together as you expand:
you’ll always want to post more Attention Content, and
you’ll always be looking for ways to convert followers
to purchasers.

“I’ll walk you through how to

inject the Audience Attraction
There are three elements, as you can see in the diagram
above. The first is what I call Audience Alignment, and Method into your business.”
it’s the foundation on which everything else depends.
Audience Alignment means figuring out exactly WHO In the following chapters, I’ll walk you through how to
your ideal audience is. You need this element firmly in inject the Audience Attraction Method into your business…
place before you can start building Attention Content or
Conversion. This is where you start.
Once you have your foundation in place, you can focus on
the other two elements: Attention Content and Conver-
sion. Attention Content is compelling content that grabs
your ideal audience’s attention — content they’ll find so
magnetic they just have to take a look. Conversion means
 C H A P T E R F I V E : PA RT I

AUDIENCE
ALIGNMENT
 C H A P T E R F I V E : PA R T I

Audience Alignment
The first question you must answer is:
“WHO is my audience?” You’ve probably
heard the saying, “Try to appeal to every-
body and you’ll appeal to nobody.” I know
that logically it might make sense to try
to appeal to everyone, but the problem
is that it makes you sound uninteresting
and boring.
Now, a lot of experts talk about focusing
on a “target market,” and while this is
very important, it’s actually only half the
story. Target marketing involves breaking
a market into segments and focusing your
marketing efforts on a specific group of
consumers. However, experts who talk
about market segmentation tend to focus
on demographics (gender, age, education,
etc.) and geographics (city, state, country,
etc.). While these are both important, I’ve
found that when it comes to building a
following on social media, these are the
LEAST important elements (by a long
way). Why? Because demographic and
46 CHAPTER FIVE 47 CHAPTER FIVE

on our sense of belonging in the world. Building a “tribe”

on any social platform is about giving others the feeling
that they belong to a community of like-minded people.
When it comes to finding your Perfect Audience, we’re
not just looking at what most people think of as a target
market. Instead, what you want to do is identify the core
geographic data doesn’t focus on the INDIVIDUAL . It beliefs of a target market that align with your beliefs. This
doesn’t provide any information about a person’s is what Audience Alignment means. It’s all about finding
personality or lifestyle preferences— their values, beliefs, people who are similar to you. When you actively share
interests, and so on. with people the things that you believe in, people will
relate to that. People who believe what you believe will
Focusing on demographics and geographics doesn’t
form a bond with you.
help you build genuine relationships with your audience.
That’s why to build a following, we need to focus on the Here’s a visual to make it a little clearer:
third, and less talked about, type of segmentation — which
is psychographic. Psychographic segmentation is based
on the idea that people’s purchasing choices reflect their
lifestyle preferences. So, when it comes to building a
following that’s engaged with both your content and your
products and services, the psychographic element is the
most important. You want an audience that’s not just
interested in your topic (fashion, fitness, food, beauty,
travel, DIY, or whatever niche you’re in), but also shares
the same values and beliefs as you and your brand. THIS
group of people is what I refer to as your “Perfect Audience.”
The best way I’ve found to target your Perfect Audience is
to actively talk about your core beliefs. Core beliefs are our
basic beliefs about ourselves and the world we live in—
those things deep inside of us that we hold to be true, and My core interest is makeup. When I ask myself, “Who
that determine how we live our lives (often without really is the person that I’m trying to target?” I don’t want the
being aware of it). Our core beliefs have a major impact answer to be “ANYONE interested in makeup.” That’s too
48 CHAPTER FIVE

vague. Instead, I want my target audience to be people

who share the same beliefs as me, or, at least, the same
beliefs that relate to makeup.
For example, one of my core beliefs concerning makeup
is simplicity. I believe in keeping things simple and time
efficient. The second thing I believe in is quality over
quantity, meaning that to me, it’s better to have a
few things that are high quality rather than just to
have MORE of something. My last core belief relating
to makeup is self-love. I believe in embracing your
appearance rather than altering or changing it.
So, people interested in both makeup and this specific set
of core beliefs — THAT’S my Perfect Audience.

“That’s how you

answer the question:
WHO is my audience?”

And that’s how you answer the question: “WHO is my

audience?”
In the next chapter, we’ll talk about exactly how to make
your content stand out so you can easily get your Perfect
Audience’s ATTENTION…
 C H A P T E R S I X : PA RT I I

AT T E N T I O N
CONTENT
 C H A P T E R S I X : PA R T I I

Attention Content
This chapter is dedicated to showing you
how to get your audience’s eyes glued to
your content. Now that you know who
they are and what they believe in, the next
question is, “How do I get them to pay
attention to me?”
The answer is something I call “Attention
Content.” This is a series of techniques
that you can use to grab— and keep—your
audience’s attention by distributing specific
content in different formats across the
Instagram platform, including Instagram
Feed, Instagram Stories, Instagram Live,
IGTV, and Instagram advertising. The
whole purpose of all of this content is to
magnetically attract your Perfect Audience.
54 CHAPTER SIX 55 CHAPTER SIX

A great way to create Attention Content is to use books

and articles you've read. One of my core beliefs is quality
over quantity, so I might say something like, “I woke up
this morning and I was reading Forbes Magazine, and this
article basically proves that quality is better than quantity.”
Then, I’ll reference the article and talk about what was
said to support one of my core beliefs.
When you create content that actively shares your core
beliefs, you build rapport and intimacy between yourself
and those people in your audience who share those same
beliefs.
If you study successful actors, entertainers, athletes,
politicians, and other influencers, you’ll notice that many
of them actually just publish content about a handful of
topics continuously, and those things are usually related
to their core beliefs. A good example is Leonardo DiCaprio
and climate change. That’s one of Leo’s core beliefs, and
the content he publishes is predominately on this topic.
Another example is Ellen DeGeneres, who at the end of
Attention Content means clearly saying to the right her show says, “Be kind to one another.” That’s one of
audience, “Here’s what I’m about, and here’s why you her core principles: be kind. And she references it on her
should pay attention.” And creating this content is very show and on Instagram.
simple: you just need to actively voice your core beliefs.
So, that’s how you use your core beliefs to create Attention
Let me give you some examples of how I do this: Content. But, there’s also another element to grabbing
I believe in keeping things simple and time efficient. your audience’s attention. And to figure this out, we need
So, I’ll create content about why I believe simple and to ask: “What does my Perfect Audience WANT?”
basic makeup looks are the best for busy women. I’ll say So we now know what they BELIEVE (their core beliefs),
there’s no point in spending all this time — say, 2 hours— but what do they WANT? What are their goals? What kind
doing a makeup look, when you can get it done in 10 or of life are they looking to live? Who do they want to be?
20 minutes.
56 CHAPTER SIX 57 CHAPTER SIX

MY AUDIENCE WANTS If you have a basic understanding of what your audience

Confidence
wants, it will help you create content that is meaningful to
them— and for that reason, they’ll be more likely to pay
attention to it.
For example, in my beauty niche, the thing that my audi-
ence wants is to be more confident.
When it comes to creating my Attention Content, I simply
create posts that help support that confidence. My content
is all based around self-confidence and self-love, and I
help my followers feel more confident by providing them
with the knowledge of how to use makeup to enhance
their looks. I help them feel better about themselves
by using makeup AS A TOOL . I demonstrate makeup
tips, tricks, tutorials… all things that can help my beauty
audience feel more confident.
If you know exactly what your audience wants and you
can create content that will help them, then they’ll be
significantly more drawn to you. And the hidden bonus is
it makes your job of creating content so much easier and
way more strategic. You’ll know exactly what content to
create to capture your Perfect Audience’s attention, and
you’ll no longer be guessing.
I want to give you a couple more examples here of Atten-
tion Content in action. @ashleygraham is most known
as a plus-size model and advocate for plus-size women,
and she understands that her target audience has a few
core challenges. They may struggle with their weight,
not knowing how to eat right or what exercises to do to
be healthier. Ashley creates specific Attention Content
to attract people who are looking to overcome these
58 CHAPTER SIX

challenges. But that’s not all she does. She also shares
her core beliefs, one of which is that it’s important to
strive for health, and NOT just “to be skinny.”
Another example is @ fullyrawkristina. She believes in the
power of raw food. She understands that her audience
wants to live a raw food lifestyle, and she knows that there
are a lot of challenges that come with that. For example,
where to source good food, how to prepare the food, how
to structure your meals around food that is 100 percent
raw, how to order when eating in a restaurant, and so
on. Her content is almost exclusively about helping her
audience solve these core challenges. At the same time,
she also represents her core beliefs about veganism, and
her conclusion that the raw food lifestyle is the healthiest
way to live.
So far, you’ve learned about Audience Alignment: how to
align your core beliefs and interests with a target market.
Then, you learned how to use your core beliefs and your
audience’s wants to create Attention Content. Now, your
“magnet” is in full force, and you’re ready to create content
that will grab the attention of your Perfect Audience.
In the next chapter, I’ll show you how to profit from this
new-found attention…
 C H A P T E R S E V E N : PA RT I I I

CONVERSION
 C H A P T E R S E V E N : PA R T I I I

Conversion
This chapter is about attracting an audience
not just to your content, but also to your
products and services. This is basically
the “How to make money on Instagram”
step. And the first thing you need to do
is to figure out exactly what you want
to promote.
I’m about to state the obvious here, but it
needs to be said because I find this step
escapes so many people. The simple fact
is that you can’t make money on Insta-
gram simply by creating content. You
have to be consistently, almost relentlessly,
promoting products and services.
64 CHAPTER SEVEN 65 CHAPTER SEVEN

2. Promote affiliate products

This is where you post content and then direct people to a
specific link in your bio or, if you’re promoting on Stories,
drop the link in there. And this link is your affiliate link, so
when someone purchases through it, you make a commis-
sion on that sale. Now again, as with brand collaborations,
affiliate marketing works best when you have an existing
audience. Simply for the reason that you need to have
quite a substantial audience in order to make a few sales
on each promotion.
3. Promote services
Service-based professions include makeup artist, hair
stylist, graphic designer, photographer, personal shopper,
wedding planner, professional organizer, home decorator…
the list goes on. If you promote content that relates to a
service you offer, anyone who’s interested may become a
There are six main types of products and services that you client. This can be a great place to start when your audience
can promote: is still small because unlike affiliate promotions, you don’t
1. Promote brands just make a commission— you get to keep all the money
There’s so much money being poured into Instagram from each sale.
marketing these days, so if you have the right audience 4. Promote coaching programs
for the right brand, then this can be a great approach to Coaching is where you work with people, either one-on-
monetize. What’s important to keep in mind, though, is one or in a group setting, to help them reach their goals in
that a brand will pay you for access to your audience. In a specific area. There are life coaches, business coaches,
other words, if you want to actually get paid by brands, career coaches, health and fitness coaches, relationship
you’ll have to first build an audience that brands want coaches, etc. Anyone who has the ability to help people
access to. It doesn’t need to be a huge audience, but you on a specific topic can become a coach, so don’t think
do need a specific target market of followers who relate you need some sort of MBA or PHD or any special certi-
to the products that brands want to promote. fications or degrees to do this. So long as you can help
someone reach their goals in a specific area, then you
66 CHAPTER SEVEN 67 CHAPTER SEVEN

can be a coach. And similar to a service-based business, If you already have a somewhat substantial audience
coaching can be a great option when you’re just starting that’s highly engaged, then maybe you could try brands
out because it can be quite profitable even with just a collaborations. Or, if you don’t have that many followers
few clients. right now, maybe an online course or offering a service or
coaching is a more viable option to get started with. Just
5. Promote physical products
focus your efforts on which option can get you off the
There are tons of brands that have essentially built their
ground the fastest. And of course, over time you can start
whole business through Instagram marketing. If you’re
to add more income streams.
thinking about starting a physical product business, while
the list of products you could potentially sell is almost Once you know what you’re going to promote, the next
limitless, the biggest challenge is going to be the cost in step is to create content to actually convert a follower into a
getting it all set up: start-up costs, inventory, labor, manu- customer. And the best way that I’ve found to consistently
facturing and shipping costs, and so on. For this reason, do that in a cool way (and without coming across as salesy,
selling physical products is not the business I’d recom- pushy, or annoying), is through entertainment.
mend for most people just getting started.
6. Promote digital products “This is the real secret to
Digital products are products that can be delivered
digitally. Some of the big names in this field are Netflix,
monetizing on Instagram.”
iTunes, Spotify, and Audible. The most common examples
you see from smaller brands are e-books, apps, and online This is the real secret to monetizing on Instagram. And
courses. Selling digital products on Instagram is where the biggest brands like Fashion Nova and HiSmile and
I’ve had the most success, and it’s where I recommend celebrities like Kylie Jenner and Jen Selter all know it.
most people start. Digital products don’t require a lot of They know that in order to get people’s attention and
start-up costs, and they’re easy and fun to create. So if subtly pitch them on a product or service, you need to
you have any information to share with the world, then entertain them first.
creating a digital product might be a good option for you. One of my favorite methods for entertaining is through
Now if you’re feeling a little overwhelmed and not sure Instagram Stories. The reason I like this approach is
which product or service is right for you, the best advice because it mimics the reality TV style. See, people don’t
I can give you is to just start with whichever option is watch Instagram Stories to be sold stuff. They watch to
most realistic for you right now. In other words, which be entertained. Which is good for us because knowing
of these options can you start promoting the fastest? this, we can act accordingly. We need to capture and
68 CHAPTER SEVEN 69 CHAPTER SEVEN

keep people’s attention through entertainment… and then

we can drop in a few promotions.
When it comes down to the best way to monetize on Stories,
it’s all about creating your own version of a reality show.
If you think about any reality TV show — Keeping Up
with the Kardashians, The Real Housewives of Beverly
Hills, Vanderpump Rules— the cameras just follow these
people around as they go about their lives. They document
the drama, the storylines, the conflicts, the characters,
etc. And then they use editing to spice it up and make it
more entertaining.
And you can do the same thing with just your phone and
the Instagram Stories editing tools. You can create your
own version of a reality TV show, where YOU are the star
of the show, and the people in your life are the other
cast members.
When it comes to making your own reality TV show, just
approach it in terms of documenting your life. Now I
know an objection I hear from people is, “Well, I live a
boring life so this won’t work for me.” So I want to squash
that objection. It’s less about WHAT you do and more
about HOW you do it. In other words, it’s your job as
the content creator to turn your regular, everyday life into
something a little more entertaining.
So here’s an example of a random day I had.
I’ll walk you through it.
• I woke up and did a quick little makeup tutorial.
• I fed my dog Billy.
• I had call with Gabby from my team.
marinadegiovanni 24h
72 CHAPTER SEVEN 73 CHAPTER SEVEN

• I did some work.

• I got a delivery and did a quick unboxing of makeup
and clothes.
• I made some potato salad for lunch.
• In the afternoon, I went to the dentist.
• I stopped by the grocery store.
• I came home and took Billy for a walk.
• In the evening, I went and got my brows done.
• When I got home, I cleaned my sneakers.
• And then I cooked dinner (nothing fancy, just
pasta Bolognese).
These are just some examples of regular, everyday things
that you could include in your Stories that you may
overlook or consider “boring.” If you don’t work from
home, don’t let that stop you. Actually, I would argue
that a lot more interesting things happen outside of the
house. You might document your life at work, or on the
way to work, or during your lunch break, or while at the
gym or whatever you do after work. Just document it all—
and that’s your reality TV show! It’s your opportunity to
show your unique perspective: how you see the world.
In terms of structuring your promotions, you can use
calls to action to promote your products and services. A
call to action is just a phrase you incorporate into your
content that encourages your audience to take a specific
action. For example, I have an online course about confi-
dence called Back Yourself Brigade. If I were promoting
74 CHAPTER SEVEN 75 CHAPTER SEVEN

this course, my call to action could be something like:

“Hey, thanks for watching my video, and I hope you got
some great tips to help increase your confidence. Now,
if you enjoyed this video and want to learn more, I’ve
actually put together a more detailed video for you, and
if you’re interested in checking that out, you can find the
link in my bio.”
So that would be an example of a call to action. I’m just
saying, “Hey, I’ve got this video for you that’s going to
help you become more confident, if you want to check it
out, click the link in my bio.” And that link would send
people to an opt-in page where someone can opt-in to
my email list and be put in my sales funnel that would
sell my Back Yourself Brigade online course. Super simple.
Even if you’re not promoting a product or service, you
still need to use calls to action. For example, if you simply
want to promote your latest blog post, you still need to
“sell” someone on clicking away from Instagram to go and
check it out.
Here are a few examples of how I’ve done this:
The first one is simply promoting my Facebook group
called Power Bloggers Mastermind. In the next one, I’m
promoting a digital product— in this case, an e-book. In
the third example, I’m promoting a free class and online
training. In the fourth, I’m partnering with a brand and I’m
doing an unboxing of their product. In the final example,
I’m promoting an affiliate product and people could swipe
up to purchase my outfit via an affiliate link.
And, of course, I posted all of these examples in the midst
76 CHAPTER SEVEN 77 CHAPTER SEVEN

of a lot of entertainment.
So to convert a follower into a customer, deliver your
promotions in between a series of entertaining and valu-
able content. You want to find interesting and relevant
ways to include promotions around the content that you
create as you go about your day and document your life.
Make sense?
Now that you know how to convert your followers, it’s
also important to have specific strategies to push your
content and build your audience, and that’s what we’ll
look at next…
 CHAPTER EIGHT

GROWTH
S T R AT E G I E S
 CHAPTER EIGHT

Instagram Growth Strategies

That Actually Work.
In the following chapters, we’ll switch
gears from talking about how to target,
attract, and convert our Perfect Audience
to down and dirty, real-world Instagram
growth strategies that actually work! I’ve
designed these chapters as a series of
short, bite-size strategies so you can jump
in, choose whichever strategy you want to
tackle first, and focus on that. Then come
back and focus on the next one, and so on.
82 CHAPTER EIGHT

But I have a warning: It’s hard to succeed if you try to

dip your feet into all of these strategies at once. Instead,
I advise my students to choose ONE at a time and focus
on that. Give it your all. If it works for you, awesome,
keep doing it! If not, no problem, choose another strategy
and give THAT one your all. Because not every strategy
is going to be the right one at the right time for every
person. Everyone is working with different businesses, at
different stages, and with different projects and goals.
These strategies are all proven to work; it’s just a matter
of finding the one that works for you right now.
Let’s get started…
 CHAPTER NINE

GROWTH
S T R AT E G Y # 1
 CHAPTER NINE

Growth Strategy #1:

Facebook Groups
Why use Facebook groups to build an
Instagram following? First, there are tens
of thousands of Facebook groups, on every
possible topic under the sun. So, no matter
what niche you are in, you’ll find a Face-
book group on your topic. Second, it’s a
very simple—and free—way of promoting
yourself. It’s not difficult to jump into
these groups every day, provide value in
the comments, and then subtly promote
your content in a cool way. If you engage
with other members of the group and they
like you, they will also follow you.
Here’s how it works:
If your Instagram is about food, then find
Facebook groups about food, join them,
introduce yourself, engage with people
in the comments, and make valuable
posts. Think about how you can serve
first. Then look for opportunities to offer
your content as a solution to people’s
questions. When it comes to posting links
88 CHAPTER NINE 89 CHAPTER NINE

or uploading videos, you’ll need to check the group’s is going to be two weeks from now? If a follower isn’t
rules regarding self-promotion. There’s a right way and genuinely interested in your content, they’re never going
a wrong way to do it. Most of the good groups will have to like, comment on, or share your posts. And they’re
strong rules to prevent pushy self-promotion. After all, most certainly not going to buy anything you promote!
no one wants to be part of a spammy group. So in the long term, it means you’re going to end up with
The right way to go about this is to say something like, an account not just with low engagement, but also one
“Here’s my favorite recipe, workout, fashion tip, etc.” Just that doesn’t convert. And nobody wants that, right? And
make it a post, no links to your website or Instagram. if you’re thinking about working with brands someday,
having low engagement is detrimental. Brands will be less
The wrong way is to say something like, “Follow me on
likely to work with someone who has a lot of followers
Instagram and I’ll follow you back.” Or, “Go check out
and no engagement versus someone who has a small
my blog and make sure to comment,” with a link to your
following and high engagement.
Instagram or blog. That isn’t cool. I have a group and you
would not believe the amount of comments we get like So it’s my belief that joining Instagram pods will actually
that despite having strict rules. So, don’t be that girl. Be hurt you in the long run. Instead, focus your attention on
Cool. It will pay off in the long run. forming real connections with real people in Facebook
groups— that’s a much more effective strategy for growing
What NOT to do in Facebook groups:
a valuable and engaged audience that converts!
Let’s talk about Instagram pods— dun dun dun!
You’ll notice when you start joining these Facebook groups
that people are talking about Instagram pods. As you
know from Chapter 1, Instagram pods are online groups
where people come together to do follow4 follow, like4 like,
comment4 comment, share4 share, and other nonsense!
The reason I don’t like pod groups is because I believe
they’re a waste of time. At the end of the day, you want
followers who are going to engage with your content
because they actually enjoy what you create — NOT
because you have a secret arrangement with them. If you
agree to follow someone only if they follow you back,
how engaged with your posts do you think this person
 CHAPTER TEN

GROWTH
S T R AT E G Y # 2
 CHAPTER TEN

Growth Strategy #2:

Influencer Partnerships
Another effective way to grow your
Instagram following is to form influencer
partnerships. Forming partnerships with
other influencers will get you in front of
new audiences who may not have found
you otherwise. Celebrities understand this.
When you see major music artists collab-
orating with other artists—this is the
strategy in action. These artists are lever-
aging each other’s audience to mutually
grow. Make sense?
When it comes to creating influencer part-
nerships, the best approach is to target
influencers with Instagram followings
that are about double that of yours (but
not too big!). The rookie mistake here
94 CHAPTER TEN 95 CHAPTER TEN

is spending your time trying to collaborate with big personal level, those are the DMs that I ignore.)
“celebrity” type influencers who have massive followings in Step 3: DM or e-mail them.
the hundreds of thousands or millions. If you try to contact
A nice, short, friendly DM or email is all it takes to reach
a mega-popular influencer, you’re unlikely to ever get a
out and help solve their problem for them. And some-
reply. So it’s important to look to establish relationships
times multiple points of contact really help. So, if you
with influencers with a following about double the size of
DM them and don’t get a reply, don’t necessarily think
yours (or even slightly less than that).
they’re ignoring you. They might just not have seen it.
Here’s how I teach my students to do this: So send them another friendly DM, an email, or reply to
Step 1: Pick the influencers to partner with. a comment on one of their social media posts.
Create a list of 20 influencers in your niche with an Insta-
gram following about double that of yours. For example, if “Building relationships is
you have 3,000 followers, then look for influencers with
about 6,000. If you have 20,000, then look for influencers about helping people”
with about 40,000.
Step 2: Look for a way to get their attention. Use this approach, and you will begin to make partnerships
The way to do that is to actively follow these influencers with other influencers. But the overarching message I
and look for opportunities to help them solve their prob- want to get across to you is that building relationships
lems. If you want people to like you, make everything is about HELPING people. It’s about making everything
you do in the relationship about THEM . Make THEM you do about THEM; solve THEIR problems, make THEM
feel important. Listen to and solve THEIR problems. Talk feel important. That’s how this works.
about things THEY care about. Novel concept, I know!
But it works.
As an example, let’s say the influencer just posted about
how they’re going to be in New York next week and they’re
looking for a photographer. If you happen to be a New
York-based photographer or you can connect them with
one, THAT’S how you build the initial relationship. It’s
not about you saying, “Hey I love your stuff would love
to connect!” That approach is weak sauce! (And on a
 CHAPTER ELEVEN

GROWTH
S T R AT E G Y # 3
 CHAPTER ELEVEN

Growth Strategy #3:

Brand Promotions
This is something I’m really excited to
share with you because a lot of people
getting started on Instagram feel like
they don’t have a big enough following
to collaborate with brands. What I’m
going to show you is a simple strategy
that can get anyone started on working
with brands— and you don’t even need
any followers at all.
100 CHAPTER ELEVEN 101 CHAPTER ELEVEN

So, why would you want to create brand promotions in

the first place? The reason is that the brand is going to
have an audience, and you want to get yourself in front
of that audience with the goal of getting some of those
people to follow you. And this is going to be an ongoing
strategy. It doesn’t matter if you have a large following
or if you’re just getting started; you constantly want to
be getting in front of new audiences. You want people
to see you and think to themselves, “Geez, I keep seeing
this girl EVERYWHERE, she must be a somebody.” Doing
brand promotions in the way I’m going to show you is a
really effective strategy, and anyone can get started with
it— that’s the beauty.
The strategy here is to get brands to repost your content.
When the brand reposts your content, new people become
exposed to you and you can grow your following. What I
recommend is to create content using the brands prod-
ucts and tag them. Think about it this way: if you genu-
inely like the brand, then you’re probably going to be using
their products anyway. You should only promote brands
that you genuinely like. It just doesn’t make sense to be
promoting brands for no reason at all. You want to have
some sort of experience with the product you plan to
promote. Ideally you want to love it, but at the very least
you want to know that some of your audience will love it.
So, if you’re already using the product, it’s not like you’re
going out and having to purchase anything; you already
have it. You just need to make the effort to actually create
some content around that product. Then you post the
content on your Instagram and tag the brand— and/or use
102 CHAPTER ELEVEN

their hashtag if they have one. The brand will have people
who manage their social media and check for people
using their hashtag or tagging them.

“Brands are always looking

for fresh content to post on
their social media pages.”

It’s obviously not guaranteed that the brand’s social media

people are going to see your content at all, and if they do
see it, it’s not guaranteed that they’re going to repost it.
But the good news is, the more you do this, the greater the
chances are that they will repost you, and then you can
grow your audience from there. Brands are always looking
for fresh content to post on their social media pages, so
in a way you’re doing them a favor: you’re creating content
for them for free. So, this is also a win for them— keep
that in mind!
 C H A P T E R T W E LV E

GROWTH
S T R AT E G Y #4
 C H A P T E R T W E LV E

Growth Strategy #4:

Giveaways
Giveaways, if done correctly, can be a
quick way to increase your followers.
People love free stuff so it’s easy to get
people to participate.
108 C H A P T E R T W E LV E 109 C H A P T E R T W E LV E

How to create a giveaway: clothes or make the background bright, and have lots of
Step 1: Choose your prize. movement to capture people’s attention. You just want
to stop people in their tracks as they’re scrolling through
Pick a prize that’s relevant to your audience. Don’t choose
their feed.
random prizes (like an iPad). While the iPad might get
you a ton of entrants, unless your brand is related to • Make sure your caption is clear and gets across the point
technology, you won’t end up with followers who are that you’re actually running a giveaway. (Again, I recom-
interested in your brand and products. For me, in the mend searching #Giveaway for more inspiration.)
beauty niche, prizes could be things like a gift card from
Step 4: Promote your giveaway EVERYWHERE!
Sephora or Ulta, makeup products, or an online or in-
person “Makeup Masterclass.” (In addition to giving You want to go above and beyond to get the word out
away products, you can give away your time. So if you’re about your giveaway. Here are a few ideas:
a professional makeup artist, your prize could be a one- • Add a link to the giveaway post in your bio.
hour private session with you.) • Ask your friends and family to tag their friends on your
Step 2: Create your rules. post and to share your Instagram link on their social
media.
This is where you write out the guidelines and set of
criteria for participation in your giveaway. For example, • If you have influencer friends, ask them to promote
do you want people to like the post, leave a comment, your giveaway. (And you can return the favor for them
tag a friend? Or do all three? For inspiration, search by promoting their giveaways in the future.)
# Giveaway on Instagram to see how other brands and • Promote your giveaway on your other social platforms.
influencers communicate their rules. If you have an existing following on another social
Step 3: Create your giveaway post. platform, then you can leverage those other audiences
to promote your Instagram giveaway.
This is the post you want people to like and comment on.
You can make it an image or a video — it’s up to you. But • Use hashtags, like #Giveaway or #Sweepstakes. You can
either way, some tips with this are: also get more specific to your niche. So, if your giveaway
is related to, say, fitness, then you could use the hashtag
• If it’s an image, you can add text to the image like “ENTER #FitnessGiveaway. You can even use something specific
NOW ” or “WIN ” to make it clear that it’s a giveaway.
to the product— if you’re giving away Kylie Cosmetics
• If it’s a video, make the first three seconds attention- products, you can use the hashtag #KylieCosmetics
grabbing. Try to showcase the prize in a unique way. Giveaway.
And if you’re going to be in the video, wear bright
110 C H A P T E R T W E LV E

Step 5: Pick a winner.

When it comes to picking a winner, the specifics will
depend on the rules of your giveaway. But once you’ve
chosen your winner, just reach out to them via a DM and
basically say, “Hey, you’ve won, congratulations!” Then
announce the winner on your Instagram for everyone
to see.
Once your giveaway has ended, you’ll want to measure
how successful it was. How many new followers did you
get? That’s the metric you need to pay attention to. The
simple way to do this is to take a screenshot of your
number of followers before you go live with your giveaway,
and then look at that number the day after your giveaway
is over.
Running a giveaway can take a little bit of forward planning,
but it can really be a great way to get attention on your
Instagram account.
 CHAPTER THIRTEEN

GROWTH
S T R AT E G Y # 5
 CHAPTER THIRTEEN

Growth Strategy #5:

Instagram Advertising
Here’s the truth: Instagram has an algo-
rithm that determines WHO sees your
content, WHEN people see your content,
and HOW MANY people see your content.
The easiest way to “outsmart” the algo-
rithm is through advertising. And I know
investing in advertising for the first time
can be a scary thing to think about— it was
for me. But the good news is, you don’t
have to spend much. You can get started
with as little as five dollars a day.
One of the main reasons Instagram ads
are so effective is the targeting options
available. The platform will give you the
opportunity to choose who you want to
show your content to.
Things like:
• How old they are
• Where they live
• Most importantly,
WHAT THEIR INTERESTS ARE
116 CHAPTER THIRTEEN 117 CHAPTER THIRTEEN

I know this may not sound like that big of a deal, but IT
ACTUALLY IS A BIG DEAL. Here’s why: Let’s say you’re
a beauty influencer and you create a makeup tutorial. You
can show your video to the followers of other top beauty
influencers or brands like Michelle Phan and Sephora.
So this is a guarantee that your target audience will see
your content!
Here’s what it looks like in practice:

Once you go live with your ad, Instagram will show your
content to the followers of those influencers and brands.
That means you’re likely to get some of their followers
118 CHAPTER THIRTEEN 119 CHAPTER THIRTEEN

to start following YOU. You’re putting your content in Now when you’re ready to get more advanced with your
front of people that want to see it. Make sense? Instagram advertising, I recommend using Facebook’s
Ads Manager, a more powerful way to reach your audience
If you’re just getting started, the fastest approach is to
than simply boosting your posts from the Instagram app
simply “boost” one of your posts, and you can do this
on your phone. Ads Manager gives you more options
easily from your phone. The first thing you’ll need to do
for creating ads, targeting them, and tracking your adver-
is create a business account. To do that, you’ll have to go
tising performance.
into your account settings inside the Instagram app, select
“Switch to Business Profile” and then follow the steps the And Facebook has actually created an online learning
app gives you. platform with trainings on how to create and optimize
your ads using its Ads Manager platform. You can find
Once you have an Instagram business profile, you’ll be
Facebook’s free learning center here: https://www.face-
eligible to run ads, and a “Boost Post” button will appear
book.com/business/learn/courses.
alongside your posts, like this:
Either way, whether you decide to simply boost your posts
or take it to the next level with Ads Manager, you can start
advertising your content to reach your target audience. As
I mentioned, you don’t need a lot of resources to test it.
You can spend as little as five bucks on an ad.

From there, you simply follow the prompts and add the
relevant targeting details like gender, age, location, and
interests. Then you’re off to the races!
 CHAPTER FOURTEEN

STO P F E A R
 CHAPTER FOURTEEN

Stop Letting Fear

Control Your Life
At this point, I’ve shared the Audience
Attraction Method and why it’s the best
way to grow a following. And I’ve shown
you specific growth strategies to create
awareness about your brand. Now you
might be thinking, “Well, this sounds good,
but I still don’t know if I can do it.”
So, here are a few of the most common
roadblocks I find people face when growing
their brand on Instagram:
124 CHAPTER FOURTEEN 125 CHAPTER FOURTEEN

1. “I fear putting myself out there.” 3. “But my life is boring.”

People often think that they’re going to post on Instagram As I mentioned in the early chapters of this book, people
and others are going to laugh at them, saying, “Who does want to be able to relate to you. And the vast majority
she think she is?” And let me tell you honestly—because of people do not live that exciting of a lifestyle. So, if
I’m a no-nonsense kind of girl— they probably are. But you come off as a regular girl, and they’re a regular girl,
so what? Seriously. What does that mean for us if they you’ll be that much more likely to build a bond with that
do? Nothing at all! Do you think your favorite influencers person. I would consider my life as “boring”— the most
didn’t get ridiculed when they started? They absolutely exciting thing for me most of the time is getting to work
did! But they forged on anyway. My advice is to take on from home and cook dinner every night. And my audience
the “So what?” mentality. Don’t worry about what other loves that!
people think— it’s your journey, and you can’t get to I would encourage you to look at some of the people that
where you want to go by giving in to the fear of what other you follow on Instagram, and apart from maybe travel
people might think. bloggers and people like that, the average influencer works
2. “But I’m not an expert on any topic.” from home on their laptop— probably in sweatpants. So
One of the real obstacles that I’ve personally experienced, don’t think you need to be living this super glamorous
and that I see happening to others, is seeing people on lifestyle, because you don’t.
Instagram and thinking, “I can never be as good as that A really good example of this is @EvaChen212 . Eva is
person because they’re an expert.” But that’s a big mistake a mother who works full time and just creates content
because if you think that, it’s always going to hold you back. on the way to work in the cab, at the gym, and at home
Here’s how I think about it: The internet is an enormous (basically while cooking for her family). Nothing overly
place, so it’s okay if you don’t start out being “the best.” glamorous about it. But she has millions of followers, and
The truth is, people aren’t necessarily looking for the best they adore her.
anyway. People don’t care about credentials. They’re just 4. “Is it too late for me?”
looking for people who are sharing content that they Another concern I hear is people thinking they got in on
can relate to and get value from. Just focus on publish- this opportunity too late. So, if you’re feeling like that, I’m
ing content, make it entertaining, share your core beliefs, here to tell you straight up that you’re NOT too late. There
and you’ll naturally attract an audience of people who are more than seven BILLION individuals on the planet—
are just like you. Try not to focus too much on your level you CAN find your people. As long as you’re publishing
of expertise. Nobody really cares, and you’ll improve the content using the Audience Attraction Method, then your
more you practice! audience is going to grow.
 NOW IT'S TIME…

LET'S GET
AFTER IT!
 NOW IT'S TIME…

Let's Get After It!

One thing I didn’t even take into consider-
ation when I got started was the influence
I would have as my audience grew. This
was the biggest transformation that I
faced— going from a corporate girl to an
internet celebrity who had a voice that
was heard.
As an influencer and brand advisor, I’ve
coached THOUSANDS of women from
around the world who never thought they
would make it— and I’ve shown them that
there is another route in life aside from
the nine-to-five. As a beauty influencer
with hundreds of thousands of followers
across platforms, I get to help women on
a daily basis, teaching them how to get
out the door feeling more confident. And
when I get comments, DM s, and emails
from followers telling me I’VE CHANGED
THEIR LIVES , that’s the real win, in my
honest opinion!
130 NOW ITS TIME

When you put yourself out there on social media and help
people solve problems through your content, it gives you
the power to positively impact the lives of others. There
is no better feeling, and I can’t wait for you to experience
it firsthand. But the only way to get there is to get started.
I know it may be difficult to believe in yourself and your
capabilities. I say that because I experienced a lot of
self-doubt and internal battles at the start of my career.
But even though I wasn’t 100 percent sure myself or of
what I was doing, I just took small steps toward my goal
anyway. And that’s what I suggest you do. Start taking
small steps consistently, and when you begin achieving
little wins…you will thirst for more.
If you’ve dreamed of being an entrepreneur or starting a
personal brand that you love and can make money from,
the best advice I can give you is to focus on one task at a
time. Do that, and I promise you will make progress— and
I’m right here with you to help you every step of the way.
So the only thing left to do is get started. It’s time to take
your first step in the right direction. I know that I’ve given
you a lot of information in this book, and that taking
action can be overwhelming (and scary). I totally get that.
So here’s what I recommend: Take one idea from this
book and take action on it in the next ten minutes.
Don’t focus on completing the task; just start it. Success
is not about getting everything perfect. It’s about taking
action. So dedicate the next ten minutes to taking action.
You will be amazed by what you can create.
 HEY THERE!

L E T ' S S TAY
CONNECTED
 HEY THERE!

Let's Stay Connected

Before we part ways, I want to let you know
that this book is not the end of our conver-
sation, but the beginning. I invite you to
continue the discussion by joining one of the
best influencer communities on the internet
at facebook.com/groups/MarinaDeGiovan-
ni-Mastermind.
You can also find me here:
Instagram:
instagram.com/MarinaDeGiovanni
Facebook:
facebook.com/notamodelbymarinadegiovanni
Let’s keep supporting one another by doing
this together.
I sincerely want to THANK YOU for spending
this time with me and letting me be your
personal guide.
I wish you all the success you can dream of.

Dream. Believe. Succeed.

Marina De Giovanni
Copyright © 2019 Marina De Giovanni/Not a Model