Dwnload Full Business Communication Polishing Your Professional Presence Canadian 1st Edition Shwom Solutions Manual PDF
Dwnload Full Business Communication Polishing Your Professional Presence Canadian 1st Edition Shwom Solutions Manual PDF
Dwnload Full Business Communication Polishing Your Professional Presence Canadian 1st Edition Shwom Solutions Manual PDF
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LECTURE OUTLINE
LEARNING OBJECTIVES
3.1 What should you spend time analyzing?
3.2 What is involved in composing?
3.3 How does evaluating improve communication?
INTRODUCTION
ACE is a flexible communication process that can be applied to any message – from a simple email to a
complex report. ACE applies to both written and oral communication contexts.
Analyzing helps you make good decisions about what and how to communicate:
Analyzing the purpose focuses the message
Analyzing the audience helps you meet their needs
Analyzing the content ensures a complete message
Analyzing the medium helps you choose the best delivery option
Composing involves more than putting words on the page or speaking them aloud; you need to:
Decide where and when to compose
Organize the message
Draft the content
Design a professional format and delivery
Your evaluation may lead you back to the first step of the process – Analysis – to reconsider your decisions. This
circular approach will ensure your communication success.
TEACHING TIP: ACE is a circular process, which implies that the communication process doesn’t end. Ask
students to explain why the process always returns to analyzing. What are the potential consequences of
believing the communication process is over once the message is delivered?
Discussion Starter: What is the difference between the purpose and outcome of a message? Provide an
example of each within a specific business communication scenario.
Analyzing the audience helps you meet their needs (see Exercise 1)
Discussion Starter: Describe an example of a time when you sent a message that failed or was ineffective.
What could you have done to make the communication experience more successful?
Analyzing the medium helps you choose the best delivery option (see Exercise 3 )
Choose a medium based on the needs of the audience, not what is most convenient for you
See FIGURE 2.8 for a list of medium advantages and disadvantages
Discussion Starter: What are possible negative outcomes if you do not consider the audience when deciding
which medium to use to convey your message?
When analyzing content, include information that both supports and contradicts your message
Failing to address relevant information is an ethical error of omission
Analyze contradictory information:
o Is it weak enough that you can argue against it?
o Does it bring up a problem that you can solve?
Report the information, cite the source, then provide a solution
Address negative information to demonstrate integrity, critical thinking, and problem solving
Teaching Tip: Ask students to describe how they compose. What parts of the composing process in this section
do they already use? Which are new to them? Demonstrate that composing involves more than putting words
on the page by sharing examples of your own composing experiences – both good and bad.
Composing involves:
o Deciding where and when to compose
o Organizing the message
o Drafting the content
o Designing a professional format and delivery
Even simple message benefits from at least two drafts:
o First draft – used to get thoughts on paper
o Second draft – used to refine your thoughts and evaluate language and grammar
More complex messages require multiple drafts
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