Factors That Influence The Decision To Vape Among
Factors That Influence The Decision To Vape Among
Factors That Influence The Decision To Vape Among
Abstract
Background: The use of e-cigarettes (vaping) among Indigenous youth is much higher than that of their non-
Indigenous counterparts, which has raised the concerns of various Indigenous scholars and communities. To better
understand the most salient constructs that influence Indigenous youth decision-making around vaping, we co-
created a qualitative research study with a Syilx First Nation community that was guided by the Unified Theory of
Behavior (UTB).
Methods: Through semi-structured interviews and a sharing circle, we gathered the perspectives and experiences
of 16 Syilx youth in British Columbia, Canada. After an initial collaborative coding and training session, the interviews
were transcribed and coded by Indigenous peer researchers using Nvivo. Through both directed and conventional
qualitative content analysis methods, the final conceptual framework was collaboratively developed.
Results: Syilx youth reported that vaping decision-making is underpinned by colonialism, and the historical dis‑
proportionate impact of the tobacco industry. The youth spoke to several individual determinants that influence
intentions to vape (e.g., vaping helps you cope) and to not vape (e.g., family and community connectedness), and
determinants that translate intentions to vape to decision to vape (e.g., access to vaping), and to not vape (e.g., access
to trusted adults and support from the band). The youth suggested that prevention efforts must be informed by an
understanding of why Indigenous youth vape and what strengthens their resolve to not vape.
Conclusions: Vaping decision-making among Indigenous youth is underpinned by their cultures, contexts, and
histories. To effectively address vaping among Indigenous youth, continued engagement of Indigenous youth in
planning, developing, implementing, and evaluating both prevention and policies efforts is a necessity.
Keywords: E-cigarettes, Indigenous youth, Qualitative research
Introduction 20–24 share similar statistics with past 30-day use and
Background ever trying at 13 and 43% respectively, adults over the age
Youth have been the primary target for tobacco alterna- of 25 had significantly lower rates, at 3 and 13% respec-
tives, particularly e-cigarettes [1], which is underscored tively [2]. Additionally concerning is emerging evidence
by their high rates of use. In 2020, 14% of Canadian youth that Indigenous populations of youth in North America
ages 15–19 vaped in the past 30 days, and over a third have higher usage rates and are at higher risk for e-ciga-
(35%) reported ever trying it [2]. While young adults ages rette use compared to their non-Indigenous counterparts
[3, 4]. For example, in a study that examined e-cigarette
behaviour among a national sample of over 14,000 youth
*Correspondence: [email protected]; [email protected]
1
in the United States, the authors found that compared to
Faculty of Health and Social Development, School of Nursing, The
University of British Columbia, Okanagan Campus, Syilx Okanagan Nation non-Indigenous youth, American Indian/Alaska Native
Territory, 1147 Research Road ART 140, Kelowna, BC V1V1V7, Canada students had the highest prevalence rates among dual
Full list of author information is available at the end of the article users (using both combustible cigarettes and e-cigarettes)
© The Author(s) 2022. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which
permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the
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(16.2%) (RR: 2.10), and e-cigarette only users (11.3%) Indigenous voices and methods of data collection and
(RR: 1.70) [3]. Researchers in British Columbia, Canada, interpretation to build strength and resiliency through
examined vaping across five communities and stated that health promotion efforts, including tobacco control
vaping was found to be a significant issue in all of these efforts, in the community [18]. In order to develop
communities [4]. Given that youth vaping is associated meaningful and tailored e-cigarette prevention initia-
with increased risk for tobacco and other substance use, tives for Indigenous youth, it is essential to first explore
mental health problems, pulmonary and cardiovascular the unique factors that underpin their decision-making
disease, and unintentional injuries [5], Indigenous youth as it pertains to vaping, and their preferences for how
are vulnerable to these adverse outcomes at a larger scale. these factors are addressed, which is the aim of this
Indigenous populations continue to be a target by the study.
tobacco industry for using tobacco alternatives, includ-
ing e-cigarettes [4, 6, 7]. The disproportionate tobacco
use and tobacco marketing towards Indigenous people Conceptual framework
can be viewed as colonization [4]. Colonization is the Given the relationship between colonization and tobacco
process of the assimilation of a people forced to adapt to use among Indigenous youth, and the importance of cul-
the social, economic, and political protocols of a sover- ture to promote resiliency and positive health behav-
eign nation [8]. From an Indigenous perspective, coloni- iors, this work is grounded in a culturally responsive
zation has been implemented through land displacement, approach. A culturally responsive approach prioritizes
resource extraction, assimilation, cultural appropriation co-creation of knowledge development, and asking
and other aspects [9]. While some Indigenous groups use reflexive questions like, “How do the participants’ social
traditional tobacco for cultural ceremonies, this has been and cultural identities inform their unique communica-
misappropriated by the tobacco industry through use of tion practices that must be acknowledged within this
cultural imagery and concepts when marketing commer- research?” [20]. In this study, the research plans, imple-
cial tobacco [10], lending to significantly higher rates of mentation, and interpretations were co-created with two
tobacco use among Indigenous populations, including trained Indigenous peer researchers (SW and AS) (both
youth. leaders at their First Nation community youth center).
Indigenous people and scholars have been increasingly In this regard, Indigenous youth culture underpinned
raising concerns around the tobacco industry’s purposeful the research protocols and plans. Given that the focus
interest in appropriating Indigenous people’s names and of this research was to understand decision-making
imagery to further tobacco sales and profits [4, 7, 11, 12]. As around vaping among Indigenous youth, we employed
a result, leading Indigenous scholars have recently rejected Unified Theory of Behavior to develop a theoretical and
support from the Phillip Morris-funded Foundation for a evidence-based understanding of vaping among Indig-
Smoke-Free World for Indigenous Health Research, stating enous youth. This holistic theory [21–23] consists of
that this support is contrary to the health and well-being five determinants of behaviour intention (behavioural
agendas of Indigenous people [6]. Researchers and Indig- beliefs, normative beliefs, self-concept, emotions, self-
enous scholars are calling for more comprehensive and efficacy), and four determinants that impede/facilitate
responsive efforts to narrow the disproportionate tobacco the translation of intention to actual behaviour (knowl-
marketing and use among Indigenous youth, which is now edge, environment, salience, and habitual processing),
inclusive of e-cigarettes [3, 4, 7, 13]. and one recently added construct (split-second deci-
In Canada, youth vaping prevention efforts not only sion making [23] (see Fig. 1). This framework has been
remain sparse, but are also primarily designed to reach recently utilized to understand help-seeking among
the general population of Canadian youth, like the youth and young adults with mental health problems
national campaign, Consider the Consequences [14]. [24–27]. Given the comprehensive nature of the UTB,
Researchers have recently implored the tobacco control use of this theory in the context of Indigenous culture
community to stop rolling out generic tobacco control and historical colonialism will enable a deep under-
efforts in light of substantial evidence that tobacco use standing of the most salient determinants that under-
is underpinned by differential inequities experienced pin Indigenous youth decision-making around vaping,
by different populations, including Indigenous popula- ultimately informing the subsequent creation of more
tions [15]. In fact, studies have revealed robust corre- meaningful interventions that leverage factors promot-
lations between affiliation and engagement with their ing abstinence from vaping and address factors that lend
culture and Indigenous youth well-being [16–19]. In to vaping behaviour. The purpose of this study therefore,
this regard, it is recommended that Indigenous-based was to explore determinants that influence the decision
research is led by Indigenous people and includes to vape among Indigenous youth.
Table 1 UTB interview questions framework was reviewed and approved by the Syilx peer
UTB construct Example questions
researchers.
that historical and traditional connection in the same which they described as very important to their Indig-
way as tobacco. Conversely, youth described e-cigarettes enous culture. According to youth, vaping conflicted with
as another product that further emphasizes how Indig- these values. For example, several youth described the
enous youth are disproportionately impacted by the importance of being a role model in the community, and
tobacco industry. They explained that First Nation youth, they perceived vaping as something that would detract
especially those on reserves, have limited access to vap- from that.
ing both physically and financially. They cautioned that
Community, I’m thinking…of Indigenous communi-
this lends to the purchase of non-reputable and cheaper
ties so, making sure that people are sticking to like
products, ultimately lending to the use of more harmful
their ways and values… (Interview, 1012).
vaping devices by First Nation youth.
Not to be stereotypical. But I mean, like most indige- [I want to be] like this good role model so that they’re
nous youth, their family is poor. So I mean, like, they like, “Oh I want to be like her she doesn’t vape, she
don’t exactly have the money to buy the vape them- participates in culture, and she does her best to con-
selves. So they’ll have to buy some off brand, that’s nect with her community.” That’s the kind of person
cheaper (Sharing Circle). I want to be. I don’t want to be that kind of person
where it’s like, “Oh she vapes, oh she might get into
drinking.” (Interview 1003)
Vaping as colonialism (n = 12)
Youth also described vaping as being directly opposed to
traditional ceremony, and as something that is in conflict UTB determinants to vaping decision‑making
with their cultural values. They explained how important Themes related to UTB determinants to vaping decision-
it is to feel connected to their community, family, and making among Indigenous youth are detailed in Tables 2
culture, and the value of role-modeling within their band and 3. Table 2 provides a list of individual determinants
and community. Connection and role-modeling came up that influence intentions to vape and determinants that
frequently during the interviews and the sharing circle, translate intentions to vape to decision to vape. Table 3
provides a list of individual determinants that influence All I can say is that the methods that we have now for
intentions to not vape and determinants that translate prevention of youth using vapes, drugs, this and that
intentions to vape to decision to vape. are just not really working. If I’m gonna be honest, at
least in my general area, because I see people do it
more and more and more because they get more and
Suggestions for prevention messages more annoyed at the fact that their things are getting
Need to resonate with why indigenous youth vape (n = 12) taken, and they get more stressed, and have anxiety,
Youth agreed that current prevention strategies were not and then they go back to it, and then they get into that
resonating with youth. They said that prevention efforts loop of, “I need something to help me with this prob-
are not acknowledging what is driving the behavior in lem”…that’s their only way of coping. (Sharing Circle)
the first place. One youth mentioned that many youth are
vaping to help them cope. In this case, confiscating vapes The youth emphasized the need for prevention efforts
is not helping them: that resonate with youth, not only such that they address
the underlying factors that lend to vaping uptake, but also and demonstrates its potential for use in other commu-
leverage the strengths and resiliency of Indigenous youth nity contexts and with other demographics, enhancing
to affirm intentions to stay away from vaping. the ability to develop and tailor behavior change inter-
ventions that are theoretical and evidence-based.
One of the key findings of this study is the link
Need to be where youth are at (n = 12)
between vaping and the effects of colonialism. That
Youth explained that message content and delivery chan-
youth were turning towards vaping as a result of inter-
nels need to meet youth where they are at. They said that
generational trauma and negative impacts of colonial-
prevention needs to be a focus within their community,
ism points towards an important history that underpins
as well as on social media channels that they frequently
health risk behaviors among Indigenous youth, like vap-
use (e.g., Instagram). Messages that would resonate with
ing. While coping, curiosity, and peer influences played
them should include a focus on helping youth self-reflect
a role in their uptake, similar to their non-Indigenous
(e.g., asking yourself “why?”, “what’s the point?”, “what
peers [1], the findings reinforce the need to pay atten-
do you gain”, “how does this impact your culture?”, “how
tion to another layer, a history that underpins these
does this impact your role modelling?”), describing things
determinants of vaping. These findings build on previous
that they could buy instead of vaping, helping them build
research that describes how the erosion of social struc-
skills to manage situations of social panic, have peers
tures and intergenerational connectedness as a result of
share their personal experiences with vaping, and have
colonialism have directly and indirectly impacted the use
endorsement by celebrities/influencers.
of commercial tobacco products [7, 32–34]. The tobacco
industry has capitalized on this erosion to promote their
Discussion products, and are now targeting Indigenous people with
This analysis aimed to identify factors that influence the alternative nicotine delivery systems (including e-ciga-
decision to vape among Indigenous youth. While Indig- rettes) as a way to make amends for past harms caused
enous scholars have called for Indigenous-specific evi- by cigarette marketing, essentially as a form of reconcilia-
dence around youth tobacco use behaviors given their tion [4, 6, 7]. Because Indigenous youth are more likely to
unique history and experiences [3, 4, 6](Seo & Chang be exposed to risk factors associated with substance use
2021; Waa et al., 2019; Waa et al.., 2020; Thompson et al., [35], which puts them at higher risk for using e-cigarettes
2020; Thompson & Thompson, 2020)), we have yet to [7], allowing marketing of these products to Indigenous
understand the interplay between Indigenous youth people opposes truth and reconciliation efforts. Even
contexts and salient behavioral constructs surround- more so, by not investing resources and engaging Indig-
ing the decision to vape. We explored this by grounding enous people to specifically protect Indigenous youth
a novel behavior change theory, the UTB, in a culturally may also be viewed as complacent colonization. Having a
responsive approach, and using Indigenous-led research clear plan of investment, implementation, and evaluation
methods. of efforts to protect Indigenous youth from the harms of
The UTB surfaced as a flexible model that can be inte- the tobacco industry is a necessary step towards truth
grated with frameworks and contexts that are true to the and reconciliation [13].
communities in which they are situated. In this study, Drawing on their cultural strengths (e.g., wisdom from
we found that a history of colonialism and being dispro- elders, support from their community/band, engag-
portionately impacted by the tobacco industry played a ing in cultural activities, viewing themselves as a role
key role in what behavior change constructs surfaced as model in their community) were important to helping
important factors in driving the decision to vape among Indigenous youth think through their decision-making
Indigenous youth, and how Indigenous youth need to around vaping. Researchers have found that connection
be supported. For example, we found that the behavio- with their cultural values and traditions is an important
ral belief that vaping helped youth cope with stressors, way to combat the effects of colonialism, allowing Indig-
such as a home environment that entailed violence or enous people to heal [16, 18, 19]. Our findings extend this
substance use, as a result of colonialism, was a key driver research by revealing that culture, community connect-
in uptake among Indigenous youth. Conversely, con- edness, and traditional ceremony and values are impor-
nectedness with their community and their culture (the tant to Indigenous youth of today, and are essential to
opposite of colonialism) (normative beliefs), was key to protecting them from engaging in health risk behaviors,
prevention of vaping uptake, and further supported other and specifically vaping. In this regard, prevention mes-
protective constructs (e.g., self-efficacy) in relation to saging needs to reflect these values, which can only truly
vaping. Being able to ground the UTB constructs within be done by continuing to engage Indigenous youth in the
the participant contexts is a major strength of this model planning and development of prevention messages to
ensure that they resonate with their contexts and value urban Indigenous youth, and the perspectives and expe-
systems [18]. riences of youth living on reserves may differ. Further,
The findings provide some very tangible directions for recruitment procedures may have resulted in voices
developing prevention messaging that resonates with being excluded. For example, by recruiting youth partici-
the contexts of Indigenous youth. A number of determi- pating in an Indigenous summer camp program, the find-
nants point to what types of content should be included ings reflect the views of youth who are already engaging
in these messages. For example, messages that leverage with their culture and see this as an important aspect of
the cultural strengths of Indigenous youth (e.g., impor- their identity. Finally, due to the nature of the sharing cir-
tance of being a role model), promote self-efficacy (e.g., cle, there may have been alternative views not voiced in
suggest strategies and refusal skill building to deal with the presence of peers. However, this Indigenous method
situations that might result in the split-second deci- of data collection is also a major strength of the study
sion to vape), and reinforce their community supports because it is a method that is familiar to the youth, and
(e.g., elders) hold significant promise in resonating with is grounded in communication traditions that are impor-
Indigenous youth. The unanimous agreement among the tant to their culture. Another major strength of this study
youth participants that social media would be the most is that it employed a culturally responsive approach, and
desirable mode of delivery for these messages builds on a comprehensive behavior change theory to understand
previous research findings that this is the most effective factors that influence vaping decision-making among
way to reach today’s youth [36]. However, in light of the Indigenous youth. This provides future researchers with a
findings, a critical aspect in future development of pre- strong theoretically-informed evidence base from which
vention messages is the engagement of Indigenous youth to address the issue of vaping among Indigenous youth.
throughout all aspects of research.
The findings also hold policy implications. In particu-
lar, the accessibility of vaping products among the par- Conclusions
ticipants was noteworthy. Not only did the majority of The results of this study identify the most pertinent
youth describe proximity to a vape store, in addition to factors that underpin decision-making around vaping
access through peers or older individuals in their lives among Indigenous youth. Through the use of the UTB
(e.g., older friends, parents, etc.), but they also described and a culturally-responsive approach, the findings pro-
a lack of regulations (vaping indoors) and policy enforce- vide a strong contextual and theoretical base for under-
ment (school policies) as enabling easy access to vaping. standing these factors and providing a way forward. To
What these findings indicate is that more attention needs effectively address vaping among Indigenous youth,
to be paid to policy implementation at government, com- continued engagement of Indigenous youth in planning,
munity, and school levels. On a government level, policy developing, implementing, and evaluating both preven-
efforts are needed to more effectively reduce youth expo- tion and policies efforts are a necessity.
sure to vape advertisements and retail. Policies around Acknowledgements
retail locations are also needed. For example, proximity The authors would like to thank the youth who participated in this study.
to schools, recreation centers, and Indigenous communi- Authors’ contributions
ties should be considered. On a community level, regu- LS conceptualized the study. All authors developed a plan for conducting
lations on the places where vaping is permitted need to the study. SW and AS conducted data collection. All authors analyzed and
interpreted the data. LS drafted the paper for publication. All authors read and
be examined. It is important that a community enforces approved the final manuscript.
regulations that strengthen the self-determination and
decision-making agency among Indigenous youth, such Funding
This research did not receive any specific grant from funding agencies in the
as through limiting or banning public indoor use. On a public, commercial, or not-for-profit sectors.
school level, the findings indicate a clear need to enforce
vaping policies. Availability of data and materials
The datasets generated and analyzed during the current study are not pub‑
licly available due to personally identifiable data from the participants.
Limitations and strengths
There are some limitations and strengths that must be Declarations
noted in this study. First, the findings represent the voices
Ethics approval and consent to participate
of Syilx First Nation youth, and may not be transfer- This study also received a letter of support and approval by the Westbank First
rable to other Nations. It is also a strength of this study Nation Chief in addition to receiving Behavior Research Ethics Review Board
because the findings represent a united voice, and other approval (#H20–02312). All methods were performed in accordance with the
relevant guidelines and regulations. All participants provided written informed
Nations can compare how their values and beliefs might consent.
align. In addition, the findings represent the voices of
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of British Columbia, Okanagan Campus, Syilx Okanagan Nation Territory, 1147 dCMx9d2JSxAAAAAA%3AehZZwS7iLIPj8yaaYQugzYXDdldJR yLOZg-
Research Road ART 140, Kelowna, BC V1V1V7, Canada. 2 Westbank First Nation, mPGTfAlVvylUeskr w6-w2IjEIvdexUEMhRpy0dAmU.
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