Original PDF How To Think Straight About Psychology 11th Edition PDF
Original PDF How To Think Straight About Psychology 11th Edition PDF
Original PDF How To Think Straight About Psychology 11th Edition PDF
Keith E. Stanovich
University of Toronto
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1 17
Books a la Carte
ISBN-10: 0-13-447862-2
ISBN-13: 978-0-13-447862-3
To Paula, who taught me how to think straight about life
Contents
Preface vi Essentialist Questions and the Misunderstanding
of Psychology 34
Summary 35
1 Psychology Is Alive and Well
(and Doing Fine Among the Sciences) 1 4 Testimonials and Case Study
Evidence: Placebo Effects and the
The Freud Problem 1
Amazing Randi 36
The Diversity of Modern Psychology 2
Implications of Diversity 3 The Place of the Case Study 37
Unity in Science 4 Why Testimonials Are Worthless: Placebo Effects 38
What, Then, Is Science? 5 The “Vividness” Problem 41
Systematic Empiricism 6 The Overwhelming Impact of the Single Case 43
Publicly Verifiable Knowledge: Replication and Peer Why Vivid Anecdotes and Testimonials Are
Review 6 So Potent 43
Empirically Solvable Problems: Scientists’ Search The Amazing Randi: Fighting Fire with Fire 44
for Testable Theories 8 Testimonials Open the Door to Pseudoscience 45
Psychology and Folk Wisdom: The Problem with Summary 49
“Common Sense” 9
Psychology as a Young Science 12 5 Correlation and Causation: Birth
Summary 13 Control by the Toaster Method 50
3 Operationism and Essentialism: The Case of Clever Hans, the Wonder Horse
Clever Hans in the 1990s and in the Present Day
65
67
“But, Doctor, What Does It Really
Prying Variables Apart: Special Conditions 69
Mean?” 25 Intuitive Physics 71
Why Scientists Are Not Essentialists 25 Intuitive Psychology 72
Essentialists Like to Argue About the Meaning Summary 73
of Words 26
Operationists Link Concepts to Observable 7 “But It’s Not Real Life!”:
Events 26 The “Artificiality” Criticism
Reliability and Validity 28 and Psychology 74
Direct and Indirect Operational Definitions 30
Scientific Concepts Evolve 30 Why Natural Isn’t Always Necessary 74
Operational Definitions in Psychology 32 The Random Sample Versus Random Assignment
Confusion 75
Operationism as a Humanizing Force 33
iv
Contents v
Theory-Driven Research Versus Direct Applications 76 Failure to Use Sample-Size Information 111
Applications of Psychological Theory 78 The Gambler’s Fallacy 112
The “College Sophomore” Problem 79 A Further Word About Statistics and Probability 114
The Real-Life and College Sophomore Problems Summary 116
in Perspective 82
Summary 83
11 The Role of Chance in Psychology 117
8 Avoiding the Einstein Syndrome: The Tendency to Try to Explain Chance Events 117
The Importance of Converging Explaining Chance: Illusory Correlation and the
Evidence 84 Illusion of Control 119
Chance and Psychology 120
The Connectivity Principle 85
Coincidence 120
A Consumer’s Rule: Beware of Violations of
Personal Coincidences 122
Connectivity 85
Accepting Error in Order to Reduce Error:
The “Great-Leap” Model Versus the
Gradual-Synthesis Model 86 Clinical Versus Actuarial Prediction 123
Summary 128
Converging Evidence: Progress Despite Flaws 87
Types of Converging Evidence 89
Scientific Consensus 93 12 The Rodney Dangerfield of the
Methods and the Convergence Principle 94 Sciences 129
The Progression to More Powerful Methods 95
Psychology’s Image Problem 129
A Counsel Against Despair 96
Psychology and Parapsychology 130
Summary 98
The Self-Help Literature 131
T
here exists a body of knowledge that is unknown to of the pseudoscience industry, which is discussed in this
most people. This information concerns human be- book, increases the media’s tendency toward sensationalis-
havior and consciousness in their various forms. It tic reporting of science. This tendency is worse in psychol-
can be used to explain, predict, and control human actions. ogy than in other sciences, and understanding the reasons
Those who have access to this knowledge use it to gain an why this is so is an important part of learning how to think
understanding of other human beings. They have a more straight about psychology.
complete and accurate conception of what determines the This book, then, is directed not at potential researchers
behavior and thoughts of other individuals than do those in psychology but at a much larger group: the consumers of
who do not have this knowledge. psychological information. The target audience is the begin-
Surprisingly enough, this unknown body of knowledge ning psychology student and the general reader who have
is the discipline of psychology. encountered information on psychological issues in the
What can I possibly mean when I say that the discipline general media and have wondered how to go about evalu-
of psychology is unknown? Surely, you may be thinking, ating its validity.
this statement was not meant to be taken literally. Book- This book is not a standard introductory psychology
stores contain large sections full of titles dealing with psy- text. It does not outline a list of facts that psychological re-
chology. Television and radio talk shows regularly feature search has uncovered. Indeed, telling everyone to take an
psychological topics. Magazine articles and websites quote introductory psychology course at a university is probably
people called psychologists talking about a variety of top- not the ultimate solution to the inaccurate portrayal of psy-
ics. Yet, despite all of this, there is an important sense in chology in the media. There are many laypeople with a le-
which the field of psychology is unknown. gitimate interest in psychology who do not have the time,
The transfer of “psychological” knowledge that is tak- money, or access to a university to pursue formal study.
ing place via the media is largely an illusion. Few people are More importantly, as a teacher of university-level psycholo-
aware that the majority of the books they see in the psychol- gy courses, I am forced to admit that my colleagues and I of-
ogy sections of many bookstores are written by individuals ten fail to give our beginning students a true understanding
with absolutely no standing in the psychological communi- of the science of psychology. The reason is that lower-level
ty. Few are aware that many of the most visible psychologi- courses often do not teach the critical analytical skills that
cal “experts” have contributed no information to the fund of are the focus of this book. As instructors, we often become
knowledge in the discipline of psychology. obsessed with “content”—with “covering material.” Every
The flurry of media attention paid to “psychologi- time we stray a little from the syllabus to discuss issues such
cal” topics has done more than simply present inaccurate as psychology in the media, we feel a little guilty and begin
information. It has also obscured the very real and grow- to worry that we may not cover all the topics before the end
ing knowledge base in the field of psychology. The general of the term.
public is unsure about what is and is not psychology and Consider the average introductory psychology text-
is unable to independently evaluate claims about human book. Many now contain between 600 and 800 multicol-
behavior. Adding to this problem is the fact that many peo- umned pages and reference literally hundreds of studies in
ple have a vested interest in a public that is either without the published literature. Of course, there is nothing wrong
evaluative skills or that believes there is no way to evaluate with such books containing so much material. It simply re-
psychological claims. The latter view, sometimes called the flects the increasing knowledge base in psychology. There
“anything goes” attitude, is one of the fallacies discussed in are, however, some unfortunate side effects. Instructors are
this book, and it is particularly costly to the public. Many often so busy trying to cram their students full of dozens of
pseudosciences are multimillion-dollar industries that de- theories, facts, and experiments that they fail to deal with
pend on the lack of public awareness that claims about some of the fundamental questions and misconceptions
human behavior can be tested. The general public is also that students bring with them to the study of psychology.
unaware that many of the claims made by these pseudo- Rather than dealing directly with these misconceptions, the
sciences (e.g., astrology, psychic surgery, speed reading, instructors (and the introductory textbook authors) often
biorhythms, therapeutic touch, subliminal self-help tapes, hope that if students are exposed to enough of the empirical
facilitated communication, indigo children, psychic de- content of psychology, they will simply induce the answers
tectives) have been tested and proved false. The existence to their questions. All too often this hope is frustrated. In
vi
Preface vii
a final review session—or in office hours at the end of the New to the Edition
term—instructors are often shocked and discouraged by
The eleventh edition of How to Think Straight About Psychology
questions and comments that might have been expected
has no major structural revisions because a chapter reorga-
on the first day of the course but not after 14 weeks: “But
nization occurred in a previous edition. The content and
psychology experiments aren’t real life; what can they tell
order of the chapters remain the same. At the request of re-
us?”; “Psychology can’t be a real science like chemistry,
viewers and users, this edition remains at the same length
can it?”; “But I heard a therapist on TV say the opposite of
as the tenth edition. Readers and users have not wanted the
what our textbook said”; “I think this theory is stupid—my
book to lengthen and, indeed, it has not. I have continued
brother behaves just the opposite of what it says”; “Psychol-
to update and revise the examples that are used in the book
ogy is nothing more than common sense, isn’t it?”; “Every-
(while keeping those that are reader favorites). Some dated
one knows what anxiety is—why bother defining it?” For
examples have been replaced with more contemporary stud-
many students, such questions are not implicitly answered
ies and issues. I have made a major effort to use contempo-
merely by a consideration of the content of psychology. In
rary citations that are relevant to the various concepts and
this book, I deal explicitly with the confusions that underlie
experimental effects that are mentioned. A large number of
questions and comments such as these.
new citations appear in this edition (290 new citations, to be
Unfortunately, research has shown that the average
exact!), so that the reader continues to have up-to-date refer-
introductory psychology course does surprisingly little to
ences on all of the examples and concepts.
correct students’ misconceptions about the discipline (Kow-
New examples, discussions, and sections have been
alski & Taylor, 2009; Lilienfeld, 2014; Taylor & Kowalski,
added. A sampling of these new additions include the
2004). This unfortunate fact provides the rationale for this
following issues and discussions: cell phone use while
book. Psychology students need explicit instruction in the
driving; the use of psychology in child custody disputes;
critical thinking skills that will transform them into inde-
pseudoscience in clinical psychology; the efficacy of crisis
pendent evaluators of psychological information.
counselling after traumatic events; the causes of people
Years after students have forgotten the content of an
making bad investment decisions; the “reading wars” in
introductory psychology course, they will still use the fun-
education; the effects of violent video games; facilitating
damental principles covered in this book to evaluate psycho-
communication in autism; conducting experiments over
logical claims. Long after Erikson’s stages of development
the Internet; the left-brain/right brain fallacy; health out-
have been forgotten, students will be using the thinking
comes of alcohol consumption; distraction from electronic
tools introduced in this text to evaluate new psychological
dashboard devices; coverage of the replication crisis in
information encountered in the media. Once acquired, these
psychology; a new emphasis on the evils of vanity publish-
skills will serve as lifelong tools that will aid in the evalua-
ing; an additional section on the relation between lab and
tion of knowledge claims. For example, these skills provide
field results in psychology; a discussion of the Amazon
some criteria for assessing the reliability of “expert” opin-
Mechanical Turk; a discussion of how vivid presentations
ion. Because the need to rely on expert opinion can never be
of results from neuroscience can skew conclusions; a dis-
eliminated in a complex society, the evaluation of an expert’s
cussion of the fallacies surrounding the mistaken idea of
credibility becomes essential to knowledge acquisition.
multitasking; a new discussion of Walter Mischel’s famous
Many psychologists are pessimistic about any effort to
marshmallow studies and how they exemplify going from
stem the tide of misinformation about their discipline. Al-
basic to applied research; a discussion of the danger of the
though this pessimism is, unfortunately, often justified, this
phrase “new study shows” in the media; many additional
“consumer’s guide” to psychology was motivated by the
examples of the use of meta-analytic studies in psychology
idea that psychologists must not let this problem become a
(including marriage longevity, brain training, predictors of
self-fulfilling prophecy.
job performance, and suicide prevention); a discussion of how
Although I have welcomed the opportunity to prepare
the media suggest that science is non-cumulative in their
several editions of How to Think Straight About Psychology, it
reporting of research on autism and reading disability
is unfortunately true that the reasons for the book’s exist-
and ADHD.
ence are just as applicable today as they were when I wrote
The goal of the book remains what it always was—to
the first edition. Students in introductory psychology cours-
present a short introduction to the critical thinking skills that
es enter with as many misconceptions as they ever did, and
will help the student to better understand the subject mat-
they think that unaided common sense is all they need to
ter of psychology. During the past decade and a half there
understand human behavior, or worse, they turn to pseu-
has been an increased emphasis on the teaching of critical
dosciences. Thus, the goals of all subsequent editions have
thinking in universities (Arum & Roksa, 2011; Sternberg,
remained the same: to present a short introduction to the
Roediger, & Halpern, 2006). Indeed, some state university
critical thinking skills that will help students to better un-
systems have instituted curricular changes mandating an
derstand the subject matter of psychology.
viii Preface
emphasis on critical thinking skills. At the same time, how- California State University at Sacramento; Michael O’Boyle,
ever, other educational scholars were arguing that critical Iowa State University; Blaine Peden, University of Wisconsin,
thinking skills should not be isolated from specific factual Eau Claire; John F. Pfister, Dartmouth College; Sam
content. How to Think Straight About Psychology combines Rakover, University of Haifa; Richard Redding, Hahneman
these two trends. It is designed to provide the instructor University; Michael Ross, University of Waterloo; John
with the opportunity to teach critical thinking within the Ruscio, Elizabethtown College; Walter Sa, Grand Valley
rich content of modern psychology. State University; Allen Salo, University of Maine at Presque
Readers are encouraged to send me comments at: keith. Isle; Frank Schieber, University of South Dakota; Mike
[email protected]. Seiler, Oakland University; Jillene Grover Seiver, Bellevue
College; Marjorie Semonick, University of Minnesota; David
Share, University of Haifa; Jeffrey Sherman, Northwestern
Acknowledgments University; Linda Siegel, University of British Columbia; Nor-
Many of the individuals I have acknowledged in earlier edi- man Silverman, University of Illinois, Chicago; Frank Smoll,
tions continue to contribute ideas for the book. However, I University of Washington; Paul Solomon, Williams College;
must single out Richard West of James Madison University, Mike Stadler, University of Missouri; Maggie Toplak, York
who has been a most valuable continuing contributor to the University; Larry Vandervert, Spokane Falls Community
book’s evolution. A humane scholar and a true friend, his College; John Vokey, University of Lethbridge; Carol Wade,
intellectual and emotional support is much appreciated. College of Marin; Marty Wall, University of Toronto; Bar-
Several other scholars have provided valuable feed- bara Wanchisen, Baldwin-Wallace College; Toni G. Wegner,
back on this and earlier editions. These include Wayne University of Virginia; Edward Wisniewski, Northwestern
Bartz, American River College; Christopher Bauer, Uni- University; Murray S. Work, California State University at
versity of New Hampshire; Ludy Benjamin, Texas A&M Sacramento; and Edward Zuckerman, Guilford Press.
University; Angela M. Birkhead-Flight, University of Cin- Special thanks to Gerald L. Peterson from Saginaw Val-
cinnati; Virginia Blankenship, University of Northern Ari- ley State University for some very insightful comments.
zona; Edward C. Chang, Northern Kentucky University; The insights from many discussions about teaching
Michael Choban, West Virginia Wesleyan University; James methodology with Ted Landau, Larry Lilliston, and Dean
Clark, University of Winnipeg; Jim Coan, University of Purcell, all of Oakland University, were incorporated into
Arizona; Ellen Cole, Alaska Pacific University; Ellen Cotter, the book. Reviewers of recent editions who were par-
Georgia Southwestern State University; Anne Cunningham, ticularly helpful include Michael Choban, West Virginia
University of California, Berkeley; Ian Deary, University Wesleyan University; David DiBattista, Brock Univer-
of Edinburgh; Julie Deisinger, Saint Xavier University; David sity; Steven Isonio, Golden West College; John Ruscio,
DiBattista, Brock University; Wallace Dixon, Heidelberg Col- Elizabethtown College; Allen Salo, University of Maine at
lege; Mark Fineman, Southern Connecticut State University; Presque Isle; Cindy Sifonis, Oakland University; Michael
Herbert Fink, SUNY–Brockport; Heinz Fischer, Long Beach Tagler, Nebraska Wesleyan University; and Chris Ward,
City College; Ronald Gandelman, Rutgers University; Mi- Stonehill College.
chael Gasser, University of Northern Iowa; Traci A. Giuliano, My editor at Pearson, Priya Christopher, has provid-
Southwestern University; William Graziano, Purdue Uni- ed guidance, enthusiasm, and support for the book. The
versity; Nancy J. Gussett, Baldwin-Wallace College; Gordon production process benefitted from the support of: Erin
Hammerle, Adrian College; Randy Hansen, Oakland Univer- Mitchell, Carly Czech, Anita Castro, Courtney Welsh, Al-
sity; William L. Hathaway, Regent University; George Heise, lison Campbell, Anju Baskar, and Joel Morgan Kearney.
Indiana University; Albert Heldt, Grand Rapids Junior Col- Robyn Macpherson is thanked for her diligent library and
lege; Dori Henderson, Metropolitan State University; George reference assistance on several editions prior to this one.
Howard, University of Notre Dame; Barry Kendall, Ontario, Finally, I wish to thank Paula J. Stanovich for more than
Canada; Bernie Koenig, Fanshawe College; Victor Koop, just the emotional support that is routinely alluded to in
Goshen College; Andy Kwong, University of New South acknowledgments. Her concern for all human beings, par-
Wales; P. A. Lamal, University of North Carolina, Charlotte; ticularly those less fortunate, is an inspiration to all who know
Stephen Louisell, Kalamazoo Community College; Gwen her. A view we both share is that all human beings should
Lupfer-Johnson, University of Alaska, Anchorage; Marga- have the opportunity to utilize their full potential. This book
ret Matlin, State University of New York-Geneseo; Douglas attests to the fact that I have had such an opportunity. Paula
Mook, University of Virginia; Timothy Moore, York University; works to speed the day when this opportunity will be fully
Edward Morris, University of Kansas; Joseph E. Morrow, extended to all individuals with disabilities.
Chapter 1
Psychology Is Alive
and Well (and Doing
Fine Among the
Sciences)
Learning Objectives
1.1 Explain why Freud’s methods are unrepresentative of modern
psychology
1.2 Describe the implications of diversity in the field of psychology
1.6 Explain the reasons for the hostility directed towards psychology
as a discipline
criticism (“most Freudian concepts were, and still are, rejected by most empirically
oriented psychologists,” p. 19). Developmental psychologist Alison Gopnik (2014)
calls Freudian theory a zombie idea that has haunted English departments of universi-
ties long after it had nearly disappeared from psychology.
In short, modern psychology is not obsessed with the ideas of Sigmund Freud, nor is it
largely defined by them. Freud’s work is an extremely small part of the varied set of issues,
data, and theories that concern modern psychologists. This larger body of research and
theory encompasses the work of 5 Nobel Prize winners (David Hubel, Daniel Kahneman,
Herbert Simon, Roger Sperry, and Torsten Wiesel) and 17 winners of the National Medal
of Science (Lowman & Benjamin, 2012), all of whom are virtually unknown to the public.
It is bad enough that Freud’s importance to modern psychology is vastly exaggerated.
What makes the situation worse is that Freud’s methods of investigation are completely
unrepresentative of how modern psychologists conduct their research. In fact, Freud’s
methods give an utterly misleading impression of psychological research. For example,
Freud did not use controlled experimentation, which, as we shall see in Chapter 6, is the
most potent weapon in the modern psychologist’s arsenal of methods. Freud thought that
case studies could establish the truth or falsity of theories. We shall see in Chapter 4 why
this idea is mistaken. As one historian of psychotherapy has noted, “If Freud himself was a
scientist, it was a strange science he was promulgating. . . . Psychoanalysis contained theo-
ries and hypotheses, but it lacked a method of empirical observation” (Engel, 2008, p. 17).
Finally, a critical problem with Freud’s work concerns the connection between
theory and behavioral data. As we shall see in Chapter 2, for a theory to be considered
scientific, the link between the theory and behavioral data must meet some minimal
requirements. Freud’s theories do not meet these criteria (Boudry & Buekens, 2011;
Dufresne, 2007; Engel, 2008). To make a long story short, Freud built an elaborate the-
ory on a database (case studies and introspection) that was not substantial enough
to support it. Freud concentrated on building complicated theoretical structures, but
he did not, as modern psychologists do, ensure that they would rest on a database of
reliable, replicable behavioral relationships. In summary, familiarity with Freud’s style
of work can be a significant impediment to the understanding of modern psychology.
In this chapter, we shall deal with the Freud problem in two ways. First, when
we illustrate the diversity of modern psychology, the rather minor position occupied
by Freud will become clear. Second, we shall discuss what features are common to
psychological investigations across a wide variety of domains (features missing
from Freud’s work). We will see that there is one unifying characteristic of modern
psychology: the quest to understand behavior by using the methods of science.
Implications of Diversity
Many people come to the study of psychology hoping to learn the one grand psychologi-
cal theory that unifies and explains all aspects of human behavior. Such hopes are often
disappointed, because psychology contains not one grand theory, but many different theo-
ries, each covering a limited aspect of behavior. The diversity of psychology guarantees
that the task of theoretical unification will be immensely difficult. Indeed, many psycholo-
gists would argue that such a unification is impossible. Others, however, are searching for
greater unification within the field (Brewer, 2013; Schwartz et al., 2016; Simonton, 2015).
For example, the coherence of psychology as a discipline has increased over the last three
decades due to the theoretical efforts of evolutionary psychologists. These researchers
have tried to bring unification to our conceptualization of human psychological processes
by viewing them as mechanisms serving critical evolutionary functions such as kinship
recognition, mate selection, cooperation, social exchange, and child rearing (Buss, 2011;
Cartwright, 2016; Geary, 2005, 2009). Likewise, Cacioppo (2007) points to subfields
such as social cognitive neuroscience as tying together numerous specialty areas within
psychology—in this case, cognitive psychology, social psychology, and neuropsychology.
No matter what their position on the issue of the coherence of the subject matter
of psychology, all psychologists agree that theoretical unification will be an extremely
difficult task. The lack of theoretical integration leads some critics of psychology to
denigrate the scientific progress that psychology has made. Such criticism often arises
from the mistaken notion that all true sciences must have a grand, unifying theory. It is
a mistaken notion because many other sciences also lack a unifying conceptualization.
4 Chapter 1
Some scholars have argued that the term “psychology” implies a coherence
of subject matter that is not characteristic of the discipline. As a result, a number
of leading university departments in the United States have been changing their
names to Department of Psychological Sciences (Jaffe, 2011; Klatzky, 2012). The term
“sciences” conveys two of the important messages of this chapter. That the term is
plural signals the point about the diversity of content in the discipline that we have
been discussing. The term “sciences” also signals where to look for the unity in the dis-
cipline of psychology—not to its content, but instead to its methods. Here is where we
actually find more unity of purpose among psychologists.
Unity in Science
Simply to say that psychology is concerned with human behavior does not distinguish
it from other disciplines. Many other professional groups and disciplines—including
economists, novelists, the law, sociology, history, political science, and anthropology—
are, in part, concerned with human behavior. Psychology is not unique in this respect.
Practical applications do not establish any uniqueness for the discipline of psy-
chology either. For example, many university students decide to major in psychology
because they have the laudable goal of wanting to “help people.” But helping people is
an applied part of an incredibly large number of fields, including social work, educa-
tion, nursing, occupational therapy, physical therapy, police science, human resources,
and speech therapy. Similarly, the goal of training applied specialists to help people
by counseling them does not demand that we have a discipline called psychology.
Helping people by counseling them is an established part of many other fields, includ-
ing education, social work, police work, nursing, pastoral work, occupational therapy,
and many others.
It is easy to argue that there are really only two things that justify psychology as
an independent discipline. The first is that psychology studies the full range of human
and nonhuman behavior with the techniques of science. The second is that the applica-
tions that derive from this knowledge are scientifically based. Were this not true, there
would be no reason for psychology to exist.
Psychology is different from other behavioral fields in that it attempts to give the
public two guarantees. One is that the conclusions about behavior that it produces
derive from scientific evidence. The second is that practical applications of psychology
have been derived from and tested by scientific methods. Does psychology ever fall
short of these goals? Yes, quite often (Duarte et al., 2015; Ferguson, 2015; Lilienfeld,
2012). This book is about how we might better attain them. I will return in Chapter 12 to
the issue of psychologists themselves undermining their own legitimacy by not meeting
appropriate scientific standards. But, in principle, these are the standards that justify
psychology as an independent field. If psychology ever decides that these goals are not
worth pursuing—that it does not wish to adhere to scientific standards—then it might
as well fold its tent and let its various concerns devolve to other disciplines because it
would be a totally redundant field of intellectual inquiry.
Clearly, then, the first and most important step that anyone must take in under-
standing psychology is to realize that its defining feature is that it is the data-based sci-
entific study of behavior. Comprehending all of the implications of this fact will occupy
us for the rest of this book, because it is the primary way that we develop the ability
to think straight about psychology. Conversely, the primary way that people get con-
fused in their thinking about psychology is that they often fail to realize that it is a sci-
entific discipline. For example, it is quite common to hear people outside the discipline
voice the opinion that psychology is not a science. Why is this a common occurrence?
Attempts to convince the public that psychology cannot be a science stem from
a variety of sources. For example, there currently exist many industries surrounding
Psychology Is Alive and Well (and Doing Fine among the Sciences) 5
pseudoscientific belief systems that have a vested interest in convincing the public
that anything goes in psychology and that there are no rational criteria for evaluating
psychological claims. This is the perfect atmosphere in which to market claims like:
“Lose weight through hypnosis,” “Develop your hidden psychic powers,” and “Learn
French while you sleep,” along with the many other parts of the multibillion-dollar
self-help industry that either are not based on scientific evidence or, in many cases, are
actually contradicted by much available evidence.
Another source of resistance to scientific psychology stems from the tendency
to oppose the expansion of science into areas where unquestioned authorities and
“common sense” have long reigned. History provides many examples of initial pub-
lic resistance to the use of science rather than philosophical speculation, theological
edict, or folk wisdom to explain the natural world. Each science has gone through a
phase of resistance to its development. Learned contemporaries of Galileo refused to
look into his new telescope because the existence of the moons of Jupiter would have
violated their philosophical and theological beliefs. For centuries, the understanding
of human anatomy progressed only haltingly because of prohibitions on the dissec-
tion of human cadavers. Charles Darwin was repeatedly denounced. Paul Broca’s
Society of Anthropology was opposed in France in the nineteenth century because
knowledge about human beings was thought to be subversive to the state.
Each scientific step to greater knowledge about human beings has evoked opposi-
tion. This opposition eventually dissipated, however, when people came to realize that
science does not destroy the meaning of our lives but enhances it. Who now believes
that astronomy’s mapping of the galaxies and its intricate theories about the composi-
tion of distant stars destroy our wonder at the universe? Who would substitute the
health care available in their community for that available before human cadavers
were routinely dissected? An empirical attitude toward the stars or the human body
has not diminished humanity. More recently, Darwin’s evolutionary synthesis laid
the foundation for startling advances in biology. Nevertheless, as we get closer to the
nature of human beings and their origins, vestiges of opposition remain. Many people
remain uncomfortable with the implications of evolutionary theory (Dennett, 1995;
Stanovich, 2004). If evolutionary biology, with its long and impressive record of scien-
tific achievements, still engenders public opposition, is it any wonder that psychology,
the most recent discipline to bring long-held beliefs about human beings under scien-
tific scrutiny, currently provokes people to deny its validity?
each feature separately, remember that the three connect to form a coherent general struc-
ture. (For a more detailed discussion of the general characteristics of a science, see the
works of Bronowski, Medawar, and Popper listed in the references section of this book.)
Systematic Empiricism
If you look up the word empiricism in any dictionary, you will find that it means “the prac-
tice of relying on observation.” Scientists find out about the world by examining it. The
fact that this point may seem obvious to you is an indication of the spread of the scientific
attitude in the past couple of centuries. In the past, it has not always seemed so obvious.
Recall the example of Galileo. With his primitive telescope, Galileo claimed to have seen
moons around the planet Jupiter at a time when it was thought by learned people that
there were only seven “heavenly bodies” (five planets, the sun, and the moon). This was
at a time when it was thought that knowledge was best obtained through pure thought
or through appeal to authority. Some contemporary scholars refused to look into Galileo’s
telescope. Others said the telescope was designed to trick. Still others said that it worked
on Earth but not in the sky (Shermer, 2011). Another scholar, Francesco Sizi, attempted to
refute Galileo not with observations, but with the following argument:
There are seven windows in the head, two nostrils, two ears, two eyes and a
mouth; so in the heavens there are two favorable stars, two unpropitious, two
luminaries, and Mercury alone undecided and indifferent. From which and
many other similar phenomena of nature such as the seven metals, etc., which
it were tedious to enumerate, we gather that the number of planets is neces-
sarily seven. . . . Besides, the Jews and other ancient nations, as well as modern
Europeans, have adopted the division of the week into seven days, and have
named them from the seven planets; now if we increase the number of planets,
this whole system falls to the ground. . . . Moreover, the satellites are invisible to
the naked eye and therefore can have no influence on the earth and therefore
would be useless and therefore do not exist.
(Hung, 2013, p. 426)
The point is not that the argument is laughably idiotic, but that it was seen at the
time as a suitable rebuttal to an actual observation! We laugh now because we have
the benefit of hindsight. Three centuries of the demonstrated power of the empiri-
cal approach give us an edge on poor Sizi. Take away those years of empiricism, and
many of us might have been there nodding our heads and urging him on. No, the
empirical approach is not necessarily obvious, which is why we often have to teach it,
even in a society that is dominated by science.
Empiricism pure and simple is not enough, however. Note that the heading for this
section is “Systematic Empiricism.” Observation is fine and necessary, but pure, unstruc-
tured observation of the natural world will not lead to scientific knowledge. Write down
every observation you make from the time you get up in the morning to the time you go
to bed on a given day. When you finish, you will have a great number of facts, but you will
not have a greater understanding of the world. Scientific observation is termed systematic
because it is structured so that the results of the observation reveal something about the
underlying nature of the world. Scientific observations are usually theory driven; they
test different explanations of the nature of the world. They are structured so that, depend-
ing on the outcome of the observation, some theories are supported and others rejected.
particular individual. In an important sense, scientific knowledge does not exist at all
until it has been submitted to the scientific community for criticism and empirical test-
ing by others. Knowledge that is considered “special”—the province of the thought
processes of a particular individual, immune from scrutiny and criticism by others—
can never have the status of scientific knowledge. Likewise, science rejects the claim
that particular groups have access to special knowledge (Lukianoff, 2012).
Science makes the idea of public verifiability concrete via the procedure of repli-
cation. In order to be considered in the realm of science, a finding must be presented
to the scientific community in a way that enables other scientists to attempt the same
experiment and obtain the same results. When this occurs, we say that the finding
has been replicated. Scientists use replication to define the idea of public knowledge.
Replication ensures that a particular finding is not due simply to the errors or biases of
a particular investigator. In short, for a finding to be accepted by the scientific commu-
nity, it must be possible for someone other than the original investigator to duplicate
it. When a finding is presented in this way, it becomes public. It is no longer the sole
possession of the original researcher; it is instead available for other investigators to
extend, criticize, or apply in their own ways.
The poet John Donne told us that “no man is an island.” In science, no researcher
is an island. Each investigator is connected to the scientific community and its
knowledge base. It is this interconnection that enables science to grow cumulatively.
Researchers constantly build on previous knowledge in order to go beyond what is
currently known. This process is possible only if previous knowledge is stated in such
a way that any investigator can use it to build on.
By publicly verifiable knowledge, then, we mean findings presented to the scientific
community in such a way that they can be replicated, criticized, or extended by any-
one in the community. This is a most important criterion not only for scientists but also
for the layperson, who, as a consumer, must evaluate scientific information presented
in the media. One important way to distinguish charlatans and practitioners of pseu-
doscience from legitimate scientists is that the former often bypass the normal chan-
nels of scientific publication and instead go straight to the media with their “findings.”
One ironclad criterion that will always work for the public when presented with sci-
entific claims of uncertain validity is the question, Have the findings been published
in a recognized scientific journal that uses some type of peer review procedure? The
answer to this question will almost always separate pseudoscientific claims from the
real thing.
Peer review is a procedure in which each paper submitted to a research journal is
critiqued by several scientists, who then submit their criticisms to an editor. The editor
is usually a scientist with an extensive history of work in the specialty area covered by
the journal. The editor decides whether the weight of opinion warrants publication of the
paper, publication after further experimentation and statistical analysis, or rejection
because the research is flawed or trivial. Legitimate journals publish statements of their
editorial policies in each issue and on their websites, so you should always check to
see whether a journal is peer reviewed. This is even more important now because the
web has spawned dozens of open-access journals that will publish anything for a fee
(Levitin, 2016). These vanity web journals prey on young scholars desperate to publish
in order to get tenure at universities. Their presence on the web makes it harder for the
general public to discern peer-reviewed scientific research from things on the web that
look scientific but have not undergone the scrutiny of peer review.
Not all information in peer-reviewed scientific journals is necessarily correct
(Gilbert et al., 2016; Open Science Collaboration, 2015), but at least it has met a crite-
rion of peer criticism and scrutiny. Peer review is a minimal criterion, not a stringent
one, because most scientific disciplines publish dozens of different journals of varying
quality. Most scientific ideas can get published somewhere in the legitimate literature
if they meet some rudimentary standards. The idea that only a narrow range of data
8 Chapter 1
and theory can get published in science is false. This is an idea often suggested by pur-
veyors of bogus remedies and therapies who try to convince the media and the public
that they have been shut out of scientific outlets by a conspiracy of “orthodox science.”
But consider for a minute just how many legitimate outlets there are in a field like
psychology. The APA database PsycINFO summarizes articles from over 2,000 differ-
ent journals. Most of these journals are peer reviewed. Virtually all halfway legitimate
theories and experiments can find their way into this vast array of publication outlets.
Indeed, if anything, there are probably too many scientific journals. And there are cer-
tainly too many non-peer-reviewed journals and vanity journals that are not reviewed
at all (Kolata, 2017).
Again, I am not suggesting that all ideas published in peer-reviewed psychologi-
cal journals are necessarily valid. On the contrary, I emphasized earlier that this is
only a minimal criterion. However, the point is that the failure of an idea, a theory, a
claim, or a therapy to have adequate documentation in the peer-reviewed literature
of a scientific discipline is a very sure sign. Particularly when the lack of evidence is
accompanied by a media campaign to publicize the claim, it is a sure sign that the idea,
theory, or therapy is bogus.
The mechanisms of peer review vary somewhat from discipline to discipline, but
the underlying rationale is the same. Peer review is one way that science institutional-
izes the attitudes of objectivity and public criticism (replication is another). Ideas and
experimentation undergo a honing process in which they are submitted to other criti-
cal minds for evaluation. Ideas that survive this critical process have begun to meet
the criterion of public verifiability. The peer review process is far from perfect, but it
is really the only consumer protection that we have. To ignore it is to leave ourselves
at the mercy of the multimillion-dollar pseudoscience industries that are so good at
manipulating the media to their own ends (see Chapter 12). In subsequent chapters,
we will discuss in much more detail the high price we pay for ignoring the checks and
balances inherent in the true scientific practice of psychology.
unsolvable may become solvable as theory and empirical techniques become more
sophisticated. For example, decades ago, historians would not have believed that the
controversial issue of whether Thomas Jefferson fathered a child by his slave Sally
Hemings was an empirically solvable question. Yet, by 1998, this problem had become
solvable through advances in genetic technology, and a paper was published in the
journal Nature (Foster et al., 1998) indicating that it was highly probable that Jefferson
was the father of Eston Hemings Jefferson.
This is how science in general has developed and how new sciences have come
into existence. There is always ample room for disagreement about what is currently
solvable. Scientists themselves often disagree on this point as it relates to a particu-
lar problem. Thus, although all scientists agree on the solvability criterion, they may
disagree on its specific applications. Nobel laureate Peter Medawar titled one of his
books The Art of the Soluble to illustrate that part of the creativity involved in science is
finding the problem on the farthest edge of the frontier of human knowledge that will
yield to empirical techniques.
Psychology itself provides many good examples of the development from the
unsolvable to the solvable. There are many questions (such as “How does a child
acquire the language of his or her parents?”, “Why do we forget things we once
knew?”, or “How does being in a group change a person’s behavior and thinking?”)
that had been the subjects of philosophical speculation for centuries before anyone rec-
ognized that they could be addressed by empirical means. As this recognition slowly
developed, psychology coalesced as a collection of problems concerning behavior in
a variety of domains. Psychological issues gradually became separated from philoso-
phy, and a separate empirical discipline evolved.
Cognitive psychologist Steven Pinker (1997) discusses how ignorance can be
divided into problems and mysteries. In the case of problems, we know that an answer
is possible and what that answer might look like even though we might not actu-
ally have the answer yet. In the case of mysteries, we can’t even conceive of what an
answer might look like. Using this terminology, we can see that science is a process
that turns mysteries into problems. In fact, Pinker (1997) noted that he wrote his book
How the Mind Works “because dozens of mysteries of the mind, from mental images to
romantic love, have recently been upgraded to problems” (p. ix).
have indicated that there is no connection between aggression and low self-esteem
(Bushman et al., 2009; Krueger et al., 2008). If anything, the opposite appears to be
the case—aggression is more often associated with high self-esteem. Likewise, an
extremely popular hypothesis for the past couple of decades has been that school
achievement problems are the result of low self-esteem in students. In fact, it turns out
that the relationship between self-esteem and school achievement is more likely to be
in the opposite direction from that assumed by educators and parents. It is superior
accomplishment in school (and in other aspects of life) that leads to high self-esteem
and not the reverse (Lilienfeld et al., 2012).
Another example of folk wisdom gone wrong is the common admonition
to students that if they become unsure about an answer that they have given on a
multiple-choice test they should never switch from their original choice. Not only do
most students think that they should not switch when uncertain of an answer, but
even Barron’s Guide to GRE Preparation advises “Exercise great caution if you decide
to change an answer. Experience indicates that many students who change answers
change to the wrong answer” (Kruger et al., 2005, p. 725). This advice is completely
wrong. The advice is wrong because the folk myth that changing answers decreases
a person’s score is dead wrong. Actual research has shown that when doubts about a
multiple-choice answer arise, students are better off switching from their first answer
(Kruger et al., 2005; Lilienfeld et al., 2010).
A case where we can really see folk wisdom run amok is in the folk myth that
we use only 10 percent of our brainpower. Despite having absolutely no basis in
cognitive neuroscience (Ferguson et al., 2017; Lilienfeld et al., 2010; Stix, 2015), this
one has been around for decades and has taken on the status of what has been termed
a “psycho-fact”—a statement about psychology that is not true but which has been
repeated so much that the average person thinks that it is a fact. It is likewise with
the belief that some people are “left-brained” and other people are “right-brained,” or
that certain aspects of personality are controlled by the left side of the brain and other
aspects of personality by the right side. Although modern neuroscience research does
show subtle specializations throughout the brain, the strongly stated popularizations
of this idea in terms of “left” or “right” are invariably nonsense—particularly in the
context of the finding that our brains work in an integrated fashion (Lilienfeld et al.,
2010; Radford, 2011).
Consider what happened at the trial of former White House aide Lewis (Scooter)
Libby in 2007. Expert testimony from a renowned research psychologist was disal-
lowed because the judge ruled that it was well known that memory was fallible and
that juries can safely rely on their common sense to ascertain how memory works.
In fact, studies show that almost 30 percent of the population believe that human
memory “operates like a tape recorder” (Lilienfeld, 2012). Contrary to what the judge
thought, 30 percent of his jury badly needed to hear from the expert!
Folk beliefs are not always immune to evidence. Sometimes, when the contradic-
tory evidence becomes too widely known, folk psychology (“common sense”) does
change. For example, years ago, one widely held cliché about children was “Early ripe,
early rot.” The cliché reflected the belief that childhood precocity was associated with
adult abnormality, a belief sustained by many anecdotes about childhood prodigies
who came to ruin in later life. In this case, the psychological evidence documenting
the inaccuracy of the cliché has been absorbed into the general culture, and you will
almost never hear this bit of folk “wisdom” anymore.
Nevertheless, new folk myths are being created all the time, and a few will, of
course, go viral. It seems that for every folk myth that we kill with evidence, another
pops up in its place! For example, in the past decade it has been common to hear the
claim that the millennial generation, because it has grown up with technology, has the
ability to multitask—that they can add secondary tasks to the primary one they are
doing without any loss of efficiency in accomplishing the primary task. Millennials
12 Chapter 1
themselves sometimes claim that they can study just as well while texting friends and
watching television at the same time. This folk belief is false. Millennials are no better
than anyone else at multitasking, because research shows that virtually all people are
performance-impaired when multitasking (Jaffe, 2012; Kirschner & van Merrienboer,
2013; Ophir et al., 2009; Strayer et al., 2013). When doing additional tasks, everyone’s
performance (millennials and nonmillennials) on their primary task is impeded.
The same wishful thinking that has fueled the idea that multitasking is possible
facilitates the development of other folk myths. For example, many people believe that
“we are each intelligent in our own way”—a belief not supported by actual research
on the nature of intelligence (Deary, 2013; Ferguson et al., 2017; Waterhouse, 2006).
Other people believe that speed reading (reading at several times the normal rate with
little loss in comprehension) is possible. It is not (Rayner et al., 2016).
These problems with folk psychology would not be so damaging if people real-
ized the fallibility of their folk beliefs. Instead, however, surveys have shown (see
Lilienfeld, 2012) that over 80 percent of the public thinks that adequate training in psy-
chology is provided by daily life! To the contrary, we need the discipline of psychology
because it provides tests of the empirical basis of common sense. Sometimes common
sense beliefs do not hold up when tested, as we saw in many of the previous examples.
From the examples discussed—and many more could be cited—we can see that psy-
chology’s role as the empirical tester of much folk wisdom often brings it into conflict
with many widely held cultural beliefs. Psychology is often the bearer of the “bad tid-
ings” that comfortable folk beliefs do not stand up to the cold light of day. Perhaps it is
not surprising that many people would like not only to ignore the message but also to
do away with the messenger.
in pseudoscience and conspiracy theories (Buss, 2011; Deary, 2013; Ferguson, et al.,
2017; Shermer 2011, 2017; Stanovich et al., 2016).
Psychology is often in a no-win situation as a discipline. On the one hand, some
people object to calling psychology a science and deny that psychologists can estab-
lish empirical facts about behavior. On the other hand, there are those who object to
the investigation of certain areas of human behavior because they fear that the facts
uncovered by psychology might threaten their beliefs. Skinnerian psychologists regu-
larly deal with these contradictory criticisms. For instance, critics have argued that the
laws of reinforcement formulated by behaviorists do not apply to human behavior.
At the same time, other critics are concerned that the laws will be used for the rigid
and inhumane control of people. Thus, the behaviorists are faced with some critics
who deny that their laws can be applied and others who charge that their laws can be
applied all too easily!
Examples such as this arise because the relatively new science of psychol-
ogy has just begun to uncover facts about aspects of behavior that have previously
escaped study. The relative youth of psychology as a science partially explains why
many people are confused about the discipline. Nevertheless, during the past several
decades, psychology has become firmly established in the interconnecting structure of
knowledge that we call science. Failure to appreciate this fact is the source of almost all
of the confused thinking about psychology that you will encounter.
Summary
Psychology is an immensely diverse discipline covering later chapters of this book. Science renders knowledge
a range of subjects that are not always tied together by public by procedures such as peer review and mechanisms
common concepts. Instead, what unifies the discipline is such as replication.
that it uses scientific methods to understand behavior. The Psychology is a young science and, thus, is often in
scientific method is not a strict set of rules; instead it is conflict with so-called folk wisdom. This conflict is typical
defined by some very general principles. Three of the most of all new sciences, but understanding it helps to explain
important are that (1) science employs methods of system- some of the hostility directed toward psychology as a dis-
atic empiricism; (2) it aims for knowledge that is publicly cipline. This characteristic of questioning common wisdom
verifiable; and (3) it seeks problems that are empirically also makes psychology an exciting field. Many people are
solvable and that yield testable theories (the subject of the drawn to the discipline because it holds out the possibility
next chapter). The structured and controlled observations of actually testing “common sense” that has been accepted
that define systematic empiricism are the subject of several without question for centuries.
Chapter 2
Falsifiability: How
to Foil Little Green
Men in the Head
Learning Objectives
2.1 Illustrate the importance of falsifiability to scientific theory
2.2 Describe how, when a science advances, the errors made increase
in specificity
In 1793, a severe epidemic of yellow fever struck Philadelphia. One of the leading doc-
tors in the city at the time was Benjamin Rush, a signer of the Declaration of Independ-
ence. During the outbreak, Rush was one of the few physicians who were available to
treat literally thousands of yellow fever cases. Rush adhered to a theory of medicine
that dictated that illnesses accompanied by fever should be treated by vigorous blood-
letting (the removal of blood from the body either by using an instrument such as a
lancet or by the application of leeches). He administered this treatment to many pa-
tients, including himself when he came down with the illness. Critics charged that his
treatments were more dangerous than the disease. However, following the epidemic,
Rush became even more confident of the effectiveness of his treatment, even though
many of his patients had died. Why?
One writer summarized Rush’s attitude this way: “Convinced of the correctness of
his theory of medicine and lacking a means for the systematic study of treatment out-
come, he attributed each new instance of improvement to the efficacy of his treatment
and each new death that occurred despite it to the severity of the disease” (Eisenberg,
1977, p. 1106). In other words, if the patient got better, this improvement was taken
as proof that bloodletting worked. If instead the patient died, Rush interpreted this
to mean that the patient had been too ill for any treatment to work. We now know
that Rush’s critics were right: His treatments were as dangerous as the disease. In this
chapter, we will discuss how Rush went wrong. His error illustrates one of the most
important principles of scientific thinking, one that is particularly useful in evaluating
psychological claims.
In this chapter, we focus in more detail on the third general characteristic of
science that we discussed in Chapter 1: Scientists deal with solvable problems.
What scientists most often mean by a solvable problem is a “testable theory.” The way
scientists make sure they are dealing with testable theories is by ensuring that their
theories are falsifiable, that is, that they have implications for actual events in the
natural world. We will see why what is called the falsifiability criterion is so important
in psychology.
14
Falsifiability: How to Foil Little Green Men in the Head 15