Psychology Express - Social Psychology - Jenny Mercer - 2011 - Prentice Hall - 9780273737193 - Anna's Archive-36-53
Psychology Express - Social Psychology - Jenny Mercer - 2011 - Prentice Hall - 9780273737193 - Anna's Archive-36-53
Psychology Express - Social Psychology - Jenny Mercer - 2011 - Prentice Hall - 9780273737193 - Anna's Archive-36-53
Attribution theory
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2 • Attribution theory
Introduction
➔ Revision checklist
Assessment advice
●❑ It is unlikely that attributions can fully explain how behaviour is
understood. When trying to make sense of others’ and our own behaviour
we may, for example, also draw on schemas, social comparisons,
stereotypes, prejudice and non-verbal communication. If you are asked to
discuss how we infer causes of others’ behaviour, it may be appropriate
to refer to research from across social psychology as well as material on
attribution theory.
●❑ Your assessments may ask you to apply attribution to explain our own
behaviour, in which case you may wish to consider our concept of self (see
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Key attribution theories
Sample question
Could you answer this question? Below is a typical essay that could arise on this
topic.
Guidelines on answering this question are included at the end of this chapter,
whilst further guidance on tackling other exam questions can be found on the
companion website at: www.pearsoned.co.uk/psychologyexpress
Heider (1958) believed we are all naive scientists trying to make sense of other
people’s behaviour using commonsense psychology. Essentially, we want to
understand why others behave in a certain way to help us predict their behaviour
in the future.
Since mental states are not directly observable, people can only make
attributions about a person’s mental state based on observable features of the
person (e.g., their behaviour) and the situational context that the person is in.
Attribution theories adopt a social cognitive perspective to examine the way
in which the causes of our own and others’ behaviour are explained. Social
cognition is, arguably, the dominant approach to studying phenomena in
social psychology. This approach focuses on the way our cognitive processes
are influenced by our interactions with the social environment and how our
cognitions affect the world around us (e.g., Fiske & Taylor, 1991).
Internal–external dichotomy
One of the key aims of attribution theories is to outline the circumstances which
lead us to make an internal as opposed to an external attribution for our own or
others’ behaviour. For example, if John is seen to drive into a lamp post, how is
this behaviour explained? See Table 2.1.
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2 • Attribution theory
Internal External
Definition Behaving in a certain way because Behaving in a certain way because of
of something about the person (e.g., something about the situation
traits, motives, intentions) (assumption that most people will
behave in the same way in that
situation)
Example John drove his car into a lamp post John drove his car into a lamp post
because he is not a skilled driver and because there was a frost and the
is easily distracted road was very slippery
Key study
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Key attribution theories
importance to the person and not enough importance to the situation led to the
hypothesis that a correspondence bias existed – this quickly became known as the
fundamental attribution error (FAE).
Covariation model
Kelley (1967, 1972) argues that, when forming an attribution, information is
gathered about how a person’s behaviour changes (or covaries) over time, across
situations and with different people. The theory proposes individuals draw on
information regarding consensus, consistency and distinctiveness when deciding
why someone acts in a specific way on a specific occasion. Using these three
sources of information, it is possible to predict whether someone is likely to
make an internal or an external attribution (see Table 2.2).
* Inconsistency information conveys a sense of uncertainty about future events – high consistency is
needed to form an internal or external attribution
Focus on methods
Ployhart, Ehrhart & Hayes (2005) applied Kelley’s covariation model when
investigating the effects of explanations for decisions on students’ applications
to study at university. The paper describes an experimental and a field study.
In study one, participants imagined they had received a rejection or success
letter following an application for a university place. The letters were designed
to provide consensus, distinctiveness and consistency information explaining the
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2 • Attribution theory
Points to consider
●❑ Assumptions and biases: the correspondent inference theory and covariation
model assume that people observe the clues and make attributions in a
rational, logical way, but this is often not the case.
●❑ Extensions: both these theories presented rely on the acceptance of the
internal–external dichotomy in describing how causal attributions are made.
Many studies support the idea that people make attributions in this way, but,
others argue this dichotomy is overly simplistic. For example, Weiner (1995)
argues that individuals make attributions based on:
●❑ stability of the causal factors over time – e.g., personality traits may be
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Attribution biases
2.3 The majority of students arrive on time for social psychology lectures,
with the exception of Rosie who is always late. Rosie does arrive on
time when meeting for social events. How would the covariation model
suggest we would explain Rosie’s behaviour? What other factors do you
think could be important in determining the attribution we make?
Answers to the questions can be found at: www.pearsoned.co.uk/psychologyexpress
Attribution biases
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2 • Attribution theory
the situation (external influences). This idea relates to one of the main findings of
social psychology, that we tend to underestimate the powerful influence of social
situations on our behaviour. Jones and Harris’, (1967) seminal study demonstrated
this bias utilising an experimental approach. It should be noted that the bias is
more likely to occur in specific circumstances – for example, when consensus and
distinctiveness are low and when predicting others’ behaviour in the far-off future.
Actor–observer effect
Nisbett, Caputo, Legant and Marecek’s, (1973) classic study (utilising questionnaire
and experimental techniques) demonstrated the fundamental attribution error is
not observed consistently. The cause of the same act will be interpreted differently
depending on whether you are the person performing the behaviour (actor) or the
person observing that behaviour (observer). We tend to apply dispositional causes
for others’ behaviour whereas we are more likely to focus on situational causes
when explaining our own behaviour. ‘John walked into the lamp post because he is
clumsy’, whereas ‘I bumped into the lamp post because my friend distracted me’.
As with the fundamental attribution error, specific situations may affect the
likelihood of an actor–observer effect. For example, when the behaviour is
unusual or socially undesirable we are more likely to see an actor–observer effect.
Harre, Brandt and Houkman, (2004) examined the actor–observer effect in relation
to young drivers’ attributions of their own and others’ risky driving. Participants
were asked to indicate the reasons why they may take risks when driving.
Responses were coded by researchers and categorised as either dispositional
or situational causes. The results showed that more dispositional attributions
were made for others’ risky driving (observer) but there were no differences in
the number of dispositional or situational attributions made for their own driving
(actor). Thus, only offering partial support for the actor–observer effect.
One of the proposed explanations for this finding was the difficulty in
categorising responses as either dispositional or situational causes – for example,
is ‘showing off’ due to disposition or situation? It could be that there were errors
in the coding or, more fundamentally, the dispositional–situational dimension is
inadequate on its own to explain the way we interpret and explain our own and
others’ behaviour (Malle, 2006; White, 1991).
Self-serving biases
The attributions we make for our own behaviour may be dependent on whether
we feel we have succeeded or failed. A tendency to attribute positive outcomes
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Attribution biases
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2 • Attribution theory
this attribution is the ‘belief in a just world’ – the assumption that people get
what they deserve and deserve what they get (Lerner, 1977).
These defensive attributions help keep anxiety-provoking thoughts about our own
mortality at bay. Studies have shown people often blame victims of crime for causing
their fate – rape victims are to blame for rape, battered wives are responsible for
abusive husbands’ behaviour (Abrams, Tendayi, Masser & Bohner, 2003). This clearly
demonstrates an important real-world application of social psychology. We need
to look carefully at the situation before drawing a dispositional inference to deter
individuals from blaming the victim for random acts of misfortune.
When are attribution biases most likely to occur? Discuss with reference to
psychological evidence.
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Critique of attribution research
Attribution biases are cited in all social psychology texts and are, arguably, a key
to understanding the way individuals interpret human behaviour. However, there
are a number of critiques you should be aware of. Figure 2.1 outlines four of the
main areas of debate.
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2 • Attribution theory
Coding of responses
Many authors argue the internal–external dichotomy is too simplistic to capture
significant variance in the way people explain behaviour. Perhaps natural text
coding (in other words categorising freely elicited responses from open-ended
questions) would be more sensitive than fixed rating scales in detecting actor–
observer differences. However, the method of analysis is as important as the
method of capturing attributions. Even if participants are allowed to indicate
the perceived causes of behaviour in an open-ended manner, researchers may
restrict these responses by imposing restricted categories in the analyses (e.g.,
all responses may still end up being categorised as internal or external causes;
Malle, Knobe & Nelson, 2007).
Effect of valence
Attribution biases may be more prevalent when the outcome of an event is
negative, the situation in the majority of published studies. Therefore it has
been argued that attribution bias may be an artefact of bias in experimental
design. We may need to add a caveat to the idea that biases are universal
and fundamental. Indeed, we could argue there is no general actor–observer
difference but a tendency towards the self-serving bias. See Malle (2006) for
further explanations of the effect of valence.
Conceptualisation
Lack of clear definitions of concepts
There are many inconsistencies in the operationalisation of terms in the
attribution literature and there is no agreed upon meaning of the term situation.
Personal explanations refer to causes that reside inside the actor, but this
could encompass personality traits, attitudes or mood. Consequently, personal
explanations have been referred to as internal attributions, trait attributions or
dispositional attributions. The interchangeable use of terms makes it difficult to
make any meaningful comparison between the findings of research. It will be
difficult to make generalisations about the findings in attribution until there is an
accepted definition of the key variables.
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Critique of attribution research
Social evaluation
Studies which are frequently cited as demonstrating the situation is more
important than dispositions when explaining social behaviour could, according
to Sabini et al. (2001), be reinterpreted in terms of personality psychology. The
central point of Sabini et al.’s (2001) article is that people in Western cultures
underestimate the degree to which people’s behaviour is affected by concerns
with saving face and avoiding embarrassment.
Interpersonal motives
Leary (2001) suggests there is a need for increased attention on the role of
self-presentation and the manner in which interpersonal motives (facework,
impression management, desire for acceptance) shape the self and direct
behaviour.
Non-universal effect
Despite the original proposition for universal laws of attributions, there is now
little doubt that specific attributions can only be fully understood by taking into
account the wider belief and value systems of individuals. Attribution biases may
be dependent upon culture, your stage in the lifespan and social comparison.
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2 • Attribution theory
found in the self-serving bias. Individuals from collectivistic cultures have been
found to attribute successes to aspects of the situation and failure to internal
causes. Interestingly, this would be described as a depressive attributional style
in Western society, but is thought to strengthen interdependence of group
members in Asian cultures.
CrItICal FOCus
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Critique of attribution research
suggests there is a clear division between them, whereas Langdridge and Butt argue
psychological entities such as thought, emotion and behaviour cannot be measured as
separate entities. Read Langdridge and Butt’s paper for more on this perspective. The
interrelationship between social and individual processes are also discussed in Chapter
11, Critical social psychology.
Your friend has recently divulged to you that she is having difficulties in
her marriage. She claims her husband doesn’t understand the way she feels.
▲
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2 • Attribution theory
How could attribution theory explain the way your friend feels? (You may
wish to refer to Chapter 9, Interpersonal attraction, for help with this
question.)
➔❑ Can you tick all the points from the revision checklist at the beginning of
this chapter?
➔❑ Attempt the sample question from the beginning of this chapter using the
answer guidelines below.
➔❑ Go to the companion website at www.pearsoned.co.uk/psychologyexpress
to access more revision support online, including interactive quizzes,
flashcards, You be the marker exercises as well as answer guidance for the
Test your knowledge and Sample questions from this chapter.
Answer guidelines
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Chapter summary – pulling it all together
Notes
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2 • Attribution theory
Notes
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