Unit 1. Business Correspondence Letters and Emails. Inquiries and Replies To Inquiries
Unit 1. Business Correspondence Letters and Emails. Inquiries and Replies To Inquiries
Unit 1. Business Correspondence Letters and Emails. Inquiries and Replies To Inquiries
Economics
EC1022 - Inglés para Economistas
Finance and Accounting
FC1022 - Inglés para Finanzas
Business Administration
AE1022 - Inglés para la Empresa
Business Administration and Law
DA0222 - Inglés para la Empresa
(Double degree)
2023-2024
Course material
ENGLISH FOR BUSINESS COMMUNICATION
CONTENTS
1. Business Correspondence: letters and emails. Inquiries and replies to inquiries
2. Telephoning
3. Job Advertisements, Application Letters and CVs
4. Job Interviews
5. Business Presentations
6. Business reports
Persuasion
Additionally, in every business document there is some degree of persuasion,
because you always have to convince the addressee to respond and/or take action.
Therefore, the following principles of persuasion help you compose an efficient and
effective business document:
Plan according to the reader’s reaction;
Write with the ‘you’ attitude – the state of mind where you always emphasize
the benefits to the reader and subordinate your interests. This can be
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accomplished by using the words ‘you’ and ‘your’ often and avoiding the ‘I’;
Adjust the language to the reader and use terms and concepts that the reader is
familiar with;
Write positively and with confidence.
Activity 2. Find out words in the text that could explain the following words or
expressions.
a. Calculate the cost, value, size _________________
b. Day which is not a Sunday or a holiday _________________
c. A document produced on paper _________________
d. State of being recorded or preserved in writing, as evidence _________________
e. Make a message ready to be published by correcting the mistakes and making
other changes _________________
f. Whatever, without considering _________________
g. Polite, especially in a formal way _________________
h. Successfully done _________________
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Activity 3. Use words from the text to complete the following sentences. Notice
the first letter has been provided.
a. I would like to e_____________ the importance of this technique.
b. When he speaks to me, he always g___ ___ ___ ________ as soon as he can.
c. Our company has been doing business with SET Ltd. for ten years; now we
r__________ on them.
d. Everyone needs a few g_________________ when they start a new job.
(1)
830 Paul’s Path, Austin, TX 787000, USA
Tel.: 0879 456879 FAX: 0879 457689
email: [email protected] website: roundneck_softwar.com
Thank you for your letter of 15 October in which you asked about our new
software Roundneck Linux.
Enclosed you will find our catalogue and price list. Notice that we offer a
special promotion discount of 10% on the net price.
References (3)
If someone else types your letters, the reference identifies this person, usually by
initials (though not always, sometimes reference numbers are used). It usually appears
on the top right-hand side. The writer’s initials come first, and they are capitalized.
For example if Peter Smith wrote a letter that was typed by Alan McGregor, the
reference would be:
Ref.: PS/am
Your ref.: is used to identify the letter to which this is a reply. Our ref.: is the
reference of the present letter. If it is the first letter written to this company, there will
only be Our ref.:, since there is no previous correspondence.
Date (4)
The date is usually placed on the right hand side before the salutation. In British
English, and in general in Europe, the day of the month is followed by the month and
the year. However, in the U.S. the month comes first and is followed by the day, a
comma and the year. Due to this difference in the order, dates expressed only in
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numbers (09/08/2020) should be avoided. Remember the days of the month are
always pronounced as ordinals.
26 October 2020 (BrE) October 26, 2020 (AmE)
Salutation (5)
A business letter should always include a salutation. This is to whom the letter is
addressed. Salutations add a personal touch to your letter. They always include the
word Dear followed by Sir, Madam, Sir or Madam, Sir/Madam, or the courtesy title
of the receiver followed by his or her surname (never use first name after courtesy
title). If you know well the receiver of the letter you can use his or her first name.
After the salutation, you can add a comma, a colon or nothing:
Dear Sir or Madam,
Dear Mr. Smith:
Dear Ms. Brown
Dear Peter,
Body (6)
The body of a business letter is usually single-spaced and tends to have three
paragraphs. The main idea is introduced in the first paragraph and is then supported in
the second one. At the end of the letter, you can include a request for action and a way
for your readers to contact you.
Capitalize only the first word in the complimentary close, and follow all phrases with
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a comma or nothing.
Signature (8)
You should also remember to sign and type your name and position under your
handwritten signature, after the closing.
Paul Lenoir
Sales Manager
Enclosures (9)
If the envelope contains any documents other than the letter itself, identify the number
of enclosures or the types of documents:
Enc.: (or Encl.:) (2)
Enc.: (or Encl.:) Price list and catalogue
In determining the number of enclosures, count only the separate items, not the
number of pages.
At Riwon Closets we have the skills and experience to help you with your closet needs.
May we stop by and offer you a FREE estimate at how much it would cost you to
rebuild your closets? If so, give us a call at 555-1212 and set up an appointment with
one of our friendly operators. We enclose a catalogue showing some samples of our
work.
Are you having trouble organizing your tools into your existing closets? If your
company is like most companies your employees may have trouble finding the right tool
when they need it. This is why it is important to have an organized closet system.
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EMAILS
WHAT IS AN EMAIL?
An email (electronic mail) is an effective, low-cost and quick method of written
communication with friends and colleagues all over the world.
Email is mainly a medium rather than a style of communication. People write
emails in different styles, depending on the company policy and on whether they are
writing a business document to a client, a note to subordinates or a message to
colleagues. However, it is generally accepted that email messages tend to be much
less formal than letters or other types of communication (although not everybody
agrees). It is, therefore, tempting to disregard proper writing procedures with emails,
but you should really plan an email message just as thoughtfully as you would a
conventional message. Always remember to proofread your email message carefully
before clicking ‘send’ because once you have done this you cannot call it back for
second thoughts!
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Send Cut Copy Paste Undo Attach
To: [email protected]
From: [email protected]
Subject: Showing the email format
CC: [email protected]
BCC:
Greeting
Message
Body
Closing
Signature
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Example of a business email
To: [email protected]
From: [email protected]
Subject: Some changes
CC:
BCC:
Attachment: Birmingham-info.pdf
-
Arial 10 N K S
---------- ------- ------- ----------
-------- ---------- ---------- ----------
------- ------- ------- ----------
Hello Miguel,
I know you are already ready for your visit to Birmingham, but there are some changes
you must know in advance so that you have time to modify any of your plans.
Please be advised that the meeting will take place in “The NEC”, room 123 (and not in
the University as I told you).
I kindly ask you to take care of your own hotel accommodation. The Ibis Hotel is near
the railway station and from there, there are trains to the NEC every 10 minutes. It will
take you about 12 minutes to get to the NEC.
In the attachment you will find information on how to move around Birmingham and
timetables to arrive at the meeting place.
Best regards,
Ron
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HOW TO WRITE EMAIL MESSAGES
Shaping your email messages
Even though email may have a reputation for speed and informality, you will want to
take time to compose your email messages carefully. Organization and style are just
as important for email messages as for any other type of written message. How
formal you make your message depends on both your audience and your purpose.
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Before you click the SEND button, be sure that you edit/revise your message.
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c. Which are the two main aspects to consider when deciding how formal an email
should be?
______________________________________________________________________
______________________________________________________________________
d. What is important about the subject line?
______________________________________________________________________
______________________________________________________________________
e. How should you start and finish your email messages?
______________________________________________________________________
______________________________________________________________________
Activity 6. In the texts about what is an email and how to write email message,
find out words that match the following definitions.
a. Considered carefully, conscientiously _____________________
b. Standard, generally accepted _____________________
c. Carried out without delay, quickly ___________________
d. Included, attached, inserted into the same message ___________________
e. Using as few words as possible __________________
f. Send a document, propose ___________________
g. Careful, thoughtful ____________________
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Activity 7. Fill in the gaps of the following email.
_______(1) [email protected]
_______(2) [email protected]
Subject: Confirmation visit to Spain
CC:
BCC:
Attachment:
-
Arial 10 N K S
---------- ------- ------- ----------
-------- ---------- ---------- ----------
------- ------- ------- ----------
Dear Norman,
This is just to __________ (3) you that I have __________ (4) 3 single rooms for
Tuesday 22nd and Wednesday 23rd June at the hotel Startlight, as you suggested.
The __________ (5) confirmed was 60 euros per room, and they also know you will
arrive late at the hotel. The reservation is under the name DüsselTiles Ltd.
As for the visits to the factories, I can confirm all of them, so that we will have a lot of
work to do when you come.
Remember that I __________ (6) to receive the details of your arrival __________ (7) at
Valencia airport so that I can __________ (8) you up and __________ (9) you to the
hotel.
Best regards,
Rodrigo Yugo.
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TYPES OF BUSINESS LETTERS ACCORDING TO THEIR PURPOSE
The inquiry (or request) letter: it is used to ask for information. It is usually
followed by a reply including the information required.
The order letter: it is used to order goods or services. It is usually followed by a
reply confirming the order.
The claim letter: it is used when there has been a problem with the commercial
transaction, such as a delay in receiving the goods or services, a mistake, or
damage in the goods delivered.
The application letter: this is the letter used when somebody applied for a job.
There are many other types of business letters adjusted to the varied situations a
company may have to deal with. We will only see the inquiry and application types,
but you can find more examples on the Internet.
Activity 8. Say which type of business letter you would write in the following
situations.
a. Your company has run out of ink, one of the components of your product.
________________________
b. You have seen a job in a newspaper advertisement that suits your qualifications.
________________________
c. You have seen MYERS catalogue of bicycles and you may be interested in some of
their products, but you need to know more about them. ______________________
d. RUBBER last delivery of goods has arrived two weeks later than agreed and
only half of the units have been received. ________________________
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INQUIRY LETTER
As the title indicates, the purpose of this letter is to obtain information from the
reader. If the reader is expecting the letter and it is not the first one you write to this
company, you do not need to be so polite and you can go straight to the point. For
example, a sentence such as the next one sent by the usual means of communication
(email, fax, or letter) would be enough:
Could you please send me your new catalogue of key rings?
The company knows who you are, what you may need and where they have to
send the information.
If the reader is not expecting your letter, then it is more difficult, since this is
your first contact with the company. In this case, you should try to follow the
following steps:
1. Say where you heard about this company (advertisement, other people or
companies, etc.)
2. Give some general information about your business.
3. State your reason for writing.
4. Ask the other company to do something (e.g. send their catalogue).
5. Close the letter.
6. Add a formal ending.
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Rofstock Rd, Liverpool L13 7AC, U.K. Tel.: 051-687 9786 FAX: 051-9457689
email: [email protected] website: www.shelbooks.com
Your ref.:
BOOKS AND CO. Our ref.: JT / nb
56 High Street
Northtown CA7 8NV
U.K.
13 July 2021
Dear Sirs,
We recently attended the International Book Fair in London, and were very
impressed by the wide range and the high quality of your books. (1)
We have a chain of retail shops all over the country (2). At present we are
looking for new suppliers of travel and landscape books (3).
We would like to have more information about your books in these areas,
and on any specific type of travelling for leisure (3). Could you please send
us your current catalogue and price list? (4)
Activity 9. Match the sentences below with the steps presented above. Some steps
may be matched with more than one sentence.
a. We look forward to hearing from you.
b. Could you please send us your latest catalogue and price list?
c. Yours faithfully,
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d. Before I make a decision to purchase the software, I need to be certain that it will
work properly on my computer.
e. We have seen your advertisement in this month’s “Art & Decoration”.
f. We are interested in importing your new range of office chairs.
g. We are a company working in the construction business.
h. For your convenience you can respond to us by email.
i. We would appreciate it if you would send us more information about your
basins.
j. We are interested in purchasing 1,000 units of wall sockets.
Avda. Quevedo, 30
48013 Soria, España
email: [email protected]
web: www.solo lanasa.es
We have ____________ (1) your advertisement _______ (2) this month’s ________
(3) of ‘Visitor’ magazine.
We are a retail company __________ (4) specialises _______ (5) woolen goods and
clothing. We have _____________(6) about the high quality _____ (7) Irish wool
and your _________ (8) seem to suit ________ (9) needs.
Angeles Albert
Director
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Activity 11. Find out the suitable words or expressions in the previous letter for
the following definitions.
a. Public announcement with the objective of selling a product: a______________
b. Business that sells goods to the general public: r________ c__________
c. Products made of the soft hair of sheep or other animals: w________ g_____
d. Satisfy, meet the needs: s______ o______ n_______
e. Think about something that will happen in the future (usually with pleasure):
l______ f___________ t__
The following letter replying to the previous example follows these steps:
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56 High Street, Northtown CA7 8NV, U.K.
Tel.: 051-342 0987 FAX: 051 342 2345
email: [email protected] web: www.booksandco.co.uk
Jack Taylor
Purchases Manager Your ref.: JT/ nb
SHELVES BOOKS Our ref.: JE/ gt
Rofstock Rd,
Liverpool L13 7AC
U.K.
27 July 2021
Enclosed you will find our catalogue and price list. (2) Notice that we offer a
special promotion discount of 10% on the net price for Europe and Africa
travel books. (3)
If it is of interest for you, our representative can visit your company and
show you some samples of our books. (5)
If you would like any further information on this collection or on any other
of our products, please do not hesitate to contact us. (6)
Janet Ernst
Sales Manager
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Activity 12. Match the sentences below with the steps proposed above.
a. I am enclosing the admissions sheet you requested.
b. If you wish we can arrange for a demonstration.
c. We thank you for your letter of 3 April inquiring about our services.
d. If you would like any further information, please do not hesitate to contact us.
e. We are sending the samples you requested under separate cover.
f. Please note that we are offering a 12% trade discount on bulk orders.
g. Our prices include insurance and delivery.
h. You can find more information about our hotels in our web site www.newhotel.com
Activity 13. Write a reply to the letter in activity 10 using the following sentences
in the right place, and complete it with the missing information.
- We have pleasure in enclosing our latest brochures and price list.
- If you would like any further information, please do not hesitate to contact us.
- Thank you for your letter of 15 September inquiring about our woolen goods and
clothing.
- If you wish we can send a sample of some of our products.
- Please note that we offer a 10% discount on bulk orders.
- Our prices do not include insurance and delivery.
- Yours sincerely,
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Possible Obligatory Communicative Situations
Communicative Situation 1
You are in charge of the purchasing of goods in MENENDEZ GOMEZ department
store. You have seen the following advertisement on crystal goods in the May issue of
Design and are interested in handmade crystal glasses and vases for the gifts section of
the store. Write the inquiry letter and its reply. You can either make up the information
you need or find it with a search tool on the Internet.
Graiguenamanagh
Countyh Kilkenny
Ireland
Communicative Situation 2
You work in the exports department of MADERAS LAHOZ. You have to travel to
Dallas to visit some of the company customers. You have seen the advertisement below
in the last edition of Business Travel and would like to have more information about
this hotel. Write an inquiry letter and its reply. You can either make up the information
you need or find it with a search tool on the Internet.
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the best place to
stay in Dallas
Communicative Situation 4
You are thinking about your next holidays. Find some email addresses from a different
country where you would like to go and ask for any kind of information related to
accommodation, visits, attractions, and so on. Choose one address and one topic that
you would like to inquiry about (you can ask the help of your teacher in case you are
unsure). Then, work on the message you would like to write. Send it and wait for an
answer. When you get the answer, submit both messages (yours and the reply) to your
teacher as you agree, to check how the message exchange has occurred.
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