Faculty Business Management 2020 Session 1 - Pra-Diploma Dan Diploma MKT243 260
Faculty Business Management 2020 Session 1 - Pra-Diploma Dan Diploma MKT243 260
Faculty Business Management 2020 Session 1 - Pra-Diploma Dan Diploma MKT243 260
TIME 3 HOURS
INSTRUCTIONS TO CANDIDATES
2. Answer ALL questions from PART A and any three (3) questions from PART B in the
Answer Booklet. Start each answer on a new page.
3. Do not bring any material into the examination room unless permission is given by the
invigilator.
4. Please check to make sure that this examination pack consists of:
PART A
QUESTION 1
a) Identify five (5) cohorts of age group that could influence marketers.
(5 marks)
QUESTION 2
a) List five (5) senses that stimulate consumer in the need recognition stage to buy
product or services.
(5 marks)
b) Describe two (2) ways on how consumers can reduce cognitive dissonance.
(5 marks)
QUESTION 3
b) Nike promotes all of its product items and lines with the theme "just do it". State five
(5) benefits of organizing related items into product lines.
(5 marks)
QUESTION 4
b) Describe any two (2) options for intensity of distribution that can be used by the
organization.
(5 marks)
PARTB
QUESTION 1
QUESTION 2
QUESTION 3
New products are important to sustain growth, increase revenues and profits, and replace
obsolete items. Classify any five (5) categories of new products and illustrate your answer
with an example.
(20 marks)
QUESTION 4
Retailers fall into one of several distinct types of retail stores, each of which features a
product assortment, types of services, and price levels. Discuss any five (5) major types of
retail operations.
(20 marks)
QUESTION 5
Sales promotion able to stimulate consumer buying and dealer effectiveness. Discuss any
five (5) forms of consumer sales promotion and provide an example for each form.
(20 marks)