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BUS113

Crafting Your Future:

Professional Practice and
Research
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Programme title: BSc (Hons) Business & Management

Module name and title: BUS113

Crafting Your Future: Professional Practice and Research

Assessment title: Professional Portfolio

Student number:

Module Leader: Dr S Soroosh

Word Count: 1506

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Contents
Introduction................................................................................................................................... 4

Research Essay...............................................................................................................................4

The Chosen Industry.................................................................................................................. 5

The Tourism Industry.................................................................................................................6

The Tourism Industry in the United Kingdom and Its Competitors............................................7

Skills required for the industry...................................................................................................8

Digital showcase of self-reflection.................................................................................................9

PDP.............................................................................................................................................. 10

Conclusion................................................................................................................................... 14

References................................................................................................................................... 14
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Introduction
Industries such as banking, healthcare, retail, and manufacturing all contribute to the United
Kingdom's diversified and advanced economy. The largest contributor to the UK's GDP is the
service sector, which includes financial services. The automobile, aerospace, and biotechnology
sectors are also crucial. In addition to its prominence in the oil and gas industries, the United
Kingdom is also home to a sizable fishing sector. Film, television, and music production all play
important roles in the national economy. The economy of the United Kingdom is diverse and
robust, supporting millions of jobs across numerous sectors (Warr and Inceoglu, 2012).

The economy of the United Kingdom is dynamic and diversified, with numerous sectors
contributing to growth and new ideas. London is widely recognized as one of the world's main
financial cities, thanks in large part to the city's thriving Financial Services sector, which includes
several banks, insurance providers, and investment organizations. Production in the
Manufacturing sector has been vital to the economy for decades, with major contributions
coming from the auto, aerospace, and pharmaceutical industries. Artificial intelligence (AI),
biotechnology (biotech), and financial technology (fintech) are all booming subsectors of the
technology industry. In addition to oil and gas, the Energy sector in the UK is also important,
particularly renewable energy and nuclear power. Film, television, music, and the arts
collectively make up what are known as the Creative Industries, and they contribute
significantly to the economy as well. The tourism sector makes a significant contribution to the
UK economy as well. (Buckley, 2012)

Research Essay
Because of Brexit and the COVID-19 situation, the economy and industry of the United Kingdom
have been in a difficult position. But since 2021, it is clear that the economy of the United
Kingdom is stronger than ever. It has had the lowest unemployment rate since the 1970s
(Obembe et al., 2021). The GDP of the United Kingdom has increased thanks to the market's
strong growth over the years placing it in the top 22 globally.
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Some of its most important industries, though, find ways to not only survive but thrive despite
these challenges. After the pandemic, the tourism sector accounts for the bulk of the UK
economy. Some examples of successful industries are the retail and hospitality industries, as
well as the administrative and financial sectors.

The Covid-19 epidemic reduced the size of many industries in the year 2020 (Upadhayaya,
2019). Particularly hard hit was the hospitality, food service, arts, entertainment, and leisure
sectors, as well as the "Other services" sector, which includes businesses like barbershops and
nail salons.

The Chosen Industry

The United Kingdom (UK) is a popular tourist destination due to its numerous well-known cities
and landmarks, such as London, Edinburgh, and Stonehenge, as well as its many beautiful
beaches and national parks. There are many reasons why tourism makes for an excellent
research topic. It has a major effect on the global economy and is a rapidly expanding sector of
the economy. The tourism industry is a vital source of income for many nations and provides
jobs for tens of millions of people (Drucker, 2013). As a result, there is a need for, and relevance
to, academic and practical study of the tourism sector.

As a second point, tourism studies involve a wide range of disciplines because of the breadth of
concerns it touches with (financial, social, cultural, and environmental). The academic field of
tourism is both demanding and gratifying due to the wide range of topics it covers.

Thirdly, the tourist industry is ever-changing thanks to the emergence of new trends,
technology, and business models. Because of this, there will forever be a requirement for fresh
investigation into these shifts and how to adapt to them.

Fourth, consumer behavior is a fundamental area of study in marketing, and the tourist
business is heavily consumer-focused.

Last but not least, tourism studies can benefit local societies, cultural practices, and natural
ecosystems. The sustainable growth of the tourism sector depends on a thorough
understanding of the influence that the industry has on these regions (Remedios, 2012).
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Considering its scale, complexity, dynamic nature, consumer-oriented attitude, and potential
positive social influence, the tourist business is an excellent area for study.

The Tourism Industry

One of the most important economic drivers in the United Kingdom is the travel and tourism
sector. Millions of people travel to the United Kingdom every year because it is a top tourist
destination. Buckingham Palace, Stonehenge, and the Lake District are just a few of the famous
landmarks that have helped make the United Kingdom famous around the world.

City holidays, country vacations, cultural and heritage tourism, and outdoor activities are just
few of the many types of tourism that thrive in the UK (Lee, 2013). Specifically, London's famed
museums, galleries, and shopping have made it a magnet for visitors from all over the globe.
Edinburgh, Bath, and York are a few of the United Kingdom's other most visited cities.

The hotel and lodging industry in the United Kingdom is likewise well-known for its excellence.
There is a vast variety of lodging options in the country, from hotels to B&Bs to rental homes.
The United Kingdom's food and drink industry is also a major draw for visitors, with countless
eateries and watering holes serving both regional specialties and international fare.

Brexit, economic fluctuations, and the COVID-19 epidemic are just a few of the difficulties the
sector has experienced and been negatively affected by. Government steps have been
implemented to help the industry out, and a turnaround is anticipated.

To sum up, the United Kingdom's tourist sector plays a vital role in the economy. Many people
visit the country because of its history, culture, and natural beauty; the tourism business caters
to these people by providing a broad variety of exciting pursuits and comfortable lodgings
(Angelevska-Najdeska and Rakicevik, 2012).

There have been many shifts and developments in the United Kingdom's tourism sector in
recent years, such as the introduction of cutting-edge digital technology, the expansion of
environmentally friendly vacation options, the emergence of adventurous vacations, the effects
of Brexit, and the consequences of the introduction of the avian influenza virus (COVID-19).
Tourists can now plan their travels online, do their research ahead of time, and even share their
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experiences on social media thanks to the widespread adoption of digital technology in the
sector. Because of this, internet travel agencies have mushroomed, and digital marketing has
become increasingly important for attracting new customers. Responsible wildlife tourism, eco-
friendly travel, and eco-friendly lodging are just a few examples of the sustainable practices
that have recently come to the forefront of the tourism industry (Bramwell and Lane, 2012).
There has also been a rise in the popularity of experiential tourism, as visitors seek out new and
original ways to enrich their travels. However, Brexit and the COVID-19 epidemic have had
serious consequences for the business, with the depreciation of the British pound making travel
to the UK more expensive for visitors from the EU and travel restrictions being placed in place.
Despite the obstacles, the industry is likely to rebound in the future, and many firms are
seeking to adapt and innovate to remain competitive in the market.

The Tourism Industry in the United Kingdom and Its Competitors

Britain's tourist industry is vital to the country's economy, but it must contend with stiff
international competition.

The European Union represents a significant threat to the UK's tourist economy. A lot of other
European nations, like France, Spain, and Italy, provide similar cultural experiences, historical
sites, and scenic landscapes to the United Kingdom at a better exchange rate. Popular
substitutes for the United Kingdom include the warmer and more exotic locations of Greece,
Turkey, and Egypt.

The United States is a major rival of the United Kingdom in the field of tourism. Cities like New
York and Los Angeles, as well as natural wonders like the Grand Canyon and Yellowstone
National Park, make the United States an attractive travel destination. Families and younger
tourists may find the United States' abundance of theme parks and other entertainment
alternatives particularly tempting.

Asian countries like China, Japan, and Thailand have also become major competitors for the
UK's tourism industry in recent years. Tourists, particularly those on long-distance journeys, are
flocking to these locations because of the rich cultural experiences they provide.
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Competition from within the UK is another challenge for the tourism business. Each of Scotland,
Wales, and Northern Ireland offers something different to tourists, making them rivals to
England.

To compete in this crowded market, the UK's tourism industry must continue to innovate and
adapt to changing trends and technologies. New investments in sites and experiences, advocacy
for environmentally responsible tourist practices, and expanded digital marketing efforts are all
part of this strategy. Customer service and unique experiences for tourists should be prioritized
as well if the industry wants to see repeat business.

Skills required for the industry

Technical and interpersonal proficiency are equally important in the tourism industry. Selling,
event organizing, understanding the tourism sector, being fluent in multiple languages, and
using digital technology effectively are all examples of technical skills necessary to succeed in
the travel industry. Customer service, communication, teamwork, flexibility, and cultural
awareness are all soft skills that are crucial to succeeding in business (Wikle and Fagin, 2015).
So is the capacity to work well with others, adjust to new situations, and accept and appreciate
those from different cultural backgrounds. Whether one works in sales and marketing, in
operations, or in customer service, these abilities are crucial and may be honed through study
and experience (Holloway and Humphreys, 2022).

A strong tourist sector skill set is built through formal education and training, hands-on
experience gained through internships or volunteer work, active participation in online learning
and industry events, and ongoing professional development to stay abreast of industry shifts
and trends. Individuals can stay competitive in the job market and get a thorough
understanding of the field by taking a multi-pronged approach to skill development (Deepa and
Seth, 2013).
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Digital showcase of self-reflection

A career in tourism calls for a special set of transferable skills and a commitment to lifelong
learning (Berg et al., 2013. One of the most important factors in achieving success in this
industry is having the capacity to anticipate and fulfill the requirements of tourists (Entina et al.,
2021). To accomplish this, one must be skilled in marketing and sales, as well as have an in-
depth knowledge of the tourist business and its various sub-sectors (such as transportation,
lodging, and destination management). It also requires strong communication, customer
service and adaptability skills, as well as the ability to work well in a team and to manage a
team of employees. Working with clients from other countries can benefit from having an
understanding of other cultures and a grasp of the language(s) spoken there. A combination of
these abilities and a hunger for self-improvement is what will set you apart from the
competition and leave a lasting impression on vacationers.

Being an individual interested in the tourism industry, it has always been a goal to flourish in
this industry and develop the skills required to shine in this industry. Continuous training and
leadership skills, and catering to people’s demand on needs are the factors that are being
focused upon at the moment (Holloway and Humphreys, 2022).

Those with prior work experience in the tourist sector often gain a variety of marketable
abilities that can be used to other sectors within the same industry, or even to other
professions. Customer service is one of these abilities; it entails communicating with and
satisfying the requirements of consumers in a positive and helpful manner. Possessing strong
communication abilities is also crucial for establishing and maintaining positive relationships
with clients, employees, and vendors. Learning how to manage one's time effectively is another
ability that can be acquired and put to use immediately in the context of one's hectic schedule
and the many tasks that need to be completed simultaneously ( Duffy et al., 2012). Being able
to adjust to new situations and deal with the unexpected calls for a high degree of flexibility. An
additional crucial skill is the ability to solve problems, troubleshoot, and think critically. To work
effectively with others and to organize and manage a team, teamwork is also crucial.
Understanding the tourism market, developing strategies to promote and sell products,
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familiarity with the tourism industry (transportation, lodging, and destination management),
familiarity with and respect for different cultures (especially when dealing with international
clients), and proficiency with digital tools and platforms are all essential for success in the
modern business world. In the tourism industry, the situation shifts frequently and it requires
the skill of adaptability, this is why it should be focused upon in order to be able to handle
unexpected situations (Boselli et al., 2017).

PDP

Stage 1 – Personal Analysis

Strengths Areas for further development

I have strong communication abilities and I need public speaking practice so I can feel
listen carefully. I also possess the capacity to more confident when representing myself.
reason analytically, interpret data, and apply
this understanding to real-world problems.
I have excellent time management skills and Expertise managing time well under stress is
can set and achieve realistic objectives. something you need but have been lacking.
I've been in charge before, so I know how to I need to expand my professional network
get everybody on the same page and get and take on more leadership roles at
them working toward a same goal. significant tourism companies in the country
so that I can learn the ropes and eventually
start my own business.
Opportunities Threats
Prove to my company that I have the Balancing obligations at work and at home.
management and leadership skills necessary
to steer teams toward achievement of their
objectives. By learning to analyze problems in
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a more systematic fashion, I will be able to

offer my company better services (Higgins-
Desbiolles, 2018).
I will show my potential employer that I am Not the most efficient person when it comes
capable of leading and supervising others to to managing time and being efficient in tasks
achieve significant goals and objectives. (Sthapit, 2021).
Having been exposed to a more systematic
approach to problem analysis, I am now
capable of giving answers that are both
comprehensive and concise. This, in turn, will
benefit the quality of work I produce for my
employer (Holloway and Humphreys, 2022).
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Stage 2 – Setting Goals

Things to learn Things in hand Support and Things to Review date

resources consider to
required measure
success
More in-depth Possess both a Invest in According to Post February
expertise in the theoretical and the organization's evaluations on
tourist practical future with the project work.
industry. understanding of right education.
human interaction.
(Dangi et al., 2021)
Meet more of the Advice from Networking Post March.
staff so you can seniors. with seniors.
better work with
them
Create networking. Coordinate and Making sure I ost March
talk about finished all the
priorities as a mandatory
group. training we had
discussed
earlier.
Please everyone's Have knowledge Goal Post March
preferences. and database of prioritization is
organization in information of all a step in my
order to ensure employees. evaluation
cohesion process.
throughout the
organization
(Gloria and
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Steinhardt, 2016).
Widen Consult with your Team members guidance and Post April
corporate more seasoned of the firm evaluation of
networking. coworkers for (Mandić, 2019). progress.
advice. (DeCenzo referring to the
et al., 2016). head coach in
charge.
Achieve core Work on the skills Technological Technical skills Quarterly
soft skills. required (Abbott, skills. improvement /Annually
(Cimatti, 2016) 2021).
Being Volunteer to lead Manager Secure annual Annually
confident awards.

Stage 3 – Personal Objectives

Short Term Goals (the following year)

Acquire the knowledge, contacts, and education required.

Medium Term Goals (upcoming 2-3 years)

Seek management approval before carrying out major operations

Prepare thoroughly for deployment by completing all required training.
Long Term Goal ( after 3 years)

Become a senior manager or head, in control of a large department or numerous departments.

Conclusion
The tourist business in the United Kingdom is vital to the country's economy since it generates
jobs, income, and international goodwill through taxation and international trade (Everett and
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Slocum, 2013). For success in this field, you'll need to have a certain set of technical and soft
abilities, as well as a commitment to lifelong learning (Fan et al., 2017). Marketers, event
organizers, tourist industry experts, digital marketers, and multilingual communicators need a
wide range of technical abilities to effectively promote, plan, and execute events, operate in the
tourism sector, and interact with clients from all over the world (Elliott, 2020). Excellent
customer service, communication with coworkers and suppliers, teamwork, flexibility in the
face of change, and an appreciation for and understanding of other cultural norms and values
are all possible only with the development of soft skills such as these. Education, training, and
experience all contribute to acquiring these abilities. In addition to having the necessary
experience and qualifications, success in this field also requires a commitment to ongoing
learning and the pursuit of professional development opportunities (Kennell and Chaperon,
2013).

References
Holloway, J.C. and Humphreys, C., 2022. The business of tourism. Sage.

Abbott, T., 2021. Social and personality development. Routledge.

Sthapit, A., 2021. Cooperation and collaboration for sustainable tourism: Key to recovery and
growth in post-pandemic era. Nepalese Journal of Hospitality and Tourism Management, 2(1).

Dangi, T.B., Kc, B. and Gautam, L., 2021. History of tourism planning and development in Nepal:
achievements and challenges to sustainable future of tourism. Tourism planning and
development in South Asia, pp.42-62.

Elliott, J., 2020. Tourism: Politics and public sector management. Routledge.

Upadhayaya, P.K., 2019. Sustainable Tourism Appliance in Destinations: An Overview of

Ghodaghodi Lake Area in Far West Nepal. Contemporary Research: An Interdisciplinary
Academic Journal, 3(1), pp.41-51.

Mandić, A., 2019. Nature-based solutions for sustainable tourism development in protected
natural areas: A review. Environment Systems and Decisions, 39(3), pp.249-268.
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Higgins-Desbiolles, F., 2018. Sustainable tourism: Sustaining tourism or something

more?. Tourism management perspectives, 25, pp.157-160.

Fan, C.S., Wei, X. and Zhang, J., 2017. Soft skills, hard skills, and the black/white wage
gap. Economic Inquiry, 55(2), pp.1032-1053.

Boselli, A.M., Caravello, G.U., Scipioni, A. and Baroni, A., 2017. Sustainable tourism
development in Nepal: evaluation and perspectives. Journal of Human Ecology, 8(1), pp.1-12.

Cimatti, B., 2016. Definition, development, assessment of soft skills and their role for the quality
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DeCenzo, D.A., Robbins, S.P. and Verhulst, S.L., 2016. Fundamentals of human resource
management. John Wiley & Sons.

Wikle, T.A. and Fagin, T.D., 2015. Hard and soft skills in preparing GIS professionals: Comparing
perceptions of employers and educators. Transactions in GIS, 19(5), pp.641-652.

Berg, J.M., Dutton, J.E. and Wrzesniewski, A., 2013. Job crafting and meaningful work.

Drucker, P., 2013. People and performance. Routledge.

Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism
development. Tourism management, 34, pp.37-46.

Everett, S. and Slocum, S.L., 2013. Food and tourism: An effective partnership? A UK-based
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Kennell, J. and Chaperon, S., 2013. Analysis of the UK Government's 2011 tourism
policy. Cultural Trends, 22(3-4), pp.278-284.

Warr, P. and Inceoglu, I., 2012. Job engagement, job satisfaction, and contrasting associations
with person–job fit. Journal of occupational health psychology, 17(2), p.129.

Remedios, R., 2012. The role of soft skills in employability. International Journal of
Management Research and Reviews, 2(7), p.1285.
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Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of tourism research, 39(2),
pp.528-546.

Angelevska-Najdeska, K. and Rakicevik, G., 2012. Planning of sustainable tourism

development. Procedia-Social and Behavioral Sciences, 44, pp.210-220

Bramwell, B. and Lane, B., 2012. Towards innovation in sustainable tourism research?. Journal
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Duffy, R.D., Bott, E.M., Allan, B.A., Torrey, C.L. and Dik, B.J., 2012. Perceiving a calling, living a
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Obembe, D., Kolade, O., Obembe, F., Owoseni, A. and Mafimisebi, O., 2021. Covid-19 and the
tourism industry: An early stage sentiment analysis of the impact of social media and
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Entina, T., Karabulatova, I., Kormishova, A., Ekaterinovskaya, M. and Troyanskaya, M., 2021.
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