SEO Website Audit

Analysis
And Suggestions
https://frairza.com/

Website audits cover lots of areas, including your website's technical performance,
search engine optimization (SEO), user experience (UX), website content, design, and
accessibility.

Initial Look of Your Website:

Backlink Analysis:

Here is the screenshot of your backlinks analysis:

Competitor

As I have analyzed, your overall organic keywords and traffic are low compared to
competitors.

CONTENT

Quality content is important for making your customers desire your products. Before
that, however, it is a prerequisite for helping them find your website. Building your
audience is the first step towards building your customer base.

With online commerce sites, not only do you have to build a superior website and sell
items that are in demand, but you also need to load your e-commerce site with quality
content and get it indexed by the search engines, or you're not even in the game. This
content will make your site easy for search engines and consumers to find.

To compete with your competitors and rank your website on Google's first page,
you need to add more content by focusing on keywords in the content.

Recommendation: - We must optimize our website pages and add more content
with relevant target keywords

KEYWORDS DENSITY
Keyword density and consistency are notable factors for optimal page SEO. Preferred
keywords should have higher keyword density indicating their importance. Optimally,
preferred keywords should also be consistently utilized in multiple essential areas of
the page such as title, description meta tag, h1 through h6 headings, alt image
attributes, backlinks, and internal links anchor text. A keyword density of above 6% can
indicate that the word or phrase appears too many times in the content.

Recommendation: - We must optimize our website page and add target keywords
in the Content.

INTERNAL LINKING

Interlinking is very important when it comes to SEO. Internal links connect your content
and give Google an idea of the structure of your website. They can establish a hierarchy
on your site, allowing you to give the most important pages and posts more link value
than other, less valuable, pages. So, using the right internal linking strategy can boost
your SEO.

Internal Linking Not found on your website

For Reference look at the website: https://www.boksha.com/

Call to Action Button

A call to action is an important aspect of any webpage. Call-to-action links and buttons
act as signposts telling users what they need to do next. Your website blog pages contain
a CTA button.

CTA Found on your website

CANONICALIZATION ISSUE:

Canonical issues most commonly occur when a website has more than one URL that
displays similar or identical content. They're often the result of not having proper
redirects in place. Due to this issue duplicate content and landing page issues were
raised.

For example: https://frairza.com/ and https://www.frairza.com/ redirect to the same URL.

ROBOTS.TXT FILE

A robots.txt file tells search engine crawlers which URLs they can access on your site.
This is used mainly to avoid overloading your site with requests; it is not a mechanism
for keeping a web page out of Google. To keep a web page out of Google, block indexing
with no index or password protects the page

Your website contains the robots.txt file: https://frairza.com/robots.txt

SITEMAP FILE

A sitemap is a file where you provide information about the pages, videos, and other
files on your site, and the relationships between them. Search engines like Google read
this file to crawl your site more efficiently.

Your website contains the sitemap.xml file but it's not implemented properly we
need to implement it again.

https://frairza.com/sitemap_index.xml

Indexing Status

For your site's contents to be included in the results of your custom search engine, they
need to be included in the Google index. The Google index is similar to an index in a
library, which lists information about all the books the library has available.

The website status is good. Google is indexing our web page regularly and
constantly. Our entire site is free from the “no index” tag in the website header
which means, the site is all available to the Search Engine Bots to be crawled and
indexed.

Domain Authority & Page Authority

Domain Authority is a score (on a 100-point scale) that predicts how well a website will rank on
search engines. Use Domain Authority when comparing one site to another or tracking the
“strength” of your website over time.

Page Authority is a score (on a 100-point scale) that predicts how well a specific page will rank
on search engines.

Your website DA is 6% and PA is 11

Blog Page

Blogging helps you to insert relevant, search-engine-optimized keywords on your blog

so that your website can be easily indexed by search engines. This 'blogging', when kept
relevant to the products you are selling, will lead to more traffic to your business and
likely more customers as well.

A blog page is not found on your website.

SCHEMA MARKUP

Schema markup (schema.org) is a structured data vocabulary that helps search engines
better understand the information on your website. When search engines recognize the
meaning and relationships behind entities, they can serve rich results or rich snippets

Your Website contains a schema. Need to add more. Why use schema:

● Help Search Engines Better Understand Your Content

● Help You Stand Out in Search with Rich Results
● Be AI Search Read
● Improve Your Content Strategy

WEBSITE SPEED

As you may already know, website speed is an important factor for the usability of a
website as well as for SEO. A slow website will deter users and force them to use your
competition instead. This is the primary reason that it is one of Google's key search
algorithm factors. According to studies, 40% of internet users will abandon a website if
it takes longer than 3 seconds to load.

Mobile Speed:

Desktop Speed:

META TITLE
Meta Title Tag shows up in the Search engine as snippets (briefs) of the particular
webpage.
Meta Titles should adhere to the following guidelines:
● Be unique and relevant to that page.
● The ideal length for the Meta title is 50–60 characters. Google starts to cut off the
title tag after 50-60 characters.
● Use the keyword once per sentence, as close to the start of each sentence as
possible.
● It is best practice to add at least one keyword in the meta title.

Recommendation: we need to optimize the Meta title

META DESCRIPTION TAG

Meta descriptions appear in the Search engine as snippets (briefs) of the particular
webpage.
Meta descriptions should adhere to the following guidelines:
• Be unique and relevant to that page.
• Be written as descriptive ad text with a call to action.
• No more than 160 characters in length, including spaces and punctuation (140-150 is
ideal! but no less than 51 characters (Google considers 50 characters or less to be too
short!).
• Contain 1-2 complete sentences with correct punctuation and no more than 5
commas.
• Use the keyword once per sentence, as close to the start of each sentence as possible.

Recommendation: we need to optimize the Meta Description

HEADING TAG
Header tags, also known as heading tags, are used to separate headings and subheadings on a
webpage. They rank in order of importance, from H1 to H6, with H1s usually being the title.
Header tags improve the readability and SEO of a webpage. There are many heading tags with
errors.

Kindly check the attached file to view it in more detail

Missing H1: 35
(IMAGES, ALT TAG & ALT TEXT)

An alt tag, also known as an "alt attribute" or "alt description," is an HTML attribute
applied to image tags to provide a text alternative for search engines. Applying images
to alt tags, such as product photos, can positively impact an e-commerce store's search
engine rankings.
Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the
content of a document or webpage. It is read aloud to users by screen reader software,
and it is indexed by search engines. It also displays on the page if the image fails to load,
as in this example of a missing image

Kindly check the attached file to view it in more detail

Missing alt Text: 57

FAVICON TEST:

A favicon is an icon associated with a particular website, typically displayed in the

address bar of a browser accessing the site or next to the site name in a user's list of
bookmarks.

BING WEBMASTER

Your website contains Google Analytics, GTM, and Google Search Console.

Need to create Ahref Webmaster, and Bing Webmaster tools. Need to connect our
website to all of them so we can get more exposure to all traffic, improve the user
experience, and learn about conversions. So that we can analyze all the data and figures
and set our target for better achievements accordingly.

SOCIAL MEDIA
Social Media plays a crucial role in connecting people and developing relationships, not
only with key influencers and journalists covering your company’s sector, but also
providing a great opportunity to establish customer service by gathering input,
answering questions, and listening to their feedback.

Social media icons are found on the website but not interlinked.

MOBILE-FRIENDLY

A mobile-friendly website is one that is designed to work the exact same way across
devices. Nothing changes or is unusable on a computer or mobile device. Features like
navigation drop-downs are limited, as they can be difficult to use on mobile.

Your website is mobile-friendly

Live Chat Button

A good live chat experience can not only increase the average order value or improve
conversion rates, but it is also pivotal in increasing customer loyalty, which is invaluable
and essential to the growth of a business. In fact, 90% of consumers rate an immediate
response as 'important or very important', while the same percent want the experience
to be convenient. Live chat allows you to give quick answers to questions about your
products, solve problems faster, and assure your customers that you're there when they
need you. Please check your competitors for references:

A live chat button is found on the website but not interlinked. We need to do
interlinking
FAQs Section

FAQs are a great way to improve your customer's experience of your website. It allows
you to answer the questions that are most commonly asked surrounding your product
or service.

Note: Why FAQs are important

1. Improve user experience

2. Help users navigate your site
3. Great source of content idea
4. Quickly address new customer service issues

Custom 404 Page

A custom 404 page takes away the confusion of not landing on the page they had
intended to land on. It lets users know that there is an error with their request. Perhaps
they mistyped the URL, the page is temporarily unavailable, or the page no longer exists.

It's important to create a custom 404 page that is unique to your brand and clearly tells
the user what to do. So then, when a web user encounters your 404 page, they'll know
exactly what the error is and how they can fix it.

Custom 404 error page detected.

SSL Certification:

SSL or Secure Socket Layer is a security technology that encrypts data between your
website and a visitor. It ensures that the transfer of sensitive data like passwords and
credit cards is done securely. Using SSL on all pages is a modern standard, and Search
Engines have made it a ranking signal in recent years.

Your website is SSL-certified

Thank you!!