Media Kit

2024
 Introduced in 2016 in a historic, digital-
first launch, Vogue Arabia has been one
of the world’s most visible, widely
discussed luxury publications over the
past seven years, with its content seen by
some 400 million people worldwide. In
one of the most exciting, dynamic
regions today, Vogue Arabia is blazing a
new trail in the brand’s distinctive and
lasting history.

13M+ 35K
GLOBAL REACH PRINT RUN
(PRINT/ONLINE/SOCIAL)

1.5M+ 3.2M+
SOCIAL FOLLOWERS MONTHLY DIGITAL
REACH (WEB &
SOCIAL)

29 620K
Vogue is the world’s leading
authority on the fashion zeitgeist.
It defines cultural change through
the lens of style and incubates the AVERAGE AGE UNIQUE USERS
next generation of design talent.
Famous for its pristine aesthetic,

55% 45%
polished photography, and
dynamic editorial, it is the unrivaled
publication to inspire and surprise
its loyal readership. ENGLISH ARABIC

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 PRINT
Vogue Arabia is the publication
of record for the modern Arab woman
and the definitive pan-Arab authority in
fashion and luxury lifestyle. In addition
to our regional markets, Vogue Arabia
is available internationally through
carefully selected premium points
of sale, such as concept stores and
high-end bookstores in relevant cities
around the world. Key markets in the
region include the United Arab
Emirates, Saudi Arabia, Kuwait,
Bahrain, Qatar, Egypt, and Oman.

DIGITAL
With its digital-first launch, Vogue
Arabia has the widest and most
engaged digital audience among
luxury/lifestyle publications in the
PRINT Middle East. Each month, we engage
DISTRIBUTION & millions of people across our various
DIGITAL REACH platforms, primarily within Saudi Arabia
and the UAE, but also across Kuwait,
Oman, Bahrain, Qatar, and the rest
of the Arab world.

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 JANUARY – Best of 2024
Vogue curates the finest of 2024.

FEBRUARY – Youth Issue

A celebration of Arabia’s generation
next. The edition will coincide with
our first-ever large-scale event in
Saudi Arabia – Hai Vogue –
celebrating the Kingdom’s youth
and creative community.

MARCH – Anniversary Issue

The Seventh Anniversary edition will
be curated under the theme Beauty
of the World. This exquisite issue will
highlight all things Arabia, but also
global beauty and diversity. Plus, get
all the inside scoop on our signature
event The Ball of Arabia, and enjoy our
must-see edit of the season’s new
trends with a strong focus on fashion
and jewelry.

EDITORIAL APRIL – Ramadan Issue

Celebrate with us the magic of
CALENDAR 2024 Ramadan with the best of fashion and
gifting focusing on the Gulf, and a
selection of meaningful regional
heroes from these countries.
+Vogue Man
Always elevated and elegant, our
signature title dedicated to Arab men
stands out with the best watches,
fashion, and lifestyle.

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 MAY – Travel Issue
With Arabs representing one of the
strongest travel spending groups, the
Travel issue will take you to the most
remote places in the world, with the
perfect wardrobe curated
by Vogue.me.
+Vogue Living
This special publication looks at the
best of Arab interiors and design,
while also offering a first glimpse of
Salone del Mobile. All things
craftsmanship, from furniture to
exquisite jewelry, are an integral part
of the universe of this title.

JUNE – Saudi Issue

Our annual Saudi issue is back,
focusing on the hottest names,
fashion, and destinations in the
Kingdom. Making a major impact
since 2018, this is one of the most
awaited issues of the year!

JULY/AUGUST – Sports Issue

EDITORIAL With the Olympic Games taking place
in France, Vogue will explore the ever-
CALENDAR 2024 growing relationship between fashion
and sports.

SEPTEMBER – Fashion Issue

The iconic September issue will
feature the best of winter fashion, with
the unique flair of Vogue Arabia.
Magnificent jewelry, culture, ready-to-
wear, local designers… it’s the ultimate
fashion extravaganza.

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 OCTOBER – Future Issue
In this edition, technology
will meet fashion in an ever-changing
world. What is the next step of this
relationship between these two
worlds? We will release for the
first time a fully dedicated segment
to Riyadh Season, in both print
and digital.
+Vogue Man
The ultimate fashion and watches
guide for Arabia’s elevated men.

NOVEMBER – Made in Arabia

An edition dedicated to Arab pride,
focusing on regional brands but also
on international labels that
understand and celebrate our
market. We will also launch a new
Watches and Jewelry supplement
tailored to both men and women, for
the true aficionados of this universe,
distributed with both Vogue Man
and Vogue Arabia.
+Vogue Living
Our biannual supplement will focus
on the best interiors in Arabia, helping
EDITORIAL international brands to navigate our
CALENDAR 2024 market, but also guiding regional
interior designers and end costumers.
This issue will also put a strong focus
on the new edition of our Dine in
Design event.

DECEMBER – Celebration Issue

New year, new me. But first, the
Celebration issue will be an upbeat
and joyful parade of glamourous
fashion and interesting characters
to know.

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 HAI VOGUE
Hai Vogue will be Vogue Arabia’s first
large-scale consumer-facing event
that celebrates the Saudi creative
youth community. The cultural event
will include talks, music, fun, food, and
brand installations.

BALL OF ARABIA
The annual Ball of Arabia is the most
anticipated event of the year, with the
region’s most glamorous guest list.
Attendees seize the opportunity to
dress in theme-inspired attire. The
theme for this year is Mermaids of
the Gulf. The event will be held in
partnership with the Emirates Marine
Environmental Group (EMEG).

DINE IN DESIGN
In line with Vogue Living, a biannual
publication that focuses on the best
interiors in Arabia, Dine in Design
sees the region’s top designers
come together to host a dinner that
combines the worlds of fashion, art,
UPCOMING and style for a once-in-a-lifetime
EVENTS 2024 immersive culinary experience.

Vogue Arabia also conceptualizes and

produces bespoke brand experiences
including private dinners, new
launches, in-store events, and other
experiential moments.

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 PRINT MATERIAL
ON SALE DATE DEADLINE

JANUARY 2024

1 JAN 24 15 DEC 23

FEBRUARY 2024

1 FEB 24 15 JAN 24

MARCH 2024

1 MAR 24 15 FEB 24

APRIL 2024

1 APR 24 15 MAR 24

MAY 2024

1 MAY 24 15 APR 24

JUNE 2024

1 JUN 24 15 MAY 24

JULY/AUGUST 2024

1 JUL 24 15 JUN 24

SEPTEMBER 2024

1 SEP 24 15 AUG 24

OCTOBER 2024
PRODUCTION
1 OCT 24 15 SEP 24
SCHEDULE
NOVEMBER 2024

1 NOV 24 15 OCT 24

DECEMBER 2024

1 DEC 24 15 NOV 24

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 PRINT RATE CARD

SIZE/POSITION RATE ($)

Gatefold (4 Pages) 53,500
Inside Reverse Gatefold (2 pages) 45,000
IFCS (English/Arabic) 35,000
DPS 1 29,500
DPS 1st Tunnel 28,000
Premium Full Page 17,000
DPS 2nd Tunnel 26,000
Full Page (Run of Book) 16,000
Specific Position 10% Loading
Consecutive Pages 15% Loading
Advertorial 15% Loading
Special Operation *Price on request

AD SPECS (SINGLE PAGE)

TRIM: 220mm WIDTH x 283mm HEIGHT
BLEED: 230mm WIDTH x 293mm HEIGHT
TYPE AREA: 10mm
COLOR: CMYK
RESOLUTION: 300dpi
FORMAT: PDF

AD SPECS (DOUBLE PAGE SPREAD)

TRIM: 440mm WIDTH x 283mm HEIGHT
BLEED: 450mm WIDTH x 293mm HEIGHT
TYPE AREA: 10mm
GUTTER SPACE: 10mm
COLOR: CMYK
RESOLUTION: 300dpi
PRINT RATE CARD FORMAT: PDF

& SPECS
INSIDE REVERSE GATEFOLD SPECS
TRIM: 426mm WIDTH x 283mm HEIGHT
BLEED: 429mm WIDTH x 286mm HEIGHT
TYPE AREA: 10mm
COLOR: CMYK
RESOLUTION: 300dpi
FORMAT: PDF

All rates are gross and subject to change. Additional 5% VAT will be charged
to the net rate. All bookings and transactions are subject to Nervora FZ LLC’s
terms and conditions.

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 DIGITAL EDITIONS RATE CARD

FORMAT RATE (US$)

GCC Roadblock 150
Takeover 20,000/day
Country Targeting +10%

SUPPORTED FORMATS SPECS

Leaderboard 728 x 90
Mobile Leaderboard 320 x 50
Half Page 300 x 600
MPU 300 x 250
Billboard 970 x 250

BRAND PARTNERSHIPS (PRICE UPON REQUEST)

Vogue Arabia brand partnerships are bespoke photoshoots,
videos, and/or events created in collaboration with our
editorial team. These projects are paired with media
campaigns to maximize exposure and engagement.

PREMIUM ROADBLOCK FORMATS (PRICE UPON REQUEST)

Miniscroller (static/video)
Interscroller (static/video)
Desktop Parallax
Universal Responsive video format

NATIVE CONTENT OPTIONS (PRICE UPON REQUEST)

Digital Native content Packages (using brand supplied assets)
Immersive story telling (Customized landing page)
AR - Interactive content
DIGITAL RATE AR - 3D Experiential

CARD AR - 3D Product experience

AR - Try on experience

All rates are gross and subject to change. Additional 5% VAT will be charged
to the net rate. All bookings and transactions are subject to Nervora FZ LLC’s
terms and conditions.

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 PRINT
1. All booked positions are non-cancellable unless explicitly confirmed
by Vogue Arabia in writing.

2. Advertising discounts extended to any particular brand will be valid

only for that specific brand and no other within the same
company/agency. Any discounts offered are based on a requisite
number of bookings per year and only applicable to larger booking
volumes.

3. Ad creatives are to be submitted by the specified material deadline

to ensure the qualitative printing of campaigns. Vogue Arabia
reserves all rights to reject advertising creative or copy in its sole
discretion.

4. Clients are liable to ensure the completion of their contract within

any specified contract period. Any pending insertions cannot be
carried over beyond the contract period.

5. The payment is due upon publication of the respective placement.

DIGITAL
1. Minimum spend applies.

2. Campaigns once confirmed with a signed booking order are non-

transferable and non-refundable.

3. Payments are due 30 days from the day of invoicing. Invoices are
sent when a campaign completes its flight dates and impression
delivery.

4. Booking order and ad campaigns need to be submitted a

minimum of 3 days before flight date in order to check that ad
creatives are suitable for the Vogue Arabia environment and that
tags are correctly implemented.

5. Digital media campaigns are sold as synchronized roadblocks only,

with impressions from any roadblock format counting toward the
impression target.

6. All campaigns are served GCC-wide and across both desktop and
mobile. Any country-specific geo-targeting incurs a minimum
additional fee of 10%.
TERMS & 7. Vogue Arabia takeovers are served globally and impressions cannot

CONDITIONS be geo- targeted. These are sold on a daily sponsorship model with
an estimated number of impressions per day.

8. Campaigns will be invoiced based on impressions delivered and no

reductions can be made based on other metrics. An industry-
standard discrepancy of 10% will be applied in cases of reporting
differences.

9. All campaign assets must meet our ad specifications, including but

not limited to formats required and file weight. Campaigns that do
not meet these requirements will be flagged prior to any launch of
the campaign and campaign performance, including but not
limited to viewability, cannot be guaranteed.

10. Vogue Arabia is unable to offer guarantees on CTR and SOV.

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 SHASHI MENON
CEO & Publisher

RANA HATEM
Group Commercial Director
Email: [email protected]
Tel: +971 50 426 0696

ANGELO CAREDDU
Sales Italy – Oberon Media
Email: [email protected]
Tel: +39 0287 4543

CONTACTS

VOGUE ARABIA
DUBAI DESIGN DISTRICT, BUILDING 9, 4TH FLOOR
TEL+971 4 422 5766

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