Media Literature
Media Literature
Media Literature
b. Proximity
- How near to you’re a story is.
- People are generally more interested in stories that are geographically close to them
- Can be from National issue to localize issue
- Central Luzon, Pampanga and Angeles city stories
- Ex: si mayor may asawang iba, mayor nagpatupad ng bagong policy, Covid19 national to
Covid19 cases in Pampanga, effects ng train law sa Kapampangan, protocols ng schools
sa Covid19 sa HFA, ilan sa HFA community na may virus (#malapit), pampang vaccines
c. Consequence
- How many people are impacted by the story?
- Examples: new laws, taxes, etc. after ng isang new law ano nangyari, bagong tax tumaas
ba ang budget, after free tuition law, ilan nakapagaral, train law in poverty and equality,
EJK rights abuses state error vs chu chu (effect increase after),
d. Prominence
- The more famous a person is the more likely they are to make the news.
- If you and the president both went to lunch, only the president would make the news
- Ex: nag cr kayo w/ pres sip res lang mapapansin, kumain sip res ng daga tas ikaw 10 pero
public interest, pres quote about sleep
e. Oddity
- Whenever strange things happen, it will make the news
- It can also occur with events that only happen once every while
- Ex: daga nanganak ng pusa, pusa kumain ng sawa, recent story ng news 5 asteroid na
tatama sa earth ng 2029, rainshower, shooting star, PH to kill ducks to see why they’re
dying, teacher marries cat
f. Conflict
- Whenever there are two opposing side to an issue
- This can also be taken literally… a fight of argument
- Di tugma interest nila
- Ex: business setting: business owner vs employees, two political parties (Marcos vs
Robredo), labor transparency issues (abc workers protest), defy and demolition
g. Emotions
- People love reading that play on emotion
- “Awwww” factor
- Ex: yung hero daga ata yon or dog na binigyan ng burial after years of serving for
smelling bombs, aso nantili sa bahay despite nabagyo, aso and amo, tao niligtas ang
isang matanda
h. Sex
- Should always be reported in a mature manner
- Deals with marriage, divorce, dating, etc.
- Madalas na subject: celebrities
- Ex: kinasal si ken kay barbie, mass wedding,
i. Progress
- Any new discovery or helpful invention can make the news
- This can also be a timely update on a long-standing project
- Ex: vaxx against Covid19, infrastructure projects para sa society, after 50 years PH finally
end quarantine, vaccine discovery against sa new variants, N95 better protection
according to research
III. Writing the news report
What makes a good story?
- Empowers the reader – wag natin pakita na katapusan na ng mundo. We must make
them realizes na may HOPE. (Example: newly discovered vaccines against variants)
- CONTEXT is EVERYTHING – we need to find the connection into different aspect
(Example: ano economic aspect ng issue, red tagging)
4 Questions to find a focus for your story
2.
Branded content are not news articles because they are funded where there is a business
interest in it
Medical Expert: What is the motivation of the Author? – Read the Article even in video/news
literacy di lang ang headlines. Sa example parang ang intention is bias which nagbebenta ang
kanyang business (commercial interest)
The authors perspective can influence the people who look at it
Information that are from memory, opinion, assumptions, and second-hand sources are rejected
on this journalistic process
It is your DUTY TO VALIDATE if it is true.
B. Independence
being free from control of any person, interested party or group which can influence the report.
- In journalism bawal ang sugar daddy or sugar mommy. May tendency na mabalita mo ang
kanilang side
- Bawal makipag close sa mga sources natin
C. Accountability
Individuals take personal and professional responsibility for the accuracy of info
Sources issue corrections for errors and inaccuracies that they just recently discovered
- “Erratum or
errata” –
mistakes in
publication
II. Organizational Models of Political Trolling in the Philippines
Imaged based politics – politicians need to cultivate image (their popularity). Image na maganda
(tactics nila like lumabalas sa media or galing sa media (artista) or paglilinis ng kanilang
maruming pangalan like erasing facts) pamumulitka shits nila
Digital savvy workforce – politicians create cyber trolls in social media (social media their arena
to campaign) fake articles
= yung discourse sa elections ay di na sa needs and interest, ang discourse kung sino matapang,
popular, mayaman
1. State-sponsored model
- Journalistic reports about the state-sponsored propaganda model assume intentionality from
the President himself
- Blocks the re-licensing of media practitioners
All government take part disinformation and misinformation programs to spread in
social media
Ex: SM&I or sunshine media network incorporated (they disguised propaganda as news
article, platform to attack journalist, platform para sirain ang critiques ng present
administration)
They consolidating their powers and monopolizing the broadcasting like block re-
licensing like ABS-CBN
2. In-house staff model
- It is primarily supported by government funds and personal funds from donors.
- The stick-over-carrot approach
- force junior staff to take on troll work as a precondition to promotion.
Chief of staff of certain politician hire staffs na gagawa ng troll work para sa politiko na
iyon (fake social media accounts to boost the support or attack opponents)
Promote ka if naging troll ka, the more na marami kang matroll high possiblity na
mapropromote ka
4. Clickbait model
- Most used and commercially driven model
- Makes use of Google’s Adsense and Facebook’s instant articles
- The creative staff of Twinmark Media Enterprises are composed of 3 teams: research, writing,
and social media community management
TAKEAWAY - It is the duty of the government to serve and to protect its people.
VOCABULARY - Hyper-partisan means being extremely biased of a political party.
Hire trolls has a task to create or write articles
Susulat ng bagong artcicle sa article tas boost yugn presence ng article
Article use click bait headlines na magbabasa ng article hire popular celebrities (Jam
magno – many followers = many subscribers)
Human Interest –Is the story about a unique or universal experience of the human condition
—a situation that the audience can relate or empathize with?
Ex: natural disasters (interest na kailangan ng tao malaman)
L#*. Additional Lecture about Information Disorder (MIL & News Literacy)
Do all persons enjoy their right to information?
- Not people fully enjoy it because the information we receive sometime are not true and
being manipulated that make the truth to be hidden.
- Freedom = buong buo ang information walang kulang, walang kupas and transparent
ang mga information (and malaya ka)
- No fake and No hidden info
= Information Disorder is Global!
Many countries take part in social media manipulation
Main reason of manipulation is for people to be IGNORANT or NOT INFORMED so less
chances to people to wage against their government.
#F*ckPHGovernment
= “The Philippines represents a national context where disinformation is becoming more
entrenched into the political systems” Ong and Cabanes, 2019
Political system refers the behind of the political
False information to their activities
I. Disinformation Models in the Philippines
State-sponsored model
In-house staff model
Advertising and PR model
Clickbait model
MIL is defined as
“A set of competencies that empowers citizens to access, retrieve, understand, evaluate
and use, create as well as share information and media content in all formats, using
various tools, in a critical, ethical and effective way, in order to participate and engage in
personal, professional and societal activities”
Competency is defined as an
“Ability of an Individual to use internal resources such as knowledge, skill and attitudes,
as well as: external resources such as databases, colleagues, libraries, and tools in order
to solve a specific problem efficiently in a real-life situation
= MIL IS A COMPOSITE CONCEPT.
News Literacy
The ability to use critical thinking skills to judge the reliability and credibility of news
reports whether they come via print, television or internet.
Critical Thinking
CT trains us to take a step back, to evaluate facts and form evidence-based conclusions.
It doesn’t mean we disparage everything; it means that we try to distinguish between
claims
What does critical thinking include?
Inquisitiveness
- Concern to be well-informed
Flexibility
- Understanding opinions of others
Alertness to opportunities for critical thinking
- Trust in processes of reasoned inquiry
Fair-mindedness
- Recognizing one’s own biases, prejudices, stereotypes, or egocentric tendencies
Self-confidence in one’s abilities to reason
- Open-mindedness
Prudence in judgements
- Willingness to reconsider and revise
Status of CT among Filipinos
Third “most ignorant” regarding their nation’s key issues, and third “most confident”
about their opinions
- The Perils of Perception 2017 study, which surveyed citizens from 38 nations
Among the world’s most accepting and trusting of social media content
- 6 in every 10 connected Filipinos (59%) perceive the content they see on FB, IG and
Twitter as reliable
- Globally, only 35 percent trust the information they see in the channels (Kantar TNS
research in 2017)