Hindawi

Mobile Information Systems

Volume 2021, Article ID 9152173, 11 pages
https://doi.org/10.1155/2021/9152173

Research Article
Statistical Research on the Development of Rural Tourism
Economy Industry under the Background of Big Data

Jinyu Zhou
School of Foreign Language and International Business, Guangdong Mechanical and Electrical Polytechnic,
Guangzhou 510630, Guangdong, China

Correspondence should be addressed to Jinyu Zhou; [email protected]

Received 22 July 2021; Revised 17 August 2021; Accepted 31 August 2021; Published 10 September 2021

Academic Editor: Sang-Bing Tsai

Copyright © 2021 Jinyu Zhou. This is an open access article distributed under the Creative Commons Attribution License, which
permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
China is rich in rural tourism resources. In recent years, rural tourism has been the focus of tourism development in various
regions, which has greatly promoted the development of rural economy. But at the same time, low efficiency, unreasonable
development, and homogeneous tourism environment have affected rural tourism and reduced the competitiveness of rural
tourism. In order to explore innovative ideas and countermeasures for the development of “big data + rural tourism,” improve the
development of rural tourism economy and industry, and improve the competitiveness of rural tourism, based on related
researches on rural tourism, tourism competitiveness, coordination, etc., starting from the particularity of the rural tourism
system, this paper proposes the use of coordination and coupling theory to analyze the status quo of rural tourism economic
industry in a certain place in Jiangxi. The interaction of efficiency and competitiveness of rural tourism, such as infrastructure, has
been studied in depth. The study found that, in rural tourism, efficiency and competitiveness are positively related. The higher the
environmental index, the stronger the competitiveness. When the environment and competitiveness are coordinated, the
economic benefits that can be created are about 30% higher than normal. This shows that, for rural tourism to develop better, it is
an indispensable condition for the coordination of competitiveness and the environment.

1. Introduction integration of tourism resources according to the situation,

reasonably protect and shape tourism characteristics, and
In recent years, my country’s economic development has improve the local regionalization level [2].
reached a new height. The improvement of people’s income For rural tourism, the development of rural tourism
and life and rich material life have strengthened people’s economy is the ultimate goal of the rise and development of
yearning for tourism. However, as a new tourism method, the rural tourism industry, but in the long run, in order to
rural tourism can achieve the goal of urbanization and rural enable the long-term development of the rural tourism
construction; tourism can drive the economic development industry, the healthy maintenance and growth of environ-
of local rural areas. The income brought by tourism to local mental capacity is very important. Therefore, how to control
rural areas can improve their urbanization level [1]. Many the change of environmental capacity is the key concern of
rural areas in my country are rich in tourism resources and the balanced development of tourism economy [3, 4].
have a good foundation for tourism development. “Rural For rural tourism, domestic and foreign experts have
revitalization” is a common trend in such villages. Tourism also conducted a lot of research. Foreign countries have done
resources with local characteristics have become the focus of more research on rural tourism due to the early start of
the development and construction of rural tourism. In the Internet big data and transportation development. Choi
tourism construction, they are gradually protected, explored, analyzes tourists from the perspective of the entire tour. The
and developed to form tourist villages with their own information they search is changed anytime and anywhere.
characteristics. Therefore, we should guide the selection and First, search for information such as the location of tourist
2 Mobile Information Systems

attractions, hotel reservations, and route planning and then corresponding management countermeasures. Then, using
implement information tracking based on the dynamics of the branch vector determinant calculation method to ana-
the scenic spot, such as some special scenic spots, perfor- lyze all the feedback loops of the rural tourism economic
mances, precautions, etc., and, finally, some experience system development under the background of big data, it
sharing according to his own wishes, and based on these finds out the key elements restricting the development of the
findings, he designs tourism products and services [5]. Xiang system, gives the overall system feedback, and proposes
and Pan discovered through data mining on Internet users’ corresponding management countermeasures. Finally, the
browsing of tourist city information with search engine tools management countermeasures are simulated and analyzed
that hotel information ranks first in search volume, followed through the system software.
by driving guides and scenic spot overviews, while business
districts are the part that tourists pay the least attention to. 2. Rural Tourism Economic Industry
This discovery is used to design tourism products and Development Methods
services [6]. Buhalis pointed out that tourists will widely use
a variety of online information sources when arranging their 2.1. Concept of Rural Tourism Economy Industry. Rural
journeys, mainly including intermediary service providers, tourism is a new type of industry that combines agriculture
official websites, travel apps, WeChat official accounts, and and tourism. It provides tourism, leisure, entertainment,
various travel websites. On the Internet, consumers can fitness, shopping, etc. for different tourists with the help of
communicate with suppliers and destinations, with dynamic rural unique natural scenery, human folklore, ancient ar-
communication and personalized customization of tourism chitectural style and cultural characteristics, and other
products and services. Relatively speaking, domestic re- tourism resources, a new type of tourism model with di-
search started late, but it has also made great progress [7]. By versified and different tourism products, thereby improving
tracing the process of sharing travel experiences, Li Ping the tourism network environment and increasing the in-
noticed the important role that mobile phones play in the come of the people [12].
sharing process. Tourists are not restricted by time and The living standards of Chinese residents have generally
space, thus attracting more attention. At the same time, improved. At the same time, tourism has become more and
sharing this way through mobile phones is very convenient more normalized. Tourism is not only an entertainment
[8]. Shan Na believed that rural eco-tourism products can be activity, but also a change of daily habits. In the past few
divided into experience-based, artistic, educational, self- years, China’s tourism market has achieved sustained,
guided tours, and farm stays and summarized the following healthy, and rapid development. While the tourism market
product development directions: story explanation, product has expanded, people’s travel habits have also quietly
innovation, characteristic architecture to create artistic changed. In the past, people may choose to travel more
conception, and teaching mode [9]. Peng Xia mentioned through travel agencies, but as tourists mature, more dis-
that the main purpose of the integration of the Internet and tinctive travel modes are accepted by people, and everyone is
the tourism industry is to improve the quality of tourism no longer satisfied with traditional travel routes, products,
products and facilitate the travel itinerary, which is man- habits, etc., but are expected to be able to plan a unique travel
ifested in the booking of tickets, hotel accommodation, and route and own unique travel products [13]. On the other
other aspects. Therefore, the focus of the cooperation be- hand, with the acceleration of the pace of life, people’s travels
tween the two is to build an Internet marketing and publicity are more temporary and random, and people choose to
platform. The tourism products and services are put on the travel as soon as they say they want. After arriving at the
Internet platform [10, 11]. In this survey, we will first sort out destination, according to the actual situation, they know and
related concepts such as big data and agritourism and then book the travel situation of the destination at any time [14].
summarize domestic and international surveys on the basic Generally speaking, people who choose to travel will choose
theory of agritourism, research methods, and influential tourist destinations purposefully, as shown in Figure 1.
factors. Then, on the basis of investigating the status quo of With the rapid development of social economy and
tourism development in Anyi County, it analyzes the six technology, a new rural tourism industry has also been
aspects of the development of rural tourism economic in- continuously developed. Tourists are increasingly rich in
dustry in the context of its big data, including the number of tourism psychology, and the tourism experience continues
managers, capital investment, types of products and services, to mature. Tourists are also paying more and more attention
network marketing and promotion, information construc- to enjoying the experience of combining spirit and material
tion, and infrastructure, and establishes system boundaries. in tourism [15]. The diversification of tourist needs and the
Secondly, it establishes a basic tree-in-tree model for the increasingly obvious trend of individualization require more
number of managers and service personnel, the total amount in-depth development of tourism resources, so that the
of capital investment, the number of types of products and needs of tourists can be met, and the sustainable develop-
services, the number of clicks on online marketing, the ment of the tourism industry can be promoted. Tourism
amount of capital invested in information construction, and resources are the foundation of tourism development, as well
the flow rate of infrastructure construction investment, to as a prerequisite for tourism planning and tourism resource
reasonably confirm the relevant flow rate. Flow position development [16]. Because the development status of
system generates typical meaning archetypes, conducts tourism resources is not optimistic, tourism resources rely
feedback analysis on archetypes, and proposes on the continuous development of tourism to survive and
Mobile Information Systems 3

Featured Tour Resort Farmhouse

National characteristics Quality resources Red base

Figure 1: Traveling to choose high-frequency purposes. (a) Featured tour, (b) resort, (c) farmhouse, (d) national characteristics, (e) quality
resources, and (f ) red base.

develop. Only through resource development can it become (3) Revitalize the local economy [19]: Rural areas have
a tourism product and bring its economic, cultural, and always been the key target of national support. Rural
social benefits into play. Generally speaking, rural tourism development has always relied on agriculture or
mainly has the following characteristics: animal husbandry. The vigorous development of
rural tourism has brought a new direction for the
(1) Tourism in rural areas: The countryside has a unique
development of rural economy. Especially in this
geographical location. The surroundings are either
Internet age, construction informatization, intelli-
scenic spots or unique advantages of ancient build-
gence, convenience, and other new types of rural
ings. The strong folk customs and urban attractions
areas improve the infrastructure of rural tourist
form a strong contrast. Many urban residents have
attractions, attract more tourists, and gradually
become accustomed to the urban scenery. Naturally,
change the way of relying on agriculture for liveli-
they are different. The field scenery, humanistic
hoods, revitalize the local economy, and improve the
feelings, and folk customs of the countryside in China
quality of life of local residents.
have become attractive points for urban residents [17].
All activities of rural tourism are in the countryside
and surrounding market towns. Rural residents make 2.2. Coordinated Development. The industrial characteristics
effective use of rural space, plan rural tourist attrac- under the background of rural tourism planning are dif-
tions, and innovate tourism products, so that tourists ferent from traditional industries. Plans facing different
can appreciate the unique material and intangible disciplines, different industries, different structures, and
culture of the countryside and experience rural life. industries involving different levels provide multiangle and
interdisciplinary knowledge to allow rural tourism to enter
(2) Diversified forms of activities [18]: In addition to into collaborative development, with need to be integrated.
farmers, the main suppliers of rural activities include Coordination refers to the healthy development of two or
enterprises that attract investment. Therefore, the more systems or system elements. They are coordinated and
tourism products and activities provided by rural unified with each other, from low-level to high-level, from
tourism are naturally rich and colorful, covering all simple to complex, and from disorder to order and evolve to
kinds of tangible flower viewing, water entertainment, achieve goals, the overall evolution of goals [20]. “Coordi-
farmhouse entertainment, etc. Activities also include nated development” is the intersection of “coordination”
abstract content such as folk customs, traditional and “development,” emphasizing integrity, comprehen-
culture, and scene simulation. Urban residents choose siveness, and internal cohesion. Therefore, the definition of
rural tourism mainly to experience a different life coordinated development is as follows: on the basis of
mode, which is bound to inspire local farmers and following the objective laws, through the coordination be-
enterprises to various innovate forms of activities and tween each subsystem and the entire system, subsystems and
create “Internet + rural tourism” new model. internal components, in order to achieve the overall goal of
4 Mobile Information Systems

the overall development of the system, the relationship concept of “competitiveness” originated from people’s un-
between the system’s internal components is constantly derstanding of ability. When participants compete with
evolving toward an ideal state. In today’s society, sustainable other participants for their own interests, the comprehensive
development and scientific development concept are the ability reflected by it is competitiveness [23].
highest ideas of contemporary coordinated development Competitiveness is a relative concept, which can only be
theory [21]. People-oriented idea not only respects objective manifested through comparison and competition with other
laws, but also emphasizes the overall coordination of the participants. The understanding of “competitiveness” en-
complex system of population, society, economy, technol- compasses multiple angles and levels. It is a comprehensive
ogy, resources, and environment. To better strengthen the and complex concept with rich connotations. According to
coordinated development within and between systems, the the different types of participants, competitiveness can be
following characteristics should be grasped: divided into national competitiveness, industrial competi-
tiveness, enterprise competitiveness, etc. According to dif-
(1) The principle of subjectivity: When choosing an
ferent competition backgrounds, it can be divided into
indicator system, you should choose those indicators
regional competitiveness, international competitiveness, etc.
that best reflect objective facts, not all indicators.
[24]. At the same time, “competitiveness” is a dynamic
(2) The principle of flexibility: Different problems have concept that includes the performance of the main body in
different characteristics, and the choice of index the current competition and the capabilities that may be
system should be adjusted according to the specific demonstrated in the future competition. Therefore, in order
characteristics of specific problems. to conduct competitiveness evaluation, it is necessary to
(3) The principle of operability: When choosing an in- determine the target time period and define the subject type
dicator system, you should choose indicators that and background of competitiveness analysis.
can be collected and easily measured. Some indi- Whether the tourism industry can be called an industry has
cators are important but difficult to collect or difficult been controversial. If the industry is interpreted as a collection
to measure. Such indicators are not suitable for an of companies operating the same main industry, then the term
indicator system. tourism industry does not seem to be rigorous enough.
However, if the composition of the industry is understood on
(4) Principles of accuracy and comparability: The se- the basis of consumers’ purchasing purposes, then there is
lected index system should be numerically accurate, nothing wrong with the tourism industry. From this per-
such as the unity of measurement caliber, the eco- spective, a collection of companies that provide tourists with
nomic aggregate calculated using constant values, “food, accommodation, transportation, travel, entertainment,
and the degree of conformity with the actual and shopping” constitutes the category of the tourism industry.
situation. The tourism industry involves people’s basic life content and
Generally speaking, coordinated development between has a wide range of extensions. According to different service
regions is the state and process of interdependence, mutual objects, it can be divided into basic industry sectors and
adaptation, mutual promotion, and common development specialized industry sectors. The basic sectors mainly provide
formed between regions under the conditions that each services for local residents, while the specialized ones are aimed
region is open to the outside world [22]. Expressed in at tourists (demand developed). The research done in this
systematic language is that each region takes other regions as article will only focus on specialized industries, while basic
its own constraints, chooses its own elements, adjusts its own industries such as urban transportation, postal services, taxis,
structure, and changes its own functions to adapt to and general entertainment venues, and other basic industries that
promote the development of other regions, so that the el- serve local residents will be less involved. Existing research can
ements of each region are constantly updated. The con- be divided into two levels according to the scope of the region
tinuous optimization of the structure and the continuous involved. The first is overall competitiveness. The main body
mutual accommodation, connection, and promotion be- involved is the country. The research content mainly focuses on
tween regions have formed a spiral upward trend in the the ability level of a specific country in the international market
dynamic feedback process of each region in the country. A competition. The second is the limitation. The tourism com-
high degree of coordination coefficient indicates that the petitiveness of a geographical area includes a certain designated
region is in a balanced development, and the degree of area, province, city, scenic spot, etc. [25]. The tourism com-
coordination is small, indicating that the region is in a state petitiveness of a scenic spot mainly refers to the comprehensive
of uncoordinated development and needs to be adjusted in performance of a certain scenic spot’s market share, profit-
time. ability, and development potential. Its competitiveness level is
mainly evaluated from the level of economic benefits. The
competitiveness of urban tourism refers to the attractiveness to
2.3. Competitiveness. The basic feature of the market tourists and the ability of sustainable development embodied
economy is free competition, which is a product of the under the comprehensive effect of tourism enterprises, related
commodity economy. The emergence of competition is enterprises, and urban infrastructure within a certain city.
based on the common needs of the subjects who participate Regional tourism competitiveness reflects the ability of a given
first and then cause mutual struggle. At the same time, it will area to maintain a sustained competitive advantage in market
inevitably include competition for scarce resources. The competition.
Mobile Information Systems 5

Tourism competition can generally be divided into three And it can be transformed into
types of direct competition. Direct competition refers to the
provision of similar services and products by multiple α(z) � 1 + α1 z− 1 + α2 z− 2 + · · · + αn z− n ,
(3)
tourism companies. For example, there is direct competition βij (z) � β0ij + β1ij z− 1 + β2ij z− 2 + · · · + βnij z− n .
between energy and water suppliers. Competition for sub-
stitutes appears among tourism companies that provide Its function is to move the s(kT + ti−1 )i � 1, 2, ..., r − 1
mutually replaceable services and products [26]. For ex- sampling signal in time backward s(kT + ti−1 ) by 1 non-
ample, there is competition for substitutes between airlines uniform sampling interval, and a new transfer function
and car rental companies. Sometimes the main functions of model is proposed:
services provided by multiple tourism companies are similar.
Bi (δ)
For example, two hotels in the same area provide accom- y kT + tt 􏼁 � u kT + ti 􏼁 + v kT + ti 􏼁,
modation services, but because they have their own char- Ai (δ)
acteristics and can bring different experiences to customers, (4)
1/4
the competition between them is also summarized as m1 m2
Q � 2􏼠1 − 􏼡 .
competition for substitutes. The third type of competition is 􏼂 1 + m2 􏼁/4􏼃
m
budget competition. Every customer has a limited travel
budget. If he spends more on a certain travel service or When Q � 0, the deviation of the two systems is the
product, he can only spend less on other services and smallest, and the coordination degree between m1 and m2 is
products. the highest. Therefore, Q can be used as a measurement
index of the coupling degree between m1 and m2.
2
⎨ n ∗ n . . . nn 􏼁⎫
⎧ ⎬
2.4. Coupling Theory. The main theoretical basis used in this Rt � ⎩ 1 2 . (5)
study is coupling theory. The theory of the mode of coupling 􏽨θ􏼐nj + nl 􏼑􏽩 ⎭
refers to a theory that studies the general laws of coupling
between two or more modes of electromagnetic waves. The The coupling function Q can be expressed by the fol-
connection may occur between different modes of electro- lowing formula:
magnetic waves in the same conductor (cavity) or between m1 ∗ m2 􏼁
1/2
modes of electromagnetic waves in different conductors. The Q�2 ,
m1 + m2 􏼁
theory studies the general law of interconnection between (6)
two or more modes of electromagnetic waves, also known as s
coupled wave theory. In general, it is a general theory that d(v) � rty􏼒− 􏽚 κ(b)vk􏼓.
1
studies the connection between two or more waves. The
connection may occur between different modes of electro- Therefore, we can get
magnetic waves in the same conductor (or cavity) or be- s
tween modes of electromagnetic waves in different z � 1 − t(s) � 1 − exp􏼒− 􏽚 κ(t) dt􏼓. (7)
0
conductors (or cavity). Usually, the connection happens
between the same type of waves, but it can also happen When Δs approaches zero, use the following differential
between different types of waves, such as the connection equation to illustrate the change:
between two modes of electromagnetic waves and two
dI
modes of space charge in a rolling wave. � T(s) ∗ ρ(s) ∗ A � T(s) ∗ κ(s),
Let the variable (a � 1, 2, . . . , n) be the ordinal param- ds
(8)
eter of the rural development compound system and mab be s
the b-th index of the a-th ordinal parameter. The influence of I(s) � I0 + 􏽚 g(t) dt.
0
rural development and the influence of tourism develop-
ment are completely different, but they are two subsystems As shown in the following function:
that influence each other. The contribution of order pa-
b(c − 2) � vn(c) + Q(n). (9)
rameters in the subsystem to the order degree of the system
is shown in the following formula: The expression of secondary performance index is as
n follows:
ma � 􏽘 λab ϑab . (1) ∞
b�1
M � 􏽘 􏽨xi (n)Qc(m) + kl (m)bA􏽩. (10)
mab is related to the overall rural development system m�1

and λab is the weight of each order parameter. Therefore, The expression of weight matrix is as follows:
r −2
1 1 2b2 2 −1 2 2
y kT + ti 􏼁 � 􏽘 β (z)z(kM + t) + v kM + ti 􏼁.
α(z) j�1 bn M� 2 − 2 􏼠 2 −1 N − H􏼡 􏽨a r t + 3􏼐1 − b 􏼑t􏽩.
2a r ar
(2) (11)
6 Mobile Information Systems

Emerging tourism industry models continue to emerge However, if the regular distribution of data is insufficient,
and develop under the guidance of the general trend of two independent samples and two related samples should be
modern tourism, which greatly strengthens the vitality of the used for testing.
tourism industry and makes rural tourism occupy a place in
the modern tourism industry. 4. Analysis of Rural Tourism Development
3. Rural Tourism Experiment 4.1. Situation in a Certain Place in Recent Years. We have
made statistics on the GDP of a certain place in recent years
3.1. Subjects. Taking a certain place in Jiangxi as an example, and then determined the proportion of rural tourism
based on the analysis of the shortcomings and problems in economy in it. The GDP of a certain county in recent years is
the development of rural tourism in a certain place, this shown in Table 3:
paper constructs a large data + rural tourism development From the table, we can see that, with the development in
problem model for a certain place and conducts an overall recent years, the industrial structure of a certain county has
feedback analysis of a certain place big data + rural tourism been continuously adjusted, from the original secondary
system. It identifies the key factors restricting the devel- industry as the main industry to the tertiary industry, and
opment of the system and puts forward the management the tourism industry is a component of the tertiary industry.
countermeasures to promote the development of rural Part of the development has also been achieved. The tourism
tourism in a certain county under the background of “In- investment of a certain county is shown in Figure 3.
ternet +”. There are 3 towns and 13 townships in a certain It can be seen from Figure 3 that, in recent years, the
place, as shown in Figure 2. government’s investment in tourism has gradually in-
creased, and the main investment is concentrated in
transportation and infrastructure projects to create a con-
3.2. Construction of Rural Environmental Index System.
venient environment for tourists. In this regard, we inves-
By consulting and summarizing relevant documents, the
tigated the environment and related capacity of a certain
establishment of the indicator system should be combined
place, as shown in Figure 4.
with the actual situation. Based on the operability of data
From the figure, we can see that both the overall benefit
collection, we referred to related research results, referenced
index of the tourism environmental capacity and the overall
statistical data such as preliminary environmental status
benefit index of the tourism economy show a gradual up-
reports for specific counties, and divided and layered the
ward trend and the growth trends of the two are approxi-
environmental system. The tourism environment should be
mately the same. This also requires us to follow the thematic
a complex system including economic, social, and natural
positioning when constructing rural tourism in a certain
environment and other elements. According to the char-
place, to sort out the context and grounds, and on the basis
acteristics of the development of the rural tourism industry,
of analyzing the characteristics of tourism resources and
it is more practical to discuss the research capacity from the
digging out local culture, we should plan and construct
following four aspects, as shown in Table 1.
suitable one for the actual situation of a certain place and the
surrounding tourism market based on local conditions
3.3. Construction of Tourism Economic Index System. (travel items).
When you build an evaluation index of economic devel-
opment subsystem, based on the research literature of the
current domestic and foreign experts, in combination with 4.2. Changes and Development of Rural Tourism. There are
the current state of development of rural tourism economy, many factors affecting the development of rural tourism
to analyze the index system of tourism economy subsystem, industry. We classify the different effects and simulate their
it is divided. According to many studies, when most impact on the rural tourism industry, as shown in Figure 5:
scholars conduct economic analysis, tourism income and As shown in the figure, after the improvement of talent
number of tourists are important factors for investigating welfare and treatment, the number of management per-
economic development. Inbound tourism is also an im- sonnel and service personnel, the total capital investment,
portant consideration when analyzing the tourism econ- the types of products and services, the frequency of online
omy. It needs to be included in the tourism economic marketing and promotion, and the amount of investment in
indicator system. Per capita expenditure is also an im- information construction have all increased. This is because
portant indicator to measure the economic development of retention of talent is largely dependent on it. It is the
a city. It represents an important source of income for a treatment of talented welfare. As the treatment of human
city’s tourism economy. It needs to be taken into account in resources welfare improves, it will attract more and more
economic development. The tourism economic index local tourism management and service personnel. Once the
system is shown in Table 2: number of management and service personnel increases, it
will stimulate product development creativity and marketing
promotion creativity and increase the number of types of
3.4. Data Processing. When our test data are consistent with products and services and the number of clicks on online
the normal distribution, as an intragroup comparison, we marketing and promotion, thereby increasing the income of
can use the double t-test and the independent sample P test. local tourism, allowing tourists to experience information-
Mobile Information Systems 7

Tao bo

Li xi

Feng gang

Chang Nan
ying yuan

Er dou

Zhen
kou
Zhong
gang

Huang bo
Sheng
gang

Dong bo

Xing feng

Figure 2: Topographic map of Yihuang County.

Table 1: Tourism capacity and index system.

First-level index Secondary indicators Three-level indicators
Line environment capacity (X1)
Tourism resources space bearing capacity
Scenic environment capacity (X2)
Water environmental capacity (X3)
Tourism ecological environment bearing
Solid waste environmental capacity (X4)
capacity
Atmospheric environmental capacity (X5)
Tourism environmental Accommodation facility capacity (X6)
capacity Tourism facilities bearing capacity Catering facilities capacity (X7)
Road traffic facility capacity (X8)
Capacity of leisure and entertainment facilities (X9)
Tourist mental capacity (X10)
Tourism psychological bearing capacity
Psychological capacity of residents in tourist areas
(X11)

Table 2: Diagram of tourism economic system.

System Evaluation index
Total rural tourist visits/ten thousand visits (Y1)
Rural tourism income/100 million yuan (Y2)
Domestic tourism/10,000 person-times (Y3)
Income from domestic tourists/100 million yuan (Y4)
Domestic travel per capita expenditure/yuan (Y5)
Inbound tourists/10,000 person-times (Y6)
Tourism economic system
External consolidated income/100 million US dollars (Y7)
Per capita cost of inbound tourism/USD (Y8)
The ratio of total rural tourism revenue to GDP (Y9)
Hangzhou GDP (Y10)
Number of star-rated hotels/a (Y11)
Number of travel agencies/one (Y12)
8 Mobile Information Systems

Table 3: Yihuang County’s GDP in recent years.

Output value (100 million yuan) 2016 2017 2018 2019 2020
GDP 61.74 66.68 72.68 82.13 85.91
Primary industry 7.82 8.25 8.79 9.35 10.23
Secondary industry 29.17 31.37 32.16 34.17 34.93
Tertiary industry 24.75 27.06 31.73 38.61 40.75

2.7
2.5 2.48
2.5 2.44
2.49 2.4
Value (ten thousand yuan)

2.25 2.23
2.3 2.21 2.21
2.15 2.25 2.11
2.21 2.1 2.08
2.1 2.15 2.06 2.09
2.07 2.04 1.98 2.06
1.89 1.99 1.9 1.87
1.9 1.87
1.81 1.81 1.86

1.7

1.5

1.3
2015 2016 2017 2018 2019 2020
Years
Resource protection Staff training
Tourist attraction surroundings
Infrastructure traffic
Figure 3: Tourism investment in Yihuang County.

1.1
1
1 0.91
0.9 0.84 0.86
0.83 0.81
0.8 0.77 0.77 0.83
0.73 0.72 0.67 0.78
0.69
0.7
Value

0.62 0.62 0.72

0.56 0.62 0.67
0.6
0.51 0.54
0.45 0.48 0.48
0.5 0.43 0.45
0.39 0.48
0.4 0.43
0.39
0.3
0.2
2013 2014 2015 2016 2017 2018 2019 2020
Years
X1 X5 X7
X2 X10 X8
X3 X6 X9
X4
Figure 4: Environment and tourism development.

based, multistyle rural tourism. In order to understand the From Figure 6 it can be seen that the local characteristics
degree of satisfaction of tourists when traveling in a certain are rich in red pores and agricultural resources. Tourists
county, we conducted a related questionnaire survey on have the highest satisfaction with these two tourist projects.
tourists. The results of the survey are shown in Figure 6: Therefore, in future planning, these two resources should be
Mobile Information Systems 9

Increase the impact of investment

4.5

3.5
Value

2.5

1.5
1 1.5 2 2.5 3 3.5 4 4.5 5 5.5 6
Sharpen

Talent welfare expenditure Marketing

Financial support Infrastructure investment
Industrial development
Figure 5: Factors influencing the development of rural tourism industry.

5 22
Very satisfied 7 20
7 8
28
satisfaction 1011 25
12 17
Satisfaction

12
general 1819
9 1011
6 12
Dissatisfied 7 8
8 12

Very 3 4 5
dissatisfied 2 7
5
-5 0 5 10 15 20 25 30 35
Number of people

Red base Farmhouse

Quality resources Resort
National characteristics Featured Tour
Figure 6: Passenger satisfaction survey.

rationally planned and integrated, making it bigger and the quality factors of tourism resources somewhere, and the
stronger to promote the development of other tourism final conclusion is based on the development of local
resources. characteristic resources, planning tourism practice, and
proposals for the development of tourism resources in
5. Conclusion tourism planning. Considering the value and characteristics
of tourism resources, the value of tourism resources is higher
This paper studies the definition of rural tourism planning, than the characteristics of tourism resources. In the value of
the definition of local characteristic tourism resources, the tourism resources, first attach importance to the value of
classification of tourism resources, and the quality evalua- tourism experience and then focus on the tourism value of
tion of local characteristic resources, analyzing and selecting this area. In the current construction of rural tourism
10 Mobile Information Systems

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