Pitch Deck MyEasyFarm November 2022

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AgTech

Agri / Food ecological transition


Agriculture Challenges in 2022

• Feeding the Planet: Increasing Yields


• Reducing the environmental footprint
• Agriculture 20% of total GhG emissions but
also a huge natural Carbon sink
• Phyto-products usage
Traceability
Reducing inputs
Changing practices

Offers a unique and collaborative platform


to aggregate multi-source siloed AgData,
exchange and analyse them
Fields, Ag machines, employees management
Tasks management
Precision Farming : the right amount of products at the right
place and the right moment
Real-time tracking
Ag Data analysis
Innovation : Precision Farming
data applied to Carbon Farming
For Soil Carbon sequestration &
CO2 emissions
Diagnostics / Calculate / Monitor /
Sell Carbon Credits

1st certified solution

Objective : save 1 MTCO2eq by 2025


• A perfect tool to monitor Scope 3 of
Agrofood industrial Carbon reports
• Sell Carbon credits
• 2023 European Low Carbon Label
perspective
• A perfect tool to
monitor Scope 3 of
Agrofood industrial
Carbon reports
KPI and Traction

195 k€ > 22 k€
2021 Revenue MRR
2022 YTD Key figures

7 15
Covered Countries Connected
Data Sources

> 1 000 users 500 €


Annual subscriptions Average
(+600 in 2021) basket value

14 > 200 000


Distributors Hectares
(+8 in 2021) (+90 000 in 2021)
MyEasyFarm Key people
Additional Business, Agriculture and IT Experiences

Francois THIERART Ivan KOLOMIETS Adeline de VRIENDT Christophe ZOLLNER 23 employees


CEO CTO CMO CRO > 9 Sales Support Marketing
Engineer Arts and Master ICT Siberian Master Toulouse Master Agri Food > 5 Developers
Metiers - Master Aerospace Business School Business
Business (IAE France
Paris) > Research and > 10 years in Agro- > 15 years in Agro- Italy
> 30 years in IT, Development industries industries
including Coordination > also a farmer at Brazil
Databases, > 10 years of IT part time
BigData and project
Industry 4.0, development
> SME experience
Management
Committed to Sustainability

« Entreprise à mission » status

Working to get in 2023


Fundraising We raised 1 M€ in 2022 to
execute our commercial
and technical roadmap,
looking for 3 M€ in 2023
● Commercial acceleration in Europe (55%),
including Carbon credit transactions
● Boost visibility (15%)
● Enhance technical developments for
MyEasyFarm and MyEasyCarbon (30%)
More information ?

Francois Thierart
CEO and Co-founder
[email protected]
+33 6 67 14 11 22
Appendixes
Snapshot

• AgTech Startup created in 2017, 18 people, Turnover 2022 300K€


• Offices in Reims (France), Milan (Italy) and Piracicaba (Brazil)
• Precision Farming : The Right Dose in the Right Place at the Right Time (over
1 000 farmers in Western Europe)
• Carbon Farming : reduce CO2 emissions in agriculture with
• Platform for farmers, cooperatives and agrifood companies
• Our objective: reducing inputs, automated traceability, changing crop
practices, for a more sustainable agriculture
• B2B2C SaaS model
• Prestigious clients
• Great technological and institutional partners
Precision / Carbon Farming : a booming Market

● France : 100,000 farms > 100 ha


● Annual european market valued at 300 M€

● France annual market : 18 MTCO2eq, ie 900 M€


● Europe : 98 Million hectares ie 4,5 B€
Competition

Our strengths
Lack of independance (owned by Bayer)
▪ Intra-Field Data Management
▪ Expertise on data exchange Materials
▪ Interoperability / Manufacturer Independence
Lack of independance (owned by BayWa) ▪ Modern platform
Mainly German market

Our strengths
▪ Precision Farming data applied to Carbon Farming
▪ 1st French Label Bas Carbon application
▪ Reliable and verifiable Carbon Credits
▪ Open to other Carbon specifications
Financial projections
Multi-source agricultural data, but in silos
MyEasyFarm APIs, open platform

Shapefile

19
Weather data management
Satellite data management
Product modulation map management
Automatic data transfers to Ag machines
Product as-applied map management
Field data analysis
What added value?

• 🧠Organization
• 💰 Economic (between 50 and 100 euros per hectare/year)
• 🌳 Environmental
• 👍 Quality of collected data
• ⏳ Time

• 🌳 Environmental (-1 TeqCO2/hectare/year)


• 💰 Additional revenue (1 carbon Credit = 30 to 50 €)
• 👍 Reliable and Verifiable Carbon Credits
Business model

• B2B2C SaaS Enabled MarketPlace


• Annual subscriptions to Farmers
and Agrifood actors

• Margin on Carbon Credit sales


GoToMarket

• Indirect (40% )
• Coopératives/Traders
• Ag Manufacturer dealers
• Direct (60%)
Focus on
• Largest French-East cooperative (8000 farmers)
• distribution
• pre-diagnostics
• Specific developments
Potential exits and reasons
• Manufacturers / OEMs: technology purchase

• Cooperatives: purchasing a data acquisition platform

• Agro-chemists: purchasing data acquisition and product distribution platforms

• Software editors : agricultural hardware exchange / European presence


Institutional partners

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