MARK 4005 Course Outline
MARK 4005 Course Outline
MARK 4005 Course Outline
School of Marketing
Course Code: Co-Requisites: Pre-Requisites:
MARK4005 Please see Course Related Please see Course Related
Information Information
Applicable Program(s): Core/Elective:
Multiple Programs Core
Please See Below for Details
Prepared by: Stephanie Wallace, Professor
Approved by: John Peco, Chair
Approval Date: Thursday, July 20, 2023
Approved for Academic Year: 2023-2024
Contact Hours: 42.00
Credit Hours: 3.00
Course Description
Effective business communication is essential for success in today's business world. This course provides a
comprehensive and practical introduction to a variety of business communication skills, including: basics of style and
editing; business writing; business speaking; persuasion; social media and communication technology; collaborating
for communication; presentations; intercultural communication; and communicating to gain employment. This course
emphasizes applied and experiential learning so that each student will develop a range of practical communication
skills to be utilized in his or her career.
This course contributes to your program by helping you achieve the following Essential Employability Skills:
EES 1 COMMUNICATION: Communicate clearly, concisely and correctly in the written, spoken and visual
form that fulfills the purpose and meets the needs of the audience. (T, P, E,)
EES 2 COMMUNICATION: Respond to written, spoken or visual messages in a manner that ensures
effective communication. (T, P, E,)
EES 4 CRITICAL THINKING & PROBLEM SOLVING: Apply a systematic approach to solve problems. (T,
P, E,)
EES 5 CRITICAL THINKING & PROBLEM SOLVING: Use a variety of thinking skills to anticipate and
solve problems. (T, P, E,)
EES 6 INFORMATION MANAGEMENT: Analyze, evaluate and apply relevant information from a variety
of sources. (T, P, E,)
Note: "T" means elements of the skill are taught; "P" means elements of the skill are practiced; "E" means elements
of the skill are evaluated; "C" means the skill culminates.
When you have earned credit for this course, you will have demonstrated the ability to:
CLO 1 Communicate persuasively and effectively in presentations and written correspondence to achieve
an objective.
• Understand different communications models to persuade or inform in a positive, neutral or
negative context
• Deliver a persuasive presentation to meet the needs of the audience
CLO 2 Analyze audience needs to select appropriate communications formats and channels.
• Examine different audience types and context in order to communicate effectively.
• Review communications formats and channels in the context of audience need, timing and
situation to select the best method to communicate.
CLO 3 Identify issues related to intercultural communication to prepare for a global workforce.
• Explore different cultural contexts in order to understand effective communications on a global
stage.
• Research cultural expectations and differences in order to be successful in an international
setting.
CLO 4 Apply effective team communication and problem solving to enhance group performance.
• Understand different team building stages to overcome internal conflicts.
CLO 5 Leverage sales and branding concepts to communicate persuasively in sales opportunities and
social network messaging.
• Create a successful sales pitch by analyzing the audience’s needs and potential objections.
• Apply personal branding concepts to revise LinkedIn profile to be more attractive to employers.
Learning Resources
Required:
Mary Ellen Guffey, Dana Loewy, Richard Almonte
Essentials of Business Communication,
Nelson, 9th Enhanced Edition
ISBN: 978-0-17-687484-1
As the above resource is mandatory and required for the course, the cost of the eText will have been charged to
your account upon registration.
If you meet any of the criteria below, you may be eligible for a refund upon completion of our fee review once the
registration period ends:
• You are repeating the course
• You have applied for a transfer credit for this course
TESTING POLICY
Exemption or deferral of a midterm exam or final exam is not permitted except for a medical or personal emergency.
Regarding absence from a midterm exam:
Professor must be notified by email before the examination.
Documentation must be presented to the professor by the next scheduled class after the absence.
Appropriate documentation, as per College Policy must be submitted – such as: a doctor’s note, a court summons or
funeral documentation.
In the event that a midterm exam is missed, and appropriate documentation is provided, a makeup midterm exam
may be scheduled or the missed percentage of the course mark for the midterm exam may be added to the
weighting of the final exam – these options are at the discretion of the professor.
Regarding absence from the final exam (presentation or sales pitch):
Professor must be notified by email before the presentation or submission of the sales pitch.
Documentation must be presented to the professor within three working days.
Appropriate documentation, as determined by the professor, must be submitted – such as: a doctor’s note, a court
summons or funeral documentation
If the majority of the course work has been completed with a passing performance, and the documentation is
acceptable, an "Incomplete" grade (INC) will be entered by the instructor. An INC grade will not be granted if term
work was missed or failed.
The final examination must be completed within 60 days of the submission of the incomplete grade. Failure to do
this will result in an F grade.
ASSIGNMENT POLICY
Exemption or deferral of in-class work or assigned work is not permitted except for a medical or personal
emergency. The professor must be notified by the due date and time for the assignment. Appropriate
documentation, as determined by the professor, must be submitted – such as: a doctor’s note, a court summons or
funeral documentation – by the first class after the missed class or assignment due date.
Online/In-class assignments:
All in-class assignments, if used, must be completed in class, they cannot be made up with a take-home
assignment. Failure to attend these classes will therefore result in a grade of zero for that particular assignment.
Online/In-class behaviour:
Students are expected to be familiar with the College’s Student Code of Conduct, and to adhere to its guidelines. In
addition, use of any communication device, during class, is not permitted unless directed to do so by the course
professor. Failure to abide by these instructions for in-class behaviour will be treated as a disruption to the class and
the subsequent consequences will be applied.
COLLEGE POLICIES
It is essential that students review all college policies, including Academic Policies available at
https://www.georgebrown.ca/policies.
The Library Learning Commons (LLC) has a limited number of devices including laptops and portable WIFI devices
to support students; however, the LLC cannot guarantee access to a device for all students.
George Brown College is committed to upholding a student’s right to individualized and timely accommodation that
promotes dignity, independence, autonomy, equity, and inclusion for the student. In addition to our current supports,
we are working to eliminate barriers by increasing access to alternate formats, planning accessible buildings and
classrooms, enhancing employee training, and adopting inclusive practices in placement and on campus.
Only those involved in a student’s accommodation plan shall be alerted to their registration with Accessible Learning
Services, and a student’s registration with Accessible Learning Services will not be identified on the student’s official
college transcript and/or graduation documentation. For more information, please visit the
Accessible Learning Services website at http://www.georgebrown.ca/accessible-learning-services/ or call 416-415-
5000 ext. 2622 or email [email protected]
EQUITY STATEMENT
George Brown College values the diversity of our students, employees, and community partners, and is committed
to providing a learning environment where all people are safe and respected. Comments, behaviours, or interactions
that are inconsistent with our values may be a violation of the following college policies: Sexual Assault and Sexual
Support and information are available through a Human Rights Advisor at [email protected] or the Sexual
Violence Response Advisor at [email protected]
Below is a list of evaluation methods included in this course along with the course learning outcomes (CLO) and
essential employability skills (EES) assessed by each. In some cases, program learning outcomes (PLO) assessed
may also be indicated.
• This course is PLAR eligible, please see Program Coordinator/Chair for more information.
Grading System
A+ 90-100 4.0
A 86-89 4.0
A- 80-85 3.7
B+ 77-79 3.3
B 73-76 3.0
B- 70-72 2.7
C+ 67-69 2.3
C 63-66 2.0
C- 60-62 1.7
D+ 57-59 1.3
D 50-56 1.0
Refer to the Evaluation System on this outline for information on how marks are distributed. More detailed
information on assessments may also be found in your Course Section document.
“A” Range = GPA 4.0-Consistently exceeds (course) requirements; shows evidence of being well-organized; shows
original and creative thinking and a superior grasp of subject matter.
“B” Range = GPA 3.0-Shows consistent performance and evidence of being well-organized, shows elements of
original and creative thinking; has a strong grasp of subject matter
“C” Range = GPA 2.0-Applies the subject matter appropriately; comprehends the subject matter.”
"D" Range = GPA 1.0-The student inconsistently applies and communicates knowledge of the subject matter
"F" Range = GPA 0.0-The student fails to apply and communicate an understanding of the subject matter.
Additional information regarding grading for this course may also be found in the "Course Related Information"
Programs
Legend
Terms
•ILO: Indigenous Learning Outcome
•Apprenticeship LO: Apprenticeship Learning Outcome
•CLO: Course Learning Outcome
•DPLO: Degree Program Learning Outcome
•EES: Essential Employability Skill
•EOP: Element of Performance
•GELO: General Education Learning Outcome
•LO: Learning Outcome
•APO: Additional Program Outcome
•PLA: Prior Learning Assessment
•PLAR: Prior Learning Assessment and Recognition
•PLO: Program Learning Outcome