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    Questionnaire KFC

    Uploaded by

    Harris Khan
    The document is a questionnaire that asks respondents about their preferences and satisfaction regarding two fast food restaurants: KFC and McDonald's. It asks about the respondent's preferred brand, their recommendation and awareness of the brand, ratings of satisfaction on various attributes for Wall's ice cream and McDonald's, identification of which is considered a family restaurant, associations with KFC and McDonald's, and familiarity with the menu options. The questionnaire collects information through multiple choice and rating scale questions.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Questionnaire KFC

    Uploaded by

    Harris Khan
    4K views2 pages
    The document is a questionnaire that asks respondents about their preferences and satisfaction regarding two fast food restaurants: KFC and McDonald's. It asks about the respondent's preferred brand, their recommendation and awareness of the brand, ratings of satisfaction on various attributes for Wall's ice cream and McDonald's, identification of which is considered a family restaurant, associations with KFC and McDonald's, and familiarity with the menu options. The questionnaire collects information through multiple choice and rating scale questions.

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    Questionnaire Kfc

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    The document is a questionnaire that asks respondents about their preferences and satisfaction regarding two fast food restaurants: KFC and McDonald's. It asks about the respondent's preferred brand, their recommendation and awareness of the brand, ratings of satisfaction on various attributes for Wall's ice cream and McDonald's, identification of which is considered a family restaurant, associations with KFC and McDonald's, and familiarity with the menu options. The questionnaire collects information through multiple choice and rating scale questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4K views2 pages

    Questionnaire KFC

    Uploaded by

    Harris Khan
    The document is a questionnaire that asks respondents about their preferences and satisfaction regarding two fast food restaurants: KFC and McDonald's. It asks about the respondent's preferred brand, their recommendation and awareness of the brand, ratings of satisfaction on various attributes for Wall's ice cream and McDonald's, identification of which is considered a family restaurant, associations with KFC and McDonald's, and familiarity with the menu options. The questionnaire collects information through multiple choice and rating scale questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Questionnaire

    Gender: Male Female Dated: __________

    (1) Which of the two Fast food restaurants you prefer most? KFC MacDonalds Both

    (2): Rate your satisfaction regarding your preferred Brand? Highly dissatisfied satisfied average highly dissatisfied Dissatisfied

    (3): Are you recommending your preferred restaurant to others? Yes No

    (4): How you come to know about this brand? Electric media word of mouth other sources

    (5): Rate your level of satisfaction for Wall`s ice cream on the following Attributes. Highly Dissatisfied Taste 1 Price Service quality cleanliness Variety Packaging Facility Advertising Campaigns 1 1 2 2 2 3 3 3 4 4 4 5 5 5 Dissatisfied Neutral Satisfied Highly satisfied

    1 1 1

    2 2 2

    3 3 3

    4 4 4

    5 5 5

    (6) Rate your level of satisfaction for MacDonald on the basis of the following Attributes

    Highly Dissatisfied Taste 1 Price Service quality cleanliness Variety Packaging Facility Advertising Campaigns 1 1

    Dissatisfied

    Neutral

    Satisfied

    Highly satisfied

    2 2 2

    3 3 3

    4 4 4

    5 5 5

    1 1 1

    2 2 2

    3 3 3

    4 4 4

    5 5 5

    (7) Which one is a family restaurant? KFC MacDonald

    (8) When you think of KFC or MacDonald what comes to mind?

    Fried chicken

    Family meals

    Home style sides

    (9): How familiar are you with KFC and MacDonald menu selection?

    Not familiar

    very familiar

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