Put in

 the names of your group members (Samiyah, Talia, Sumaiyah and Gianna)
 table of contents
 aims and objectives.
 Topic: An investigation into the effectiveness of the motivational strategies used at
…………..
 Objectives:
(1) To identify the motivational strategies used at…….
(2) To determine the effectiveness of the motivational strategies used

Introduction

This School Based Assessment is aimed at discovering the motivational factors underscoring the
franchise operations refer specifically to your objectives of Kentucky Fried Chicken (KFC) in
Trinidad and Tobago. The information presented in this document was obtained via research and
application of knowledge gleaned from class studies. Throughout this paper information is
provided on the motivational strategies employed at the franchise.

Company Profile

(KFC) was first introduced to Trinidad and Tobago (TT) in 1973 by Prestige Holdings Limited
(PHL) but was then acquired by multinational giant Pepsi International who employed various
innovative strategies to ensure that KFC remained a leader in the quick service restaurant (QSR)
industry. PHL is a restaurant management company that operates a chain of restaurants in
Trinidad and Tobago under long term franchise agreements. Their chain of restaurants includes:
KFC, Subway, Pizza Hutt and Starbucks. For purposes of this assignment, the researcher would
be focusing on KFC Trinidad and Tobago (KFC TT). What branch?

To date, KFC TT under PHL employs 500-1000 in over 59 restaurants nationwide. KFC's
original product was pressure-fried chicken, seasoned with “Sanders'” signature recipe of “11
herbs and spices.” KFC has expanded its menu to offer other chicken products such as chicken
fillet sandwiches and wraps, as well as salads and side dishes such as French fries and coleslaw,
desserts and soft drinks; the latter often supplied by PepsiCo. Being a franchise, the operation is
run by PHL whose departments are vast and varied but includes product and engineering, HR,
finance, Health, Operations, Marketing and Sales.

Business Success

With over 50 years in operation, KFC TT has maintained its commitment to creating exciting
new products with Trinbagonians in mind, which is the cornerstone of its product innovation
focus. The invention of the cruncher sandwich which is now a global menu staple is an example
of the success of their innovative strategies. Delving deeper into what makes the
business/franchise a success, this researcher intends to explore the motivational tactics employed
by the franchise in an effort to determine whether there is a correlation between its motivational
strategies and its business success. OMIT

Motivation

Motivation can be defined as the encouragement and stimulation of people to pursue mutual
goals and objectives. (State source of definition) Managers, leaders and company executives
generally must motivate their employees to achieve organizational success.

Research shows that employee motivation is key in the successful running of any organization. It
can be described as the level of drive, commitment and energy that a company’s workforce
brings to their roles every day (State source of this statement) Without motivation, companies
experience reduced productivity, lower levels of output and it is likely that the company will fall
short of reaching those all-important goals.

As per their annual report, PHL recorded profits for their post COVID periods ending 2022,
which would indicate successful deployment of business strategies inclusive of motivation, sales,
marketing, innovation. As this paper aims to dissect the motivational strategies and its
correlation to business success, this researcher intends to uncover the specific employee
motivational strategies employed and how they contributed to its success. OMIT

State importance of this study to the student and the wider community
Motivational Strategies Use later for the Analysis

Motivational strategies are defined as tactics and processes put in place to keep employees
inspired, engaged, and interested in their responsibilities. Ways of motivating employees will
vary by workforce, based on different work environments, work cultures, and industries.

Motivational Strategies can include feedback, employee rewards, flexi-time, compensation,

benefits and career growth. Motivated employees are very easy to spot; they are engaged,
productive and often go the other mile simply because they want to. They are often inspired by
their work and feel connected to the organizations mission, vision, values and goals.

Benefits of employee motivation include innovation, reduced absenteeism, strong representation

within the community and better recruitment.

The effectiveness of KFC TT Motivational Strategies Use later for the Analysis

Using the general markers researchers propose to spot motivated employees, this researcher finds
that KFC TT employees are generally unmotivated. Some tell-tale signs that an employee has
become demotivated include:

 Lack of punctuality – arriving late to work, or an increased time to start work after
arriving at the office
 Change in mood towards colleagues
 Increased absence from work
 Inappropriate or negative comments
 Lack of input and focus in team meetings
 Increasing reluctance to take on more responsibility than the 'bare minimum’

Personal Insight

This researcher is unclear as to the specific strategies employed at the organization and thus will
need to employ research methods to uncover same. The importance of uncovering the
motivational strategies employed by KFC TT specifically to this researcher lies solely in
understanding the work culture in Trinidad and Tobago, especially as it pertains to large
conglomerates and corporations. This understanding will allow for a more seamless transition
into the world of work as expectations of the Employer can be managed. Moreover,
understanding these strategies allows for the researcher to learn and apply same to personal and
academic development. Motivational techniques can help individuals increase their engagement
and performance in various tasks and contexts. Some examples of such applications include but
is not limited to:

 Developing the ability to focus on the process more than the outcome
 Respecting one’s autonomy which helps you feel more in control of choices and actions
 Helps promote empathetic communication which helps in understanding and respecting
different perspectives and feelings

Impact on Community

Employee motivation can have significant impact on the community in which they operate as it
can create value for both the business and society as a whole. Examples of this include but isn’t
limited to:

 Motivated employees deliver better products and services which enhances customer
satisfaction and loyalty
 Motivated employees drive innovation which can contribute to economic growth and
development of the community
 Motivated employees are more prone to engaging in social responsibility initiatives such
as partnering and participating in community or charity groups; this can improve the
social and environmental well-being of the community.
You can refer to this in your Introduction for impact on the community
Methodology Refer to the guidelines given in class to reorganize this section

This researcher aims to uncover the motivational strategies employed at KFC TT and determine
its effectiveness, and avenues for improvement. OMIT Primary data is the first-hand gathering of
data by the researcher. The method that will be used for primary data collection for this paper
will be observation of the employees’ interactions at various KFC TT branches NO You used an
interview and a survey/questionnaire. Additionally, interviews with branch managers and
randomly selected employees will be conducted to gather the qualitative data
The questionnaire will be designed specifically to understand the motivational strategies, if any,
at play and how they contribute to boosting employee motivation in the workplace. These
questionnaires will consist of both closed and open ended questions. A total of 16 questions will
be reviewed and answered by management candidates and 15 by the randomly selected
employees. (Please see appendix for questionnaires).

This researcher believes that questionnaires as a form of qualitative data collection is appropriate
as it is a useful method to collect data from a large number of respondents. Questionnaires
provide standardized, comparable data that is easy to interpret and analyze.

However, it is important to note that this method does have specific limitations which this
researcher has considered. Examples of these limitations include:

a. Lack of access to Management team as well as lack of access to attain consent to

distribute questionnaires to employees
b. Questionnaires may suffer from low response rates
c. Time constraints involved in attaining required permissions, distributing questionnaires
and receiving responses in an effort to analyze and interpret data is a crucial drawback
d. Questionnaires may not be suitable to populations with low literacy rates, language
barriers, cultural differences or sensitive topics

What limitations did you specifically encounter?

You need to present the data from these questions.

Appendix

Employee Questionnaire

1. What are your main duties and responsibilities at KFC?

_______________________________________________ OMIT
2. How long have you been working at KFC? _____________________________

3. What are the most rewarding aspects of your job?

4. What are the most challenging aspects of your job?
5. How do you cope with stress and pressure at work?
6. How do you balance your work and personal life? OMIT
7. How do you communicate and collaborate with your co-workers and managers?
8. How do Do you receive feedback and recognition for your work?
9. How do Do you have opportunities to learn new skills and improve your performance?
10. How do you align your work with the vision and mission of KFC? OMIT
11. What are your short-term and long-term career goals at KFC? OMIT
12. What are the factors that motivate you to do your best work at KFC?
13. What are the factors that demotivate you or hinder your work at KFC?
14. How do you think KFC can improve its motivation strategies for the ground staff?
SURVEY
1. Are you motivated to go to work every day? Yes/No
2. On a scale of 1 to 5, how satisfied are you with your job at KFC?
1- Very dissatisfied
2- Dissatisfied etc.

3. Are you and your co-workers happy with the work environment provided? Yes/No

4. What are the factors that motivate you to do your best work at KFC?
 Pay
● Working Conditions
● Opportunities for promotion
● Awards or Recognition
● Social Activities
● Team Culture
● Good relationship with management
● Good relationship with colleagues

5. Do you receive feedback and recognition for your work?

6. Are you allowed to give feedback and recommendations to management? Yes/No
7. Do you have opportunities to learn new skills and improve your performance?
8. What are the factors that demotivate you or hinder your work at KFC?
9. How do you think KFC can improve its motivation strategies for staff?
Management Questionnaire Interview

Can you provide a background of the company.

How are employees’ tasks organized in the business?
What type of hours do employees work?
How are employees paid?
Do employees get paid leave and paid vacation?
How are employees recognized for their efforts and outstanding performance?
How do you provide feedback and recognition to your subordinates?
How do you support and develop the skills of your subordinates?
How do you monitor and evaluate the performance of your subordinates?
How would you describe the level of employee motivation at the business?
What motivational strategies are used in the business?
Has employee performance improved since these strategies were implemented?
How do you know that it has improved?

1. What are your main roles and responsibilities as a manager at KFC?

2. How long have you been working as a manager at KFC?
3. On a scale of 1 to 5, how satisfied are you with your management role at KFC?
4. What are the most rewarding aspects of being a manager at KFC?
5. What are the most challenging aspects of being a manager at KFC?
6. How do you cope with stress and pressure as a manager?
7. How do you balance your management and personal life?
OMIT these questions highlighted
8. How do you communicate and collaborate with your subordinates and peers?
9. How do you provide feedback and recognition to your subordinates?
10. How do you monitor and evaluate the performance of your subordinates?
11. How do you support and develop the skills of your subordinates?
12. How do you align your management style with the vision and mission of KFC?
13. What are your short-term and long-term management goals at KFC? OMIT
14. What are the factors that motivate you to be an effective manager at KFC?
15. What are the factors that demotivate you or hinder your management at KFC?
16. How do you think KFC can improve its motivation strategies for the management team?
SURVEY
1. Are you motivated to go to work every day? Yes/No
2. On a scale of 1 to 5, how satisfied are you with your job at KFC?
3- Very dissatisfied
4- Dissatisfied etc.

3. Are you and your co-workers happy with the work environment provided? Yes/No

4. What are the factors that motivate you to do your best work at KFC?
 Pay
● Working Conditions
● Opportunities for promotion
● Awards or Recognition
● Social Activities
● Team Culture
● Good relationship with management
● Good relationship with colleagues

5. Do you receive feedback and recognition for your work?

6. Are you allowed to give feedback and recommendations to management? Yes/No
7. Do you have opportunities to learn new skills and improve your performance?
8. What are the factors that demotivate you or hinder your work at KFC?
9. How do you think KFC can improve its motivation strategies for staff?
Management Questionnaire Interview

1. Can you provide a background of the company.

2. How are employees’ tasks organized in the business?
What type of hours do employees work?
How are employees paid?
Do employees get paid leave and paid vacation?
How are employees recognized for their efforts and outstanding performance?
How do you provide feedback and recognition to your subordinates?
How do you support and develop the skills of your subordinates?
How do you monitor and evaluate the performance of your subordinates?
How would you describe the level of employee motivation at the business?
What motivational strategies are used in the business?
Has employee performance improved since these strategies were implemented?
How do you know that it has improved?